How to promote YouTube? 3 Youtube video marketing promotion skills and methods

Understand the latest mainstream YouTube promotion methods in overseas markets in 2023 , master overseas marketing keywords, improve brand awareness, and thus gain a larger market share!

• YouTube is the largest video website in the world. As one of the best overseas marketing media, YouTube has an unshakable position in the field of video social media.
• With the popularity of video sharing platforms, more and more brands and creators have begun to use YouTube for publicity and promotion.
• OnInternet marketingToday, video is of great commercial value to brands, especially overseas brands.

However, after creating a YouTube account, many brands are at a loss as to what to do next?

So, what are the ways to promote YouTube?

We will provide a comprehensive analysis of the three main YouTube promotion methods, giving you a deeper and more complete understanding of YouTube online promotion.

3 Key YouTube Promotion Methods: YouTube SEO + YouTube Influencer Marketing + YouTube Advertising ▼

YouTube SEO (Search Engine Optimization)

As the second most visited search engine in the world, YouTube's SEO needs are obvious.

By optimizing for YouTube SEO, brands can gain two advantages:

1. Improve your ranking in Google Search:If Google thinks that a search keyword is related to a brand's video, it will recommend related YouTube videos in the search results, thereby increasing the brand's exposure.
2. Improve your chances of appearing on YouTube's recommended list:The better a brand’s YouTube video SEO is, the more likely YouTube’s algorithm will recommend brand-related videos to its target audience.

• For example, chocolate brand Chocolate Alchemy uses specific keywords in video titles, descriptions, and usernames.When users search Google or YouTube for different stages of the chocolate making process, YouTube is able to recognize these keywords and make recommendations.

After understanding the benefits of YouTube SEO, we need to be clear about the key points of YouTube optimization and website SEO.

YouTube video SEO is not quite the same research as website SEO.There are two main reasons for this:

• Different traffic sources:The source of YouTube video traffic is mainly from "recommended videos", which occupies the first place after users enter YouTube, while "search" ranks third, accounting for only about 17% of the share.Therefore, when doing YouTube SEO, we need to pay attention to which keywords are more likely to appear in "recommended videos".

• User habits differ between Google and YouTube: keywords that have 10 monthly searches on Google might only have around 50 searches on YouTube; conversely, keywords with extremely high monthly search volumes on YouTube might have low monthly search volumes on Google. Therefore, SEO for YouTube videos differs from SEO settings for search engines.

• For example, in our dailyLifeChina will not search for content searched on Baidu on iQiyi.

In this case, knowing how to optimize YouTube videos for SEO is crucial.

How to optimize YouTube videos for SEO?

The Evolution of YouTube's Video Content Recommendation Mechanism and Ranking Algorithm Revealed!

Optimizing YouTube video SEO isn't complicated. Here are 6 key points to keep in mind when publishing videos ▼

YouTube SEO optimization method

Title

• The title is the most important text block. In addition to being attractive, it also needs to be relevant. It is best to accurately match the user's search terms.

Description

• YouTube will only display the first 2~3 lines (about 100 characters) of the video description, and you need to click "Showmore" to view more content.Therefore, it is recommended that when writing a video description, the first two sentences introduce the important content of the video.Another important point is to add as many keywords as possible.

Tags

• The advantage of tags is that they can increase the chances of a video being found.The content of the label is also based on relevance.

Category

• After uploading the video, you can choose the category of the video in the advanced settings of YouTube. The accurate corresponding category is conducive to the exposure of the video.

Thumbn ai l (Cover Image)

• When users consider whether to click on your video, they usually look at whether the cover image is attractive enough and whether the content of the title is relevant.Although YouTube will automatically generate a cover image for you, it is recommended that you make your own image and upload it.

Cards

• After watching the video, there will be some small cards at the end, and these cards are usually linked to other videos on the YouTube channel.
• Remember to add this card function when setting up YouTube videos, for other video exposure anddrainageAll are good.

YouTube video SEO optimization techniques

1. title and description:Titles and descriptions are crucial to a video's SEO.The title should be concise and clear, while containing the main keywords.The description should also be short and to the point, and include keywords and the main content of the video.
2. Key words:Keywords are the key to improving your video rankings.It is necessary to analyze popular keywords and find keywords related to the content of the video to increase the exposure rate of the video.
3. label:Hashtags are also one of the keys to increasing your video exposure.After the video is uploaded, you can add tags related to the video content so that users can find your video better.
4. Thumbnail:A good thumbnail can arouse the user's interest and increase the click-through rate.Choose a high-resolution picture, and the content of the picture should be related to the video.
5. Video quality:The quality of your videos is also an important factor in improving your rankings.Make sure that the clarity, flow and content quality of the video meet the needs of the audience.
6. User interaction:By promoting user interaction, such as comments and likes, the interaction rate of the video can be increased, thereby further improving the ranking.

Optimize the logic of the time spent on YouTube videos:

1. YouTube topic selection is the most important thing. You need to spend 50% of your time on YouTube video topic selection and choose popular videos that meet the current trend.
2. The importance of video thumbnails accounts for 30%, and it takes 30% of the time to imitate popular video thumbnails.
3. The video title accounts for 20% of the importance, and it takes 20% of the time to imitate the title of the popular video.

• Optimizing the logic of time spent on YouTube videos, andXiaoHongShu(小红书)The time logic of video production is the same.
• The thumbnail area is larger than the title, and the thumbnail directly affects the video playback volume. It depends on whether the video thumbnail can attract users to click?
• Judgment criteria: If your video thumbnail does not even have the desire to click on yourself, then this video thumbnail is unqualified.

Advantages of YouTube influencer marketing

As Generation Z has gradually become the main force of consumption, brands have begun to look for more effective advertising methods.

However, more and more consumers no longer trust traditional media advertisements. Instead, they prefer to listen to relevant recommendations from people they trust.With 24.76 billion users worldwide, YouTube is not only the second most visited website in the world, but also the second most used social platform in the world.

Therefore, more and more creators are starting to publish their own videos on YouTube, and more and more brands are starting to cooperate with these creators for YouTube influencer marketing.

Here are the main benefits of YouTube influencer marketing:

1. High Conversion Rate
2. High-quality content, effectively conveying brand information
3. Helps brands gain an edge in Google SEO rankings

High conversion rate:

• Influencer marketing usually has a higher conversion rate (about 0.5%) compared to the low conversion rate of YouTube ads (about 2.7%).
• This is because the promotion of Internet celebrities can reach the target audience more accurately, and the characteristics of Internet celebrities' own audiences are also more obvious.
• In addition, the love and trust of fans for Internet celebrities can also effectively increase the conversion rate of Internet celebrity marketing.

High-quality content effectively conveys brand information:

• As the world's mainstream video platform, YouTube has many Internet celebrities with very good creative capabilities, and their video quality is relatively higher.
• Brands can vividly display products through interesting, high-quality content, attract fans to pay attention and buy products.
• In addition, in different product stages, YouTube influencer marketing can also play different marketing roles.

Helps brands gain an edge in Google SEO rankings:

• In recent years, Google search engine has paid more and more attention to video search results.
• In many search results, video-related results rank at the top.
• Therefore, a high-quality YouTube video and link can effectively improve the brand's ranking in Google search results and increase exposure.

The Difficulty of YouTube Influencer Marketing

However, YouTube influencer marketing also has some difficulties:

The cost is relatively high:

• Since the production of high-quality long-form videos is time-consuming and labor-intensive, the price of Internet celebrities on the YouTube platform is relatively higher than that of other platforms.
• The cost of YouTube influencer marketing is also relatively high.

CTR and conversion rates are not high:

• Although a high-quality long video will attract more people's attention, some data show that the click-through rate of the promotion link under the video is not so impressive.
• This is because most viewers go directly to Amazon or the brand’s website to purchase the product after watching the video.
• Therefore, the click and conversion data of the YouTube platform do not fully represent the effect of influencer marketing, and cannot fully measure its contribution.

YouTube advertising

In addition to SEO and influencer marketing, YouTube advertising is also a very effective way of promotion.

According to statistics, YouTube has become the second largest advertising video platform in the world, with more than 20 billion users watching advertisements on YouTube every day.

The main advantages of YouTube advertising include the following:

1. Extensive user coverage
2. Increase brand exposure and sales leads
3. Multiple delivery formats and flexible fees

Extensive User Reach: After more than a decade of development, YouTube has become the world's leading video platform with over 20 billion monthly active users. Every day, users worldwide watch over 10 billion hours of video on YouTube. In the United States, the number of 18-34 year olds watching YouTube on their mobile phones has surpassed the number watching television.

Increase brand exposure and sales leads: Through paid advertising, brands can not only gain widespread exposure but also generate more sales leads. Data shows that 70% of users who watch a brand's advertisement will search for or purchase that brand's products on YouTube.

Multiple ad formats and flexible pricing: YouTube ads offer a variety of ad formats, allowing brands to choose the most suitable ad type based on their budget and product characteristics. Furthermore, YouTube ad pricing is highly flexible, allowing brands to adjust ad spending and timing as needed.

What are the types of YouTube advertising?

1. Masthead Ads (masthead advertising) charges:Fixed cost per day (CPD, fixed cost-
   per-day) or per thousand impressions (CPM).
2. Discovery Ads (discovery advertising) charges:Pay per click, only after the user clicks on the advertisement, there is no charge for exposure.
3. Display Ads (Display Ads) Fees:Charge per click/per thousand impressions/conversion.
4. Overlay Ads (overlay advertising) charges:Charge per click/per thousand impressions/conversion.
5. n-Stream Ad – Skippable Video Ads (skippable interstitial video ads) charges:Bidding/paying can be based on cost-per-view (CPV), or "Target CPM" (Target CPM), "Target CPA" (Target CPA).
6. In-Stream Ad-Non-Skippable
   Video Ads (non-skippable interstitial video ads) fees:Charged per thousand impressions.
7. Bumper Ads (bumper ads) charging standards:Charged per thousand impressions.

There are two main ways to place ads on YouTube: scheduled ads and auction ads.

1. Scheduled advertising refers to placing an ad before, during or after a video watched by a target audience during a specific time period.The advantage of this type of ad is that the ad schedule can be planned in advance, and it can also be targeted to a specific video or channel.
2. The bidding advertisement is to place the advertisement in the relevant videos watched by the target audience through the bidding ranking method.In bidding advertising, advertisers need to set a bid and budget, and YouTube will automatically select the best placement for the ad based on the bid and budget.

• For brands that have just started advertising on YouTube, it is recommended to choose scheduled advertising first.
• In this way, the advertising time and budget can be planned in advance, and the advertisement can be placed more accurately.
• Wait until you have a certain amount of experience and data support, and then gradually try to place bid ads.

Conclusion

• Through the introduction of this article, I believe that everyone has a deeper understanding of YouTube's mainstream promotion methods.
• Whether it is through SEO optimization, influencer marketing or advertising, it can help brands gain more exposure and fans on the YouTube platform.