Imikhiqizo edumile ivela kanjani? I-99% yabantu ayinaki i-logic eyisisekelo ngemuva kwe-e-commerce hits!

Ucabanga ukuthi umkhiqizo oshisayo uyindaba yenhlanhla? Eqinisweni, i-99% yabantu ayinaki i-logic eyisisekelo ngemuva kwayo!

Lesi sihloko sizohlaziya ngokujulile indlela yokwakheka kwemikhiqizo eshisayo, siveze isu elibalulekile lokuphindukuzalwa okungama-50% + no-50% emisha, futhi sikufundise ukuthi ungawuthola kanjani umkhuba wemakethe futhi udale eyakho imikhiqizo edayiswa ngokushisayo! Ungaphinde uwele ogibeni, woza uzokubona manje!

Ucabanga ukuthi imikhiqizo edayiswa kakhulu yalo nyaka misha sha? okungalungile! Ingxenye yabo iwubuso obudala asebebuyile besesimweni esisha!

Ukuphindukuzalwa kwemikhiqizo edumile: 50% ingeyakudala ebuyayo

Abantu abaningi bacabanga ukuthi "izinto ezintsha" kuphela ezingadala umkhiqizo oshisayo, kodwa iqiniso liwukuthi isigamu semikhiqizo eshisayo minyaka yonke "iyiwayini elisha emabhodleleni amadala."

Kungani? Ngenxa yokuthi imvelo yomuntu ayishintshile, isidingo asishintshile, futhi okuthandwayo kwemakethe akushintshile.

Isitayela se-Classic, asiphelelwa yisikhathi

Isibonelo, ukusethwa kwendandatho akukashintshi kakhulu emashumini eminyaka. Esinye isibonelo yi-Nike's Air Force 1, ebilokhu ithandwa kusukela ngo-1982. Njalo ngonyaka, ngombala omusha nezinto ezintsha, iba yinto ethandwayo futhi.

Kungani? Ngoba ziye zafakazelwa emakethe futhi ziye zaba "isinqumo esiyingqayizivele". Abathengi abadingi ukujwayela futhi, bazimisele ukuthenga lapho bekubona.

Kukhona okungasoze kwabuna okuhlala iminyaka engu-50, kodwa amahithi amaningi amancane ahlala iminyaka engu-2-3.

Izitayela ezihlala njalo zimbalwa kakhulu; izinto eziningi zemfashini zihlala iminyaka engu-2-3 . Isibonelo, amabhulukwe e-shark kanye nesitayela esithandekayo esasithandwa eminyakeni embalwa edlule kuye kwehla ukuthandwa, kodwa uma uwabeka kabusha ngokuthi "amabhulukwe abumbayo" noma "isitayela esincane saseFrance," angaba nesinye isici sokuthandwa.

Indlela yokwenza imali "ngomjikelezo wokuthengisa oshisayo"?

1. Buyisa amahithi amadala

E-Xiamen, kunamaqembu athile angochwepheshe ezindleleni ezingavamile zokwenza amavidiyo e-Douyin , ahilela "ukuvuselela" amagalelo amadala asakazwayo.

Indlela yabo ilula:

• Thola amavidiyo adumile e-Tik Tok aseminyakeni engu-2-3 edlule, wapakishe kabusha, ushintshe igama bese uwaphromotha futhi.
• Kuhlanganiswe nezindawo ezintsha ezishisayo, njengokuthi "ibhokisi lokugcina elivilaphayo", manje selishintshile kwaba "i-minimalistImpilo"I-artifact okumele ibe nayo" ingadala ukuqhuma okuncane.
• Thola i-supply chain ngokuqondile, uthenge ngobuningi, futhi wenze inzuzo ngomehluko.

2. Ukuhlolwa kwezindleko eziphansi ukuhlonza impendulo yemakethe

Ukuhlola umkhiqizo omusha osabalele ku-Douyin kubiza ama-yuan angu-20 ! Le mali yayaphi?

• Isikripthi Sokuhlola(Ividiyo yokukhangisa)
• Umkhiqizo wokuhlola(Thola umkhiqizo olungile)
• Hlola amakhono okusakaza bukhoma(Lungiselela iphimbo lokuthengisa)

Kumaqembu amancane, ukulandela imakethe kuyindlela ephephile kunokusungula izinto ezintsha zodwa. Ukukopisha, ukuguqula , nokwenza ngcono kulula kakhulu kunokudala umkhiqizo omusha ngokuphelele kusukela ekuqaleni.

3. Incwadi Encane EbomvuIzindleko zokuhlola eziphansi

Uma kuqhathaniswa ne-Douyin, i-Xiaohongshu inezindleko zokuhlola eziphansi kakhulu, futhi ezinye izivivinyo zimahhala ngisho!

• Amanye ama-akhawunti asebenzisa isikhathi sawo ukuze athumele amanothi futhi enze ukubuyekezwa, kuyilapho amanye ethembele ngokuphelele kuthrafikhi yemvelo ukuze ahlole imikhiqizo.
• Ngisho noma ufuna ukusakaza ukusakaza,Into ye-5000Ungathola idatha yempendulo enhle.
• Iphuzu liwukuthi i-Xiaohongshu inokuqoqwa kokuqukethwe okunamandla, futhi imikhiqizo yayo edumile ingaba nomjikelezo wempilo omude.

Kungani izindleko zokuhlola zihluka?

Isizathu silula: amapulatifomu anamazinga ahlukene okuhweba.

• UDouyin:100 yuan ≈ 1000 ukuchayeka
• Incwadi Encane Ebomvu:100 yuan ≈ 10000 ukuchayeka

Enye inkundla ekhiqiza ithrafikhi ekhokhelwayo, kanti enye inkundla yokuqongelela okuqukethwe Lona umehluko obalulekile.

Indlela ephansi kakhulu yokusungula imikhiqizo eqhumayo

Ingabe ukusungula izinto ezintsha kubiza kakhulu? Akunjalo ngempela! Ukusungula izinto ezintsha okuhlakaniphile = ukuhlanganisa izinto ezakha umkhiqizo ophumelelayo.

Bheka imoto kagesi i-M9. Ungayibona yini ukuthi ifana nobani? Uma ihlanganisa ukwakheka kwemikhiqizo emibili eyaziwayo kanye nokusungula ubuchwepheshe , iba umkhiqizo omusha ngokushesha.

Isibonelo, iPorsche ilingise ukwakheka kwePorsche, yashintsha igama layo kanye nelogo, yaba uhlobo olusha. Lolu hlobo lwendlela lusebenza kuzo zonke izimboni.

Ukusuka ekulingiseni kuya ezenzweni ezintsha zangempela

1. Isigaba 1: Lingisa imikhiqizo edumile futhi uthole isidingo semakethe

   • Okokuqala thola umkhiqizo ophumelelayo futhi ulingise amaphuzu awo okuthengisa ayisisekelo.
   • Hlola imakethe ngezindleko eziphansi futhi uthole ngokushesha iqoqo lokuqala lamakhasimende.

2. Isigaba 2: I-Micro-innovation, ukwandisa ukuhlukana

   • Hlanganisa izinto ezidumile ezihlukene ukuze udale ukuhlanganisa nokufanisa okunqamula umngcele.
   • Engeza ukuqamba okusha okusebenzayo ukuze uthuthukise ulwazi lomsebenzisi.

3. Isigaba sesi-3: Impendulo yomsebenzisi, ukulungiselelwa okujulile

   • Iqoqo lokuqala lemikhiqizo oyithengisayo, abasebenzisi bazokutshela ukuthi udinga ukuyilungiselela kuphi.
   • Ngokusekelwe kumpendulo yangempela, imikhiqizo ephindaphindayo futhi wakhe amandla omkhiqizo wakho.

Isiphetho: Uma ufuna ukuba yi-hit, ungabambeleli "ekusunguleni"

Abantu abaningi bafuna ukwenza "izinto ezintsha eziphazamisayo" kusukela ekuqaleni, kodwa empeleni, ukukopisha, ukuguqula, kanye nokwenza ngcono kuyindlela ewusizo kakhulu.

Kusukela ekuvuseleleni izincwadi ezindala ezithengiswa kakhulu kuya ekuhlolweni okungabizi kakhulu, kusukela ekulingiseni izincwadi zakudala kuya ekuhlanganiseni izinto ezintsha, izincwadi ezithengiswa kakhulu minyaka yonke zingumjikelezo ongu-50% kanye nezincwadi ezintsha ezishisayo ezingu-50%.

Imakethe isishintshile, kodwa imvelo yomuntu ayishintshile. Okuhamba phambili okulandelayo kungase kufihlwe echibini lethrafikhi langaphambilini. Usuyitholile?