How to operate an overseas school supplies store?Foreign children's primary school supplies market development

The best-selling school supplies are without a doubt back-to-school season.In the meantime, there will be short-term shortages of school supplies.

But even when school supplies aren't in back-to-school season, most are selling steadily.The sales of school supplies are stable, the unit price is high, the weight is light, the volume is small, and it is naturally cross-borderE-commerceGreat choice for a stand-alone site.

So how should the seller use the self-built website to develop the overseas school supplies market?

Analysis of the target group of foreign children's primary school supplies

School supplies usually have two target groups, one is students and the other is parents.Generally speaking, school supplies for students aged 3-12 are provided by parents.

Most 12-year-old students have their own obvious preferences and voices, and can decide for themselves what school supplies to buy.

In fact, it is more accurate for sellers to determine the target group before choosing a product.Generally speaking, most of the school supplies that parents buy for their children are stationery, such as laptops, pencil sharpeners, calculators, etc...

But if students buy more school supplies, including accounting, accessories, stickers, etc.

In addition, different age groups have different aesthetic requirements for products, and sellers should fully consider the age of the target group when choosing products.Of course, parents of students will try to rely on their children's preferences when purchasing products.

Marketing and Promotion of Overseas School Supplies Stores

Cross-border sellers should have differentInternet marketingPromotion strategy

.According to the characteristics of the target group, to deliverWeb Promotionstrategy would be better.

advertisement form:

• Ads can be displayed through video, pictures, picture carousels, etc.
• The content of the video should be mainly unboxing, product demonstration and trial.For parents, the sense of atmosphere and practicality are the focus of the video, and the impact on students will be more obvious.

Build the creative:

• If the target group is parents, consider using some real pictures of parents and children learning together.
• But obviously, such photos are not attractive to children themselves.
• For children, pictures that conform to popular elements are more likely to attract their attention.
• Sellers need to create creatives according to different target groups and choose different advertising channels.

School supplies cover a wide range, with many subcategories.

Sellers can find one of them for deep plowing.Although school supplies change with fashion trends, the change is not dramatic.

At the same time, because of the existence of this group of students, the sales volume is relatively stable, which is a category that cross-border sellers can try.