6 nzira dzekusimudzira kutengeserana, nekukurumidza kukubatsira iwe kuvandudza e-commerce transaction rate

6 nzira dzekusimudzira kutengesa

Kurumidza kukubatsira iwe kuwedzera yako yekuchinja chiyero

Chii chinonyatso sarudza maitiro ekutenga kwemushandisi?

Vanhu vazhinji vanoti maitiro ekuvhara anoenderana nekunzwa kwekunzwa, asiSayenziTsananguro ndeyokuti zviri kuuropi hwedu kusarudza kutenga.

Uropi hwekare (hunozivikanwawo sehuropi hwekare) ndiyo chikamu chekutanga chekukura kwehuropi, kunyanya kupindura nekukurumidza kune kunze kwenyika.

• Semuenzaniso, tinorumwa nenyoka, uye kuona tambo pakarepo ichipukunyuka kubva pane izvi zvinokurumidza kuita chisarudzo chehuropi hwekare.

itaWechat marketingZvechokwadi pachava nevanhu vakapa zvakajeka mhinduro yakanakisisa kune vatengi vavo pachavo, asi urongwa hunozopedzisira hwawira kune mamwe makambani.

nyora chibvumiranoKuteedzeraKana iwe uri mutengi, unofanirwa kuve nechiitiko chakadaro.Sei uchipedza hafu yezuva uchikudziridza hukama nevatengi, asi mwero wekutendeuka wakaderera.Unofanira kuitei?

kana uchida kuvandudzaE-commerceChiyero chekutengesa kwechigadzirwa chewebhusaiti, idzi 3 nzira huru dzekutengesa dzinogona kudzidzwa uye kushandiswa:

1. Sayenzi inonzwisisa kushanda kunoita uropi
2. Related pain points
3. nezvangu

Brain Sayenzi

Uropi hune zvikamu zvitatu:

1. uropi hwekare
2. Diencephalon
3. huropi hutsva

uropi hwekare

Uropi hwekare ndihwo hwemukati-kati, hwechinyakare, hune mutoro wekuita sarudzo

• Basa repamusoro-soro nderekurarama, uye kuvhiya kwacho kunoda simba zvakanyanya
• Kuti tichengetedze kushandiswa kwesimba kwakaderera, harisi bhizinesi redu uye tisingazviteerere
• Inotsanangurwa nezwi rekuti "iwe" inogona kukwezva kutarisa kwehuropi hwekare (hune hukama neni)

Diencephalon

• diencephalon pakati
• Diencephalon inonzi uropi hunoyamwa
• Basa rekugadzirisa intuition uye manzwiro

huropi hutsva

• Huropi hutsva ndihwo hwaro hwekunze
• huropi hutsva hwekufunga
• Kubata Rational Data

Zviri nani pane chete

Chen WeiliangMuizvi "Chii chinonzi brand Strategic positioning?"Nyaya yati, brand strategyPositioning, kusiyanisa ndicho chinhu chikuru.

saka:

• Uropi hunoshandisa simba rakawanda uye huchaisa zvinhu zvakafanana;
• Kuti ubate uropi hwemushandisi, zviri nani kuve wega.

XNUMX. Taura nyaya yakanaka uye ita chibvumirano zviri nyore

• Kana iwe uchida kuita chibvumirano zviri nyore, haugone kuramba uchitaura nezve zvigadzirwa paramita, zvikasadaro zvichave zvinopesana.
• Kutaura dzimwe nyaya kunogona kukwezva pfungwa dzemumwe mubato;
• Nyaya dzinogona kudzika midzi muuropi semhodzi dzokura kuita miti.

Nei nyaya dzine simba kudaro?

Mirror neurons yakatsanangurwa muna 1992, uye mamwe masayendisiti anozviona sechimwe chezvakakosha zvakawanikwa mune neuroscience mumakore achangopfuura.

Semuenzaniso, nyanzvi yezvetsinga dzine mukurumbira Vilayanur S. Ramachandran anotenda kuti vanoita basa rinokosha mukutevedzera uye kudzidza mutauro.

Rama Chandran anofungidzirawo kuti mirror neurons inobatanidzwa mukuona kwevamwe (tsitsi) uye nokudaro inoita basa rinokosha mukusimudzira budiriro yevanhu.

• Masayendisiti akawana kuti kana munhu akaita chimwe chiito, mamwe ma neuron ari munzvimbo dzemota dze forebrain anotangwa;
• Sezvineiwo, nomucherechedzi ari padivi, tsinga dzetsinga dziri muuropi humwe chete dzakatangwa, sokunge kuti akanga achiita chinhu chimwe chetecho pachake, achikwanisa kunzwira tsitsi nezvaakanga achiona.
• Maneuron aya anoratidza tsinga dzakafanana sezvionioni uye nekudaro dzinonzi girazi neurons (izvo zvinoita senge zvichiratidza kuti vanhu vanonzwira tsitsi).

Mirror neuron musimboti:

• Kana munhu akateerera nyaya, uropi hunoita kuti miratidzo yemirror.
• Uropi hunongoerekana hwaita pfungwa nezviito zvevamwe.
• Zvifunge sewe protagonist uye wobva watevedzera zviri munyaya yacho.

Netsananguro yesainzi iyi, tinogona kunzwisisa kuti sei kana tichiona animation ye "Dragon Bhora", isu tichatevera turtle-style qigong wave, haha!

Nzira yekutaura nyaya yekuvhara chibvumirano?

1) Govera dzimwe nyaya dzemushandisi

• Mushure mekuona nyaya dzinoshandiswa nevashandisi, vanozozviona sevanopikisa uye vongoteedzera chirongwa.

2) Govera nyaya yako zvakanyanya

• Kutanga: govana ndiwe ani?
• Chechipiri: Govera nyaya yekuti sei waita chirongwa ichi?
• (Nyaya yechipiri inonyanya kukosha)

XNUMX. Curious kutengeserana nzira

mushure mekugovanamushandisi nyayauyenyaya yakoMushure meizvozvo, batanidza iyo inoda kuziva nzira yekutengeserana kukurumidza kuwedzera mutengo wekutengesa.

Heano maitiro aungaita kumutsa kufarira kwevashandisi uye kutyaira kutengesa:

• Chikamu 1 步:Rondedzera mabhenefiti makuru ekushandisa nzira, uye nyaya dzebudiriro).
• Chikamu 2 步:Matanho mangani aripo ekugovera nzira iyi?Semuenzaniso: huwandu hwematanho masere
• Chikamu 3 步:Govera matanho matatu ekutanga, uye matanho matatu akaoma zvakanyanya, uye mumwe wacho anonzwa aine mubairo mushure mekuverenga.
• Chikamu 4 步:Kana mumwe wacho achida matanho anotevera, anofanira kubhadhara.

XNUMX. Private customization

• Mazuva ano mashandisirwo ekusimudzira, yakasarudzika yakasarudzika, inogona kuvandudzaHupenyuquality.
• Kana iwe uchigona kupa vashandisi masevhisi akagadziridzwa, purofiti yako ichave yakakwirira uye zvichave nyore kuita mari.

Chechina, nzira yekutengeserana kwemombe

Ita kuti vashandisi vazive:

• Vanhu vangani vakaita izvi kusvika parizvino.
• Intercept CollegeKurudziramidhiya mitsvaKosi yacho ichataura kuti vangani vanhu vave vadzidzi kusvika parizvino.

XNUMX. Nzira huru

Kana iwe uchida kukwezva vashandisi vane mukana wepamusoro kupfuura iwe uye kujoinha yako e-commerce denderedzwa, unofanirwa kuita zvinhu zvitatu:

1. Kutanga: chirongwa chinofanira kunge chakakura zvakakwana
2. Chechipiri: chirongwa chakabatana natenzi
3. Chechitatu: kuva akavimbika

Kutanga: chirongwa chinofanira kunge chakakura zvakakwana

• Wana 10 pagore, purojekiti idiki kwazvo, tenzi haafarire.
• Wana mamiriyoni 1 pagore, basa racho rakakura zvokuti rinonakidza, uye nyanzvi dzingashanda pamwe chete.

Chechipiri: chirongwa chakabatana natenzi

zvinangwa zveprojekiti, ne网络 营销Chinangwa chetenzi ndechekubatanidza:

• Gadzira nharaunda imwe
• Kushanda 1 vateveri
• Gadzira dzidziso

Chechitatu: kuva akavimbika

• Kana munhu ane muhoro wepamwedzi we1200 achida kuita chirongwa nemari yegore negore ye1 mamiriyoni, zvichaita kuti vanhu vanzwe vasina kuvimbika.
• Nekuti munhu ane muhoro wepamwedzi we1200 haakwanise kuwana 1 miriyoni pagore.

XNUMX. Isa mamiriro ekuvhara

Haasi munhu wese, avo chete vanosangana nemamiriro ezvinhu.

Avo vanokundikana kupfuudza kutengeserana netsaona, kana kuti vasina kukodzera pakutanga, vanofanira kurega.

Sei kugadza mamiriro ezvinhu?

• Kune mamiriro akaiswa, zviri nyore kuita mari, iyo ichagara kwenguva refu.
• Kana iwe ukasaisa kana kuita mamiriro ezvinhu, iwe unowedzera kuneta, zvichava zvakaoma kuita mari, uye pakupedzisira iwe uchakanda mapfumo pasi.

Setting conditions:

1. vanoda kudzidza
2. Kuuraya kwakasimba
3. Bhadhara zviri nyore

Mhedziso

Chen WeiliangNdakanyanya kutora nguva nekufunga kupfupisa nzira dzekusimudzira kutengeserana.Chinangwa chekunyora chinyorwa ichi ndechekubatsira ini nevamwe kukurumidza kuwedzera mutengo wekutengesa.