What kind of materials do you generally need to prepare for an independent cross-border e-commerce foreign trade station?

One of the main disadvantages of an independent website is the high cost and relatively complicated up-front preparation.

What documents do I need to prepare for an overseas independent station?

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Cross-borderE-commerceWhat should the independent foreign trade station prepare?

First of all, we must analyze the market, understand the characteristics of the regional market going overseas, and understand what the target group is.

网站Positioning

The style and positioning of the website reflects the direction of the brand and is also important for future sales.

• Brand story building is also important.
• A website's clear positioning and values ​​can resonate with buyers, thereby enhancing the recognition and stickiness of independent websites.
• Even with a relatively simple website builder, building a website is not limited to adding a few buttons, it should be based on website positioning, building website content, style, etc…

regional market

• Different regional markets have different market characteristics.
• Before opening a cross-border independent station, sellers need to conduct in-depth analysis of the target market and conduct overseas localization according to local conditions.
• To judge the market size, first determine the development stage of the market, then according to the overall market of existing products and services, subtract the total consumption share of the existing market giants to estimate the actual market share of the industry, and the rest is the overall remaining market size of the industry .
• Including but not limited to: market size, consumption level, demographic structure, competitive environment, competitive product analysis.
• Market size and characteristics determine the cap level in the region.

Target population

• Determine what your site's potential user base is and how to target them to retain those audience buyers.
• Buyers in different regions have different consumption habits, which also have a great impact on cross-border independent stations, such as reading habits, purchase and payment habits, cultural taboos, etc.

Product choice

If the seller has its own factory and brand, it is necessary to locate the product and segment the population.

Many sellers are not brand owners, and they also need to choose the products displayed and sold by sellers’ independent websites according to their own positioning and market demand.

The above are the preparations to be done before establishing an independent website, I hope it will be helpful to everyone.