What are the precautions for building an independent foreign trade station?Precautions for cross-border e-commerce novice as an independent station

Independent websites not only need to meet the needs of foreign trade website display, but also need to do long-term layout andSEOoptimization.

What are the precautions for building an independent foreign trade station?

currently usingWordPress website, please note the following:

1. Pure picture display
2. Keywords have no search volume
3. Plagiarized content
4. Content is too short
5. rubbish link
6. Images don't have the Alt attribute
7. keyword stuffing
8. Site not included
9. Too little content on the site
10. The seller must have the autonomy of the website background
11. URL customization

Pure picture display

• a lot ofE-commerceThe seller's website only has product page pictures, and some have no other content.
• Google search doesn't perfectly identify image content.
• Also, many images do not have the ALT attribute set.
• In this case, even fancy and cool product images won’t help SEO.
• Product pages for cross-border e-commerce sellers should be designed for SEO needs, including elements of Google SEO.
• In addition to showing pictures, there are titles, descriptions (short description, detailed description), bullet points, videos and even tables.
• This is good for SEO optimization, embedding keywords.
• Cross-border e-commerce independent station sellers are inWordPress websitemust pay special attention.

Keywords have no search volume

• Many sellers are accustomed to coining words and creating words according to their own habits and understanding of the industry, which is of course not good.
• Before building a website, sellers must conduct keyword research and filter pages or content for keywords with high search volume.
• Otherwise, it is meaningless to search for the seller's coined words, even if it appears on the Google homepage, because no one will search for the seller's coined words.

Precautions for cross-border e-commerce novice as an independent station

It is recommended to use SEMrush Keyword Magic, which is an easy-to-use keyword research tool▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.
• SEMrush requires a registered account to use.

Plagiarized content

• Many sellers directly copy and paste other people's marketingCopywriting, which is practically meaningless.
• Sellers can refer to other people's content, rewrite it in their own words or useAIsoftwareRewrite, but don't just copy-paste to save time.
• Google doesn't like repetitive content, so take the time to create your own.

Content is too short

• If the content of the seller's website does not exceed 100 words, only send a few pictures, and put some product parameters simply and rudely, it is not easy to rank for keywords in Google.
• No matter how SEO changes, high-quality, satisfying content is always paramount.
• If sellers want their content to be favored by Google, take care to create better content.

rubbish link

• Junk external links: some have nothing to do with this site, and the other party's content involves pornography, gambling, drugs, etc...
• These are all rubbish links.

Images don't have the Alt attribute

• The ALT of the image is also important.
• OnWordPress backendAfter uploading an image, be sure to edit the ALT attribute of the image (ie, rename it) to properly lay out SEO keywords.

keyword stuffing

• Don't do SEO for SEO's sake, don't pile on keywords.

Site not included

• If the website is not indexed, there will be no SEO traffic.

How to check if a website is open for inclusion?

Use Google site search syntax▼

site:chenweiliang.com

• Google site search grammar, you can check whether Google includes the seller's website.

Too little content on the site

• If the seller's website has been established, but only these basic pages (home page, about, products, contact information), and do not continue to create new pages, upload new product content.
• In this way, the SEO effect cannot be achieved at all, and website optimization is a long-term continuous process.

The seller must have the autonomy of the website background

• It's not good if the backend of the website is controlled by someone else.
• In this way, the purpose of self-built foreign trade stations is lost.
• Therefore, we recommend learning WordPress website building.
• The biggest advantage of WordPress self-built website is that it has the autonomy of the website background, which is completely independent of the rules of other platforms.

URL customization

• Many sellers find third-party websites to build template websites.
• The website URL cannot be customized, this problem needs attention.

The above are 11 precautions for building an independent station, I hope to help you.