Reveal the secrets of how to create super blue ocean products in the red ocean market?A guide to thinking about creating blue ocean product hits

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The wine market is a red ocean, the coffee market is also a red ocean, and sauce-flavored coffee has become a super blue ocean.

Understanding the Red Sea Market

First, let’s understand what Red Sea Market is.

Red ocean markets are those markets that are rife with fierce competition, with almost every business vying for the same audience, fierce price competition, and thin margins.

SuchThe hit strategy is no longer applicable in the current market, companies often fall into price wars and functional competition, making it difficult to stand out.

Then,How to successfully do cross-border e-commerce salesWhat?

Integrated innovation: the concept of Red Ocean + Red Ocean = Super Blue Ocean

The concept of Super Blue Ocean is to cleverly combine two seemingly unrelated Red Ocean products to create a brand new product.

This kind of integrated innovative thinking is the key to success because it can help companies break out of traditional market boundaries and find entirely new consumer groups.

We have summarized a classic formula, which is also the secret of product innovation - Red Ocean + Red Ocean = Super Blue Ocean.

Of course, these two red oceans must be integrated with each other and cannot be applied mechanically.

The combination of Moutai and Luckin Coffee immediately achieved great success because both have a huge audience▼

• If you want to buy wine, there are many choices; if you want to drink coffee, there are many choices, but if you want to taste some kind of wine-flavored coffee, then only this one can provide "sauce flavored latte"
• Therefore, people who like wine and people who like coffee flocked to the live broadcast room and completed 3 orders in an instant.It’s a win-win for both parties.
• The wine market found growth, selling to people who liked coffee, and coffee could be sold to wine lovers.
• This is a very successful case of Red Ocean + Red Ocean = Super Blue Ocean, which cleverly integrates the two.
• Nowadays, many product developers are limited to their own product fields and constantly improve various selling points, but they are still unable to break out of their own categories.

An excellent product manager can compete with thousands of troops.

We began to summarize this innovative approach of Red Ocean + Red Ocean = Super Blue Ocean a few years ago. It is simple and practical, and can be considered quite forward-looking.

You can try this approach to new product development and either fail or create the best-selling product ever created.

In fact, not many people can master this method skillfully.Developers trying new products need to have a deep understanding of various industries and have broad knowledge before they can create super best-selling products.

Without the brand effect of Moutai, Maotai-flavor liquor may not be so popular (other cafes have launched Maotai-flavor liquor coffee earlier)

• In order to cater to the young market, Moutai has launched a variety of unique products, including ice cream, chocolate and coffee...
• Despite Moutai's huge profits, they still try to attract people different from their traditional consumer base, perhaps because they are worried about shrinking prospects in the high-end market.
• Moutai itself has the dual attributes of consumer goods and luxury goods and is irreplaceable in the minds of middle-aged and elderly consumers. However, with the changes in young people's social styles and the decline of "wine table culture", the liquor market may shrink in the future.
• It is certainly a wise move to lay out the market as early as possible.But it is still difficult to determine whether young people will accept it.

However, there is a strategic principle that can help companies jump out of the red ocean, enter the blue ocean, and create a new market space. This is the concept of "red ocean + red ocean = super blue ocean".

Analysis of successful cases in creating super blue ocean products

1. Moutai coffee
2. Hermès and Apple Watch
3. Lamborghini and Xiaomi balance bike

Moutai coffee

An outstanding case is Moutai Coffee "Sauce Latte".

• Moutai represents the high-end niche market, while coffee belongs to the Red Sea mass market.
• However, combining Moutai's unique flavor with coffee's audience creates a stunning product.
• This fusion is not only innovative in taste, but also in the marketPositioningIt cleverly combines the high-end niche with the Red Sea masses.

Hermès and Apple Watch

• Another success story is Hermès’ collaboration with Apple Watch.
• This collaboration combines luxury and technology to create a product that blends style and functionality.
• These two seemingly unrelated areas come together to create a compelling product that appeals to a wide range of consumers.

Lamborghini and Xiaomi balance bike

• The cooperation between Lamborghini and Xiaomi balance scooter is also an interesting case.
• Combining a luxury car with an electric balance bike creates a unique and eye-catching product.
• This fusion not only attracted car fans but also technology enthusiasts, bringing great success to both brands.

Innovative and hot-selling thinking to create blue ocean products

How to create explosive products and create high profits?

Tapping high-end niche markets

• To create super blue ocean products, we first need to tap opportunities in high-end niche markets.
• Understand the needs and trends of this market and find an area suitable for integrated innovation.

Innovative hot-selling thinking and product development

• Red Ocean + Red Ocean = Super Blue Ocean is an innovative and popular method. It is simple and practical, and can be regarded as quite forward-looking.
• Integrated innovation requires innovative thinking and product development capabilities.
• Get inspiration from different fields to ensure that the product is unique in both function and appearance.

Marketing and advertising

• A successful super blue ocean product needs to capture the attention of your target audience.
• Use advertising budget to expand the market and ensure that the product is widely recognized.

The super blue ocean market is an area full of potential that can bring huge success to companies.

The courage to innovate, the courage to jump out of traditional market boundaries, and the integration of elements from different fields will be the key to creating super blue ocean products.