Ungayihlaziya kanjani idatha nge-Instagram Insights? Umhlahlandlela ophelele kusukela ekusebenzeni kuya ekuchazeni.

Ngesikhathi sokugcina ngiphequlula InstagramNgibone i-blogger yokuzivocavoca umzimba enomzimba omuhle, kwathi lapho ngichofoza kuphrofayela yakhe, ngabona ukuthi kakade wayesenabalandeli abangaphezu kuka-10,000. Ngangifuna ukwazi ukuthi hlobo luni lokuqukethwe oluthunyelwa yile akhawunti nsuku zonke?

Ngaqagela ngokungazelele, "Le akhawunti iqale ngokuthumela izithombe zamantombazane aqeqeshekile ebusuku." Ngabe sengimbuza ukuthi ngingayibona yini imininingwane yakhe yangemuva.

Wavuma, ngakho saqala ingxoxo mayelana "nendlela yokuvumela idatha izikhulumele".

Vula umnyango wedatha

Ubuwazi ukuthi amakhono edatha e-Instagram empeleni anamandla kakhulu?

Abantu abaningi bacabanga ukuthi ukuphatha idatha akusizi ngalutho, kodwa uma usukwazi ukuhumusha idatha ngokunembile, uzothola ukuthi ifana nomkhomo omkhulu oluhlaza okwesibhakabhaka ngaphansi kwentaba yeqhwa, okwenza uqaphele ukuthi udukisiwe kanjani ngaphambili.

Isinyathelo sokuqala ukuba yi-akhawunti yobungcweti.

Ukuze ubone idatha ephelele, kufanele ushintshele i-akhawunti yakho ibe yi-akhawunti yomdali noma i-akhawunti yebhizinisi.

Lesi sinyathelo silula kakhulu; kumane kuyinketho ethi "Shintshela kwi-Akhawunti Yochwepheshe" kuzilungiselelo.

Abantu abaningi bangase bacabange, "O, yi-akhawunti yomuntu siqu nje, kungani ngingayikhathalela idatha?"

Kodwa akunjalo ngempela. Isibonelo, abalandeli bakho bavelaphi, basebenza nini kakhulu, futhi hlobo luni lokuqukethwe abathanda ukukubukela? Lezi yizinto zonke ezingaziwa kuphela ngedatha.

Indlela yokufunda iphaneli yedatha

Ngemva kokuthola i-akhawunti yobungcweti, ungathola iphaneli yedatha kumenyu ye-Insights ekhoneni eliphezulu kwesokudla lekhasi lasekhaya. Leli phaneli lihlukaniswe cishe izingxenye ezintathu:

Isigaba somsebenziIkutshela ukuthi okuqukethwe kwakho kubonwe kangaki;

Isigaba SokuqukethweUngabona isethulo ngasinye sokuthunyelwe, izindaba, kanye nama-Reels;

Ingxenye yezithameliKhombisa iminyaka yabalandeli bakho, ubulili, kanye nokusabalala kwabo ngokwezindawo, kanye nezikhathi zabo zokusebenza kakhulu.

Iphuzu ngalinye lalawa madatha linencazelo yalo ejulile; ukuwaqonda kuzovumela okuqukethwe kwakho ukuthinta izinhliziyo zabafundi "ngokuqinisekile".

Amaphuzu amaningana abalulekile okuchazwa kwedatha

Ukumbozwa kanye Nemibono

Abantu abaningi badidanisa izinga lokumbozwa nenani lemibono ngemva kokubona idatha. Umehluko empeleni ulula kakhulu:

• Ukumbozwa: Bangaki abantu abahlukile ababone okuqukethwe kwakho
• Inani lemibono: Kungaki okuqukethwe kwakho okuboniswe.

Isibonelo, okuthunyelwe kwe-Reels kungaba nokubukwa okungu-10000 kodwa kube ukubukwa okungu-3000 kuphela, okusho ukuthi umuntu ofanayo ukubuke izikhathi eziningi. Kuleli qophelo, kufanele uzibuze, "Kungani kunokubukwa okuningi kangaka okuphindaphindiwe?" Ingabe kungenxa yokuthi ividiyo yenza abantu bafune ukuyibuka izikhathi eziningi?

Esinye isimo esivamile ukuthi kunemibono eminingi, kodwa izinga lokusebenzisana liphansi kakhulu. Lokhu kusho ukuthi okuqukethwe kwakho "kuyabonakala" kodwa akwanele ukwenza abantu "bayeke".

Incazelo yangempela yesilinganiso sokusebenzisana

Abantu abaningi basebenzisa ukuthandwa kanye nokuphawula njengezilinganiso, kodwa empeleni, ukulondoloza nokwabelana kuyindlela ewusizo kakhulu yokuxhumana.

Kungani ngisho lokho? Ngoba uma othile egcina okuqukethwe kwakho, uthi, "Ngizokubona kamuva"; uma othile ekwabelana ngakho, uthi, "Lokhu kufanelekile ukwazisa abantu abaningi."

Ngisiqonde ngokujulile lesi simiso ngokuhlangenwe nakho kwami ​​​​kwangaphambilini kokudala okuqukethwe. Ngithumele i-thread mayelana nokuthi "ukwenza kanjani..." AI Bhala okuthile okunengqondo kakhuluUkubhalaIvidiyo ayizange ithole ukuthandwa okuningi, kodwa yagcinwa izikhathi ezingaphezu kuka-300. Ekugcineni, lokhu kwaholela ekutheni ividiyo ithole ukubukwa okusha cishe nsuku zonke ezinyangeni ezimbalwa ezalandela.

Iphrofayela yabalandeli, isifundo sakho sezibalo

Ungacabanga ngephrofayela yakho yabalandeli njengendaba ethile yokuphila ngemuva komfundi ngamunye. Isibonelo, abalandeli bakho bangase babe sendaweni ethile edolobheni elithile, eqenjini elithile leminyaka, noma ngesikhathi esithile sosuku. Uma kunjalo, kufanele ulungise izikhathi zakho zokuthumela ukuze uqinisekise ukuthi okuqukethwe kwakho kuvela ngezikhathi zazo ezisebenza kakhulu.

Esinye isenzakalo esithakazelisayo ukuthi uvame ukuthola ukuthi ukusatshalaliswa kweminyaka kwabalandeli bakho kuhluke ngokuphelele kulokho obukucabanga. Ngezinye izikhathi ngiyamangala ukuthola ukuthi okuqukethwe kwami ​​​​kuthandwa abantu abaningi "okungafanele babe nentshisekelo."

Ukwethulwa kokuqukethwe: ukuqhathanisa izinhlobo ezintathu

Okuthunyelwe, Izindaba, kanye nama-Reels konke kunedatha yokusebenza ehluke kancane:

Idatha eyinhloko yokuthunyelwe ihlanganisa ukuthandwa, ukuphawula, ukulondolozwa, kanye nokwabelana;

Indaba yahlulelwa ngesilinganiso sayo sokuqedwa, izinga lokweqa, kanye nenani lamazwana;

Inzuzo enkulu yama-Reels ukuthi kulula ukuwabona, kodwa futhi idinga izinga eliphezulu lokuchofoza ukuze ifakazele inani lawo.

Empeleni, ngithole ukuthi ama-Reels angase anconywe kakhulu kunezithunyelo, kodwa isikhathi sawo sokugcina sifushane. Ngakolunye uhlangothi, izithunyelo zivame ukuthola ukudalulwa okuhlala isikhathi eside ngenxa yemvelo yazo elandelanayo.

Izilinganiso ezibalulekile zokuguqulwa kwedatha

Ukuguqulwa, ngokubeka kalula, wukuthi "Ngikubonile, ngiyakuthanda, ngifuna ukulandela." Isenzo esisodwa ngaphambi kokulandela ukuchofoza ekhasini lakho lasekhaya, kanti esinye ukuchofoza isixhumanisi se-Bio.

Lezi zilinganiso ezimbili ziyisihluthulelo sokulinganisa ukusebenza kahle kokuguqulwa, futhi zimele izigaba ezihlukene ngokuphelele zenqubo yokuguqulwa. Izinga lokuvakashela ikhasi eliyisiqalo likutshela ukuthi "bangaki abantu abafuna ukufunda ngawe," kanti izinga lokuchofoza ngesixhumanisi se-Bio likutshela ukuthi "bangaki abantu abazimisele ukuthatha isinyathelo esilandelayo."

Izitayela kanye nokuqhathanisa kusiza ekuboneni abashayeli bokukhula.

Amandla edatha awakho ekukutsheleni okwenzekayo manje, kodwa emandleni ayo okubikezela izitayela zesikhathi esizayo. Ngokuqhathanisa idatha yamasonto onke noma yanyanga zonke, ungabona ukuthi yimaphi amasu asebenzayo nokuthi yimaphi angasebenzi.

Kuleli qophelo, kuzodingeka udale ispredishithi ukuze urekhode izikhathi zakho zokuthumela, izinhlobo zokuqukethwe, kanye nedatha yokusebenzisana. Ekugcineni, uzothola ukuthi i-akhawunti yakho empeleni ikhula ngokwephethini ethile.

Isifinyezo sezindlela eziyinhloko

Indlela eyinhloko ye-Instagram Insights ihlanganisa izinyathelo ezintathu:

Ukuhlaziywa kwesignali ye-algorithmIzilinganiso ezibalulekile izinga lokuqedwa, izinga lokuqedwa kwendaba, ukwabelana, kanye nokonga, okubalulekile ukuze ipulatifomu ihlulele ikhwalithi yokuqukethwe.

Ukuhlaziywa kokuqukethwe kanye nezilaleliHlukanisa ngefomethi yokuqukethwe, itimu, kanye nesikhathi sokushicilela ukuze uthole inhlanganisela ephumelela kakhulu.

Ukuxilongwa kwe-funnel yokuguqulwaLandelela yonke indlela kusukela ekuvezweni kuya ekunakweni kuya ekuchofozweni kwezixhumanisi ze-Bio bese ubona ubuthakathaka.

Lezi zinyathelo ezintathu zingase zizwakale zilula, kodwa bambalwa kakhulu abantu abangazisebenzisa kahle. Abantu abaningi babhekana nezinkinga ezifana nokuthi "idatha eningi kakhulu ukuba ingahlaziywa" noma "idatha ayinayo iphethini" phakathi nenqubo.

Iziphakamiso ezisebenzayo, ezikunikeza izinyathelo ezingasetshenziswa.

Isibuyekezo samasonto onke

Chitha okungenani ihora isonto ngalinye ubukeza idatha yesonto eledlule bese ubhala phansi okubonwe kathathu kanye nezindawo ezimbili okufanele uzilungise. Akunzima; udinga nje ukubeka eceleni isikhathi esinqunyiwe bese unamathela kuso. Uzothola ukuthi lo mkhuba ushintsha kancane kancane ikhwalithi yokuqukethwe kwakho.

Maka okuqukethwe okusebenza kahle kakhulu

Bona ukuthi iyiphi ifomethi yokuqukethwe kanye nesikhathi sokushicilela okudale ukusebenzisana nokuguqulwa okuningi, bese ulungisa leso sikhathi. Ungasebenzisa ithebula elilula ukurekhoda uhlobo lokuqukethwe, isikhathi sokushicilela, kanye nedatha yokusebenzisana ukuze uthole izinto ezifanayo.

Lungisa amasu ngokusekelwe kumaphrofayela abalandeli

Uma abalandeli bakho betholakala kakhulu esifundeni esithile noma eqenjini lobudala, lungisa izingqikithi zokuqukethwe kwakho kanye nesitayela solimi. Uma besebenza kakhulu ebusuku, lungisa isikhathi osithumelayo.

Lungiselela indlela yokuguqula

Ukubekwa kwesixhumanisi se-Bio, ukwakheka kwekhasi lasekhaya, kanye nokwakheka kwe-CTA konke kunegalelo ekuguqulweni. Ungazama ukushintsha indawo yesixhumanisi noma ukulungisa ukwakheka kwekhasi lasekhaya bese ubona izinguquko kudatha.

Ukuqapha

Kunamaphuzu ambalwa okufanele uwaqaphele:

Okokuqala, i-akhawunti yakho kumele ibe yi-akhawunti yobungcweti ukuze ibone idatha ephelele;

Okwesibili, kukhona ukubambezeleka okuthile ekucutshungulweni kwedatha; kuzodingeka ulinde amahora angama-24-48 ngemva kokushintsha ukuze ubone imiphumela.

Okwesithathu, idatha ethile enemininingwane ingabukwa kuphela kumadivayisi eselula; inguqulo yedeskithophu idinga i-Meta Business Suite.

Okwesine, ungalokothi ulindele ukubona imiphumela yokulungiswa okukodwa; idatha ithatha isikhathi ukuba ibonakale.

ukuphela

I-Instagram Insights ingaphezu nje kwedeshibhodi yedatha; iyikhampasi ekukhombisa indlela efanele yokwenza okuqukethwe kube ngcono. Njengoba isisho esidumile ku-Instagram sithi: "Uma ungakwazi ukukulinganisa, awukwazi ukukushintsha."

Lesi sitatimende siyiqiniso ikakhulukazi ku-Instagram. Uma uqala ukuthatha idatha ngokungathi sína, iqala ukukutshela zonke izimfihlo ngawe, abalandeli bakho, kanye nokuqukethwe kwakho. Nakuba lezi zinombolo zingenazo izimpilo ngemuva kwazo, zingakwenza uzizwe "uphila" kakhudlwana.

Ngakho-ke, uma usufundile kuze kube manje futhi ukuthole kuwusizo, sicela uthande futhi wabelane! Uma ufuna ukuthola izibuyekezo kuqala, ungangilandela futhi. ⭐ Ngiyabonga ngokufunda isihloko sami, futhi sizobonana ngokuzayo!