How long can WeChat official accounts survive? Will they become a large platform industry like Taobao ?
Question:
Question for the teachers at Chazuo Academy :
- How long do you think the public account can exist?
- Will it be the same as Taobao, become a fixedE-commercePlatform and industry?
Reply:
In fact, it’s hard to tell. In four or five years, the WeChat public account will always exist and live well.
Because you see now, there are more than 9 million users of WeChat - which means that everyone communicates and works through WeChat.
As long as people continue to use WeChat as a communication tool , WeChat marketing and WeChat official accounts will definitely exist.
- For example, why do you keep pulling out your phone every day to check it out?
- Because there are people you care about and people you want to learn on WeChat.
- Therefore, if this thing has always existed, the WeChat public account must have always been alive.
And from the overall point of view, there is no platform that has a particularly big challenge to it, such as the WeChat public account.
Assuming that if it has already appeared, it will take at least three years for it to accumulate from zero to four or five billion users to challenge WeChat?
Looking at the entire development history of WeChat: how long did it take from its inception to accumulating 1 million, 3 million, and 5 million users?
Even if the development of the mobile Internet has accelerated now, it will take two or three years.
However, looking at the current ecosystem of WeChat and WeChat e-commerce , there is no one that can challenge it yet, so it is definitely worthwhile for us to promote our official accounts.
Hopefully, the article "How Long Can WeChat Official Accounts Exist? Will They Become a Large Platform Industry Like Taobao?" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
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