Uhla lwemibhalo ye-athikili
YouTubeNjengengxenyekazi enkulu emhlabeni yokwabelana ngamavidiyo, imodeli yayo yokukhangisa isiphenduke indlela ebalulekile yabadali bokuqukethwe abaningi ukuze bathole inzuzo.
Uma ufuna ukwenza imali ngokukhangisa ku-YouTube, ngaphezu kokuba nokuqukethwe kwekhwalithi ephezulu, udinga futhi ukuqonda indlela yokusebenza yemodeli yayo yenzuzo nokuthi ungakwandisa kanjani ukusetshenziswa kwale modeli ukuze uthole imali.
Lesi sihloko sizohlinzeka ngokuhlaziywa okujulile kwemodeli yokukhangisa ye-YouTube futhi sihlole izimfihlo ezibalulekile zokuzuza inzuzo.
Njengenkundla yokwabelana ngamavidiyo ephethwe yi-Google, i-YouTube inesizinda esikhulu sabasebenzisi nokuqukethwe kwamavidiyo anothile. Ukukhangisa, njengenye yezindlela eziyinhloko ze-YouTube zenzuzo, akunikezeli nje kuphela umthombo ozinzile wemali engenayo yesikhulumi, kodwa futhi kunikeza amathuba abadali bokuqukethwe ukuze bathole inzuzo.
Ukuqonda Imodeli Yokukhangisa ye-YouTube
Ukuze ugqame enkundleni ye-YouTube enokuncintisana kakhulu futhi wenze imali ngokukhangisa, udinga ukuqonda okujulile ukuthi imodeli yokukhangisa isebenza kanjani nokuthi ungayisebenzisa kanjani ngempumelelo.
Ngaphambi kokuqonda imodeli yokukhangisa ye-YouTube, udinga kuqala ucacise izinhlobo nezici zokukhangisa endaweni ye-YouTube.
Ukukhangisa kwe-YouTube kufaka phakathi izikhangiso eziphuma phambili, izikhangiso eziphuma phambili, izikhangiso eziphuma phambili kanye namanye amafomu Lezi zikhangiso zethulwa ngendlela yamavidiyo, izithombe noma umbhalo, ngenhloso yokuheha ukunaka kwabasebenzisi nokubazisa ukuthi baxhumane nabo. okuqukethwe kokukhangisa.
Amasu aphezulu ayi-5 okukhangisa anenzuzo ye-YouTube
Hlola umhlaba wokwenza imali ku-YouTube futhi uzothola lawa maqhinga amahlanu okukhangisa:
1. Izikhangiso zesibhengezo esinomthelela obonakalayo
- Izikhangiso zezibhengezo zifana nendawo enhle kuwebhusayithi Ngaphezu kwekhasi eliyisiqalo, ungazibeka endaweni evelele kunoma yiliphi ikhasi.
- Njengoba zikala 300mm x 250mm, lezi zikhangiso ziboniswa kahle kwesokudla samavidiyo afakiwe naphezulu ohlwini lwamavidiyo anconyiwe.
2. Izikhangiso zembondela esobala kuvidiyo
- Isikhangiso sembondela esibonisa ngale ngaphakathi kwevidiyo sibonakala ngobuhlakani engxenyeni engezansi yevidiyo ngedizayini yayo ekhanyayo ehlukile.
3. Izikhala ozikhethela zona
- Ukukhangisa kwesikhashana kokubuka kuwuhlobo lokukhangisa ngevidiyo olufakwe ngaphambi, phakathi noma ngemva kwevidiyo ngokuvamile kuba amasekhondi angu-30 ubude futhi izethameli zinenketho yokweqa ngemva kokubuka imizuzwana emi-5.
4. Amakhefu okuhweba okufanele uwabone
- Isikhangiso se-interstitial okumele sibonwe siyisikhangiso esiyividiyo esingase sivele kunoma yisiphi isigaba sevidiyo futhi sidinga ababukeli ukuthi basibukele ngokugcwele ngaphambi kokuqhubeka nokuqukethwe kwevidiyo abazikhethele yona.
5. Izikhangiso ze-TrueView Banner
Izikhangiso zesibhengezo se-TrueView zaziwa ngokukhomba kwazo okunembileUkubeka, kokubili ngesikhathi sokudlalwa kwevidiyo nakumawebhusayithi afana eduze nezithameli zakho ozihlosile.
Izinhlobo zezikhangiso ze-YouTube nezici zazo
Izinhlobo ezihlukene zezikhangiso ziyehluka ngamafomethi wokuboniswa, isikhathi sokubekwa, nezindlela zokukhokha.
Isibonelo, izikhangiso eziphuma ngaphambilini zivame ukuvela ngaphambi kwevidiyo, izikhangiso ezimaphakathi nevidiyo zivela phakathi nevidiyo, futhi izikhangiso eziphuma phambili zivela ngezikhathi ezithile phakathi nevidiyo.
Ngaphezu kwalokho, izindlela zokukhokha zokukhangisa zihlanganisa i-CPC (khokha ngokuchofoza ngakunye), i-CPM (khokha ngokuvelayo okuyinkulungwane) nezinye izinketho Abadali bokuqukethwe bangakhetha uhlobo lokukhangisa olufanele ngokwezidingo zabo.
Izinto Ezibalulekile Zenzuzo
Ikhwalithi nesikhalo sokuqukethwe kwevidiyo
- Kungakhathaliseki ukuthi hlobo luni lokukhangisa, ludinga ukuthembela kokuqukethwe kwevidiyo kwekhwalithi ephezulu. Ukudonsa ukunaka kwezithameli nokuhlinzeka ngolwazi olubalulekile noma okuqukethwe kokuzijabulisa kungenye yezinto ezibalulekile eziheha abakhangisi ukuthi bakhethe ukukhangisa kumavidiyo.
- Ngakho-ke, abadali bokuqukethwe kudingeka baqhubeke bethuthukisa ikhwalithi yokuqukethwe kwevidiyo, baqinise ukuxhumana nababukeli, futhi bandise isikhathi sokubuka namazinga okwabelana ngevidiyo.
Izigaba zokukhomba izithameli
- Ukuqonda izinto ezithakaselwayo nezithandwayo zezithameli kanye nokukhomba ngokunembile amaqembu ezithameli kubalulekile ekwandiseni ukusetshenziswa kwamamodeli okukhangisa ukuze kuzuzwe inzuzo.
- Ngokuhlaziya ubudala, ubulili, isifunda nolunye ulwazi lwezithameli, abadali bokuqukethwe bangakha okuqukethwe kwevidiyo okuhlosiwe kanye namasu okukhangisa ukuze bathuthukise izinga lokuchofoza nezinga lokuguqulwa kwezikhangiso.
izindlela ezingcono kakhulu zenzuzo
Zibekele imigomo ecacile yenzuzo
Ngaphambi kokuqala ukudala, abadali bokuqukethwe badinga ukucacisa izinhloso zabo zenzuzo futhi bathuthukise amasu nezinhlelo ezihambisanayo.
Kungakhathaliseki ukuthi ukwandisa imali engenayo yokukhangisa, ukuthuthukisa ukunamathela kwezithameli noma ukwandisa isisekelo sezethameli, udinga ukuba nemigomo ecacile nezinhlelo zokuqalisa ezingenzeka.
Dala okuqukethwe kwevidiyo okuhehayo
Okuqukethwe kwevidiyo yekhwalithi ephezulu kuyimfuneko yokuheha abakhangisi ukuthi bafake izikhangiso. Abadali bokuqukethwe kufanele baqhubeke bethuthukisa amazinga abo okukhiqiza amavidiyo, bacebise okuqukethwe kwamavidiyo, bakhulise ukuxhumana nezithameli, futhi bakhulise ukudlalwa kwamavidiyo kanye namazinga okwabelana.
Lungiselela ukukhangisa futhi wandise imali engenayo
Ezinhlotsheni ezihlukene zokukhangisa, abadali bokuqukethwe bangakhuphula imali engenayo yokukhangisa ngokuthuthukisa isikhathi sokukhangisa, bakhethe amafomethi afanele okukhangisa, kanye nokuthuthukisa umuzwa wokudlala ividiyo. Ngesikhathi esifanayo, abadali bokuqukethwe bangakwazi futhi ukwengeza imithombo eyengeziwe yemali engenayo ngokubambisana nabakhangisi nokubamba iqhaza ezinhlelweni zokubambisana ze-YouTube.
Ukuhlaziywa kwecala lempumelelo
Ngokuhlaziya abadali bokuqukethwe be-YouTube abaphumelelayo, ungaqonda kangcono indlela yokwenza imali ngemodeli yokukhangisa. Okuhlangenwe nakho kwabo okuphumelelayo nezindlela ezingokoqobo zinikeza ireferensi ebalulekile kwabanye abadali bokuqukethwe.
Izingozi Nezinselele
- Nakuba imodeli yokukhangisa ye-YouTube ihlinzeka abadali bokuqukethwe ngamathuba enzuzo, kubuye kube nezingozi nezinselele ezingaba khona.
- Ngokwesibonelo, izikhangiso eziningi zingase zithinte ulwazi lwabasebenzisi, okuqukethwe kokukhangisa okungalungile kungase kubangele ukunengeka phakathi kwababukeli, futhi ukungazinzi kwemali engenayo yokukhangisa nakho kuzoletha ingcindezi ethile kubadali bokuqukethwe.
Ekuphetheni
- Ukufingqa, ukuze wenze imali ngokukhangisa kunkundla ye-YouTube, abadali bokuqukethwe kudingeka babe nokuqonda okujulile kwemodeli yokukhangisa ye-YouTube futhi baqhubeke bethuthukisa okuqukethwe kwamavidiyo namasu okukhangisa ukuze bathuthukise imali engenayo yokukhangisa nolwazi lwabasebenzisi.
- Kuphela ngokuqhubeka usebenza kanzima ukuze udale okuqukethwe kwekhwalithi ephezulu futhi uthuthukise ithonya lakho lapho ungakwazi ukugqama enkundleni ye-YouTube enokuncintisana kakhulu futhi uzuze inzuzo eqhubekayo futhi ezinzile.
imibuzo ejwayelekile ukubuzwa
Ungayandisa kanjani imali engenayo ngezikhangiso ze-YouTube?
Impendulo: Ungakwazi ukwandisa imali engenayo yokukhangisa ngokuthuthukisa okuqukethwe kwamavidiyo, ukhuphule izinga lokuhlangana kwezithameli kanye nokwabelana, nokukhetha isikhathi esifanele sokukhangisa.
Yiziphi izimfuneko ezidingwa imodeli yokukhangisa ye-YouTube kubadali bokuqukethwe?
Impendulo: Abadali bokuqukethwe kudingeka bathuthukise ikhwalithi yevidiyo ngokuqhubekayo, baqonde izidingo zezithameli, babeke imigomo ecacile yenzuzo, futhi basebenzise amasu ahlukahlukene okukhangisa kalula.
Ungakugwema kanjani ukuthikameza ulwazi lomsebenzisi kwimodi yokukhangisa?
Impendulo: Ungakhetha ifomethi yokukhangisa efanelekile kanye nesikhathi, ugweme ukukhangisa okweqile nokugxambukela ngokweqile, futhi uqinisekise ukuthi okuqukethwe kokukhangisa kuhambisana kakhulu nokuqukethwe kwevidiyo.
Ungayihlola kanjani inzuzo yemodeli yokukhangisa ye-YouTube?
Impendulo: Ungahlola inzuzo yemodeli yokukhangisa ngokubheka izinkomba ezifana namazinga okuchofoza, amanani okuguqulwa, namazinga okusebenzelana kwezithameli, kanye nezinguquko zemali engenayo.
Indlela yokugcina ukwethembeka kwezilaleli kumodeli yokukhangisa?
Impendulo: Ungathuthukisa ukwethembeka kwezithameli futhi wandise ivolumu yokudlala ividiyo nesikhathi sokubuka ngokunikeza okuqukethwe kwevidiyo okubalulekile, ukuqinisa ukuxhumana nezithameli, nokuphendula impendulo yezethameli ngesikhathi esifanele.
Ukuwela umngceleEzentengiselwanoNgokuphromotha imikhiqizo noma amabhrendi ngenkundla ye-YouTube, izinkampani zingakwazi ukuzuza ithrafikhi eyengeziwe nesithunzi.
Ithrafikhi nedumela kuyisiqalo kuphela, futhi izinga elihle kakhulu lemikhiqizo namasevisi liyisisekelo sokugcina ukwethembeka kwamakhasimende. I-YouTube, njengesiteshi, iyahlinzekaokungenamkhawulokungenzeka!
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane ngokuthi "Ukuhlaziywa Kwemodeli Yokukhangisa ye-YouTube: Iyini imfihlo yokuzuza inzuzo?" 》, kuwusizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-31633.html