How to optimize product listing pages?A Guide to Visual Optimization for E-Commerce Product Listings

E-commerceA product listing page on a standalone site is an aggregate page for all products.

Product listing pages can help sellers deliver information to buyers more effectively, providing buyers with better product varieties and more comprehensive choices.

It can stimulate buyers' shopping desire to a greater extent, thereby helping sellers to increase sales.

The product list page will be more suitable for sellers with many product types, because if there are fewer categories, the product list page will not be meaningful.So how to design a product listing page?How to optimize the sales of independent stations?

E-commerce website product list page arrangement mode

Product ranking is divided into grid arrangement, especially highlight arrangement, list arrangement and waterfall arrangement.

If it is a holiday promotion, it is recommended that the seller use a particularly prominent arrangement, which can increase the sales of the main product.

If it is a fashion product, it is more suitable for a waterfall arrangement, and buyers can read all product drawings in a short time.The more images of a product a buyer sees, the more likely they will be interested in a product on your site and convert.

Grid arrangement and list arrangement are the most commonly used arrangement methods on product list pages, and are suitable for websites with a large number and complex categories.

How to optimize product listing pages?

Display basic information:

• The product listing page only needs to display the basic information of the product since it collects a large number of products.
• Too much information can make the page look overcrowded, which affects the buyer's visual experience.
• At the same time, too much information will also increase the difficulty of reading the page, causing buyers to give up browsing.
• There can be basic elements such as product name, price, product drawing, etc.
• What needs to be noted here is that the reduced product image should be clear enough to highlight the key points of the product.

Catalog:

• The product list page should also be categorized to provide filtering functions to help buyers find the products they want faster.
• The product list page should not only meet the needs of buyers to browse all products on the website, but also facilitate target buyers to quickly and accurately find the products they want.

Reduce operation steps:

• Add the "Shopping Cart" function on the product list page, and buyers can directly add or delete shopping carts on the product list page.
• Sellers can directly add to cart without clicking on product details.It is easier for buyers to add products to their cart.Even if the buyer has not placed an order at the moment, you can remind the buyer through remarketing to increase the sales of the product.

Use the herd mentality:

• Display the number of purchased products or reviews on the product list page, so that buyers are more willing to click to view details.