Pehea e koho ai i ka market segmented vs. mass market? Hōʻike ʻia ka ʻoiaʻiʻo ma hope o ka ʻokoʻa kālā 10 mau manawa!

Pehea e koho ai ma waena o ka māhele māhele a me ka mākeke nui? He aha nā mea huna ʻoihana i hūnā ʻia ma hope o ka ʻokoʻa kālā 10-fold? ʻO ka loiloi hohonu o nā pono a me nā pōʻino o nā mākeke nui ʻelua e kōkua iā ʻoe e hana i nā hoʻoholo pololei a hoʻomaka koke i ke ala i nā waiwai kiʻekiʻe!

Kumukūʻai Huahana no nā Māhele Makeke: Makeke Liʻiliʻi, Naʻauao Nui!

1. Māhele mākeke VS mass market: ʻO wai e koho?

E noʻonoʻo ʻoe e kū ana ma ke alahaka, me nā ala haiki o nā mākeke niche ma kekahi ʻaoʻao a me nā ala ākea o nā mākeke lehulehu ma kekahi ʻaoʻao. Hiki i nā mākeke māhele ke hoʻonoho i nā kumukūʻai kiʻekiʻe a loaʻa i nā ʻāpana waiwai nui ke kiʻi i ka leo ma nā kumukūʻai haʻahaʻa a ʻoi aku ka nui o ka nui.

I ka nānā mua ʻana, ʻaʻole ʻoi aku ka nani o ka mākeke lehulehu? He nui kona ʻano a loaʻa iā ʻoe ka mea hiki ke loaʻa ke kālā he nui i kou wā e komo ai.

Loaʻa i kahi mea kūʻai aku e-commerce kahi huahana hiki ke kumukūʻai kiʻekiʻe ʻia ma kahi mākeke niche kiʻekiʻe e hoʻokō ai i kahi palena waiwai nui he 50%; a i ʻole hiki iā ia ke koho e komo i ka mākeke nui a hoʻāʻo i kahi palena waiwai nui he 30% me ke kumu kūʻai haʻahaʻa.

• ʻO kekahiʻLedpalaʻOiaʻiʻo, no ka mea, ʻoi aku ka hoʻowalewale o ka nui o ka mākeke haʻahaʻa.
• No laila, ʻo ka nīnau, pono anei mākou e hoʻopili i ke ala kumu kūʻai nui no nā māhele mākeke, a i ʻole e hāʻawi mākou i kahi hele a koho i ke kumu kūʻai haʻahaʻa no ka mākeke nui?
• Ma hope o ka noʻonoʻo pono ʻana a me ka "brainstorming", ʻo kā mākou hopena hope - e hoʻi hou i ke ala kumu kūʻai nui o ka māhele mākeke!
• Ma hope o nā mea a pau, ma ke kula kiʻekiʻe, ʻo ka waiwai ke aliʻi!

E noʻonoʻo pono kākou:

1. He haʻahaʻa ke kaomi hoʻokūkū ma nā māhele mākeke
I kēia hihia, ʻoi aku ka liʻiliʻi o ka mākeke niche ma mua o ʻelima mau mea hoʻokūkū, ʻoiai ʻoi aku ka nui o ka mākeke ma mua o 100 mau mea pāʻani. ʻO kēia āpau e like me ka ʻokoʻa ma waena o ka "wao nahele" a me ka "mākeke mākū". ʻOiai he liʻiliʻi ka wao nahele, nui nā manawa kūpono e piha ana ka mākeke wai a hoʻōho nā mea a pau, ʻoi aku ka paʻakikī o ka loaʻa kālā.

2. ʻAʻole pili nā mea hoʻohana ma ka mākeke i ka maikaʻi
Ma ka mākeke nui, ʻimi pinepine nā mea hoʻohana i ka uku-pono. E kūʻai aku i nā mea liʻiliʻi, kakaikahi ka poʻe e makemake e uku no ka maikaʻi. Ma nā ʻāpana mākeke, ʻoi aku ka nānā ʻana o nā mea kūʻai aku i ka maikaʻi o ka huahana a me ke kiʻi brand, a makemake lākou e uku i nā uku uku no nā huahana maikaʻi. Ua like kēia me ka wehe ʻana i kahi hale kūʻai kofe Pono ʻoe e hana i ka kofe i hana lima ʻia a kūʻai aku paha i ke kofe koke? He mea maʻalahi ke kofe koke, akā ʻono ʻole ka ʻuhane, ʻeā?

3. Loaʻa i nā ʻāpana mākeke ka nui o ka lumi no ke kumu kūʻai
Hoʻohana pinepine ʻia ka mākeke nui e kekahi mau hōʻailona ikaika, a ʻo kā lākou kumukūʻai a me ka mana o ka hōʻailona kokoke i ka laka ʻana i kahi ākea no nā mea pāʻani ʻē aʻe. Ma nā māhele mākeke, ʻoi aku ka nui o nā manawa, a hiki ke lilo i ka inoa helu hoʻokahi. No ka laʻana, ma ka mākeke nui, ʻike ʻoe i kahi āpau ma lalo o nā poʻohiwi o nā pilikua, ʻoiai ma ka mākeke niche, kū ʻoe ma kahi ākea a hiki ke hoʻohana manuahi i kou mau lima.

2. ʻAʻole like ka nui o ka mākeke me ka nui o ka loaʻa kālā

Ke haʻi ka poʻe he nui i ka "mākeke nui", hiki i ka manaʻo ke kiʻi o "ka loaʻa kālā nui", akā mai hoʻopunipuni ʻia e nā helu! ʻO ka nui o ka mākeke a me ka nui o ka loaʻa kālā he ʻelua mau mea like ʻole.

1. Kūʻai nui ≠ waiwai nui
ʻOiai he nui ka pālākiō o ka mākeke nui, ua kāohi ʻia nā palena kālā ma muli o ka hoʻokūkū ikaika a me nā kaua kumu kūʻai pinepine. ʻO ka loaʻa kālā hiki iā ʻoe ke kaʻana like he liʻiliʻi loa. Ma ka māhele mākeke, ʻoiai ʻoi aku ka liʻiliʻi o ka pālākiō, ʻoi aku ka nui o ka loaʻa kālā mai kēlā me kēia kālepa.

2. He mau haneli ka poʻe hopu i ka meaʻai VS ʻelima poʻe e kaʻana like ana i ka sopa
ʻO ka mākeke nui e like me ka ipu puaʻa He nui ka poʻe a puni, a hiki i kēlā me kēia kanaka ke loaʻa i kahi puna liʻiliʻi e like me kahi keke liʻiliʻi, me ka liʻiliʻi o ka poʻe e kaʻana like.

3. Manaʻo a me ka hoʻolālā: E kāpae i ka "paʻakikī mākeke nui"

Nui nā ʻoihana i ka nānā ʻana ʻo ka mākeke nui ka manawa kūpono no ka wā e hiki mai ana, a ʻoi aku ka nui o ka paona, ʻoi aku ka maikaʻi.

Akā ʻo ka ʻoiaʻiʻo: ma kahi o ka nānā ʻana i ka nui o ka keke, e nānā i ka ʻāpana hiki iā ʻoe ke ʻai maoli.

Manaʻo ʻia ʻo ka huina kālā nui o ka mākeke lehulehu he 10 biliona, a he 100 mau mea hoʻokūkū, e loaʻa i kēlā me kēia o lākou ka ʻāpana awelika o 1000 miliona;

He 2 miliona ka huina kālā o ka māhele mākeke, a he 5 wale nō nā mea hoʻokūkū, hiki i kēlā me kēia mea ke loaʻa he 4000 miliona. Ma hope o ka helu ʻana i kēia moʻolelo, kūpono paha ia i kou manaʻo?

4. Nā pōmaikaʻi o ke koho ʻana i nā māhele mākeke

Ma muli o ka loiloi ma luna, ke hoʻoholo nei mākou he koho naʻauao ka nānā ʻana i nā mākeke ʻoihana niche.

1. Kakaʻikahi nā mea hoʻokūkū: He mea maʻalahi ke kū i waho a hopu i ka māhele mākeke.
2. ʻO ke kūpaʻa kūʻai kiʻekiʻe: Makemake e uku no nā huahana kiʻekiʻe, e ʻoi aku ka nui o ka loaʻa kālā.
3. He lumi nui no ka ulu ʻana o ka brand: Loaʻa i ka manawa kūpono e lilo i ka inoa helu ʻekahi a hoʻokumu i ka hoʻokūkū lōʻihi.

5. Nā Manaʻo o ka wā e hiki mai ana a me nā manaʻo pilikino

I ke kaiapuni mākeke o kēia wā, ke lilo nei nā mākeke niche i mea nui. Inā paha he huahana home akamai kiʻekiʻe a i ʻole nā ​​​​lawelawe i hana kūikawā ʻia, pono nā ʻoihana e ʻimi i kā lākou "loko liʻiliʻi" ponoʻī. ʻAʻole pono nā iʻa nui e ʻauʻau i ke kai; hiki i kahi loko liʻiliʻi ke lilo i ʻāina momona no ka holomua.

E hoʻi i kēia hihia, ʻo ke koho ʻana i nā ʻāpana mākeke ʻaʻole wale ka hoʻonui ʻana i nā pōmaikaʻi pōkole, akā ʻo ka pōhaku kumu hoʻi o ka hale hōʻailona lōʻihi. I kēia hihia, ma ka hopu wale ʻana i nā manawa kūpono a me ka nānā ʻana i nā ʻāpana mākeke hiki iā mākou ke hoʻokō i ka ʻohi pālua o ka loaʻa a me ka waiwai.

I ka hōʻuluʻulu manaʻo , ʻoiai ke ʻano "liʻiliʻi" nā mākeke niche, hāʻawi lākou i ka hoʻokūkū liʻiliʻi a me nā loaʻa kālā kiʻekiʻe aʻe, e ʻoi aku ka kūpono no nā ʻoihana me nā kumuwaiwai palena ʻole e makemake e kū koke i waho. ʻO ka mākeke lehulehu, ma ka ʻaoʻao ʻē aʻe, hiki ke ʻike ʻia he "nui," akā he paʻakikī ke loaʻa nā loaʻa kālā kiʻekiʻe ma kēia ʻāpana. I ka ʻoihana, mai nānā wale i nā helu ma luna; e ʻeli hohonu i loko o ke kumu kumu a loaʻa nā mea hoʻokele ulu maoli!

Manaʻo no ka hana

• Inā ʻoe e paʻakikī nei, e hoʻāʻo e aʻo i ka hiki o kāu māhele mākeke a loaʻa i nā mea kūʻai aku.
• E kūkulu i kahi hōʻailona maikaʻiKūlana hoʻonohonoho, e neʻe kokoke i ka hopena kiʻekiʻe, a mai hāʻule i loko o ka quagmire o nā kaua kumukūʻai.
• ʻO ka mea nui loa, mai makaʻu i nā mākeke liʻiliʻi, e nānā i ka mahele, a hiki iā ʻoe ke lilo i "lanakila nui"!

🎯 He mea hana koʻikoʻi no ka pāpaho ponoʻī : Kōkua ʻo Metricool manuahi iā ʻoe e paʻi koke a i ka manawa like ma nā kahua he nui!

Me ka hoʻonui ʻana o ka hoʻokūkū ma waena o nā kahua pāpaho ponoʻī, ua lilo ka mālama pono ʻana i ka hoʻopuka ʻana i nā ʻike i mea ʻeha nui no nā mea hana he nui.

ʻO ka loaʻa ʻana o Metricool manuahi e hāʻawi i nā mea hana i kahi hopena hou loa! 💡

• 🎥 Hoʻopaʻa wikiwiki i nā paepae he nui: ʻAʻohe hoʻouna lima paʻakahi! Hiki ke hana ʻia ʻo Metricool me hoʻokahi kaomi, e ʻae iā ʻoe e uhi maʻalahi i nā paena lehulehu.
• 📊ʻIkepili ʻikepili mea hana: ʻAʻole hiki iā ʻoe ke paʻi wale, akā hiki iā ʻoe ke hahai i nā kaʻa a me nā pilina i ka manawa maoli, e hāʻawi ana i nā kuhikuhi pololei no ka hoʻonui ʻana i ka ʻike.
• ⏰E mālama i ka manawa waiwai: E ʻōlelo aloha i nā hana luhi a hoʻolilo i kou manawa ma ka hana ʻana i nā ʻike!

ʻAʻole wale ka hoʻokūkū ma waena o nā mea hana ʻike i ka wā e hiki mai ana e pili ana i ka noʻeau, akā, e pili ana hoʻi i ka pono! 🔥

E aʻo hou aʻe i kēia manawa, kaomi i ka loulou ma lalo ▼