Is it easy to make money when you open a shop on Taobao now?Beijing Startup Story

Is it still easy to make money by opening a store on Taobao these days ? Beijing Entrepreneurship Stories

Chen Weiliang heard that a micro- business owner living in Beijing (hereinafter referred to as F) disliked the daily grind of working until he was practically dead...

Therefore, he started to work after graduating from university, and he had a very strong desire to start a business online.

In fact, Mr. F started an Internet business since the earliest in 2003. From 2003 to 2017, it has been XNUMX years, so in these XNUMX years, F has never been out of the Internet.

It can be said that Taobao.com was a F-child in those days, and it witnessed Taobao from scratch, and then how to promote it step by step, right?

When Taobao first started in 2003, it registered a store as soon as it came out, but until 2008, it did not open the store.

In 2010, Son F tried to start a Taobao store to start a business and make money. I can tell you about the project that Son F was engaged in at that time.

Mr. F said that he was on Taobao in 2003, and he didn't believe it when it first came out.

Why don't you believe that Taobao can do it?

Because at that time, his thinking was relatively rudimentary. He was still young, in college, and didn't have the foresight that Jack Ma had regarding e-commerce.

Then, I feel that this traditional world clothes and shoes should be tried on the spot, put on, and look in the mirror to see the effect before deciding whether to buy it?

Then I don't understand Taobao's use of a website that allows people to buy things, which many people think is not realistic.Therefore, when Taobao came out, although it was registered, we were not optimistic about him.

Regret thinking low-end look down on Taobao.com

Then in the next few years, there were many people around him who made money from Taobao, and made money from Taobao. This is a fact.

Then, after seeing this fact, there were a lot of puzzles that I couldn't figure out in the past, or all the doubts were dispelled.

Seeing other people making money, and then wanting to engage in Taobao, why do you want to engage in Taobao?He started his business in 2008. During the business period, Mr. F has been working on a project, that is, 400 Phone.

While working on this project, there is still a lot of time and energy left, so I feel boring.

What are you doing? At that time, everyone opened Taobao stores, and then I heard that Taobao stores are very profitable.

Then, many people went to open a Taobao store.

Open a Taobao store, but also to answer questions, but also exams.

Then, the exam passed, but there was nothing to sell in the store, and then went to stock up.

To buy, and then sell what?

At that time, it happened in the second half of the winter, and I didn't know what to sell?

However, at that time, he clearly remembered that Valentine's Day was approaching. There were more flowers and chocolates on Valentine's Day, and he felt that he wanted to sell chocolates!

Selling chocolate, there is no supply...

If there is no supply, go to Alibaba to search.

As a result, in Beijing, I really found a chocolate supplier.

Then, he spent two thousand dollars to get a big box of chocolates in his hands.

There are a few questions here...

The first is that he is not a food company.

If the chocolate is in the name of the supplier, then it has to follow the supplier's price system, but it doesn't want to follow the supplier's price system.

wrong product thinking

Many people want to make their own brands, and then take their own prices.In this way, there is more control, and that is the case with product thinking people.

Looking back, he was in 2010, and he was product thinking.

Now many of us entrepreneurs, he still stays in product thinking

Second, I have to do it myself.

Obviously this is a OEM for me by the manufacturer, but I don't call them by their names.

The reason I don't call people's names is that I want to have my own pricing power.If someone's name is called, he will give twenty and I will give twenty, and he will give eighty and I will give eighty, so it is very passive.

Suppose the price he gave me was sixty-five dollars.Then if he set XNUMX, then I only have XNUMX yuan in the middle, and my profit is very low.But I said I called my name, then I can price ninety, one hundred or even one hundred and twenty, one hundred and eighteen.

Why are there so many brands of similar products in micro-business?

Therefore, now everyone sees that there are many brands of similar products in micro-business, in fact, this is not surprising.

Behind this core is this person, he wants to control the price and he wants to get more profit.

In addition, it's not that he is so awesome, and then what happens, in fact, he is not, he just helps him to do OEM from others.

He created a brand by himself and followed a price system by himself. The purpose of setting the price is to obtain more profits; at the same time, he has the initiative in the market.

This is what product thinkers must do.

He also had a supplier at that time, and then he made the box. The purpose of making the box was to make the packaging different. If the packaging was the same for you, it would look like a manufacturer's, then it would be impossible.

So he spent nearly XNUMX yuan to print a bunch of high-end boxes, because he felt that selling chocolates, the boxes were too low-end, certainly not, it must be a bit high-end, and this product can match, I thought so.

Then the box was printed, the shop was renovated, and it opened.

It opened, and as soon as this chocolate hit the shelves, some people really bought it, but this customer is a bit of a jerk, why?

Because he is in a hurry to send chocolates on Valentine's Day.

I disagree with the express delivery, saying that the express delivery will definitely not be able to catch up!

Then, because it is in the same city, there is usually no way. The customer asked if the same city could deliver to the door?

Then, since this business was his first business, he gritted his teeth and thought about not selling it, which was not very good.

Sell ​​it and take out manpower to run.

Then he agreed, and the client only gave him XNUMX yuan at the time.

In fact, his cost, plus packaging, what a mess, he made fifteen dollars.

The customer asked him to deliver the goods to his door again, and he had no choice but to let the company's employees make a trip.

Then, every time an employee of the company goes out, he has to pay them extra.

Although they are their own employees, they are paid a base salary.

Then, when you go out for a trip, you will add XNUMX yuan to run errands!

For doing his business, he even lost money...

Then he just experienced Taobao for himself, then he did business, and then lost money.

Then I felt that Taobao is not good, if you play like this, this thing is not good.

Why not?

1. First of all, there is too much competition here. You sell to others, but everyone is actually the same.
2. Although you have changed the box, but changing the soup but not the medicine,
3. You just added a package for those things inside, and packaged the baby inside.

So, Taobao's competition is a non-human competition, you know?

You open the box, and the chocolate inside looks the same as you.

That thing, people have a high bounce rate when they search it, and they leave immediately after looking at it.

Then go to another place to have a look. This customer has a very large liquidity, and your price can't be too high!

Because, once your price is high, people are not stupid, they will compare.

Therefore, if you open a shop on Taobao and do business, even if it is your own brand and packaging it yourself, you still can't sell it at a high price.

Because of your high price, people will not buy it, so it is very uncomfortable to do business on Taobao.

When he saw this trend, he felt a chill in his heart. He said that Taobao all said that his mother made money, but he felt that this thing was not good.

That's not the case at all. The competition in e-commerce is too fierce!

Then it was 2010, and the competition was fierce, and now it can be described as appalling...

Now Taobao basically loses money if it doesn't make money, and merchants lose money and make money.

But there is no way, if you don't sell to others, you can sell it. It's just such a market.

He saw it at the time, felt it, and then gave up...

As for his batch of chocolates, because it was winter all the time, there were heaters indoors, and the temperature outside was relatively low in winter.

To put chocolate on the balcony, the balcony is relatively cold, it is more suitable for preservation.

Over time, I was reluctant to throw myself away from eating at first.

After that, it got hot, and then the chocolate melted. There was no way, and I finally threw it away.

This is his own business, and it belongs to a state of nowhere to start a business.

Why is there no way to start a business?

• Because no one is leading you, you always rely on your own subjective consciousness, and you can do whatever you think.
• You don’t understand and don’t understand, it must be paying tuition fees, wasting time, wasting emotions, and finally failing...

In fact, many people in today's society are still following the path of F's past, that is, he also wants to start a business:

• But what are you creating?Where to start a business?He also has no entrepreneurial projects, nor much money, nor much information, and no powerful people to point him...
• He is all on his own to explore slowly. People say that Taobao makes money, so go to Taobao; people say that this JD.com makes money, and it's JD.com, right?
• When people say anything to make money, he will do it. In this way, he is always in a very passive state, and he does not know how to take a shortcut.

In any case, it is this traditional entrepreneurial model that makes products first, not user accumulation first, and it must be so backward that you will suffer a big loss.

Son F realized that he failed to start a business on Taobao because he did not have enough accumulation, so he used QQ space to write a diary to accumulate in 2014. What did he accumulate?

Of course, the first step is to accumulate users. The benefits of F writing a diary: He earned 200 million yuan by writing a diary on QQ Space.

Conclusion

In conclusion: If you don't understand online marketing and promotion methods, opening a store on Taobao will definitely not make money, and you are very likely to lose a lot of money...

A common approach to WeChat marketing is to have a product first and then acquire users. Many WeChat business owners start their businesses this way, only to end up losing a fortune...

So what to do?Nothing, is there any better solution?

Chen WeiliangSuggest

Transform the idea of ​​making a product into the idea of ​​being a user—the user first, then the product.

1) User first then product strategy

• That is, first accumulate users to a certain extent.
• After that, according to user pain points and needs, provide high-quality products or services to make money.

2) How to accumulate users?

• new mediaIt is an Internet trend, and WeChat is the most used social tool.
• We can use new media platforms and WeChat public accounts to accumulate users.

3) How to do WeChat marketing to promote the official account?

• This is indeed a long story, and this article can't be finished in one go...
• For successful cases, you can view this article "2 big short video operation tricks, attracting more than 6 billion impressions in 15 months"
• How to master WeChat fasterPublic account promotion?
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