Ibhalwa kanjani ikhophi yesihloko sokukhangisa kwe-self-media ukuze uhehe?Izinhlobo ezi-5 zokukhathazeka kwengqondo

Isihloko sesikhangiso semidiyaUkubhalaUngabhala kanjani ukuze udonse ukunaka?

Fingqa ukukhathazeka kwezinhlobo ezi-5 zobuchopho

Senza i-WeChatUkukhushulwa kwe-akhawunti yomphakathiSonke sidinga ukuba nabalandeli abayisisekelo. Uma ufuna inani elanele lezisekelo zabalandeli, udinga "ukusekela ngobuchule ekunyusweni".

总结amanziUmbono ojwayelekile umi kanje:

• 1. Khetha inkundla lapho inani elikhulu labasebenzisi libuthana khona
• 2. Imithetho yenkundla yocwaningo (ukugwema ukuvinjelwa ukwephula, kanye nokwandisa ukuchayeka)
• 3. Beka "imbewu yezilingo"

yenzaWechat marketingKunomehluko omkhulu phakathi kwezinga lokuguqulwa phakathi kwekhophi yesihloko enesilingo esiklanywe kahle kanye nekhophi yesihloko ngaphandle kwanoma yisiphi isilingo.Ngoba lokho kuyimvelo yomuntu, futhi ngenze izivivinyo neziqhathaniso.

Lesi sihloko sizosebenzisa okwangempelaI-Internet MarketingIcala lephromoshini, ukuhlaziya nokuchaza indlela yokuklama isilingo?

(Ngaphezu kwalokho, ngizokwabelana ngemephu eyimodeli yendlela ethile yesilingo yokuklama. Inqobo nje uma ulandela le mephu eyimodeli ukuze uklame isilingo, akumele wenze iphutha)

(1) Hlaziya imfihlo yesihloko se-athikili ebangela umphumela wokuqhathanisa

Sonke siyazi ukuthi lapho ubhala isihloko, isihloko sibaluleke izikhathi ezingu-10 kune-athikili, ngakho-ke ngifuna ukuhlaziya isihloko se-athikili yokuqala ye- @Qin Gang "Akukhona ukuthi ikhaya lemoto lihle kakhulu, kodwa amanye amawebhusayithi livila kakhulu", kungani lidonsa amehlo kangaka?

Ngisanda kungena ku-google "akukona ukuthi i-Autohome yinhle kakhulu, kepha amanye amasayithi avilapha kakhulu" futhi ngathola imiphumela eyi-12,000 (imizuzwana engu-0.54)

Ukwakhiwa kwalesi sihloko kufeza izinto ezimbili:

1. Ukugxila kobuchopho

• Njengoba u-Qin Gang, umpetha wokucwayiza, esho, "I-Autohome ifakwe ohlwini, futhi inani layo lemakethe lifinyelela ku-30 bhiliyoni wamadola aseMelika, eliwele ngaphansi kwezibuko zamawebhusayithi amaningi aqondile. Okwesikhashana, i-inthanethi igcwele izingxoxo mayelana ne-Autohome", ngakho umpetha we-Flicker Qin Gang waboleka Ukumaketha Okungenzeka.

2. Qhathanisa

• "Kuhle kakhulu" kanye "nokuvilapha kakhulu" kuphambene, futhi kuzoba nomehluko omkhulu ekugxilweni kobuchopho.
• Uma ukugxila kobuchopho nokugqama kuhlanganiswa, kuzoba nomphumela wokungafani. Uma umehluko omkhulu, impendulo yomsebenzisi iba mkhulu esihlokweni.

Isibonelo sokuqhathanisa:

• ngaphambi vs ngemuva
• ubuningi vs min
• yebo vs cha
• fast vs kancane
• Khuphula vs ukuncipha
• I-Negative vs i-affirmative
• hhayi VS kodwa
• Kuhle kakhulu vs ukuvilapha
• indoda vs owesifazane
• Ukuzibuza vs ukuziphendulela

Esinye isibonelo

Ezinsukwini ezimbalwa ezedlule, uzakwethu uCao Weiying, wabhala indatshana futhi wazuza la maphuzu ama-2——Ukugxila kwengqondo + nokugqama.

"Ukumema ukuba ube ngowesifazane onephunga elimnandi (amadoda kuphela)"

Iphunga liyisichasiso, "owesifazane onephunga elimnandi" ligxile ebuchosheni, futhi "amadoda ayeke ukubuka" umehluko.

Ukwengeza "ukugxilwa kobuchopho" kokuthi "ukugqama" kuzodala umehluko. Uma umehluko omkhulu, impendulo inkulu. Ngakho-ke, ngemva kokushicilelwa kwesihloko, abantu abaningi bazochofoza ukuze bayifunde.

Ukugxila kobuchopho + umehluko, le ndlela yokubhala ingenza isihloko sibe nomphumela oqinile wokugqama.

(2) Hlobanisa umsebenzi wamanje ukuze unciphise ukunqatshwa kwesikhangiso

Sivamise ukubona ulwazi oluningi nezikhangiso emaqenjini e-WeChat nama-Moments. OkunyeI-WechatIzikhangiso ezithunyelwayo ziyanyanyisa kakhulu, kungani ezinye izikhangiso zinganyanyi?

Kungakhathaliseki ukuthi ibhizinisi elincane noma umuntu ozisebenzisayo, lapho wenza ukumaketha kwe-WeChat, kufanele ufunde ukubona imvelo yomuntu.

Singayibona kanjani imvelo yomuntu?

Njengoba konke ukuziphatha komuntu kusekelwe emiphumeleni yokusabela kobuchopho, uma ufuna ukuqonda imvelo yomuntu, kufanele uhlaziye ukuziphatha kobuchopho.Yiliphi iphuzu elivusa ukunaka kobuchopho?

Esinye sezizathu esenza siye embuthanweni wabangane ukwanelisa "isifiso se-voyeuristic" sobuchopho.Ingqondo ifuna ukwazi ukuthi abangani benzani?

Ngakho-ke, singaxoxa kanjani nabantu abazisebenzelayo bathumele kanjani izikhangiso ze-Moments ukunciphisa ukunengwa?Umsebenzi wokuqala ukwanelisa umsebenzi wamanje.

Umsebenzi wamanje wombuthano wethu wabangane ukwanelisa "isifiso se-voyeuristic" sobuchopho, ngakho sihlobanisa izikhangisoImpiloKuhlanganiswe, akukwazi nje ukwanelisa isifiso sabantu se-voyeuristic, kodwa futhi ukudlala indima yokukhangisa.

Yingakho izithombe ozishuthe zona esizithumelayo, nolwazi lokusebenzisa imikhiqizo ye-WeChat ngabantu bangempela abaya phesheya, kuzoheha ukuphawula nokuthandwa okuvela kubangani.

Ukugxila kwengqondo (kuhambisana nomsebenzi wamanje + umehluko):

Eqinisweni, ukuze kuzuzwe umphumela wokukhangisa, uma isikhangiso esiyingini sabangane sisebenzisa ukunaka kobuchopho kuphela, singase singasebenzi.

Ngenxa yezikhukhula zolwazi olufanayo, ubuchopho buthuntubezekile lapho kugxilwe khona.Kulesi sikhathi, kuyadingeka ukwengeza ukugqama ukuze kwakhe umehluko, okuzokwenza ubuchopho buphendule ngamandla.

Uma nje sinaka izinto zokukhangisa zeminye imikhiqizo ye-Weshang Media, ezinye zazo zinokuqhathanisa okungafani, okufana nalokhu: umshini wokuwasha imifino we-Caibao, i-Alpha Little Egg (irobhothi le-intelligence yokufakelwa elikhiqizwa i-iFLYTEK), i-heater yenkomo efudumele, njll. .

Kukhona umehluko, kukhona umehluko

• 1. Umshini wokuwasha imifino we-Cai Baobao: Qhathanisa imifino, izithelo nenyama ehlanzwe futhi yahlanzwa yi-Cai Baobao.
• 2. I-Alpha Iqanda Elincane: Qhathanisa nomshini wezindaba kanye nomshini wemfundo yasekuqaleni.
• 3. I-heater yenkomo efudumele: qhathanisa nelanga elincane, ama-cubes kawoyela, ukushisa phansi kanye ne-air conditioning.

Ngikholwa ukuthi ozakwethu abaningi bafaka ama-oda ngoba amakhasimende abona lezi zikhangiso ezihlukene futhi anesifiso sokuthenga.

Abanye ozakwethu be-Weishang Media benze umsebenzi omuhle kakhulu kulawa maphuzu amabili abalulekile, okufanele sifunde ngawo.

Ukuze unciphise ukungathandi kwabasebenzisi izikhangiso embuthanweni wabangani, kuyadingeka ukuhlanganisa izikhangiso nempilo (okuhambisana nomsebenzi wamanje + isilinganiso sokungafani).

(3) Izinto ezithakaselwayo + umuzwa wokuqhathanisa

Yiziphi izinto abantu abazithandayo ngokwemvelo?

Isibonelo: ubuhle, ubulili (imvelo yokuzala), ukudla, ama-anecdotes, izindlela zokuphumelela, njll ...

Lapho ngibona igama elithi "ubuhle", ngakhunjuzwa ngomkhiqizo we-Weshang Media - Swiiny Slimming Milkshake Meal Replacement, evame ukusebenzisa izithombe zabesifazane abahle njengendlela yokukhangisa.

Uma uvele wabelane ngezithombe zabesifazane abahle abaphuza ama-milkshakes, kungase kungabi lula kubasebenzisi ukuchofoza futhi banake. Kungani?

Ngenxa yokuthi kunezithombe eziningi zabesifazane abahle abathwebula izithombe ozishuthe zona ezikhathini zethu ze-WeChat, esimweni esinjalo, kufanele sakhe umuzwa wokuqhathanisa futhi sisebenzise indlela ephikisanayo ukuze senze izithombe zabesifazane abahle zigqame.

Nasi isibonelo sokuthi i-Swiiny Slimming Shake isebenzisa kanjani iziqhathaniso zobuhle:

• 1. Izithombe ezimbi ngaphambi kokulahlekelwa isisindo vs. abantu ababili abahlukene ngemva kokuncipha
• 2. Ukwelashwa kwabesifazane abakhuluphele VS ukwelashwa konobuhle abahehayo
• 3. Owesifazane okhuluphele odangele VS ujabuleubuhle obujabulisayo

Ngaso sonke isikhathi uma ngibona lolu hlobo lwezithombe zokuqhathanisa zobuhle ezabiwe ozakwethu be-Wechat Media, ngenxa yokungafani, angikwazi ukuzibamba kodwa ngokuchofoza ukuze ngikubone, haha!

Kungabonakala ukuthi uma thina-media noma amabhizinisi amancane efuna ukwenza ukumaketha kwe-WeChat, ukwabelana ngezithombe embuthanweni wabangane, futhi sethemba ukuthi abasebenzisi bazonaka izinto abazithandayo, kufanele bengeze izithombe ngomqondo. kokuqhathanisa, ukuze ubuchopho bomsebenzisi buchofoze kalula. Ukusabela.

Izinto ezithakazelisayo + nokugqama kungabangela ingqondo yomsebenzisi ukuthi iphendule ukuze inake lokho esabelana ngakho.

(4) Hlobanisa amaphuzu obuhlungu bese uqhathanisa izinzuzo

Ngesinye isikhathi phakathi nobusuku, ngathumela okuqukethwe okwabelwana ngakho eqenjini le-WeChat le-Lin Yu Elite Team Special Training Camp. Kungekudala ngemva kwalokho, ngabona uzakwethu ogama lakhe lingu-"JAKE" othumele isithombe-skrini sewebhusayithi ye-Luzhou News. Izindaba Isihloko sithi "Ukuphela kukagesi eLuzhou kusukela ngomhlaka-4 kuya ku-5 kuMbasa".

Khona-ke, wathola ukuthi iqembu elingalungile lithunyelwe, futhi ngokushesha wasihoxisa isithombe, kodwa isithombe sesivele sibonwe yimi, hahaha!

Kungani engathumela izithombe-skrini ezinjalo zezindaba?

Ngenxa yokuthi lezi zindaba "ziyiphuzu lobuhlungu elihlobene nawe", livele liyincwadi, futhi ingenye yezinto ezikhathazayo zobuchopho engifuna ukukhuluma ngazo, "ezihlobene namaphuzu obuhlungu bomsebenzisi".

Njengoba abantu bekhathalela izinkinga zabo kuphela, sidinga ukuxhuma amaphuzu obuhlungu omsebenzisi.

Futhi, ubuchopho buvame ukuba ndikindiki ekwazisweni okufanayo, kodwa ubuchopho buzwela kakhulu ekushintsheni nasekuqhathaniseni ukwaziswa.

Ngakho-ke, uma thina bantu bemidiya kanye namabhizinisi amancane sikhangisa ku-Moments, uma bekhuluma kuphela ngokuthi mihle kangakanani imikhiqizo noma amasevisi abo, kodwa bengahlobani nezindawo zobuhlungu zabasebenzisi, futhi uma bengadali umehluko, bakhuluma ngabo.

Ngakho-ke, uqala kanjani ukuhlobanisa amaphuzu obuhlungu bomsebenzisi, bese uchaza izinzuzo zokuqhathanisa (ukuqhathanisa)?

(1) Nasi isibonelo sekhophi yokukhangisa yomkhiqizo we-Weishang Media-Caibao Vegetable Washing Machine:

"Iholide elincane le-Qingming, ngibuyile ekuphumeni, anginalutho engingalupheka, angikaze ngidle isitshulu isikhathi eside.
Ingane yemifino ngisayisebenzisa ukuyiwasha, emva kokuwasha ka-4 kuvele kube negwebu elincane, udlisani abalimi?
Kodwa senzani ngezulu?Shesha futhi uzisindise, Cai Baoba shesha futhi uyisebenzise!Uma kungenjalo, ngemva kweminyaka emi-5 kuya kweyi-10, ama-hormone nama-antibiotic azonqwabelana kakhulu, okubangele ukugula okungathi sína nokuzisola.
Sekwephuze kakhulu! "

Ukuhlaziya 1: Hlanganisa amaphuzu obuhlungu bomsebenzisi
"Emva kokugeza oku-4 kuvele kukhihlize amagwebu. Ubaphakelani abalimi? Njengoba ulimaza abanye, uyazilimaza nawe!"
Ngaphandle kwalokho, ngemva kweminyaka engu-5 kuya kwengu-10, ama-hormone nama-antibiotic azonqwabelana kakhulu, futhi kuyobe sekwephuze kakhulu ukuzisola ngokugula okungathi sína!

Ukuhlaziya 2: Ukuqhathaniswa kwezinzuzo (ukugqama)
"Shesha uzisindise, Baby Cai, shesha futhi uyisebenzise!"

(2) Ngithe eqenjini le-WeChat:

"Ukusebenza kwe-akhawunti yomphakathi ye-Wechat kudinga isethi yezinhlelo ze-ideological kanye namamodeli wetiyori ukuze aqondise, ngaphandle kwalokho kulula ukuphambuka."

Ngemva kwalokho, othile wathatha isinyathelo sokungengeza njengomngane ukuze angibuze ngokusebenza kwe-akhawunti yomphakathi ye-WeChat.

Ukuhlaziya 1: Hlanganisa amaphuzu obuhlungu bomsebenzisi
"Kungenjalo kulula ukuzulazula"

Ukuhlaziya 2: Ukuqhathaniswa kwezinzuzo (ukugqama)
"Ukusebenza kwe-akhawunti esemthethweni ye-WeChat kudinga isethi yezinhlelo zemibono namamodeli wethiyori ukuze aqondise"

Ukuhlobanisa amaphuzu obuhlungu bomsebenzisi + ukuqhathanisa okuzuzisayo (ukugqama) kuyindlela evamile nesebenziseka kalula yokukhangisa ne-WeChat.

(5) Xoxa izindaba ezithinta imizwa ukuze zizwakale

Ngenxa yokuthi wonke umuntu unemizwelo yenjabulo, intukuthelo, usizi nenjabulo, ubuchopho buzosebenzisa imizwa ukuveza ukusekela noma ukuphikisa izinto, ngakho "izindaba ezithinta imizwelo" zingadonsa ukunaka kobuchopho.

Izinkomba (1):

Ungabhekisela kusihloko esithambile sika-Alpha Xiaodan esithi "Kuvele ukuthi kuhlakaniphile bonke bathembele kuye" ebhalwe ngu-@春王lord.

"Konke Kumayelana Nokuhlakanipha Kwakhe"

UXiaoming noXiaohong bangabangani abakhulu, nabazali babo nabo bangabangani abakhulu. Laba ababili bahlala emphakathini owodwa. Njengoba isikole singekude, bandawonye lapho beya esikoleni nalapho beya esikoleni.

Muva nje, u-Xiaoming usanda kuthola ukuthi wayengamazi uXiaohong. Lokhu kutholwe enkulumweni kaXiaohong. Kwenzeka kanjani ukuba kungazelelwe abe ngowokuqala ekilasini? Bekuyimi. Le ntombazane eyayingenalwazi yathuka lapho ikhuluma. Ngaqala ukukhokha. ukunaka u-Xiaohong. Njengoba ngabona konke u-Xiaohong akwenzayo, ngabona ukuthi u-Xiaohong uthanda ukukhuluma muva nje, futhi ubencokola ngezwi lakhe langakwesokunxele.

Kwenzakalani?UXiao Ming uyaxakeka.Kungenzeka yini ukuthi ubambe iqhaza ekuqeqeshweni?Akufani nokuthi ah,abazali ezinhlangothini zombili abagqugquzeli ukuthi babafundele ngenkani.Ubuye wambuza ukuthi ubambe iqhaza yini ekuqeqeshweni. ikilasi?UXiaohong uphendule ngokuthi cha...

U-Xiao Ming waba nelukuluku lokwazi nakakhulu, futhi wanquma ukubhekisisa ukuthi kwenzekani ku-Xiaohong. Omunye ngemva komunye, wathola ukuthi u-Xiaohong wayenesikhathi esincane sokudlala ngaphandle kamuva nje. U-Xiao Ming wamamatheka kancane, futhi abantu basebenze kanzima. Akumangalisi.

Ngemva kokucabanga ngakho, kusengalungile. Angikamboni uthisha womndeni kaXiaohong nezihlobo ezintsha. Kubonakala sengathi ngidinga ukuya kwaXiaohong ukuze ngithole...

UXiaoming uthole isizathu sokuya endlini kaXiaohong futhi wangqongqoza emnyango. UXiaohong akazange abingelele njengakuqala, kodwa waphenduka wagijimela ekamelweni lakhe lokulala. UXiaoming akazange akuphishekele. ukuze uvule. Buza imibuzo, amaqanda ePhasika ayaphendula...

U-Xiaoming wabuka iqanda elincane lephasika ngokumangala, futhi u-Xiaohong ngokuziqhenya wamnika eminye imisebenzi: ukucula, ukuxoxa indaba, okuthusayo...

Lapho laba ababili belalele, ubaba kaXiaohong wabuya. Lapho u-Xiaoming ebuza ukuthi uwathengephi amaqanda, ubaba ka-Xiaohong wathi: Ngingumdwebi we-Weshang Media. Lo mkhiqizo ungomunye wethu. Sinemikhiqizo eminingi yekhwalithi ephezulu. Njenge izicathulo zokubhucunga phansi kwezinyawo zami nazo zenziwe yithi, zinomphumela ofanayo ne-massage pedicure...

Okuphansi kwe-puzzle kwembulwa, futhi u-Xiao Ming wanquma ukuvumela abazali bakhe ukuba bahlanganyele ku-Wechat Media, ukuze angagcini nje ngokuthola ingane yakhe ayithandayo, kodwa futhi avumele abazali bakhe ukuba bajabulele imikhiqizo emihle, njengezicathulo zokubhucunga, nokunye. ...

Izinkomba (2):

“Sekuphele uhhafu wonyaka,
Abantu abangiphelezela ukuze nginciphe futhi ngigijime sebeshintshe okungenani abayi-10,
Kodwa amasokisi e-AUN aqeda iphunga engiwagqokayo awakashintshwa!
Kungani?Ngoba ihlala isikhathi eside! "

Ukuhlaziya: Umkhiqizo ukude nokugxilwa kobuchopho bomsebenzisi, futhi izindaba ezithinta imizwa zingasetshenziswa ukunciphisa ibanga ukusuka ekugxilweni kobuchopho.

Ukuhlaziywa kokuziphatha kokugxila kwengqondo

Endabeni yezikhukhula zolwazi, ulwazi ubuchopho obungalucubungula lulinganiselwe, futhi isizathu esibalulekile esingaheha ukunaka kobuchopho empeleni "i-hippocampus" ebuchosheni ukuze kuhlungwe ulwazi olungabalulekile.

Yiluphi ulwazi olungahlolwa yi-hippocampus bese lugxila ebuchosheni?

"Kumayelana nami":

• (1) Abanye bakhathazekile ngalokhu:Imicimbi edumile, imikhiqizo eyaziwayo.
• (2) Hlanganisa umsebenzi wamanje:Yehlisa ukungathandwa kwezikhangiso futhi uhlaziye lokho abasebenzisi abakwenzayo njengamanje?
• (3) Izinto ezithokozisayo:Ubuhle, ubulili (imvelo yokuzala), ukudla okuhle, ama-anecdotes, izindlela zokuphumelela…
• (4) Amaphuzu obuhlungu ahlobene nomsebenzisi:Izinkinga (izinhlungu) ohlangabezane nazo.
• (5) Izindaba ezithinta inhliziyo:Okuthinta imizwa, ukuxoxa indaba.

Ukubaluleka kokuqhathanisa

Kungani ngifingqa oku-5 okukhathazayo kwengqondo?

Njengoba ingqondo ijwayele ukuba ndikindiki ezintweni ezingaguquleki, ikhophi yesihloko sezikhangiso eziklama isilingo sidinga ukushintshwa, futhi kuyadingeka ukushintsha phakathi kwezinhlobo ezi-5 ezihlukene "zokugxila kwengqondo" kanye "nokugqama" ukuze kwakheke umphumela ophambene.

Izinto ezinhlanu ezikhathazayo zobuchopho engizifingqa zigcizelela ukubaluleka kokuqhathanisa.

Ngenxa yokuthi izinto ezingahambi, azishintshi futhi azikho umehluko onzima ukuheha ukunaka kobuchopho, kodwa izinto ezishintshayo nezinyakazayo zizoheha ukunaka kobuchopho.

Ngakho-ke, endabeni yokwanda kokuqukethwe kwe-homogenized, uma ufuna ukugqama futhi udonse ukunaka kobuchopho, kufanele ube nokuphambene.

(Qhathanisa isifinyezo sokuqhathanisa, sicela ubheke imephu yengqondo ngezansi)

Isizathu sokufingqa nokwabelana ngokukhathazeka kwengqondo empeleni ukusiza thina-media kanye namabhizinisi amancane enze umsebenzi omuhle wokuklama izilingo.

Nokho, isisekelo sokuklama isilingo siwukufunda ukubona imvelo yomuntu ngokucacile.Uma ufuna ukubona imvelo yomuntu ngokucacile, kufanele uhlaziye ukuziphatha kobuchopho, futhi ekugcineni wenze isiphetho.

U-Chen Weiliangisifinyezo

Ukwakha isilingo, imibandela emibili kufanele ihlangatshezwe:

• 1. Kumayelana nami - ukugxila kobuchopho.
• 2. Qhathanisa - ukushintsha ukugxila kobuchopho.

Izinhlobo ezi-5 zokugxila kobuchopho + umehluko, ngiqedile ukwabelana namuhla, angazi ukuthi wonke umuntu ucabangani?

Uma unemibuzo noma eminye imibono, ngicela ungishiyele umlayezo ^_^

U-Chen WeiliangI-WeChat: 2166713988