What are the possible problems that cross-border e-commerce sellers may encounter in the independent station model?

With third-party cross-borderE-commerceWith the rise of platforms and DTC models, many cross-border e-commerce sellers are eager to try independent websitesSEO, but few mention the risks and difficulties of independent stations.

DTC mode is Direct-to-Consumer (direct-to-consumer)

Let's analyze how ordinary sellers are learning to useWordPress websiteproblems will be encountered.

CorrectWeb PromotionHigh operational requirements

Compared to third-party platforms, independent website sellers require higherInternet marketingOperational capability.

Unlike e-commerce platforms that focus on traffic acquisition, independent sites focus on balancing the relationship and advertising between brands and buyers.

The operation of an independent website not only needs to develop its own brand and website, but also attract buyers through advertising and social media marketing, which is a major test of the seller's technical and operational capabilities.

High traffic acquisition costs

The biggest challenge for independent website brand sellers in the future will bedrainagethe amount.

Buyer acquisition costs will continue to rise as DTC brand competition intensifies and advertising costs increase.

In addition, the ROI of advertising is also declining.

Sellers restricted due to privacy lawsPositioningThe ability to advertise, and buyers are better at blocking ad distractions, so it’s getting harder and harder to get a higher return on ad spend.

Long-term brand building is difficult

In response to rising traffic acquisition costs, brand sellers are advised to focus less on short-term returns and long-term brand building, which will help combat declining ROI.

Overall, the competition in the global e-commerce market is fierce, and sellers should pay more attention to channel layout and give priority to sellers who build brands with larger audiences.

Large investment capital, tight cash flow

For example, a tree mentioned in the announcement that the third-party payment platform bound to an independent website has strengthened the review of capital loans and increased the phenomenon of payment reminders.

As a result, the sales collection rate of the independent station business has slowed down significantly, and the cost of capital occupation is relatively high.

In addition, the independent station business needs to invest a lot of advertising and marketing expenses in the early stage.

In the initial stage of independent station operation, sellers need to invest a lot of manpower, material resources and financial resources to support the exposure and sales of the store, and promote sales through continuous burning of money.

Therefore, for ordinary sellers, there is still a certain risk.