How to improve the conversion rate of cross-border e-commerce clothing independent station?Is foreign trade clothing easy to sell?

Affected by the epidemic, global clothingE-commerceThe industry has entered an era of rapid development, and the global apparel e-commerce market penetration rate has increased by 50% year-on-year.

Is cross-border e-commerce foreign trade clothing easy to sell?

In developed countries such as the United Kingdom, the United States, and Germany, the penetration rate of clothing e-commerce has reached 20%, and the shopping habits of buyers have basically been formed.

In emerging developing countries such as Vietnam, Mexico, and India, the growth rate of the apparel e-commerce industry will remain between 30% and 60% in the future.

Whether it is a developed country or an emerging developing country, the apparel e-commerce market has huge development opportunities.

Under this trend, the epidemic has magnified China's unique, long-term and comprehensive supply chain advantages.

Next, this article will discuss the selection,Building website,Drainage promotion,Internet marketingFour dimensions of operation interpret relevant skills for sellers.

1. Product Selection: A Key Factor in Buyer’s Decision

The data shows that among the factors that affect buyers' purchasing decisions, 67% of buyers believe that products are the choice to decide whether to buy or not, which shows the importance of product selection.

How to choose the right products for foreign trade clothing?

First, sellers need to understand buyer preferences.

For buyers in the apparel category, comfort and fit are 2 key considerations when purchasing.

Second, sellers need to understand the current apparel market.For example, women's clothing sells more than men's clothing.

In womenswear, everyday feminine styles and classic feminine styles are more popular.

2. Build a website: build a high-conversion store

• After the seller confirms the selection, he needs to build an independent shop to display and sell the products.
• To build a store with a high conversion rate, sellers need to pay more attention to the layout of the site.
• In the operation of independent websites, high-converting stores often have the following characteristics: advanced page design, fast response speed, and short shopping links.
• Most of the time, the clothing category is an impulse buy.
• If there are too many SKUs or the selection process is too long, it will reduce the buyer's desire to place an order to a certain extent, so the seller should try to simplify the buyer's transaction process.

3,drainage: Accurately reach the target population through multiple channels

• drainageIt has always been the core link in the operation of independent stations.
• At present, there are three main ways for independent websites to attract traffic:FacebookAdvertising, Google Ads and Influencer Marketing.
• The Facebook e-commerce marketing funnel is divided into three steps: buyers build brand awareness, generate purchase intent, and take action to complete the transformation.
• If apparel sellers want to achieve a key result — ads that get buyers to take action — they can use three ad formats: dynamic catalog ads, carousel ads, and images.

4. Operation: How can the independent cross-border e-commerce clothing station improve the conversion rate?

The operation of an independent website is a delicate job, which requires sellers to continuously optimize the website layout according to the store data to improve the store conversion rate.

Tips for improving store conversions

1. Refer a friend to buy and get 50% off each.
2. After becoming a member, you can set up an exclusive affiliate link, and the orders generated by the promotion link will receive an 8% commission.
3. Delivery time & help center, the introduction is very clear.
4. The homepage promotional poster clearly tells customers about the discount area.
5. Provide student discount application, 10% discount until graduation.
6. Free shipping on orders over $75.
7. Sign up for a 15% discount.
8. Sign up for a 20% discount.
9. 15% off for new members, valid for 7 days.

Hope the above helps you.