Nzira yekuwedzera kutengesa kwe-e-commerce kagumi? Nzira yekuedza kudzokororwa uye pfungwa huru yekukura kwekutengesa zvakanyanya.

Uchiri kuvimba nekushanda usingafungi husiku hwese uye kurasikirwa kuti uwedzere traffic? Chinyorwa chino chichapa ongororo yakadzama yepfungwa dziri shure kwe " maitiro ekuwedzera kutengesa kwe-e-commerce kagumi!"

Kusiya kusashanda zvakanaka, chinangwa chikuru ndechekuvandudza "kushanda zvakanaka kwevanhu" uye kugadzira "SOP" yakazara-yakazara.

Kubva pakusarudza zvigadzirwa chaizvo kusvika pakushanda otomatiki, tinokupa mhinduro yekukura iri nyore, ichibvumira bhizinesi rako rekutengesa paindaneti kuwana purofiti yakakura pasina kuwedzera timu yako! Kunda zvipingamupinyi zvekukura kwekutengeserana paindaneti!

Ndakataura nevazhinji varidzi vemabhizinesi e-commerce ndikawana chimwe chinhu chinonakidza zvikuru.

Vanhu vakawanda vane pfungwa imwe chete iyi: kana ndichida kuwedzera mashandiro angu kagumi, zvinoreva here kuti ndinofanira kuhaya vanhu vakawandisa kagumi kana kushandisa mari yakawanda kagumi pakushambadzira?

Kana zviri izvo zvauri kufungawo, ndinokukurudzira kuti urege pfungwa iyoyo nekukurumidza.

Hazvirevi kuti pane chakaipa nepfungwa yacho pachayo, asi kuti kuwedzera mari yako zvichienderana nemuenzaniso uripo kuchakanganisa maitiro ako ekutarisira uye kuchakonzera kuti mari yako iparare. Pakupedzisira, hauzongopeta mari yako kaviri chete, asi ucharasikirwawo nemari yako.

Pfungwa Isina Kujeka yeKukura kwe10x muE-commerce: Kukura Kwemutsetse Hakuenzanisi Kukura

Ndakaona mienzaniso yakawanda kwazvo yakaita seiyi.

Shamwari yangu ine bhizinesi rezvipfeko yakawana mari inosvika mamiriyoni masere gore rapera. Gore rino, mukuru wayo akangoerekana asarudza kuwana mamiriyoni makumi matatu. Saka akatanga kuhaya vanhu, achiwedzera basa revatengi kubva pa3 kusvika pa15, mabasa kubva pa2 kusvika pa8, uye achitamisa imba yekuchengetera zvinhu kubva pa200 square metres kuenda pa2000 square metres.

Nekuda kweizvozvo, mwedzi mitatu gare gare, vashandi vatsva vebasa revatengi vakatadza kugadzirisa basa rekutengesa mushure mekutengesa, huwandu hwekukanganisa kwechitoro chedura hwakawedzera katatu, uye ROI yemari yekushambadzira yakashandiswa nechikwata chebasa yakadzikiswa nehafu.

Mukuru webasa aishanda nguva yekuwedzera kusvika na2am zuva rega rega, uye pakupedzisira akaona kuti mashandiro ekutengesa akawedzera kubva pamamiriyoni masere kusvika pamamiriyoni gumi nemaviri. Asi purofiti yakabva pamamiriyoni 1.5 kuenda pamadhora zviuru mazana mashanu asina kunaka.

Uku hakusi kukura; uku kuzviuraya.

Pfungwa huru yekukura kagumi: kudzokororwa, kwete simba guru.

Kukura kwakapetwa kagumi hakumbofi kwakawanikwa nekushanda nesimba, asi kuburikidza nekudzokorora.

Tinofanira kunzwisisa sei izvi?

Funga nezvazvo, chii chinoshandiswa nemapoka madiki e-commerce kuti awane mari mazuva ano? Vanovimba nepfungwa dzemukuru wekambani.

Semuenzaniso, kana uchinyatsoda kusarudza zvigadzirwa, kana kuti une hunyanzvi hwekunyora zvinyorwa , kana kuti une hunyanzvi hwakanyanya pakutaurirana nemafekitori uye uchigona kudzikisa mitengo kusvika padanho risingakwanise kuitwa nevamwe, zvese zvakanaka. Aya ndiwo mari yako yekutanga, anokusiyanisa nevamwe.

Zvisinei, kugona uku hakugone kudzokororwa.

Une maawa gumi nemaviri chete pazuva. Kunyangwe ukashanda nesimba, mashandiro ako anowedzera kaviri. Nekuti denga rako ndiro simba rako remuviri.

Kuti uwedzere kukosha kwako kagumi, unofanira kubvisa hunyanzvi hwako wohushandura kuita hurongwa.

Sisitimu chete ndiyo inogona kudzokororwa nekusingaperi.

Nzira 1: Kudzokorora kwemhando imwe chete yechigadzirwa kuburikidza necross-channel

Ini pachangu ndinofunga kuti kune nzira mbiri chete huru dzekutengeserana kwepaindaneti kuti kubudirire kagumi: imwe yakatwasuka, uye imwe yakatwasuka.

Ngatitangei nechikamu chakatarwa.

Kana wakabudirira kuita kuti chigadzirwa chimwe chete chive chinhu chinotengeswa zvakanyanya papuratifomu yakaita seTaobao , uye purofiti yako iri kushanda, saka usangotarisa pakutonga puratifomu iyoyo woedza kuwana vanhu vakawanda.

Nekuti traffic kubva kune imwe chiteshi ine denga, uye mutengo wepazasi ucharamba uchikwira.

Chaunofanira kuita kutora musanganiswa uyu wezvigadzirwa nezviri mukati, wozvikopa wozvinamira kune mamwe mapuratifomu.

Kana ndangopedza kugadzira zvirimo paDouyin , ndinobva ndazvitumira kuWeChat Channels, Kuaishou, neXiaohongshu . Vanhu vazhinji vanoti puratifomu yega yega ine hunhu hwakasiyana, uye havanzwisise.

Kutaura chokwadi, ingori usimbe.

Hunhu hwevanhu hwakafanana. Chigadzirwa chinogona kuita kuti vanaamai vanogara pamba vashandise mari paDouyin chingangotengeswa zvakanaka paWeChat Video Channel zvakare. Unongoda kugadzirisa diki papuratifomu yega yega, kwete kutanga kubva pakutanga.

Panguva ino, kukura kwako hakusi kwakanangana, asi kuri kukuru. Izvi zvinodaro nekuti mari yako yeR&D nezvinhu zvakaderedzwa, uye imwe neimwe nzira inomiririra kukura kwakasimba.

Iri ndiro simba rekudzokorora.

Nzira Yechipiri: Kuwedzerwa kweChikamu cheVateereri Vakanangana

Zvino ngatitaurei nezve vertical aspect.

Kana uine boka revatengi vakavimbika zvikuru, ngatitii vanoshandisa madomain epachivande vanosvika zviuru makumi mashanu vane mukana wekutengazve, vanhu ava vangasazofanira kutenga shampoo yako zvakare mukati megore.

Panguva ino, dambudziko rako nderekuti demand saturation yakakwira.

Kuti purofiti yako ipetwe kaviri, unofanirwa kuitengesa ine conditioner, shower gel, uye kunyange hair dryers.

Izvi ndezvekuita bhizinesi nevanhu, kwete zvinhu zvemunhu mumwe nemumwe.

Varidzi vemabhizinesi mazhinji vanokundikana pavanenge vachiedza kuwedzera zvigadzirwa zvavo nekuti havana vatengi vakawanda. Kutengesa maapuro nhasi nemasokisi mangwana zvinoreva kutarisana nevanhu vakasiyana zvachose, zvichireva kuti unogara uchigadzira vatengi vatsva, izvo zvinonetesa.

Kuwedzera kwako chikamu kunongonzwisisika kana uchitarisa vanhu vane ruzivo rwakasiyana-siyana vakaita semadzimai ekugara pamba ane makore ari pakati pe25 ne35, kana varume vane mari yakawanda vanopfuura makore makumi mana. Izvi zvinodaro nekuti haufanirwe kutenga mari itsva; uri kushandisa kukosha kwevatengi varipo muhupenyu hwavo hwese.

Kugona Kuronga: Dambudziko Rechokwadi Rekukura Ka10

Hazvina mhosva kuti unosarudza nzira ipi, chichakukanganisa pakupedzisira hachisi chekufamba kwemotokari, asi kurongeka.

Chikamu ichi chakakosha zvikuru, saka regai nditsanangure zvishoma.

Maitiro ekubva pa1 kuenda pa10 chaizvoizvo maitiro emukuru webasa achidzika pamutsara wechipiri.

Kana uchiri kutarisira basa revanogadzira mifananidzo uye kuongorora vhidhiyo yega yega, kambani yako haizombofi yakakura.

Unofanira kuvaka timu yepakati yevatungamiriri. Unofanira kunyora maitiro ekushanda (SOPs) ezvinhu zvakaita sekusarudza zvigadzirwa, manejimendi yemakwikwi, uye sevhisi yevatengi, kuitira kuti mudzidzi achangopedza kudzidza kukoreji akwanise kuatevedzera uye awane 80% yedanho rako.

Kana vanhu vasina kusimba vakakwanisa kuwana mhedzisiro yakanaka muhurongwa hwako ndipo paunowana hwaro hwekuwedzera purofiti yako kagumi.

Zvikasadaro, kana bhizinesi rikawedzera kagumi, kusaririra kwezvinhu zviri muchitoro, zvichemo zvevatengi, uye kumanikidzwa kwemari zvichakanganisa kambani yako ipapo ipapo.

Gadzirisa chassis kutanga, wobva watsika gasi.

Mumwe muridzi webhizinesi rekutengesa chikafu paindaneti akambotaura chimwe chinhu chakandibata mwoyo. Akati, "Usatsvage zvinhu zvisina basa. Chekutanga, zvibvunze kuti, kana huwandu hweodha dzedu huchizongoerekana hwawedzera kagumi mangwana, cheni yedu yekutenga zvinhu ichadonha here? Basa redu revatengi richadonha here?"

Kana mhinduro iri hongu, saka usamhanye kutsika peturu; dzokera wobva wagadzirisa chassis yacho.

Kutaura zvazviri, ndinofunga kuti nyanzvi dzakawanda dzekutengesa paindaneti dzinoziva matambudziko ari kusangana nekambani yavo. Asi havadi kutarisana nawo. Nekuti kugadzirisa matambudziko aripo hakusi kunakidza, hakuburitse mhedzisiro, uye hakuna pundutso yakawanda pane kuisa mari mukushambadzira.

Asi kana ukasagadzirisa, pane chakaipa chichaitika munguva pfupi iri kutevera.

Tarisa bhizinesi rako razvino. Dai waigona kuchengetedza huwandu hwechikwata chako chazvino usingachinji uye wopeta mari yako kaviri, ndechipi chikamu chaunofunga kuti chingatanga chakundikana? Chingava kushomeka kwevanhu here, kushomeka kwemari, kana kushomeka kwezvinhu zviri mubhizinesi rako?

Ongorora chinokundikana kutanga; iyi ndiyo inowanzova njodzi huru yekukura kwako.

Zvidzidzo kubva muNguva yeMagetsi: Zvinhu Zvinofanira Kunzwisiswa neVanyanzvi veE-commerce

Pandainyora, ndakangoerekana ndayeuka nyaya yekare kwazvo.

Mumakore ekuma1880, magetsi akatanga kupararira muUnited States, uye varidzi vemafekitori vazhinji vakashandisa mari yakawanda kutenga majenareta nemamota emagetsi uye kuaisa mumafekitori avo. Zvisinei, mushure mekuiswa, vazhinji vakaona kuti kushanda zvakanaka kwekugadzira hakuna kuwedzera zvakanyanya. Izvi zvaive nekuti vakangotsiva mainjini emhepo chete nemamota emagetsi, asi marongerwo ese, maitiro, uye nzira dzekutarisira fekitori hazvina kuchinja.

Avo vakanyatsobatsirwa nekuwedzera kwemagetsi ndivo vaiva boka rekutanga kunzwisisa zvairehwa nemagetsi chaizvo.

Izvi zvinoshandawo kune e-commerce. Padanho rino, nzira dzevanhu vazhinji hadzina kusiyana nekutsiva injini yesteam nemota yemagetsi.

Kukura kwechokwadi ka10 hakumbovi nesimba guru.

Zvese zvinoenderana nekuti unoda here kuzvishandura kuita system.

Zvino zvawaverenga kusvika pari zvino, kana waona zvichibatsira, ndapota tumira like uye share. Kana uchida kugamuchira nhau dzichangoburwa, unogonawo kunditevera.

Ndatenda nekuverenga chinyorwa changu. Tichaonana nguva inotevera.