Chen Weiliang: How to make money with WeChat public account?Successful cases of public accounts with daily income of one million

Chen Weiliang: How to make money with WeChat public account?Successful cases of public accounts with daily income of one million

When the WeChat official account has a sufficient number of fans, there are 3 prerequisites that need to be met in order to make money:

• 1)demand:After discovering user needs, you can communicate with users to dig deeper into user needs.
• 2)trust:According to the series of questions raised by users, the questions are answered through a series of knowledge points sharing, the users feel that the questions have been answered, and they will have a good impression and trust if they have gained something.
• 3)Participation:Design topics and user interaction, as well as design various activities to allow users to participate together.

There is a saying that goes well: "Hard advertising is not as good as soft advertising, and soft advertising is not as good as a sense of participation". When users have a sense of participation and then launch products or services that can meet the needs of users, the conversion rate will also be relatively improved, and it will be easier to make money. .

Wechat public account with a daily income of millions

Let’s share a case of a WeChat public account with a daily income of one million.

2016 Qin Wanghui Gathering: Professor Wanche shared the vertical subdivision field, how big can the We-Media plate be made?

"Professor Playing Car's Secret to Successfully Making Money with a Valuation of 5 Million"

(The following is the video text essence of Yao Junfeng, a professor of playing car)

Miracle from Zero to No. 15 in 1 Months

At that time, I took 300 million as a public car account, and I was one of the best, and it was a high-profile car when I came up. At that time, no one was such a professional car public account.

1,Positioningsocial foundation
There may only be 10 users, but an article can achieve 100 million reads.

2. The whole network reading platform
Through self-media routines, 1 users read it every day.

XNUMX. How to get millions of users?

The secret to acquiring millions of users is to leverage on the entire network platformdrainagequantity!

The front-end is the layout of WeChat public account: and then recommended by the whole network from the media platform, users can see the articles of the official account of Professor Wanche.

• 1. Enjoy the fun of writing articles every day
• 2. Find a platform that can distribute content (full platform coverage)

Professor Wanche publishes 8 articles every day, and also distributes them to multiple platforms for coverage.

Whether you open Tencent, Toutiao, NetEase, or anywhere, you can see articles written by Professor Wanche every day.After a few years like this, it is very recognized for ordinary users, which will form inertia and form strong cash profits.

XNUMX. How to make millions a day? (Advertising business)

Test drive the car, or go to the rental company to rent it back.

Through a series of marketing methods, to achieve advertising profit.

We were an operation at the time. How much was the advertisement of the WeChat public account worth?Professor Wanche is the first to define the value of the WeChat public account at 100 million.

At that time, Qoros had a new brand, and there happened to be an event called "collision with the mountain spring".

So, take the initiative to find Guanzhi,I said he wanted 100 million from you, why did he say he wanted 100 million from you?

We must let you in the entire automotive industry, be able to package a piece, everyone is paying attention to you, and pay attention to me, and this matter is very positive.

At that time, the recommendation of the WeChat public account packaged 4 articles into an advertisement. The advertisement contained nothing, just a picture, and at most these 4 lines of text:

1. The first "collision" in the history of Chinese automobiles
2. Nothing else today
3. Just 5 stars+
4. Challenge if you don't agree!

It's very easy to passCopywriting, and received 100 million.

At that time, everyone in the industry discussed:

Because in fact 100 million and the event itself is not attractive.So everyone is discussing why Qoros is so stupid, willing to teach 100 million to play car?

So everyone is discussing why Qoros is so stupid and will give 100 million to play car professor?

At that time, the entire advertising industry and public relations companies were discussing whether Professor Wanche was really worth 100 million yuan?Whether it's worth it or not is a matter of course.

In the end, I succeeded in attracting people from all car companies, advertising companies, and public relations companies to pay attention to this matter and attract them to this field. They came to analyze and discuss, and in those days, they discussed Professor Playing Car and Qoros.Why is playing car professor worth 100 million?

In 2014, the low advertisement was less than 10, and there was no saying that it was 100 million.

Through the entire event marketing, breaking into the entire industry, all manufacturers know about us.And will be willing to study and analyze, but it has nothing to do with letting people know.

Later, it achieved a stable income of more than 100 million per month.

XNUMX. How to sell XNUMX units per day?

In the case of selling a car, a large amount of accurate data has been collected, such as: How much is a certain phone number?Expect to buy a car within a month, what car to buy?What is the car model in anticipation of competition?

As soon as such data is put on the side of the car company, the advertisement will come soon, and the advertisement price is calculated by us!
Because these lists can be searched, you can know whether they are real and effective by calling at any time.

Manufacturers will be surprised that this platform has such accurate and effective users, and they will definitely find a way to get it done on this self-media, so that they can write more about our good and not our bad.

In this way, the self-media is combined online and offline.

XNUMX. How to achieve daily sales of one million?

E-commerceAccessories, a product every week, basically 1000-3000 pieces of sales prevail.

1. Advertising fees will be charged.

2. The share of sales is also collected:
Single-piece sales share: 50-100

3. Account period is 3 months
The money is to be paid into our account and kept for 3 months.

4. 10% tax point
This is very good for us, because corporate taxation is very exaggerated.

Use this starting point to catch up with ad revenue.

Final Thoughts

1. All modes of the Internet are competition for traffic.
2. Without user radiation, effective marketing cannot be formed.
3. Use information to solve traffic problems.
4. Monetization can be done as long as there is traffic value.
5. Development from deep digging of user value.