Imikhiqizo edumile ivela kanjani? I-99% yabantu ayinaki i-logic eyisisekelo ngemuva kwe-e-commerce hits!

Ucabanga ukuthi umkhiqizo oshisayo uyindaba yenhlanhla? Eqinisweni, i-99% yabantu ayinaki i-logic eyisisekelo ngemuva kwayo!

Lesi sihloko sizohlaziya ngokujulile indlela yokwakheka kwemikhiqizo eshisayo, siveze isu elibalulekile lokuphindukuzalwa okungama-50% + no-50% emisha, futhi sikufundise ukuthi ungawuthola kanjani umkhuba wemakethe futhi udale eyakho imikhiqizo edayiswa ngokushisayo! Ungaphinde uwele ogibeni, woza uzokubona manje!

Ucabanga ukuthi imikhiqizo edayiswa kakhulu yalo nyaka misha sha? okungalungile! Ingxenye yabo iwubuso obudala asebebuyile besesimweni esisha!

Ukuphindukuzalwa kwemikhiqizo edumile: 50% ingeyakudala ebuyayo

Abantu abaningi bacabanga ukuthi "izinto ezintsha" kuphela ezingadala umkhiqizo oshisayo, kodwa iqiniso liwukuthi isigamu semikhiqizo eshisayo minyaka yonke "iyiwayini elisha emabhodleleni amadala."

Kungani? Ngenxa yokuthi imvelo yomuntu ayishintshile, isidingo asishintshile, futhi okuthandwayo kwemakethe akushintshile.

Isitayela se-Classic, asiphelelwa yisikhathi

NjengendandathoUkusetha Kwendandatho, ayikashintshi kangako emashumini eminyaka. Esinye isibonelo esikaNikeAir I-Force 1, ibilokhu idumile kusukela ngo-1982. Njalo ngonyaka, ishintsha isikimu sombala bese yengeza izinto ezintsha, okuyenza iphinde ishaye.

Kungani? Ngoba ziye zafakazelwa emakethe futhi ziye zaba "isinqumo esiyingqayizivele". Abathengi abadingi ukujwayela futhi, bazimisele ukuthenga lapho bekubona.

Kukhona okungasoze kwabuna okuhlala iminyaka engu-50, kodwa amahithi amaningi amancane ahlala iminyaka engu-2-3.

Phela, amamodeli ahlala eluhlaza ayingcosana, futhi umjikelezo wokuphila wamamodeli athandwa kakhulu2-3. Ngokwesibonelo, eminyakeni emibili edluleAmabhulukwe Oshaka,Isitayela Sentombazane Eshisayo, ithrafikhi iphansi manje, kodwa uma ushintsha igama elithi "shaping ibhulukwe" noma "isitayela se-French minimalist", bangaba nokunye ukuphila.

Indlela yokwenza imali "ngomjikelezo wokuthengisa oshisayo"?

1. Buyisa amahithi amadala

E-Xiamen, abanye bangochwephesheUDouyinIthimba "lomgwaqo wasendle" lenza lokhu"Ukuvuka" kwamahithi amadala,

Indlela yabo ilula:

• Thola amavidiyo adumile e-Tik Tok aseminyakeni engu-2-3 edlule, wapakishe kabusha, ushintshe igama bese uwaphromotha futhi.
• Kuhlanganiswe nezindawo ezintsha ezishisayo, njengokuthi "ibhokisi lokugcina elivilaphayo", manje selishintshile kwaba "i-minimalistImpilo"I-artifact okumele ibe nayo" ingadala ukuqhuma okuncane.
• Thola i-supply chain ngokuqondile, uthenge ngobuningi, futhi wenze inzuzo ngomehluko.

2. Ukuhlolwa kwezindleko eziphansi ukuhlonza impendulo yemakethe

Hlola umkhiqizo omusha ku-Douyin.Ibiza kufika ku-20! Isetshenziswa kuphi imali?

• Isikripthi Sokuhlola(Ividiyo yokukhangisa)
• Umkhiqizo wokuhlola(Thola umkhiqizo olungile)
• Hlola amakhono okusakaza bukhoma(Lungiselela iphimbo lokuthengisa)

Emaqenjini amancane, ukulandela imakethe kuphephe kakhulu kunokuqamba izinto ezintsha bebodwa.Kopisha + lungisa + lungiselela, okulula kakhulu kunokudala umkhiqizo omusha.

3. Incwadi Encane EbomvuIzindleko zokuhlola eziphansi

Uma kuqhathaniswa ne-Douyin, izindleko zokuhlola ze-Xiaohongshu ziphansi kakhulu.Ezinye azibizi ngisho nemali!

• Amanye ama-akhawunti asebenzisa isikhathi sawo ukuze athumele amanothi futhi enze ukubuyekezwa, kuyilapho amanye ethembele ngokuphelele kuthrafikhi yemvelo ukuze ahlole imikhiqizo.
• Ngisho noma ufuna ukusakaza ukusakaza,Into ye-5000Ungathola idatha yempendulo enhle.
• Iphuzu liwukuthi i-Xiaohongshu inokuqoqwa kokuqukethwe okunamandla, futhi imikhiqizo yayo edumile ingaba nomjikelezo wempilo omude.

Kungani izindleko zokuhlola zihluka?

Isizathu silula.Izinga lokuthengisa lamapulatifomu liyahlukahluka,

• UDouyin:100 yuan ≈ 1000 ukuchayeka
• Incwadi Encane Ebomvu:100 yuan ≈ 10000 ukuchayeka

Enye inkundla ekhiqiza ithrafikhi ekhokhelwayo, kanti enye inkundla yokuqongelela okuqukethwe Lona umehluko obalulekile.

Indlela ephansi kakhulu yokusungula imikhiqizo eqhumayo

Ingabe ukuqamba okusha kuyabiza ngempela? angiqinisekile!Ukuqamba okusha okuhlakaniphile = ukuhlanganisa izinto ezidumile,

Bheka ithilamu i-M9, ungasho ukuthi ifana nobani?Ukuhlanganisa ukubukeka kwemikhiqizo emibili eyaziwayo + emisha yezobuchwepheshe, futhi ngokushesha iba umkhiqizo omusha.

Ngokwesibonelo,I-BaoshimiNgokulingisa ukubukeka kwePorsche, ukushintsha igama kanye nelogo, iba uphawu olusha. Lesi simiso sisebenza kuzo zonke izigaba zokuphila.

Ukusuka ekulingiseni kuya ezenzweni ezintsha zangempela

1. Isigaba 1: Lingisa imikhiqizo edumile futhi uthole isidingo semakethe

   • Okokuqala thola umkhiqizo ophumelelayo futhi ulingise amaphuzu awo okuthengisa ayisisekelo.
   • Hlola imakethe ngezindleko eziphansi futhi uthole ngokushesha iqoqo lokuqala lamakhasimende.

2. Isigaba 2: I-Micro-innovation, ukwandisa ukuhlukana

   • Hlanganisa izinto ezidumile ezihlukene ukuze udale ukuhlanganisa nokufanisa okunqamula umngcele.
   • Engeza ukuqamba okusha okusebenzayo ukuze uthuthukise ulwazi lomsebenzisi.

3. Isigaba sesi-3: Impendulo yomsebenzisi, ukulungiselelwa okujulile

   • Iqoqo lokuqala lemikhiqizo oyithengisayo, abasebenzisi bazokutshela ukuthi udinga ukuyilungiselela kuphi.
   • Ngokusekelwe kumpendulo yangempela, imikhiqizo ephindaphindayo futhi wakhe amandla omkhiqizo wakho.

Isiphetho: Uma ufuna ukuba yi-hit, ungabambeleli "ekusunguleni"

Abantu abaningi bafuna ukwenza "imibono emisha ephazamisayo" kusukela ekuqaleni, kodwa iqiniso liwukuthi,Kopisha + lungisa + lungiselelaLena indlela engokoqobo.

Kusukela ekuvuseleleni amahithi amadala ukuya ekuhloleni okunezindleko eziphansi, kusukela ekulingiseni okungasoze kwabuna kuya ekuhlanganiseni okuqanjiwe, okuphambili konyakaKungu-50% ukuphindukuzalwa + 50% izinto ezintsha ezishisayo.,

Imakethe isishintshile, kodwa imvelo yomuntu ayishintshile. Okuhamba phambili okulandelayo kungase kufihlwe echibini lethrafikhi langaphambilini. Usuyitholile?