Yadda ake amfani da WeChat don tallan iri?WeChat Brand Marketing Nasarar Binciken Harka

Chen WeiliangEditan blog ɗin ya gano cewa WeChat ya zama nau'inRayuwaHanya, tafiya a kan titunan manya da matsakaitan biranen kasar Sin, mutane da yawa suna amfani da WeChat.

Samfurin Intanet na wayar hannu na Tencent WeChat yana da masu amfani da fiye da miliyan 2, ƙasa da shekaru biyu bayan kafa WeChat.
A yau, WeChat yana da fiye da masu amfani da biliyan 10, muna iya ganin ci gaban WeChat, me yasa ba za ku yi amfani da shi ba.Tallace-tallacen WechatMe?

Tare da babban haɓakar yawan masu amfani, ƙimar kasuwancin WeChat ta fito a hankali.

A ranar 2012 ga Agusta, 8, an ƙaddamar da dandalin jama'a na WeChat, wanda ya ba shi damar a karon farko.sabon kafofin watsa labarai, masu alamar alama da mashahurai suna gudanar da tantancewar asusu, suna ba masu amfani da ingantattun hanyoyin tura bayanai ga magoya baya.

Waɗannan labarai sun annabta: WeChat zai zamaE-kasuwanciWani babban wurin tallan tallace-tallace.

WeChat Brand Marketing Nasarar Binciken Harka

Sakamakon haka, kamfanoni da yawa sun garzaya zuwa bakin teku, suna fatan yin amfani da damar, kuma kamfanin hukumar ya rataya alamar tallan WeChat, yana ƙoƙarin samun rabon kek.

• Don haka, menene fa'idodi da rashin amfani na tallan WeChat?
• yi da wechatCi gaban Yanar GizoShin hangen nesan yana da kyakkyawan fata?
• Wadanne nau'ikan iri ne za su iya ficewa a cikin su?

Yadda ake amfani da WeChat don tallan iri?

Mun taƙaita samfuran tallace-tallace na WeChat guda shida waɗanda ake amfani da su a yau, kuma ga yadda suke aiki?

Yanayin XNUMX: Love Drift Bottle na China Merchants Bank

A yayin taron, masu amfani da WeChat, sun dauko kwalbar banki ta China Merchants Bank mai aikin kwalabe, bayan da ta ba da amsa, bankin Merchants na kasar Sin zai ba da taimako ga yara masu fama da Autism ta hanyar dandalin "Kananan Bukatu, Micro Charity".

Ana maimaita abin da ke cikin kwalabe na drift, idan za a iya samar da bayanai daban-daban kuma masu sassauƙa, adadin kwalaben da ake jefawa a cikin wani ɗan lokaci zai ƙaru sosai, kuma yawan kamawa da masu amfani da shi su ma za su ƙaru, ta yadda masu amfani za su yi amfani da su. a kara shiga ciki.

Yanayin XNUMX: Starbucks "Wake Up Dabi'a"

Lokacin da mai amfani ya ƙara "Starbucks" a matsayin aboki kuma ya bayyana yanayinsa tare da emoticons na WeChat, Starbucks zai amsa wa mai amfani da kiɗan da ta dace da yanayin da ke cikin kundin "Farkawa ta Halitta" bisa ga yanayin da mai amfani ya aiko.

Yanayin XNUMX: Tattaunawar Durex

Ƙungiyar Durex WeChat ta musamman ta kafa ƙungiyar taɗi ta mutum 8 don gudanar da tattaunawa ta ainihi tare da masu amfani.Ci gaba da salo akan Durex's Weibo, WeChat har yanzu yana "magana game da jima'i da soyayya" tare da masu amfani a hanya mai ban sha'awa.

A cewar hukumar ta Durex, baya ga kungiyar ta hira, ta kuma amsa sakonni sama da 200, kuma ta fara gudanar da bincike da bincike kan masu amfani da su.

Yanayin XNUMX: Birnin Coastal yana buɗe katin zama membobin WeChat

Coast City, wani babban kantuna a Shenzhen, ya ƙaddamar da yaƙin neman zaɓe na "Buɗe Katin Membobin WeChat" Masu amfani da WeChat za su iya samun katin zama membobin wayar hannu kyauta ta hanyar bincika keɓantaccen lambar QR na Coast City tare da WeChat, kuma suna jin daɗin gata na 'yan kasuwa da yawa. a cikin Coast City.

Kamfanoni na iya saita lambobin QR don samfuran nasu, amfani da rangwame da rangwame don jawo hankalin masu amfani, da haɓaka samfuran tallan O2O.

Yanayi XNUMX: Kyakykyawa Ce Kalman Tallan Baki

Masu amfani za su iya raba abubuwan cikin Meishuo zuwa WeChat. Tun da masu amfani da WeChat suna da dangantaka ta kud da kud da juna, lokacin da mai amfani ke raba samfuran a Meishuo tare da wasu abokai, yana daidai da kammala ingantaccen isowa. tallace-tallace.

Wannan ya dogara da sabon aikin da WeChat ya ƙaddamar, wanda ke ba masu amfani da WeChat damar kiran aikace-aikacen ɓangare na uku cikin sauƙi a cikin tattaunawa don zaɓin abun ciki da rabawa.

Yanayin 5: KXNUMX ingantaccen kantin sayar da sabon talla

Lokacin da sabon kantin K5 ya buɗe, ya yi amfani da ayyuka biyu na WeChat na "kallon mutane a kusa" da "gai da mutanen da ke kusa" don samun nasarar aiwatar da turawar LBS.

Hanya ce mai ingantacciyar hanyar isarwa don tura madaidaicin bayanin talla ga masu amfani da ke kusa dangane da wurin yanki.

Yadda Tallan WeChat ke Gina Alamar Kamfanin

Tallace-tallacen WeChat takobi ce mai kaifi biyu.Ta hanyar WeChat's LBS, murya, tattaunawa ta ainihi da jerin ayyuka na multimedia, samfuran ƙira na iya samar wa masu amfani da sabis masu arziƙi da tsara manufofi masu haske.Tallan IntanetDabarun.

A lokaci guda, rashin tausayi, masu amfani za su iya rufe hulɗar tare da alamar a kowane lokaci, kuma yadda za a kula da dangantaka da masu amfani na dogon lokaci zai zama mabuɗin ci gaba da haɓaka.