What are the tips for cross-border e-commerce operation?Foreign trade boutique independent station logistics core sharing

In fact, the independent station is operated by the seller, but in the third partyE-commerceOn the platform, we need to constantly strive to build our own website on the basis of the big platform.

Otherwise, you have to work hard to build and maintain the website, because if something goes wrong, all the content and data inside is not yours.

So in practical applications, how should sellers operate and avoid detours?

What are the tips for cross-border e-commerce operation?

Like domestic e-commerce platforms in China, users enter the seller's website for a certain purpose, so sellers must do a good job in categories, so that users can intuitively see what they need and quickly find what they need.

If you don’t have experience in this area, you can also refer to other mature platforms, choose the ones related to the seller, and sort out the categories based on the actual products.We generally recommend that you do the third-level category.

Product title

When it comes to product names, the title is more than just a name, and a bad title can even cause sellers to lose a lot of orders.

A lot of founders, their titles are too vague, or they stuff everything inside.Their writing is particularly complex, which will cause users to fail to accurately receive the promotion ideas that the seller wants to express.

The same is true.If you don't know how to do it, learn to refer to the best products in the industry, imitate and not plagiarize, you will learn more.

But what core words should the title contain?

Style, material, core words (propaganda features, such as luminous, portable, soft, etc...), plus some modifiers, make the title look coherent.In a nutshell, the title means simply and accurately introducing customers to the seller's products.

price setting

There is a generally accepted algorithm, which is to take 24% each according to the product, transportation cost, advertising cost, and profit.

If the early product quantity is insufficient, the easiest pricing method is 2 times the total cost of product and shipping.

After a period of time, sellers will continue to enrich their products and improve them according to their own attributes.

Or refer to peer pricing.Note that when sellers advertise, if the price is set too high, buyers will be reduced.

Cross-border e-commerce foreign trade boutique independent station logistics core sharing

Depends on the seller's product.

Large quantities of products have been calculated, the weight of each piece is the same, but the quantity will change.

If it is customized, the volume weight is not fixed, you need to contact international express.

There is a general summary, responsible for the calculation, no loss.

It is very large and heavy, and only special lines or sea freight can be considered.

Foreign trade boutique independent station picture settings

You don't need to change the domain name, you can put the product's LOGO on it.

Try to choose a clean white or light background color.

The attached drawings can magnify the product details and practical application scenarios, highlighting the advantages of the seller's products.

Be careful not to make English mistakes in all written words.

Such low-level mistakes can make buyers uncomfortable.

The theme color of foreign trade boutique independent station

Different industries and different products need to choose different themes, such as maternal and infant products.

Then choose bright pastel colors.

Almond color is a good color scheme, and electronic products can be more technological.

The overall planning of the theme will give users a good sense of experience, with inconsistent colors, different formats and sizes, and even the seller's own browsing experience is not good.

All in all, independent stations depend on the continuous operation of the sellers themselves.

• Even if you do well in the beginning, it requires continuous optimization and learning.
• After all, those who sell well are still learning, and those who fall behind will be beaten. This is a well-known truth.
• Therefore, attentiveness and patience are necessary conditions for successfully operating an independent station.