Kuyini ukuma kwesu lomkhiqizo?Ukuma Kwesu Leqhinga Le-Trout Ukubaluleka Komehluko O-4

liyini isu lomkhiqizoUkubeka?

Ukuma Kwesu Leqhinga Le-Trout Ukubaluleka Komehluko O-4

Isazi sezokuthengisa esidumile saseMelika uJack Trout (Jack Trout) waveza encwadini yakhe ethi, “Be Different: Survival in the Age of Extreme Competition” ukuthi izinkampani kufanele zithole indlela yokuhlukanisa lapho zibhekene nezimbangi.

Isisekelo sokuma kwesu lomkhiqizo ngempumelelo:

• uma uzibandakanyeEzentengiselwanoNomaI-Wechat, kufanele utshele ikhasimende ukuthi kungani kufanele lithenge umkhiqizo wakho esikhundleni somunye umuntu?
• Wechat marketingukuma kwamasu, "ukuhlukana" kuyisihluthulelo.

Ukuma kwamasu omkhiqizo imibuzo emi-3

Noma yiliphi ibhizinisi elifuna ukwenza umsebenzi omuhle ekumiseni umkhiqizo kufanele libuze le mibuzo emi-3:

1. kwenzenjani?
2. ihluke kuphi?
3. Ukukufakazela kanjani?

Thatha uhlobo lwe-"Volvo" njengesibonelo:

1) Kuyini?

• I-"Volvo" idayisa ama-sedan kanokusho, izimoto zezemidlalo, izimoto zonogada, ngisho namaveni.

2) Ihluke kuphi?

• Imoto ethembekile, ewubukhazikhazi, ephephile futhi ejabulisayo ongayishayela.

3) Ungakufakazela kanjani lokho?

• Ama-airbag angu-XX emotweni yethu ▼

imidiya entshaUkuma kwamasu okusebenza

Baningi abantu abasha bemidiya abafuna ukwenzaI-Internet Marketing, kodwa kuvame ukubuzwa:Ungayithola kanjani i-akhawunti yomphakathi ye-WeChat?

Sicela ubheke imibuzo emi-3 elandelayo ukuze uzibeke endaweni yakho:

1) Ngikuyiphi insimu?

• Imisebenzi yemidiya emisha.

2) Iliphi inani engingalinikeza?

• Ikusiza ukuthi uthuthukise ikhwalithi yokusebenza kwemidiya emisha, ikuvumele uthuthukeUkukhushulwa kwe-akhawunti yomphakathiesebenza kahle.

3) Ngikufakazela kanjani lokho?

• I-athikili ye-akhawunti yomphakathi ye-WeChat isivele yethule amathuluzi emidiya amasha angu-XX.
• Lawa mathuluzi emidiya amasha asize abafundi abangu-XX bathuthukaUkukhuthazwa Kwewebhuesebenza kahle.

ukuziphatha okungokwemvelo kokuzigcina

Ubuchopho bomuntu buzalwa bunomqondo ongokwemvelo wokuzilondoloza.

Ngenxa yemvelo yokuzivikela ebuchosheni, abathengi (abasebenzisi) bazokhiqiza lezi zindlela zokuziphatha ezilandelayo:

1) Gxila kuwena

• Ukuze kuncishiswe ukusetshenziswa kwamandla, ubuchopho abunaki izinto ezingahlangene nhlobo nazo.

2) Amandla anomkhawulo

• Amandla obuchopho anomkhawulo, futhi ukuze unciphise ukusetshenziswa kwamandla, akunakwenzeka ukukhumbula kakhulu.

3) Zonda imfuhlumfuhlu

• Ubuchopho busebenza imfuhlumfuhlu futhi budla amandla amaningi.

4) Njengobulula

• Ukuhlunga nokuhlunga, ubuchopho budla amandla amancane futhi buthuthukisa ukusebenza kahle.

5) Thenga esixukwini

• Ngokubona ukuthi wonke umuntu uyithengile, uma ungazithengi, uzozizwa uphelelwe yisikhathi, kube sengathi uzolahlekelwa okuthile...

6) Melana noshintsho

• Ukushintsha njalo, ubuchopho budla amandla amaningi.

7) Gxila emehlukweni

• Izinto ezihlukene ziheha ukunaka kobuchopho.

Ukuma kwamasu omkhiqizo, ukuhlukanisa kuyisihluthulelo

No. 1 Umehluko: Inzuzo Yokuqala

• Iningi labantu likhumbula iMount Everest kuphela, isiqongo esiphakeme kunazo zonke emhlabeni.
• Umuntu wokuqala oshicilele incwadi kulo mkhakha unerekhodi lesikhathi elingenakwenziwa umgunyathi.

Umehluko wesi-2: Inzuzo Eyingqayizivele

• Iba nguwe kuphela oqoqe i-XXX ensimini.

Umehluko wesi-3: Isipiliyoni eside

• Isibonelo, kuyancomeka ukusho ukuthi mingaki iminyaka yesipiliyoni sokusebenza embonini ye-e-commerce.

Uhlobo lwesine lokuhlukanisa: umdali we-XX theory

• Isingeniso: XXX, umdali wethiyori (umdali).

Ukuma kwamasu omkhiqizo kwabelwana ngawo lapha, sicela ubheke isihloko esilandelayo:"Ungasithola kanjani isikhundla sakho sempilo?"