Kushambadzira kunorevei?Ongorora zvakakosha pfungwa uye zvinangwa zvekushambadzira

Kazhinji,Chen WeiliangZviri mukati mezvinyorwa zvakagovaniswa neblog ndezvekukubatsira zvirinaniHupenyu, kuwana rusununguko rwemari, rusununguko rwenguva, uku ndikowo kurota kwemunhu wese.

Zvino, ngatikurukurei, chii chinonyanya kukosha chekushambadzira?

• Iyo yakakosha yekushambadzira ndeyekupa kukosha uye kugadzira purofiti zvinoenderana nezvinodiwa nevatengi.
• Chinangwa chikuru chekutengesa ndechekuita kuti vanhu vatenge.

Chii chinokonzera kutenga maitiro?

Maitiro ese emunhu anobva muhunhu hwevanhu, ndiko kuti, majini asingarambiki akagarwa nhaka kubva kumadzitateguru.

Pamusoro, kushambadzira ndeye kunyengetedza uye kutungamira, asi kuseri kwezviitikoSayenzi.

Ruzivo rwese rwakadzama rwevanhu rwuri mavari, hapana anogona kuanongedzera, uye haambofa akaonekwa.

America ine mukurumbiraUziviMuzvinafundo Dewey akati:

• Kukurudzira kwakadzama muhunhu hwevanhu, ndiko 'kuva kwakakoshaMunhuchido'.

kunyanya kubatanidzwaWechat marketingshamwari, dzinoda kudzidza hunhu hwevanhu.

Heano 14 akavanzwa vavariro dzehunhu hwevanhu:

14 Vavariro Dzakavanzika Dzounhu

• 1) Kuziva nezvekodzero dzevanhu, kutonga kwevamwe
• 2) Kuzvigutsa, pfungwa yekukosha
• 3) Pfuma, mari uye zvinhu zvinogona kutengwa nemari
• 4) Kubvuma kushanda nesimba uye kusimbisa kukosha
• 5) Kuzivikanwa kwevanhu kana boka, kuzivikanwa kweboka rimwechete revanhu
• 6) Chishuvo chekukunda, kuva wekutanga, kuedza kuita zvakanakisisa
• 7) Manzwiro ekuve munhu, pfungwa yemidzi
• 8) Mikana Yekugadzira Kuita
• 9) Pfungwa yekubudirira pakuita chimwe chinhu chakakosha kuita
• 10) Chiitiko chitsva
• 11) Rusununguko uye kuzvimiririra, kuvanzika hakuna kutyorwa
• 12) Kuzviremekedza, chiremera
• 13) Mhando dzese dzerudo
• 14) Kuchengeteka mupfungwa

Iyo yepamusoro yekushambadzira isainzi

nekutiE-commerceHazvina mhosva kuti unotengesa chigadzirwa chipi, chinozotengeswa kuvanhu.

• 网络 营销, sekubata hove, hauzive kuti hove dzinodyiwa, ungabata hove here?

Saka, chikamu chepamusoro chekutengesa isayenzi.

• Batsira vamwe kutengesa zvavasingakwanise kutengesa, kugadzira kukosha kwevatengi, uye kuita kuti kambani iwane pundutso.
• Hunhu hwekushambadzira hwakakura kwazvo, zvekuti hunogona kuita kuti nyika ibudirire uye yakasimba, senge XJP's Belt uye Road Initiative.Kubva padiki kusvika pakudzingirira vasikana, kushambadzira kuri kwese kwese.

Kushambadzira hunyanzvi hwakakosha kuti munhu ararame:

• Mamiriro epamusoro ekushambadzira anofanira kunge ari ekutengesa pasina kutengesa, uye rudo runodawo kushambadzira, uye kushambadzira kuri kwese kwese muhupenyu.
• Kushambadzira pakutanga yaive nzira yekutengesa zvinhu, asi semhedzisiro, vatorwa vakauya nezita rekushambadzira, uye vangani vakanyengedzwa?

Tsanangudzo yeMusika

Muna 1960, American Marketing Association's Definitions Committee yakauya netsanangudzo dzinotevera dzekushambadzira:

• Musika unoreva kudiwa kwese kwevanogona kutenga zvinhu kana masevhisi.

Philip Kotler anotsanangura musika se:

• Musika ndiko kuunganidzwa kwevese chaivo uye vanogona kutenga chinhu chakanaka kana sevhisi.

Musika unogona kukamurwa kuva marudzi akasiyana kubva pamaonero akasiyana:

• Pakati pazvo, hunhu hwekutanga hwezvigadzirwa hunogona kukamurwa kuita misika yezvinhu zvakajairika uye misika yakakosha yezvigadzirwa.

1. Musika wezvekutengesa zvinhu unoreva musika wezvigadzirwa nenzira yakamanikana, kureva, musika wezvigadzirwa, unosanganisira musika wezvinhu zvevatengi uye musika wezvigadzirwa zvemaindasitiri.
2. Musika wezvinhu zvakakosha unoreva musika wakaumbwa kuti usangane nezvido zvemari uye sevhisi zvinodiwa nevatengi, kusanganisira musika mukuru, musika wevashandi uye musika weruzivo rwehunyanzvi.

(Paunenge uchiongorora misika miviri iri pamusoro, musika wevatengi, musika wemaindasitiri uye musika wehurumende zvinowanzodzidzwa)

Tsanangudzo yeKushambadzira

Chii chinonzi Marketing?Chinhu chakakosha chekushambadzira chinoenderana nezvido nezvido.

Tsanangudzo kubva kuAmerican Marketing Association:

• Kushambadzira inzira yesangano inogadzira, inotaurirana, uye inotaurira kukosha kune vatengi uye inogadzirisa hukama hwevatengi kuitira kubatsira kwesangano nevatambi varo.

Tsanangudzo yaPhilip Kotler:

• Simbisa kukosha kwekutarisa kwekushambadzira.
• Kushambadzira ndiyo magariro uye manejimendi maitiro evanhu nemapoka vanowana zvavanoda nekugadzira zvigadzirwa uye kukosha, uye kutaurirana nevamwe.

Heino tsananguro yakapihwa naGronrose:

• Simbisa chinangwa chekushambadzira.
• Vaka, chengetedza uye simbisa hukama nevatengi uye nevamwe vatambi kuburikidza nekuchinjana pamwe nekuzvipira kuzadzisa zvinangwa zvemapato ese.

Chii chinonzi online marketing?Mukutaura kwe layman, network marketing ndiyo sainziWeb Promotionuye kushambadza kusimudzira kutengeswa kwezvigadzirwa kana masevhisi.

kupeta:Chinhu chakakosha chekushambadzira ndechekuzadzisa zvidikanwi zvevatengi.