Sidee loo sameeyaa qaabka ganacsiga e-ganacsiga?Qaabka ugu fudud ee fikirka samaynta ganacsiga iyo samaynta lacag

sameeGanacsiga E-ganacsigaWaa nooc ganacsi oo kaliya.

Madax badan oo yaryar ma yaqaaniin sida loo sameeyo moodooyinka ganacsiga?

Xataa ma garanayaan waxa lagu sameeyo qaabka maskaxeed ee ugu fudud ee ganacsiga iyo samaynta lacag?

Qaabka faa'iidada warshadda

• 工厂年产量100万件，平均销售单价50元，所以产值5000万元，其中原材料2500万元，辅料800万元，工资300万元 、管理费200万元、水电150万元、租金150万元、税金150万元。
• Suuqgeynta InternetkaKharashku waa 100 milyan yuan, qiima dhaca dayactirka qalabku waa 100 milyan yuan, kharashyada kala duwanina waa 50 yuan.
• Faa'iidada saafiga ah ee ugu dambeysa waa 500 milyan, faa'iidada faa'iidada waa 10%.

Waqtigaan, waxaad u baahan tahay inaad ka fikirto in 10% tani ay ku filan tahay inay wax ka qabato khataraha kala duwan ee lama filaanka ah iyo isbeddelada suuqa?

E-commerce model faa'iidada fikirka

Markaad aragto badeecad lagu iibinayo 100 yuan oo qiimaheedu yahay 50 yuan, xogta soo socota waa inay isla markiiba soo baxdaa:

• 50% faa'iidada guud, 15% dallacaad, 5% saadka, 5% shaqada, 5% madal, 5% khasaaraha soo laabashada, 3% bakhaar, 2% kharashyada xafiiska, iyo 10% faa'iidada saafiga ah ee kama dambaysta ah.
• Waqtigaan, waxaad u baahan tahay inaad tixgeliso in lacagtu ku filan tahay in la xareeyo, oo ay jiraan canshuur?

Qaabka faa'iidada shirkadu waa mid fudud

Ka soo qaad in shirkad ganacsi oo 20 qof ahi ay iibisay 5000 milyan, faa'iidada guudna (qiimaha iibka - qiimihii warshadii hore - fasaxii kastamka iyo kharashka gaadiidka) inta badan waa 15%, ama 750 milyan.

Kaliya waxaad u baahan tahay inaad xisaabiso in lacagtu ku filan tahay mushaharka (15 dadka caadiga ah, qiyaastii 6%), kharashyada suuqgeynta waa 100% oo ku saleysan 2 milyan, komishanka (20% faa'iido ama 1% iibka, 1% kirada xafiiska ), badeecadaha dhaqameed Shirkadda ganacsiga shisheeye guud ahaan waxay weli leedahay 5 dhibcood oo faa'iido saafi ah, taas oo lagu go'aamiyo suuqa.

Ganacsiga e-commerce-ka-tallaabo sidoo kale wuxuu leeyahay qaab-ganacsi qaabaysan algorithms

Qaabka funnel GMV:

• GMV waaGanacsiga elektarooniga ahErey muhiim ah oo ka mid ah warshadaha ayaa ah erey la soo gaabiyay Mugga Ganacsiga Guud, kaas oo ah wadarta tirada badeecadaha la kala iibsado. GMV waa tilmaame muhiim ah oo lagu cabbiro hawlgalka goobaha ganacsiga e-commerce.
• Xuddunta hawlgalka e-commerce wuxuu ku salaysan yahay tilmaamayaasha GMV, laakiin suurtagal maaha in lagu bilaabo tilmaamayaasha oo keliya, iyo tilmaamayaasha waxay u baahan yihiin in la kala qaybiyo.Inta badan la isticmaalo waa qaabka falanqaynta funnel:

Iibka (GMV) = Taraafikada✖️Heerka beddelka✖️Qiimaha cutubka macaamiisha

• Taraafikada: waa inta qof ee soo gasha dukaanka, offline-ka waxaa sidoo kale loo yaqaan taraafig, bakhaarrada gaadiidka badan leh waxaa loo yaqaan dukaamo barwaaqo ah.
• Heerka beddelka: Dadka soo gala dukaanka waxay ku dhamaanayaan inay wax iibsadaan, offline loo yaqaan heerka wax kala iibsiga.
• Qiimaha cutubka macaamiisha: imisa ayuu macaamiishu ku kharash gareeyay markiiba iyo imisa ayuu iibsaday?Inta badan oo aad iibsatid, qiimaha ayaa sarreeya.
• Qiimaha dib-u-iibsiga: Xataa haddii macmiilkani baxo, intee bay u badan tahay inuu soo noqdo wakhtiga xiga?Khadka tooska ah waxaa loogu yeeraa macaamiisha ku celiska ah.

Guud ahaan, faa'iidada guud ayaa marka hore la xisaabiyaa, qiimaha iibinta - qiimihii warshadii hore - ugu horeysay - komishanka - xayaysiinta - qaybinta - bakhaarka, iyo sidoo kale canshuur celinta, sida caadiga ah faa'iidada guud waa in ka badan 20%, laga jaray mushaharka iyo kharashka xafiiska, tani waa faa'iidada saafiga ah.

Anaga-warbaahintu waa qaabka ugu fikirka fudud ee ganacsiga iyo samaynta lacag

• Guud ahaan, waxaa sameeya hal qof, ma jiraan wax kharash ah, waxa kaliya ee aad bixiso waa wakhti;
• Uma baahnid inaad samaysato moodal, waxaad samayn kartaa wax ka badan ama ka yar, wax walba waxay kuxirantahay doorbidkaaga.