Menene haɓakar mai amfani?Yadda za a yi girma mai amfani?Binciken ƙirar haɓakar mai amfani Mobike

Yanzu dole ne kasuwanci ya cika ɗayan waɗannan sharuɗɗa 2:

• 1) Zai iya samun kuɗi a kowane mai amfani don haɓaka ƙima mai girma (high LTV, kamar lamunin kuɗi, manyan wasanni)
• 2) Farashin farashin sayan mai amfani ya kusan 0 (CAC low)

Wannan labarin zai koya daga hangen nesa na masana'antu na yanzu, koyo daga ƙungiyar haɓakar Uber Ed Baker da Andrew Chen da ƙwarewar kasuwanci na Mobike.

Ƙarƙashin tsarin nisantar bayyana duk wani sirrin kasuwanci, bincika da taƙaita ƙirar haɓakar mai amfani na Mobike.

Tashoshin saye na Mobike da OFO:

• Lambar QR na jiki a ƙofar jirgin karkashin kasa, tashar bas, da gefen hanya.

Menene haɓakar mai amfani (Growth)?

Ci gaban mai amfani (Growth) yana nufin tunanin mai shirye-shirye, yin tallan samfuran Intanet (Marketing).

Babban gasa a zamanin Intanet na wayar hannu:

1. Gudun ruwa da jari sune maɓalli.
2. Fasaha da samfuran suna da wahalar samar da shinge (kamarAI, VR/AR, blockchain).

Misali, aboki yana amfani da saka hannun jari na mala'ikan Xu Xiaoping a matsayin dandalin biyan fasaha (zuwa alamar Thumbtack):

• Yayin da aka yi da kyau, ayyuka suna aiki da kyau.
• Koyaya, an kashe kusan yuan 100 don siyan masu amfani da aiki, don haka ya rufe a bara.

Wasanni na tushen dabarun, wasu suna buƙatar kunnawa zazzagewa 120 (CPA), wannan shine lokacin da mutane ke goge kanun labarai na yau:

• Tallace-tallacen da nake gani kusan duk wasannin hannu ne na “kwallan zinari” (Chu Liuxiang, Wanwan Lanyue), horar da Ingilishi da motocin da aka yi amfani da su.
• Ba tare da togiya ba, ya cika sharuddan da na ce, masu amfani za su iya samun kuɗi da yawa idan sun zo, don haka kuna iya siyan talla a farashi mai yawa.

Misalai na kamfanoni a lokacin fashewa (Mobike)

Mobike yana duba lambar QR na jikin keke a ƙofar jirgin karkashin kasa:

• Tare da ajiya na yuan 299 da ajiya da yawa don mota ɗaya, Mobike na iya yin hakan - farashin kowace mota < ajiya * adadin mutanen da za a saka kowace mota.

Sabuwar Tsarin Rijistar Mai Amfani

dononline kayan aikinDuba mazugi na churn don kowane shafi.

Bayan na ganta a fili, sai na yanke shawarar yanke shafin jagora, in raba matakai hudu da suka gabata na tantance wayar hannu, ajiya, katin shaida, da gayyatar zuwa matakai uku.

• Tsarin ajiya kafin tabbatar da katin ID yana da kyau sosai: ga mai amfani, menene sirrin bayan biyan ajiya na yuan ɗari da yawa?Don haka yawan juzu'i yana da yawa.
• An iyakance zirga-zirgar zirga-zirgar waje, zazzagewar jujjuyawar ƙa'ida ba ta da ƙarfi, kuma juyawa zuwa WeChat applet yana ƙaruwa.

Ƙara riƙewa da aiki

An samo samfurin sayan abokin ciniki mai kyau (Samun), ta amfani da hanyoyi daban-daban don inganta kunnawa (Kunnawa).

Yi amfani da matrix samfur don Riƙewa, Haɗin kai da Gabatarwa.

Balagagge tsarin kamfani

• Bayan duk hanyoyin da ake amfani da su na girma, tasirin yana kara muni da muni;
• Hanyar haɓakar mai amfani da jama'a ta kusan tsufa kuma ba ta da sauƙin amfani.

的Haɓaka asusun jama'aHanyoyin duk ana bincike ne ko kuma a ɓoye su da kansu:

• Ƙungiyoyin da ke da alhakin haɓakar mai amfani ba za su iya dogara ga ɗaya ko biyu kawai baCi gaban Yanar Gizofasaha.
• Madadin haka, dole ne ta sami hanyar da za ta iya ganowa, ingantawa da haɓaka sabbin fasahohi cikin tsari.

Masu amfani da Mobike suna ba da shawarar yin wasa

bangaren girma

• 1. Samun
• 2. Kunnawa
• 3. Sadarwa
• 4. Riƙewa
• 5. Magana

Samun Abokin Ciniki

• 1. Ladan shawara
• 2. Ana samun ladan rijista
• 3. Rage juriya
• 4. Sabon koyarwa da jagora

Riƙewa

• 1. Tura lada sau biyu
• 2. Ayyuka
• 3. Sake kunnawa
• 4. Kwarewar samfur
• 5. Tsarin maki
• 6. Samar da al'ada a matakin farko
• 7. Shirin Aminci

Haɗin kai Mai Aiki

• 1. Ƙara yawan kuɗin ku
• 2. Jagoranci
• 3. Saitin manufa

Yadda za a yi shi daga 0 zuwa 1? (farawa)

• Babu girma shine la'anar farawa;
• Idan bai girma ba, tushen mai amfani zai ragu, kuma sannu a hankali zai zama mara kyau.

Tsarin mulki ashirin da takwas

A cikin kowane lokaci da samfur, XNUMX% na zirga-zirgar ababen hawa sun fito daga tashar guda ɗaya.

• XNUMX% na zirga-zirgar gidan yanar gizon ya fito dagaSEO, SEO shine don samun shawarwarin dandamali na injin bincike.

Yawan amfani da mafi munin ƙa'idar

• sami inganciTallan Intanettashar, kada ku zauna ku huta;
• Kwanaki masu kyau sune watanni 3 zuwa shekaru 3 kuma ba da daɗewa ba za su ƙare;
• Sabbin hanyoyi suna bullowa daya bayan daya, kuma masu kyau ba a yi amfani da su da kyau ba.

Masu farawa ba su da kuɗi, kuma kowane mataki dole ne a raba kashi biyu:

• 1) Zuba gidan yanar gizo mai faɗi, gwada duk hanyoyin siyan abokin ciniki akan mafi ƙarancin farashi (ba fiye da dubun dubatar daloli ba) gwargwadon yuwuwar, kuma sami bututun ruwan zinare mafi inganci a halin yanzu.
• 2) Buɗe bututun ruwan zinari zuwa matsakaicin, da kuma haɓaka bututun ruwa na azurfa da ke kewaye.
• 3) Maimaita matakan 2 na sama kafin a yi amfani da bututun ruwan zinare da sauri.

a takaice:

Abinda ke sama shineChen WeiliangTakaita tsarin yadda ake yin haɓakar mai amfani.

Gabaɗaya, don farawa, yi ƙoƙari ku kasance masu ƙarfi kamar yadda zai yiwu don nemo manyan matakai 3 don samfur ko aikinku.

Sa'an nan, sannu a hankali canzawa zuwa balagagge tsarin kamfanin.