Chii chinonzi kushanda munharaunda?Mepu yepfungwa yezvikamu zvitatu zvakakura zvekusimudzira zvirongwa zvenharaunda

Vanamuzvinabhizimisi vanodaroWechat, kana kuitaE-commerce, ita micro business, itaWechat marketing, itaSEOuye zvimwe zvakawanda ……

• Ose ari maviri anopa nhevedzano yezvigadzirwa kana masevhisi kune rimwe boka revanhu.

Chii chinonzi kushanda munharaunda?

• Kuunganidza mapoka chaiwo evanhu mumapoka eWeChat nemapoka eQQ, uye kugara vachitaurirana nekugovana, kushanda kwenharaunda.

Matambudziko anosanganikwa nawo nekushanda kwenharaunda ndeaya anotevera:

• Ndeipi nharaunda, unowana sei vashandisi vakawanda?
• Public account promotionRudzii rwemukati?
• Unotengesa rudzii rwekushambadzaCommunity Marketing?
• Ndezvipi zvigadzirwa kana masevhisi anopihwa kuvanhu ava?

community function

• (1) Nhengo dzenharaunda dzinofanirwa kubatana kuburikidza nenharaunda.
• (2) Pane chinangwa chakafanana uye kudyidzana kunoenderera mberi pakati penhengo dzenharaunda.
• (3) Nhengo dzenharaunda dzine pfungwa dzakafanana dzekushanda pamwe nemaitiro.

Community operation

Chekutanga, vanovamba nharaunda vanofanirwa kuve nehunhu hwekuda uye kuzvininipisa.

Chechipiri, rega nharaunda idyidzane pamwero mukuru.

• Kudyidzana kwakasiyana-siyana kunobvumira vatengesi (vemabhizinesi) kuti vawane mhinduro yakakosha.

Chechitatu, batsirwa nekugoverana munharaunda.

• Wese munhu mubatsiri uye mupiro kunharaunda.
• Kuburikidza nekugoverana uye kubatsirana, nharaunda inova yakareba.

3 mapoka makuru ekushanda munharaunda

1) Fani nharaunda

• Vashandisi vanotenga chigadzirwa chako kana sevhisi.

2) Partner (mumiririri) nharaunda

• Recruiting agents: Kukubatsira kutengesa zvigadzirwa kana masevhisi.

3) Boss-mhando nharaunda

• Unganidza maboss kumusoro uye zasi kwerukova rwekutengesa cheni.
• Rega iwe uve mambo wekusangana uye mambo weruzivo.

Sei kusimudzira nharaunda?

1) Rega iwe uve nehupfumi network zviwanikwa

• Batsira iwe kutengesa zvimwe zvigadzirwa kana masevhisi.
• Tora mabhosi ekukwira nekudzika uye wodzora cheni yekugovera.

2) Inogona kukubatsira kukurukura kubatana kwakakura

• Taura nevanhu vasina kushayiwa mari kuti vabatane, uye mumwe wacho haazozununguswi.
• Zvinogona kurehwa kana kutaurwa kuti kune ane simba network zviwanikwa kumashure kwako.

3) Kana uchitaura nezvekubatana, iti:

• Ndini muvambi weimwe nharaunda.
• Kune vanhu vakawanda vari nani munharaunda.
• Kubudirira kwekudyidzana kwekukurukurirana kuchavandudzwa zvakanyanya.

Nzira yekusimudzira mashandiro enharaunda?

Kuomerwa kwezvikamu zvitatu zvikuru zvenharaunda:

• Iyo fan base ndiyo iri nyore.
• Mapoka evamiririri akaoma zvikuru.
• Boka boka ndiro rakanyanya kuoma.

3 zvirongwa zvikuru zvekusimudzira nharaunda

1) Iva fan base kutanga

• Kana nhamba yevateveri yasvika pane imwe nhamba, ivo vanozoshandiswa sevamiriri.
• Rega vanhu vakawanda vave vamiririri vako.
• Panguva ino, unogona kuve boka reagent.

2) Iva boka remumiririri gare gare

• Kana mafeni nemaproxies asvika imwe nhamba.
• Huwandu hwevateveri nevamiririri vanogona kumanikidzwa kuita sahwira.
• Wana mamwe maboss ekujoinha.

3) Boss boka

• Unganidza mabhosi ekukwira nekudzika kuti adzore cheni yekugovera.
• Rega iwe uve mambo wekusangana uye mambo weruzivo.

WeChat nharaunda kushanda pfungwa mepu

Iyo nzira yezvikamu zvitatu zvepamusoro zvezvirongwa zvekusimudzira nharaunda haina kugadziriswa.

Panogona kuve nenharaunda dzakawanda dzematanho matatu aya panguva imwe chete.

Chinokosha ndechekuti: usade zvakawandisa, tanga wazviita.

Izvi zvinoteveraChen WeiliangZvakambogovaniswa zvinyorwa zvekushambadzira munharaunda ▼

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