How do e-commerce sellers find customer source channels? How to select promotion channels for large, medium and small sellers

Not long ago, an old friend visited Company C again. This was his third visit.

What is different from the past is that he now comes with a partner. They are both ambitious and dedicated to the cause.E-commerceRealm, no longer alone.

He is Xiaojie, the small seller who used to sell iron pots in Company C's store.

At that time, Company C even wrote a small article for him, recording his entrepreneurial experience.

E-commerce experience of self-employed small sellers

Xiaojie first entered the field of e-commerce.TaobaoStarting from women's clothing, he once made his first pot of gold in one fell swoop. Then, he decided to form a team and launched an original high-end iron pot.

Due to capital chain problems and inaccurate timing, inventory liquidation ultimately resulted in a loss. Not afraid of failure, he marched one after anotherVibrato和Little Red Book, successfully promoted the drink and launched many best-selling notes. However, the instability of this business forced him to transform again, selling tea on Douyin, and his sales reached millions in the first month. But as the off-season approaches, sales naturally decline. Now, they decided to try to enter the field of video accounts because they saw huge development potential in this field.

Characteristics of Xiaojie and his girlfriend

Xiaojie and his girlfriend are both talented players, especially his girlfriend, who is a natural anchor.

No matter what field they are in, they can make progress quickly, but they face a common problem: lack of persistence.

They are often attracted by new things, which is quite similar to Company C.

Company C’s advice

Therefore, Company C suggested that they focus on one thing.

Although they are just a pair of small micro-sellers, just two people, focus is the key to their success.

How do e-commerce sellers find customer source channels?

Company C is a small and medium-sized seller with hundreds of employees distributed in various fields such as foreign trade, cross-border, domestic e-commerce and short videos.

Large e-commerce sellers should distribute goods through all channels

• Company C has rich experience and recommends that large e-commerce sellers should distribute goods through all channels.
• Including Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Xiaohongshu, Video Account, as well as overseas platforms Amazon, Independent Station, and Tmall International.

Company C’s layout and experience

• For small and medium-sized sellers, it is wise to expand as many channels as possible.
• Company C has a very broad layout, and some of its employees have many ideas and can be transferred at any time.
• Company C also has some great partners.
• The reason why small and medium-sized sellers want to deploy in multiple fields is to reduce risks.
• If Company C only focused on foreign trade, it would have gone out of business long ago.

How to select promotion channels for small and medium-sized sellers

For small and medium-sized sellers, it is wise to expand as many channels as possible.

Tmall, JD.com, and Pinduoduo can all be involved, but only one team is enough, focusing mainly on one platform, with other platforms as auxiliary.

Content platforms include Douyin, Kuaishou, Xiaohongshu, and video accounts. It also only requires one team to choose a main platform for live broadcast, with other platforms as auxiliary and updating video content simultaneously.

If it is a self-owned brand flagship store and does not want to engage in live broadcasts or short videos, a business team is needed to contact Internet celebrities on various platforms and ask them to help with sales.

If conditions permit, you can add another private domain team to be responsible for this task, but it cannot be confused with the public domain team, otherwise it will cause confusion.

For small and micro sellers, just focus on one platform

• For small and micro sellers, they only need to focus on one platform, and their energy is limited.
• Today's competition is fierce, and you must concentrate your efforts to have the possibility of breakthrough. If you get involved too much, you will distract your energy and lose more than you gain.

in conclusion

• To sum up, both small and medium-sized sellers and micro sellers need to find a balance between focus and diversified development.
• Only by understanding your own situation and planning your development strategy rationally can you remain invincible in the fierce e-commerce competition.