Umehluko phakathi kwethrafikhi ekhokhelwayo neyamahhala egumbini lokusakaza bukhoma le-Douyin: ithrafikhi ekhokhelwayo iphakamisa ithrafikhi yamahhala

EzentengiselwanoI-traffic ekamelweni lokusakaza bukhoma ihlukaniswe ngezinhlobo ezimbili: mahhala futhi ekhokhelwayo.

Ngiyicwaninge ngokujulile ngayifingqa, manje ngizokuchazela ngolimi olulula.

UDouyinUmehluko phakathi kwethrafikhi ekhokhelwayo nemahhala egumbini lokusakaza bukhoma

Kunomehluko omkhulu phakathi kwethrafikhi ekhokhelwayo nethrafikhi yamahhala egunjini lokusakaza bukhoma.

Ithrafikhi yamahhala:

Lolu hlobo lwethrafikhi lutholakala ikakhulukazi ngokukhanga kwemvelo, isiqondiso sentshisekelo, njll., ngaphandle kokuthinta isikhwama semali.

Izici zethrafikhi yamahhala azinzile futhi kunzima ukuzilawula, futhi ingase ingakwazi ukukhomba ngokunembile izethameli eziqondiwe.

Kulo modeli, amahange ngokuvamile adinga ukusebenzisa ngobuhlakani izindlela ezihlukahlukene, njengemikhiqizo ekhethekile, ukuzingela kokusebenza, izinqubo kanye nama-oda, ukuze ahehe futhi kube lula ukuthengiselana. Nakuba ingafaki ukuthengiselana ngemali, iphinde ibhekane nezinselelo zokukhathala kwabasebenzisi kanye nethrafikhi engazinzile.

Ithrafikhi ekhokhelwayo:

Uma kuqhathaniswa, ithrafikhi ekhokhelwayo ithengwa ngokutshala imali ethile endaweni yesikhulumi, okuvumela ukukhetha okunembe kakhudlwana kwezithameli eziqondiwe.

Le ndlela ifana nokuvula umpompi. Inqobo nje uma unesibindi sokusebenzisa imali, ukugeleza kuzoqhubeka nokungena ngaphakathi.

Ithrafikhi ekhokhelwayo ibonakala ngokuzinza nokunemba, kodwa udinga ukunaka isilinganiso se-input-output.Phela ithonsi ngalinye lamanzi likalwa ngemali.

Le modeli ivamise ukufaneleka emikhiqizweni evamile futhi ingahlangabezana nezidingo ezithile ngokukhangisa okunembayo, kodwa kufanele futhi iqinisekise ukuthi umkhawulo wenzuzo yonke yomkhiqizo uphezulu ngokwanele ukuze kuqinisekiswe ukuthi kungenzeka ukubekwa.

Ngokuvamile, ithrafikhi yamahhala igxile ekudaleni ukunakwa nokuqwashisa ngomkhiqizo, kuyilapho ithrafikhi ekhokhelwayo igxile kakhulu ekutholeni ithrafikhi enembayo nelawulekayo ezindaweni lapho kunemali khona.

Ungayisebenzisa kanjani ithrafikhi yamahhala kumagumbi okusakaza bukhoma e-e-commerce

Kunezinhlobo eziningi ezahlukene zokuhlukaniswa iziqephu.Inzuzo ukuthi asikho isidingo sokusebenzisa imali yethrafikhi.Ububi ukuthi ayizinzile ngokwanele futhi nethrafikhi ayinakho ukunemba.

Kunamasu amaningana okusebenzisa ithrafikhi yamahhala kumagumbi okusakaza bukhoma e-e-commerce. Qaphela ukuthi ngikhuluma nge-e-commerce lapha, ngingafaki amagumbi okusakaza bukhoma okuzijabulisa.

1. Uhlobo lomkhiqizo ofakiwe:

Isibonelo, uma ingekho eminye imikhiqizo encintisanayo esigabeni sokuqala semakethe, njengamathuluzi okukhetha izindlebe, izodala umuzwa ngokushesha uma seyembulwa, futhi kuzoba lula ukuyithengisa.

Nokho, okubi ukuthi lapho umkhiqizo usudumile, umjikelezo wokuphila kwawo uba mfushane uma kuqhathaniswa.

Kukhona nemikhiqizo efana nemikhiqizo yezolimo ekhethekile. Ngokusebenza kanzima ezigcawini ezithile nokubukeka okuhlukile, singakha ukwethembana ukuze sihehe amakhasimende.amanziinani.

Isibonelo, ukugqoka izingubo zaseMongolia nokuthengisa inyama yenkomo ethafeni.

2. Uhlobo olufuna ukusebenza

Ngokudlala noma izigcawu ezikhethekile, icishe ifane nabadlali basemgwaqweni.

Isibonelo, iqembu lonobuhle abadansayo lingakhanga izibukeli eziningi ngokushesha.Uma kunabantu abaningi, kuzodayiswa ngokwemvelo.

Nokho, okubi ukuthi kubangela kalula ukukhathala kobuhle ezithamelini.

3. Izindlela kanye nokuba nomqondo owodwa

Sebenzisa imigilingwane efana nezinzuzo ezingu-9.9, omakhalekhukhwini bamahhala, nokuhlanganyela nabakhiqizi ukuze ucule ingoma ephindwe kabili ukuze uhehe abantu abaningi, uheha inani elikhulu labantu abafuna ukuzitholela amadili. Ukwanda kwenani labantu kudala umphumela wokuhlangana, futhi bese iphromotha kunqubo, futhi ekugcineni izuze ukuthengiselana.

Okubi, nokho, ukuthi abasebenzisi bazo ngokuya beyicasukela.

4. Intengo ephansi kanye nevolumu ephezulu

Intengo iphansi ngempela, nokuthunyelwa kwamahhala kwayo yonke intengo engu-9.9, okwenza abantu bazizwe sengathi bayasizakala.

Wonke umuntu akakuthandi ukuthengiselana, ngakho ungakhathazeki ngokuthengisa.

Kodwa okubi ukuthi awukwazi ukwenza imali eningi. Lolu hlobo lwendlela lufana nesitolo segilosa noma ukuphuma ngokushesha kwamasekhondi angu-3. Nakuba amafomu ehlukile, awalolu hlobo.

5. Uhlobo lwe-IP yomuntu siqu

Uma unenombolo ethile yabalandeli abakuthandayo nabakwethembayo, awudingi ukuchitha amandla amaningi kuthrafikhi.

Nokho, okubi ukuthi ababukeli bangase bakuthole kuyisicefe. Ukuze ugweme ukukhathala kwezithameli, amanani adinga ukusethwa ngendlela ekhangayo.

6. Gqoka isitayela esingalungile

Kunesidingo samahange ohlobo lwemodeli angcono kakhulu angaheha amakhasimende ngokufaka isivivinyo njalo, ukuboniswa kanye nencazelo.

Le ndlela ifanele izingubo nezicathulo.

Kodwa okubi ukuthi ukuncintisana kunolaka futhi ngokushesha uzodinga ukushintshela kumodeli okhokhelwayo.

7. Uhlobo lokufundisa ulwazi

• Ukuthengisa izimpahla ngenkathi ufundisa, njengokufundisa amaresiphi e-air fryer nokuthengisa izithako.
• Noma fundisa uhlobo oluthile lolwazi futhi udayise izifundo ngenkathi ufundisa.
• Nokho, okubi ukuthi kulula ukukulingisa futhi kudinga ukuqamba okusha okuqhubekayo.

Kulezi zindlela ezingenhla, uma ufuna ukuthola ukugeleza okuqhubekayo kwethrafikhi yemvelo, udinga ukunaka izinkomba ezi-4, okubaluleke kakhulu okuyi-GMV izikhathi eziyinkulungwane. Njalo abantu abayi-1000 kufanele benze okungenani i-yuan eyi-1000 ekuthengiseni.

Bese kuba nezinga lokusebenzisana, izinga lokungezwa kwabalandeli, izinga lokungezwa kweklabhu yabalandeli kanye nezinga lokungena kokuchayeka.

Ubude bokuhlala kumuntu ngamunye empeleni abubalulekile kangako.

Idlalwa kanjani ithrafikhi ekhokhelwayo egumbini lokusakaza bukhoma le-Douyin

uma kuqhathaniswa elula. Ngokuvamile kusebenza emikhiqizweni evamile, ungakhetha ukufanisa iqembu eliqondiwe, elifana nobulili, ubudala, umsebenzi, imali engenayo, izintshisekelo, njll.

Inzuzo ukunemba nokuzinza, kodwa okubi ukuthi kudinga ukuchitha imali ukuthenga ithrafikhi.

Eqinisweni, lokhu futhi kuwumthombo oyinhloko wemali engenayo yesikhulumi. Ngokuvamile, indlela yokukhokha ifaneleka kuphela uma umkhawulo wenzuzo yonke yomkhiqizo ungekho ngaphansi kuka-30%, ngaphandle kwalokho ingasetshenziswa kuphela njengendlela yokusiza.

Sekushiwo lokho, uyaqonda?

Izingathekiso zethrafikhi yemvelo, ithrafikhi eqondisiwe kanye nethrafikhi ekhokhelwayo:

1. Ukugeleza kwemvelo kufana nemvula evela esibhakabhakeni, isilinganiso sayo esingalindelekile.
2. Izinga lokugeleza elinembile lifana nokubeka ibhakede ngokushesha ngosuku lwemvula. Ukuthi angakanani amanzi angakwazi ukufakwa kuncike ejubaneni lesandla sakho nokuhlakanipha.
3. Ukugeleza okukhokhelwayo kufana nempompi yasendlini. Uma nje ukhokha ngesibindi, inani lamanzi owafunayo lizohlangatshezwa njalo. Lona umlingo wemali, ukuguqula izidingo zibe amanzi agelezayo, okukuvumela ukuthi uthathe noma yini oyifunayo.

Ithrafikhi ekhokhelwayo esebenzisa ithrafikhi yamahhala igumbi lokusakaza bukhoma

Ithrafikhi ekhokhelwayo kwesinye isikhathi ingaba yisisusa sokusebenzisa ithrafikhi yamahhala futhi idlale indima ebalulekile egumbini lokusakaza bukhoma.

Okokuqala, ngokutshala imali yokuthenga ithrafikhi ekhokhelwayo, igumbi lokusakaza bukhoma lingaqongelela ngokushesha inani elithile lokunaka kanye nesisekelo sezethameli ngesikhathi esifushane.

Khona-ke, le thrafikhi ekhokhelwayo ifana nokufaka umfutho onamandla egumbini lokusakaza bukhoma, okuvumela ithrafikhi yamahhala ukuthi ilandele.

Ukunemba kwethrafikhi ekhokhelwayo kwenza igumbi lokusakaza bukhoma lihehe ababukeli abahambisana kakhulu nezici zezethameli eziqondiwe.

Ukubamba iqhaza kwalezi zethameli ezikhokhayo akulethi nje kuphela izinzuzo eziqondile zezomnotho, kodwa okubaluleke nakakhulu, ukuxhumana nokunaka kwazo kuzoheha ukunaka kwababukeli bamahhala, kwakha umphumela wokuxhumana.

Ngamasu ahlakaniphile neziqondiso, amagumbi okusakaza bukhoma angaguqula ukubamba iqhaza okusebenzayo kwezibukeli ezikhokhayo kube ukwanda kwethrafikhi yamahhala. Isibonelo, hlinzeka ngezinzuzo ezikhethekile nemicimbi ekhethekile ukuze uvuse isasasa lezibukeli zamahhala zokubamba iqhaza, ngaleyo ndlela kwakhiwe ithrafikhi yemvelo enkudlwana.

Ngokuvamile, ithrafikhi ekhokhelwayo ingabhekwa njenge-detonator Ngokuthenga ithrafikhi eqondiwe, umthelela wegumbi lokusakaza bukhoma ungandiswa ngokushesha, bese ngokusebenzisa ukusebenza okuhlakaniphile nokukhanga, la mandla angaguqulelwa kuthrafikhi yamahhala Eqhubekayo.

Siyakwamukela ukuchofoza isixhumanisi esingezansi ukuze ufunde kabanzi mayelana nezihloko ezilandelayo ▼

Iyini i-resonance yamafrikhwensi amathathu ye-Douyin Live? Isetshenziswa kanjani inombolo ye-akhawunti futhi ithrafikhi izoqhuma. Idlalwa kanjani?

🚀 Umhlahlandlela ophelele we-resonance enamabhendi amathathu okusakaza bukhoma kwe-Douyin engenziwa kalula ngisho nolwazi oluyisisekelo oluyiziro! Yembula amakhono okulawula ayimfihlo ephezulu, futhi uveze izimfihlo zokudlala ezizoqhumisa ithrafikhi yakho ngokuqinisekile! Kungakhathaliseki ukuthi ungumfundi osanda kuzalwa noma uchwepheshe onolwazi, ungathola lapha indlela enhle yokuthuthukisa ukusebenza kahle kokusakaza kwakho bukhoma! Funda ngokushesha futhi wenze eyakho...