Ungaxazulula kanjani i-homogeneity yomkhiqizo njengenkampani ye-e-commerce? Qala ngokuhlukanisa abasebenzisi nokuhlukanisa iziteshi!

"I-homogeneity yomkhiqizo iyinhloko enkulu yamabhizinisi, kodwa ingabe wake wacabanga ukuthi akunandaba ukuthi ayikwazi ukuxazululwa?"
Ingabe lo musho ukwenza ukuthi ume futhi uhlole kabusha indlela owenza ngayo ibhizinisi?

Ake sijule kulesi sihloko manje, wabelane ngolwazi lwami olusebenzayo, futhi uvumele ibhizinisi lakho lithathe indlela eyingqayizivele!

I-homogeneity yomkhiqizo ayinakugwenywa, ngakho-ke yini enye engenziwa?

Abantu abaningi bahlale befuna ukuqhekeka "i-homogenization", kodwa ukwethembeka, imikhiqizo ephansi-isithiyo izoholela nakanjani ku-homogeneity.

Cabanga nje, uthengisa imikhiqizo esezingeni, futhi izimbangi zakho zithengisa imikhiqizo efanayo Kungani kufanele abathengi bakukhethe?

Inkinga eyinhloko akuyona umkhiqizo ngokwawo, kodwa umehluko phakathi kwabasebenzisi neziteshi.

Ukuhlukaniswa komsebenzisi ukuthola izidingo zangempela zamakhasimende

Isibonelo, uma sithengisa amanzi amaminerali, ezinye izinhlobo zithengisa impilo, ezinye zithengisa imizwa, kanti ezinye zithengisa "isitayela esiphezulu". Udinga ukwazi ukuthi obani abasebenzisi bakho futhi yiziphi izisusa zabo zokuthenga?

• Amaqembu abasebenzisi
  Ungacabangi ngokudlala "ikhadi lokubulala". Kulula ukuphumelela emakethe ye-niche. Isibonelo, uma amakhasimende akho okuhlosile kungabantu abasha, ungathwebula izinhliziyo zabo ngokusebenzisa idizayini eyimfashini nezindlela zokumaketha.

• Gcoba ujule ezindaweni zobuhlungu nezidingo
  Kungani amakhasimende engakhetha wena? Ingabe inani noma inani elengeziwe? Isibonelo, uma uthengisa imikhiqizo kamama nezinsana, ngaphezu kwezinzuzo zamanani, ukugcizelela ukuphepha kanye nesevisi ecabangelayo kungase kube ukhiye wokuheha amakhasimende.

Hlukanisa iziteshi futhi uzenzele eyakho “i-traffic moat”

Abanye abathengisi bakhala ngokuthi ithrafikhi ye-inthanethi iyabiza futhi ukuncintisana kushubile, kodwa ingabe bake bacabanga ukushintsha ukucabanga kwabo?

• Isakhiwo sezingxenyekazi eziningi
  Ungafaki wonke amaqanda akho ebhasikidini elilodwa.EzentengiselwanoAmapulatifomu, inkundla yezokuxhumana, amawebhusayithi asemthethweni okungezakho kanye namakamelo okusakaza bukhoma konke kungasetshenziswa ukuthola amakhasimende.Ukukhuthazwa Kwewebhuisiteshi. Uma uhlukene kakhulu, ingozi iyancipha futhi nethuba elikhulu.

• Hlakulela ngokujulile iziteshi eziyingqayizivele
  Isibonelo, eminye imikhiqizo ye-niche ifaneleka ngokukhethekile ukuphromothwa ngamavidiyo amafushane ukuze udale kalula "okuphambili". Kukhona nemikhiqizo ethile elungele ukuhlanganiswa nemiphakathi engaxhunyiwe ku-inthanethi ukuze yakhe ukuxhumana okuku-inthanethi nokungaxhunyiwe ku-inthanethi.

Awukho umehluko emikhiqizweni eyodwa, inhlanganisela yomkhiqizo inganqamula igebe

Njengoba kunzima ngomkhiqizo owodwa ukugqama, kungani ungazami ukudala iphothifoliyo yomugqa womkhiqizo eyingqayizivele?

Uma uthengisa ubhontshisi wekhofi, ungawubhangqa nezinto zokusebenza zekhofi, okokufundisa kotshwala, noma amasevisi okubhalisa ukuze unikeze amakhasimende umuzwa ophelele wokusetshenziswa.

Ukubaluleka kwemikhiqizo ehlanganisiwe yilokhu:

1. Khulisa imvamisa yokuthengwa komsebenzisi
2. Thuthukisa ukunamathela kwekhasimende
3. Dala ukuhluka komkhiqizo

Amamajini ayawa? Kuphela ngokuqaphela imithetho kukhona indlela yokuphuma

Abathengisi abaningi be-e-commerce bavame ukukhala: "Kungani unomuzwa wokuthi kuya kuba nzima ukwenza ibhizinisi manje, futhi inzuzo iya iba mncane futhi ibe mncane?"

Eqinisweni, lokhu akuyona into ehlukile, kodwa umthetho emakethe ye-e-commerce.

Wafinyelela inani eliphakeme kakhulu ngemuva komdlalo wakhe wokuqala futhi wagcwalisa imakethe phakathi nonyaka

Izindleko zethrafikhi ze-e-commerce ziphansi kakhulu ekuqaleni kwethuba, yingakho abantu abaningi benza inzuzo emangalisayo lapho beqala. Kodwa njengoba ontanga bengena, imakethe izogcwala ngokushesha futhi amaphethelo enzuzo azokwehla ngokwemvelo.

Izigaba zemakethe ziletha amathuba amasha

Uma imakethe enkulu icishe ihlukaniswe, ukuhlukaniswa kuvame ukuphela kwendlela yokuphuma. Isibonelo, emakethe yezicathulo, amabhizinisi asebenza ngokukhethekile ezicathulweni zangaphandle, izicathulo ezigijimayo ngisho nezicathulo ezenziwe ngokwezifiso eziphezulu zingase zilethe igagasi lesibili lezinzuzo.

Ukubhekana nemithetho yemboni, ungabi nenkani, funda ukuba mncane futhi umuhle

Ukuphishekela ngokungenangqondo ukubuyela enzuzweni ephezulu ngokuvamile kuyize. Ukuguquguquka kwemakethe akunakushintshwa ngumzamo womuntu ngamunye; abanikazi bamabhizinisi abahlakaniphile kumele bafunde ukwamukela izimo zenzuzo ephansi njengento evamile , futhi baze banciphise ukusebenza kwabo ngokuzikhandla.

• Amaqembu amancane avumelana nezimo
  Ibhizinisi elincane lingalungisa ngokushesha ukuze ligweme ukuwela obishini lokulahlekelwa.
• Amaphrojekthi amaningi ngokuhambisana
  Uma iphrojekthi ishelela, ungesabi! Qala amaphrojekthi amasha ukuze unciphise ukulahlekelwa emabhizinisini amadala ngokukhula okusha. Gcina ukuqhubeka kwebhizinisi ngalokhu "okusungula okusha".

Imfihlo eyinhloko - ikhono lokuphatha liyisisekelo sempumelelo ye-e-commerce

Okugcina kunquma ukuthi ungagqama yini emqhudelwaneni we-e-commerce amandla akho okuphatha. Ngokuphatha ngempumelelo, ungasebenzisa amaphrojekthi amaningi futhi uguqule izinkinga ezingase zibe izithuthukisi zokukhula.

Ukuze uthuthukise amakhono okuphatha, ungaqala kula maphuzu alandelayo:

• Lungiselela ukusebenzisana kweqembu
• ukwenza izinqumo eziqhutshwa yidatha
• Lungisa ngokuguquguqukayo ukuqondiswa kwamasu

Isiphetho: Ngokuqaphela imithetho kuphela lapho singaphuma ebunzimeni.

I-homogeneity yomkhiqizo ayesabi, futhi ukwehla kwenzuzo yenzuzo akuyona inhlekelele ukuthi ungakwazi yini ukwamukela imithetho yemakethe ngomqondo ovulekile futhi uthole isisombululo sakho.

Ngokuhlukanisa abasebenzisi, ukuhlukaniswa kwesiteshi kanye nesakhiwo sephrojekthi esisha esiqhubekayo, ungagqama emkhakheni we-e-commerce oqhudelana kakhulu.

Umongo webhizinisi awukaze ube ukuphishekela inzuzo enkulu yesikhashana, kodwa ukukhula okuqhubekayo kwesikhathi eside.

Ngokuzayo, lapho unomuzwa wokuthi i-homogeneity iphelelwa yithemba, zama lezi zindlela futhi ungase ukwazi ukunikeza ibhizinisi lakho ukuphila okusha!

Thatha isinyathelo ngokushesha ukuze uqhubeke nohambo lwakho lwe-e-commerce!