How does the website attract traffic? 3 levels of traffic flow, which level are you at?

Chen Weiliang:websitedrainage3 levels of volume

What level have you reached?

Web Promotionis to have the flow as the basis,Chen WeiliangAfter research and practice, it is concluded thatdrainage3 levels of volume:

1. group hair everywhere
2. Word of mouth
3. Orientation passive

XNUMX. Mass distribution everywhere

Although group hair can be usedsoftwareAs an assistant, but it is also easy to be blocked, and the software fails quickly.

Some Xiaobai teams manually post comments on the blog forums of major websites. Those with strong execution can do this. There is absolutely zero threshold. Anyone can do it, and it is also very suitable for novice Xiaobai to operate.

This level belongs to the lowest-level labor network promotion method, and experts usually dismiss it with disdain.

However, there are exceptions, so let's take a special example of "experts use WeChat groups to do mass posting":

When do I need to send a red envelope to ask someone to forward the article?

After an article is sent out, if it exceeds the daily reading volume (for example, its reading volume is more than three times the usual one hour after it is sent out), at this time, it should be promoted by forwarding it to the circle of friends and groups. It's better to send a little red envelope appropriately.

1. The initial reading volume is actually a detector, which verifies the dissemination and content quality of the article,If its reading volume is not high, it means that readers do not like it, which means that the content of the article itself is not disseminated.Since it does not have the ability to spread, there is no need to send it to your WeChat group to boost it.

2. If the initial verification of the reading volume is good, it proves that its content is readable and disseminated,At this time, it should be boosted, so that its transmission power can be amplified as much as possible.

A good article, spread follows a simplegrowth-decaythe curve, the more you initially useWechat marketingBoost it, and its cumulative spread will be higher.Remember, good things are worth promoting, bad things are best left to themselves.

3. Your circle of friends and WeChat groups, or other resources, can be regarded as your connections.Every time you ask someone to retweet, you are consuming your favor account.If you spend your favor account on a bad article, it is definitely not worth it, only those articles with the potential to spread are worth using your human account.

Second, word-of-mouth communication

Word-of-mouth communication is to attract and guide users to complete tasks through benefits.

Benefits of China Mobile

enterprisenew mediado wechatPublic account promotionIt should also give full play to its own resource advantages to create benefits for users, "to benefit the intersection".

**Looking at the push of the "China Mobile 10086" service account, it is found that Toutiao basically focuses on sending traffic and related benefits.These welfare articles all reach 10w+ reading volume. **

According to the prompt, a little monkey wagging its tail was found under "Menu bar→My Services→Personal Homepage".

Hold the tail and shake the phone to get a 70M data supply package.

This way of letting users profit directly is undoubtedly a big trick for enterprises to attract users from their own media.

Operation ideas:

1. Attractive benefits
Share benefits to stimulate user desire

2. Task guidance
Guided execution of tasks for benefits

XNUMX. Oriented passive

Targeted passive is mainly based on the study of platform rules and user behavior.

Use micro headlines

Wei Toutiao is a microblog built into Toutiao. Compared with Toutiao articles, users have a stronger perception of the author.This makes this product a natural fit for powder builders.

There was such a chef a while ago, Li Qibin, because he commented on every micro-headline of female stars and female models. It was bizarrely popular. Many users spontaneously launched a campaign to catch cooks alive, and also won the title of "Toutiao". The title of "One Brother", a grassroots has achieved 81 fans, which is very successful.

"Chef" Li Qibin commented under Zhao Liying and Liu Yan's headlines

Li Qibin makes good use of a product feature of Toutiao - the comments of accounts with V will be ranked at the forefront.The huge traffic of celebrities' micro headlines makes the comment area a natural high-quality exposure position.This gameplay is somewhat similar to Weibo's Blue V League.

In addition to brushing your presence in the comment area, you should also post more interesting micro-headlines content that emphasizes personal attitudes and opinions, which will increase your followers very quickly.

Directed passive traffic

Chen WeiliangRecently, I have been systematically upgrading and optimizing other websites, and the frequency of updating the WeChat public account has decreased a little, that is, I am using search engine optimization to obtain targeted passive traffic.

Regularly update the WeChat official account, and you can also search, take a look, and search for targeted traffic through WeChat.

Update on February 2018, 4:The "Graphic and Text Analysis" in the background of the official account shows that the data distribution of the sources of graphic and text reading has occurred.

Take a look, search for a search since February 2018, 2, split statistics, and have been directly included in "other" sources ▼

This "other" includes several reading scenes in WeChat. The currently known scenes mainly include:

• (1) Through the custom menu;
• (2) Keyword reply extraction is turned on;
• (3) Open through internal links in other articles.

higher leveldrainagemeasure

There are 3 levels of network promotion traffic flow:

• 1) Mass post everywhere
• 2) Orientation passive
• 3) Word of mouth spread

Is there a higher level of traffic flow than the above three levels?

Of course there are!

Just"Word of mouth"和"Oriented Passive"used in combination (Chen Weiliangrecommend), which is a higher-level traffic drainage method than the above three traffic drainage levels.

Recently, the content of articles updated on Chen Weiliang's blog tends to be technical, mainly operating the method of "directed passive traffic" to systematically upgrade and optimize other websites.

(What Chen Weiliang studies, what Chen Weiliang blog will share)

Also because of technical content and WeChat public accountPositioningThe theme does not match, so the update frequency of the official account is reduced. In fact, there are more ways to attract traffic andInternet marketingThe idea has not been shared yet, I will continue to share it with you when I have the opportunity ^_^