How to manage the English website of cross-border e-commerce?Optimization ideas for foreign trade website construction

Overseas English website construction and promotion is a tool for many foreign trade sellers to obtain overseas customers.

If you only consider the price factor and make a website at will, it will lead to subsequentInternet marketingVarious problems appear in the process, which in turn affects the marketing effect of the website.

Cross-borderE-commerceHow to do an English website well?

The following are some essential factors for sellers to improve the marketing effect of foreign trade websites.

Improve English website opening speed

The opening speed of foreign trade websites plays a very important role in website optimization and customer conversion.

According to statistics, foreign trade websites will lose more than 5% of users if they are opened for more than 60 seconds.

When users visit a website, they often open multiple peer websites at the same time.If the seller opens the website slowly, he will lose the opportunity to compete.

Therefore, sellers need to pay attention to the factors that affect the opening speed of the website.For example, the server should choose a foreign server. If there is no flash animation on the first screen of the website, pay attention to the use of pictures in the website.If the loading speed of the website is too slow, it will cause the website to be excluded or included slowly, which will affect the website'sSEOOptimize your rankings.

How to effectively improve website loading speed?

Improving the loading speed of the website can improve the user experience of the website. The best solution is to add a CDN to the website.

Compared with CDN enabled and without CDN, there is a significant gap in the loading speed of web pages.

Therefore, adding a foreign record-free CDN to the website is definitely a good way to improve the speed of opening the webpage.

Please click the link below to view the CDN tutorial▼

Foreign CDN service provider foreign trade record-free recommendation: Stackpath CDN setup tutorial

How to increase the speed of foreign trade website by 10 times?thereby improving Google search rankings? What are CDNs?What is the use? CDN (English full name is Content distribution network), Chinese name is "Content Distribution Network". CDN can slow down the content on your website...

English website attentionCopywritinggrammatical details

Many sellers directly translate Chinese websites into English when building foreign trade websites.

But watch out for spelling, grammatical, etc. errors.

When these low-level mistakes occur, users will question the professionalism of the website.

There are punctuation marks on the website, and English punctuation marks and English writing standards are used to replace Chinese punctuation marks, so that foreign customers can read more fluently and comfortably.

Avoid too many images on your website

When a seller builds a foreign trade website, he often thinks that the more pictures on the website and the better the website design, the more users will be attracted.

Actually, this is a misunderstanding.For users, the hope of entering the website is to obtain more useful information, instead of deciding whether to place an order after seeing a few product pictures and introductions.

If there are too many pictures on the website, it will affect the opening speed of the website, resulting in a decline in user experience, and the gain outweighs the gain.

In addition, if the foreign trade website has too many pictures and too little text, search engines such as Google will judge that the quality of the website is poor and there is no valuable information, which will affect the website optimization ranking.

So fromWeb PromotionFrom the perspective of conversion rate, picture sites are not advisable, and sellers must master the proportion of pictures and texts in the website.

Ideas for Optimizing the Construction of Foreign Trade English Websites

When building a foreign trade website, be friendly to Google, which is conducive to Google's crawling and inclusion.The necessary optimization tags in foreign trade websites are indispensable, such as TDK tags, h1 tags, alt tags, etc.

Especially the TDK tag, which is one of the important factors for Google and other search engines to understand the website, and it is also essential.

Don't wait until optimization to consider these factors, but consider these optimization factors when you build your website.

Sellers with an optimization plan should do a good job in keyword layout when building a website.

Roobts.txt files, site maps, 404 pages, 301 redirects, etc. are all optimization elements that sellers need to pay attention to when building a website.

With SEMRush SEO tools, sellers can still find product opportunities for blue ocean long-tail keywords.

Because SEO opportunities are in long-tail keywords, if you do massive SEO long-tail keyword SEO, you can get directional traffic with high conversion rates.

To do long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.