Kana murume weZAC naWang Tong vasingaite SEO, vanozodhonza sei 3 ip?

• Zita rekutanga raFuwei ndiHuang Fenghua, uye Fuwei izita remambure paInternet.UndergraduateShandongYunivhesiti Dhipatimendi reFizikisi, Akapedza kudzidzaBeijingInstitute of Complex Networks, Dhipatimendi reFizikisi, Normal University.
• Kumusha kwaMr.FujianPutian, akadzidza kuShandong University kune undergraduate uye akapedza kudzidza paBeijing Normal University.VaFu Wei vanotsigira zano reSEO mashandiro uye kugadzirisa kwe "danho nedanho, bhizinesi rinogara kwenguva refu". Vachitora SEOWHY sechinhu chinoshanda, vakagadzira webhusaiti brand mushure memakore maviri ekutanga zero, uye akatsaurira yakanakisa indasitiri chikuva uye zviitiko zvakabudirira kune SEO indasitiri.

Nhanganyaya yeZac

• Zan Hui, ane zita remambure anonzi Zac, ane dhigirii reBachelor muElectronics Engineering kubva kuBeihang University uye dhigirii remasters kubva kuBeijing Film Academy.Ndichiri kuraramaSingapowo, kupa muridzi,网络 营销uye SEO consultant services.
  • Mumwe wevatangi veimba SEO banner chikuva "Dianshi Interactive".
  • Iyo blog "SEO One Post Zuva rega rega" ndiyo inonyanya kukosheswa uye yakakurumbira bhurogu muChinese SEO indasitiri, uye zvakare ibhurogi rakadhindwa zvakare nekukopwa zvakanyanya.
  • Iyo blog yakaverengerwa seimwe yepamusoro gumi nyanzvi dzepamusoro paiResearch muna 08-09.
  • Mutauri paSEO indasitiri makonferensi akadai seSMX, SES, MADCon.
  • Chiitiko chebhizimusi reInternet chakaratidzwa muSingapore "Lianhe Zaobao".
  • BaiDuSEOGuide's "vhotera vanhu vatatu vakabatsira kuChina SEO" mushandirapamwe yakaiswa pekutanga.

Nhanganyaya kuna Wang Tong

​

• Akapinda muindasitiri yeInternet muna 2000 uye ndomumwe wevanhu vekutanga muChina kuita kushambadzira kweInternet.

Vanhu vatatu vari pamusoro ndivo vakatanga Chinese SEOMunhu, zvino kana ZAC, Fuwei & Wang Tong vasingaite SEO, inzira ipi yavachashandisa kukwezva 3 ip new traffic?

XNUMX. Sarudza chikuva

• Sarudza chikuva uko vashandisi vanoungana
• Ndiani mushandisi wekuongorora?Kuungana kupi?Nzira yekuvakwezva sei?

XNUMX. Chikuva chekutsvakurudza

• Mitemo Yepuratifomu Yekutsvagisa
• Tsvakurudza maitiro evashandisi

XNUMX. Ita mabasa

• Ita mabasa maererano nemitemo yepapuratifomu
• Ruzivo rwunobva pamaitiro emushandisi

XNUMX. Sarudza chikuva

Zvibvunze mibvunzo mitatu:

1. Ndivanaani vashandisi vangu?
2. Ndeapi mapuratifomu matatu avanoungana paari?
3. Chii chandingagovera kuvakwezva?

Sarudza chikuva uko nhamba huru yevashandisi inoungana, uye ongorora uko vashandisi vanoungana?

Misa mushandisi mapuratifomu: WeChat, Weibo, maforamu, makuru ega-media mapuratifomu, nezvimwe.

Iye zvino vashandisi vanenge vese paWeChat, saka vashandisi vanogona kuunganidzwa zvakananga mumapoka eWeChat, inova imwe yemapuratifomu.

Kune mamwe mapuratifomu makuru, ayo achaunzwa semienzaniso pazasi.

XNUMX. Chikuva chekutsvakurudza

Chinangwa cheMitemo yePlatform yekudzidza:

1. Dzivisa kurambidzwa kutyora;
2. Kuvandudza kuratidzwa kwemukati (tsvakurudzo yepuratifomu yekurudziro nzira).

Mitemo Yepuratifomu Yekutsvagisa

Dzivisa kurambidzwa kutyora

• Paunosvika kune chero chikuva, unofanira kutanga wadzidza mitemo (tsika) yakaziviswa nepuratifomu;
• Chinangwa ndechekudzivirira kurambidzwa kwekutyora;
• mamwe mazuva apfuuraIntercept College"Dandelion", mumwe waanodzidza naye mukirasi 74, akabviswa nemucherechedzo wedu Annie nekuti akatyora mitemo nekuisa zviziviso muboka reWeChat.

* Muboka rekirasi yevadzidzi socket, kushambadza pasina mvumo yemonitori chinhu chakajairikaWechat marketingIrregularities.

(Zviri nani kuwana traffic yakanangwa kuburikidza nedzimwe injini dzekutsvaga pane kushambadzira kwese muboka reWeChat)

Platform kurudziro nzira

(1) Post Bar/Forum Mitemo:​

• Nzvimbo dzepamusoro dzinowana traffic yakawanda (mamwe maforamu anogona kutengwa nemubhadharo)
• Kana iwe usingakwanise kuibhadhara, nzira yakajairika ndeyekupindura kune yepamusoro positi uye kudzivirira iyo post kuti isanyura.

(2) Kusakwana kuwirirana pakati peakaundi yepamutemo nemapoka eWeChat:

Nhoroondo yeWeChat yepamutemo inotaura pachena kuti haibvumidzwe kukurudzira vashandisi kuti vatumirezve chinyorwa kuti vagamuchire mahamvuropu matsvuku muchinyorwa, asi haitauri kuti hazvibvumidzwe kubata mahamvuropu makuru matsvuku muboka reWeChat kutungamira shanduko.

(3)midhiya mitsvaMitemo yepuratifomu:​

Toutiao Recommendation Mechanism

1. Kutevedzera zvakatemwa: hapana kutyorwa, kwete pasi pe200 mazwi
2. Yekutanga Vertical: Yekutanga ContentPositioningprecise
3. CTR: Musoro uye chivharo chifananidzo chinokwezva uye chakajeka
4. Kune zvinhu zvakawoma & chiziviso chekupedzisira: wedzera huwandu hweanofarira uye nguva yekuverenga mushandisi
5. Pakajeka maonero, shandisa zvinyorwa zvidiki zvimwe: konzeresa vaverengi kukurukura, wedzera huwandu hwemashoko uye repost.
6. Graphics uye zvinyorwa: kuverenga kwakasimba, kunatsiridza nguva yekuverenga mushandisi

Tsvakurudza maitiro evashandisi

Chinangwa chekutsvaga maitiro emushandisi: kuderedza mukana wekubounce uye kukwezva kutarisa kwevashandisi

Deredza bounce rate

Kukwezva kutarisa kwevashandisi

• Chinangwa chehupenyu hwevanhu kuwana simba rakawanda uye ruzivo;
• Pasina simba, vanhu vanoenda kuderera;
• Nhamba ndiyo nzira yekuratidza simba;
• Vanhu nenzira yomuzvarirwo vane hanya nenhamba, uye vanhu vanoronda nhamba upenyu hwavo hwose.
• Simba rinouya nenzira dzakawanda, dzakadai se: mari, manzwiro, kukurumidza, kubudirira, nezvimwe.

(1) Post bar/forum mushandisi maitiro:​

• Kana vashandisi vachiona-anobata maziso ezvinyorwa muforamu, pamwe neavo vane nhamba yakanyanya yekudzvanya nemhinduro, vanozodzvanya kuti vapinde zvinoshamisa.

(2) WeChat boka remushandisi maitiro:​

• Iwe uchafara kana wabata hamvuropu hombe tsvuku, uye zviri nyore kushandura kana uchinge wafara.
• Nekuda kwekuti unotenda nekubata hamvuropu hombe dzvuku, kusaita retweet kazhinji kunotungamira kumhosva.Saka vanhu vanobata hamvuropu hombe dzvuku vanowanzo kukubatsira kutumira chinyorwa, hehe!
• Kubva pakudyidzana kwevashandisi vanobata mahamvuropu matsvuku, tinogona kunzwisisa kuti nei vamwe vanhu vachiti: honguCommunity Marketing, kuita kwacho kakapetwa ka10 kuita kwepasina nharaunda.
• Vanhu vanorarama kuti vawane ruzivo uye simba, nekuda kwekupa kwako nekugovana, vashandisi vanowana ruzivo rwakawanda nesimba.

(3) Maitiro matsva ekuverenga media:​

• Iyo mifananidzo uye zvinyorwa zvinokwezva kutarisa, uye chiyero chekudzvanya chakakwira; zvirimo zvakapfuma, izvo zvinogona kusangana nezvinodiwa nevashandisi; ruzivo rwemushandisi rwakanaka, uye mushandisi bounce rate yakaderera...

Izvi zvinoteveraChen WeiliangMhinduro yebvunzo ye:​

1. Musoro unosarudza vhoriyamu yekuverenga: musoro une muedzo wakasimba - vhoriyamu yekuverenga yakakwirira, asi zvirimo zvinoshaikwa uye mwero wekutarisa wakaderera.
2. Zvemukati zvinotarisa huwandu hwekutarisisa: zita racho rakawanda kwazvo - vhoriyamu yekuverenga idiki, asi zvirimo ndezvemhando yepamusoro uye mwero wekutarisisa wakakwira.
3. Kubatanidzwa kwezviviri zviri pamusoro apa ndiko kune simba guru.

(4) ZAC yepamutemo accountdrainageMhosva:

• Muchokwadi, Wang Tong naFuwei havashandisi SEO, asi zvakare vanoshandisa nzira dzakafanana kukwezva traffic.
• Naizvozvo, iyo chete ZAC yepamutemo account inounzwa pano"Viral marketing“Nyaya yediversion yakakwana.
• “Nyika iri bishi, vose vanouya kuzowana mhindu; nyika iri bishi, zvose nokuda kwemhindu”, zvichireva kuti vanhu vachadirana kuti vabatsirwe.
• WeChat kushambadzira hunyanzvi hunyanzvi:Kugara zvakanaka, ita zviitwa, kukwezva traffic uye kuwedzera mafeni.

XNUMX. Ita mabasa

Ita mabasa: Zvinoenderana nemitemo yepuratifomu, gadzira zvirongwa zvebasa, uye ita mabasa nemufaro.

Ita mabasa maererano nemitemo yepapuratifomu

Ita chirongwa chebasa

(1) Post Bar/Forum Mission Plan:​

• Zvinyorwa zvakadhindwa zvine traffic yakawanda (mamwe maforamu anogona kutengwa nemubhadharo);
• Kana iwe usingakwanise kubhadhara kutenga, nzira yakajairika ndeyekupindura kune yepamusoro positi kudzivirira iyo post kunyura;
• Zvinoenderana nekunyura kwekumhanya kwepositi, pindura kune yepamusoro positi nguva dzese zuva rega rega, semuenzaniso: isa chiyeuchidzo chealarm, uye utumire kamwe chete maawa matatu.

(2) Tsvaga chirongwa chebasa chebasa: 

• Content quality
• Mukurumbira
• Gadziridza frequency: Gadziridza zvinyorwa paWeChat Official Accounts uye kutora chikamu muWeChat yekutsvaga chinzvimbo mikana.
• Chero bedzi mamiriro matatu ari pamusoro asangana, zita repamutemo reakaundi, basa, uye mazwi makuru achave nemukana wekutora chikamu, uye WeChat kutsvaga kuchakwira kumusoro.

  (Chen WeiliangKunyangwe iyo yepamutemo account yeblog isingagone kuvandudzwa zuva nezuva, inowanzo gadziridzwa kamwechete pasvondo paavhareji.Nokuti ini kazhinji ndakabatikana, uye "WeChat No. 1", iyo inonyanya kushandiswa kuongorora code kuti ipinde muakaunti yepamutemo, kazhinji haikwanisi kushamwaridzana kune network nokuda kwechimwe chikonzero, saka ndinoshandisa.软件Sunga iyo yepamutemo account yekusundidziraChen WeiliangBlog link.Nekudaro, chero ini ndichiita zvakanaka pa-saiti uye kunze-saiti optimization, ndinogona kukwezva traffic kuburikidza nedzimwe injini dzekutsvaga)

• Kana iwe uchida kuita chinzvimbo chepamusoro mukutsvaga uye kuita mabasa zvinoenderana nemirairo yepuratifomu, iwe unofanirwa kugadzirisa zvinyorwa nguva nenguva zuva rega rega.
  

  basa rinofadza

Sei uchinakidzwa nekuita mabasa?

• Nekuti mufaro isimba, ndapota tarisa kune inotevera mifananidzo yemazinga esimba:

Nzira yekuita mabasa nerufaro?

Ita mabasa nemafungiro ehupenyu hwemutambo ^_ ^

Nzira yekuita sei zvinhu nemafungiro ehupenyu hwemutambo?​

Imwe yeakanyanya kukosha cores kuseka:Kuseka ndiyo "sex X orgasm" yehuropi, uye kuseka ndiyo nzvimbo yepamusorokufungisisa ^_^

1. Chikonzero nei zvichisimbiswa kuti unofanirwa kuita zvinhu nekunyemwerera pachiso chako imhaka yekutikufaraTanga nekuseka, mbiru yehuchenjeri nekumuka ^ _ ^
2. Kana isu takarevesa, hatiite zvakanaka, isu tinofanirwa kufunga nezve chiyero cheuropi.

• Patinonyanya kukoshesa, ndipo patinonyanya kuva nengozi kana totaura nezveutano hwepfungwa.Zviri nyore kunzwisisa nekuti patinenge tichirevesa, ma<em>hormone akaipa akawanda ari kuyerera mumuviri, muviri wedu wose haunzwi zvakanaka, uye muviri haugoni kubatira pamwe zvakanaka kuita zvauri kuda kuita.

Gara uchiyeuka kuseka, kunakidzwa, uye kuseka ^_^
Nokuti kuseka kunogona kuunza chiedza, uye kana pane kuseka, pachava naBuddha ^_ ^

• Buddha anongonzi Buddha, zvinoreva kuti “akavhenekerwa”, saka kana tichiseka, tinenge tichimisikidza masero europi.
• Chakavanzika chekuva Buddha nekukasira kuvhura moyo wako kuti useke, kuseka kupenga, uye kushandisa superconsciousness kuseka O(∩_∩)O haha~
• Patinoseka, patinoseka sevana vanopenga, zvese zviri mumuviri zvinoshanda zvakakwana!
• Zvimwe zvipatara zvinobata kuseka semushonga wegomarara, uye unoshanda chaizvo, muzvipatara izvozvo, varwere vanotarisa mashoo anosetsa uye anosetsa zuva rose, uye hutano hwavo hunovandudzika zvishoma nezvishoma, saka kuseka ndiko kuvandudza Nzira yesimba rako ^_ ^

Ruzivo rwunobva pamaitiro emushandisi

• Yakaedzwa, pamwe nedhijitari inotungamirwa kutarisaKuteedzera, chiyero chekutarisisa kwemushandisi chakawedzera ne3 nguva.

Pano tinoshandisa WeChat public account "Alien"UFOChokwadi” chinyorwa musoro mufananidzo semuenzaniso:

​

• Inoratidza kukurumidza:3 masekonzi ekutevera, gumi masekonzi kutevera
• taura chokwadi:100% chiratidzo chekuvapo kwevatorwa

 
Kuti uwedzere shamwari uye shanduko yekutumira, ndapota tarisa kune zvinotevera nyaya zvidzidzo:
Indoor air purifier yakapinda muchitoro chekutenga kuti ibvise traffic, uye shanduko yanga isina kunaka.

• (Sarudza chikuva) Nzvimbo yekushambadzira yakashandurwa kuita ichangobva kuendeswa nharaunda yezvivakwa muBeijing
• (Platform mitemo: kurudziro michina) Shandisa mari kuhaya dumba munharaunda.
• (Ruzivo rwakavakirwa pamaitiro emushandisi) Yemahara kuyedza kwemazuva manomwe kusvika gumi nemana, inokwezva kutariswa kwevatengi uye nekuwedzera shamwari.

MuBeijing, isu takananga kune ichangobva kuendeswa real estate seyeyero chirongwa chekupaza nepakati pekwakabva vatengi.

Komboni yevemhuri yemauto yakakiiwa, makiyi achangovakwa, varidzi vatanga kushongedza.Vakataura nezvenzvimbo, vakapinda munharaunda, uye vakagadzira dumba munzvimbo yeruzhinji yenharaunda.Padivi payo pane vatengesi vezvigadzirwa zvakasiyana-siyana zvekushongedza, uye munhu wese ari kurwira keke renharaunda.

Nekudaro, dumba iri harisi dumba rakareruka, inzvimbo yekusundidzira pasi iyo yakadzokororwa yakasimbiswa.

Kuti aputse mumusika, muvambi akasarudza kutaura nehwamanda chete kadhi muruoko rwake, ndiko kuti, "maitiro, ane data" kutaura.

Saka, kukwereta kubva kune yemahara modhi yeInternet: 

1. Yemahara yekuyedza imba yemhando yemhepo kune vatengi;
2. Iise mahara kune vatengi uye ita kuti iwane mazuva 7-10

Chero bedzi muridzi achida kuziva uye achiuya kuzoona kuti chii chigadzirwa chauri kutengesa, zvinounza zviri pachena zvekunzwa kukanganiswa kumutengi.

Bata chaiyo: huya kune mutengi, ini handitaure kuti ndichasiya mutengi, asi zvinozosiya fungidziro yakadzika pamutengi.

kupfupikisa

Inotevera ipfupiso ye "New Traffic Theory 2.o":

XNUMX. Sarudza chikuva

• Sarudza chikuva uko vashandisi vanoungana
• Ndiani mushandisi wekuongorora?Kuungana kupi?Nzira yekuvakwezva sei?

XNUMX. Chikuva chekutsvakurudza

• Mitemo Yepuratifomu Yekutsvagisa
• Tsvakurudza maitiro evashandisi

XNUMX. Ita mabasa

• Ita mabasa maererano nemitemo yepapuratifomu
• Ruzivo rwunobva pamaitiro emushandisi

Iyi "New Traffic Theory 2.0" (100% yepakutanga naChen Weiliang, kodzero ndeye Chen Weiliang), haigone kushandiswa cheteWeb PromotionIwe unogona zvakare kushandisa zvisiri pamhepo masangano kuti abvise traffic.