Uhla lwemibhalo ye-athikili
Abathengisi bewebhusayithi abazimele kudingeka bazi ukuthi kokubili i-SMM (Social Media Marketing) kanye ne-SEO (Search Engine Optimization) kudinga ukunikeza abasebenzisi okuqukethwe kwekhwalithi ephezulu okuheha ithrafikhi futhi kuthuthukise amazinga okuguqulwa.
Ngenxa yokuthi banomgomo ofanayo, bangahlanganisa ukuze bazuze isimo sokuwina.
Isho ukuthini i-SMM?
- I-SMM isifinyezo seSocial Media Marketing (social media marketing), okuwukusetshenziswa kwenkundla yezokuxhumana ukukhangisa nge-inthanethi.
- I-SMM isiphenduke enye inkambiso entsha ngemuva kokumaketha kwenjini yokuseshaI-Internet Marketingindlela.
Thola ukwabelana kwezokuxhumana okukhonjwe yi-Google
Ukwabelana ngamabhulogi ewebhusayithi asezingeni eliphezulu ezinkundleni zokuxhumana ezifana ne -Facebook kungasiza amakhasi abathengisi ukuthi afakwe ohlwini yizinjini zokusesha ngokushesha.
Qoqa idatha yomsebenzisi
Uma kuqhathaniswa newebhusayithi yomthengisi ye-e-commerce , imithombo yezokuxhumana yenza kube lula ukudala ukuxhumana kwabasebenzisi, okungasiza amaqembu e-SEO (Search Engine Optimization) ukuthi adale amaphrofayili abasebenzisi kanye nezinhloso zekhasi lokuklama ezifanele kakhulu abaseshi, ngaleyo ndlela kukhuthazwe ukuqoqwa kwenani elikhulu ledatha yomsebenzisi eqondiwe.
Amaqembu e-SEO (Search Engine Optimization) angasebenzisa izinkundla zokuxhumana ukuze athuthukise ukuxhumana nolwazi lomsebenzisi wewebhusayithi yomthengisi, alinganise ukuthi yikuphi okuqukethwe okusebenzelana kakhulu, yiziphi izinhlobo zokusebenzisana ezikhethwa ngabasebenzisi, imiphi imibuzo evamile abasebenzisi abanayo, njll...
Futhi, ithimba le-SMM (Social Media Marketing) linganikeza ulwazi mayelana nezitayela zakamuva namagama angukhiye amasha ahlobene ne-niche kanye nemboni njengoba iseduze nemakethe.
I-SEO Keyword Optimization for SMM Posts
Kubalulekile ukuthi i-SMM (Social Media Marketing) ithuthukise ama-hashtag namagama angukhiye kokuqukethwe kwebhulogi yabo ngoba izinkundla zezokuxhumana zisebenzisa amagama angukhiye lapho ziphusha okuqukethwe kubasebenzisi bazo.
I-SEO (Ukuthuthukisa Injini Yokusesha) ingaba ukhiye ekusebenzeni kahle kwedatha ye-SMM (Social Media Marketing).
Ngenxa yokuthi lawa magama angukhiye aqinisekisiwe we-SEO (Search Engine Optimization), ayakwazi ukufinyelela izethameli ezingaba khona ngezinga elikhulu kakhulu elingenzeka ezinkundleni zokuxhumana.
Ukwengeza, lokhu okuthunyelwe kwenkundla yezokuxhumana kusetshenziswa amagama angukhiye we-SEO (Search Engine Optimization) kungase futhi kuvele kuma-SERPs (Amakhasi Wemiphumela yosesho) ngamagama angukhiye athile.
Shayela isixhumanisi sokwakha
Ukwabelana ngokukhuthala kokuqukethwe ezinkundleni zokuxhumana kungasiza abathengisi bahehe ama-backlink amaningi, nakuba izixhumanisi zokuxhumana zewebhusayithi zingathinti ngokuqondile izinga le-SEO (Search Engine Optimization).
Okuqukethwe kwemithombo yezokuxhumana yekhwalithi ephezulu kungaheha izimboni ezihlobene ne-KOL futhi kuzuze izinkomba zazo.
Ukwabelana ngezisetshenziswa zozakwethu
I-SEO kanye ne-SMM (Social Media Marketing) iziteshi ezimbili zingabelana ngokugcwele ngezinsiza zozakwethu futhi zonge isikhathi esiningi, umzamo kanye nesabelomali ngoba amawebhusayithi amaningi nama-blogger ayasebenza ezinkundleni zokuxhumana.
Ngethemba ukuthi isihloko esithi "Kuyini i-SMM? Ungahlanganisa kanjani ukumaketha kwe-SMM kanye ne-SEO ukuze kube nesimo esizuzisa wonke umuntu?" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-28291.html