He mea paʻakikī paha ka hoʻololi ʻana o nā hui kuʻuna i e-commerce? E aʻo i kēia ʻano hana a pālua i kāu hana i loko o 3 mahina!

Komo nā ʻoihana kuʻuna i ka mākekeEʻulala: ʻAʻole "hoʻololi" akā "hanau hou"

Maopopo iā ʻoe ʻo wai ka mea ʻeha loa i kēia manawa? ʻAʻole nā ​​hui kuʻuna i komo ʻole i ka mākeke e-commerce, akā ʻo nā hui kuʻuna i komo i ka mākeke e-commerce akā ua huikau.

Manaʻo ka nui o nā luna he "hoʻohui" ka e-commerce - wehe wale i kahi hale kūʻai pūnaewele, hana i kekahi hoʻolaha, a hana i kekahi live streaming a hiki iā lākou ke kūʻai aku e like me ka pupule.

Uaʻikeʻia:ʻAʻole au i loaʻa i ke kālā, akā ua hoʻoleiʻia e ka "traffic", "algorithms" a me nā "commist expert" me he mea lā ua komo wau i kahi marathon kino.

ʻO ka ʻoiaʻiʻo, ʻaʻole paʻakikī ka e-commerce, pono ʻoe e hoʻololi i kou manaʻo.

I kēia manawa e haʻi aku wau iā ʻoe pehea e hiki ai i nā ʻoihana kuʻuna ke pale aku i nā pitfalls a wehe i ka wā i komo mua ai lākou i ka ʻoihana e-commerce 🚀.

1. Hoʻolālā E-commerce Big Brands: ʻAʻole ia e pili ana i ka hoʻolaha, ʻo ia e pili ana i ka "Mana Mana"

Ua ʻike maoli ka nui o nā hōʻailona kuʻuna nui ma hope o ka hele ʻana i ka e-commerce e lilo ana ka honua pūnaewele e like me ka honua offline.

He aha ke ʻano o ia mea? ʻO ia ke ʻano o ka hoʻokūkū e pili ana i nā kumuwaiwai a me nā ala.

ʻO ka ʻokoʻa wale nō ma mua o kou kamaʻilio ʻana me nā mea kūʻai aku, nā hale kūʻai, a me nā hale kūʻai, akā i kēia manawa ua hoʻololi ʻia lākou e nā paepae, nā loea, a me nā algorithms.

No ka laʻana, inā he brand kaulana ʻoe, ʻo ka hana mua ka hoʻopaʻa ʻana i nā kumuwaiwai platform, e like me nā ʻōlelo aʻoaʻo homepage a me ka hōʻike kūlana. A laila, e ʻimi i kahi influencer kiʻekiʻe e alakaʻi i ka brand a loaʻa ka ʻike; a laila e hoʻolaha i nā influencers waena waena i kāu hōʻailona.

I kēia manawa pono ʻoe e hoʻomaopopo,ʻAʻole pili wale ka E-commerce i ke kūʻai aku ʻana i nā waiwai, akā e pili ana i ka "hoʻoili ʻana i ka ʻike".

ʻO ke kuleana o ka e-commerce maʻiʻo ka hana ʻana i ka buzz, a i ʻole ke kanu ʻana i nā ʻanoʻano—e makemake i nā mea kūʻai aku i kekahi mea. ʻO ke kuleana o ka e-commerce shelf ʻo ka ʻohi, a i ʻole ka monetize—e kiʻi i nā mea kūʻai aku e kau i nā kauoha.

ʻO kēia mau mea ʻelua e like me "foreplay" a me "climax", ʻaʻole hiki ke nalowale kekahi o lākou.

Akā hoʻokahi wale nō mea e pono ai:Pono e maikaʻi ka huahana.

ʻAʻole pili i ka hoihoi o kāu livestream, inā ʻaʻole maikaʻi ka huahana, pono e hāʻule. Ua like ia me ka hoʻolimalima ʻana i kahi mea kaulana e kākoʻo i kāu huahana, akā honi ka huahana e like me ka ʻaila poni wāwae. E ʻoi aku ka wikiwiki o nā mea hoʻohana ma mua o ko lākou makemake.

No laila, ʻo ke kumu o ka e-commerce no nā hōʻailona nui ʻaʻole ia e pāʻani i ka hoʻopunipuni, akā e hoʻohana i nā kumuwaiwai e hoʻonui i nā huahana maikaʻi.

2. Nā Kiʻi Paʻi no nā ʻoihana liʻiliʻi a me ka liʻiliʻi: e hilinaʻi ana i ka "Content Power" a me "Product Power"

He nui nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi e manaʻo i ko lākou poʻo poʻo i ka wā e lohe ai lākou e hana ana nā ʻoihana nui i kēia.

"Pehea e hiki ai iaʻu ke hoʻolimalima i kahi heleuma kiʻekiʻe? ʻAʻole wau i hoʻopā i ka 'kūlana waiwai'."

E hōʻoiaʻiʻo, aia kou manawa kūpono: hiki ke maʻalahi.

ʻAʻohe kālā e hoʻokūkū i nā kumuwaiwai? A laila hoʻokūkū ma ka ʻike.

ʻO ka ʻikepili e-commerce i kēia lā ka wahi maʻalahi loa e "hoʻopaʻa i ka pihi." ʻAʻole pono ʻoe e puhi kālā ma ka hoʻolaha; ʻoiai maikaʻi ka ʻike, hiki ke hele i viral.

No laila ʻo ka nīnau: Pehea e hana ai i ka ʻike?

Hōʻuluʻulu au iā ia i ʻelua mau ʻōlelo:

Pono maoli ka huahana a pono maoli ka ʻike.

ʻO ka ikaika o ka huahana, pono ʻoe e nānā i ka maikaʻi a me ka ʻike. ʻOi aku ka maikaʻi o ka hiʻohiʻona, ʻoi aku ka ʻokoʻa o ka pahu, a ʻoi aku ka ʻoluʻolu o ka mea hoʻohana.

Ke manaʻo nā mea hoʻohana "ʻAe, maikaʻi kēia", e kūʻai hou lākou a kaʻana like.

ʻO ka mana maʻiʻo, pono ʻoe e aʻo i ka haʻi moʻolelo.

ʻO nā wikiō pōkole, nā memo kiʻi, a me ka livestreaming nā kumu waiwai ʻekolu. ʻAʻole ʻo ke kī ʻo ka ʻoihana o ke kiʻi, akā pehea ka ʻoiaʻiʻo, hoihoi, a me ka ʻike.

No ka laʻana, inā kūʻai aku ʻoe i ka kopa lima, ʻo ke kiʻi wale ʻana i ke kiʻi o ka huahana ʻaʻole e ʻike ʻia ʻoe. Akā, pono ʻoe e hopu i ke kaʻina holoʻokoʻa mai ka waiū kao a hiki i ke kopa, me ka hoʻohui ʻana i ka manaʻo o ka "holoi i kou maka i kēlā me kēia lā e lawe mai i kahi ʻano maikaʻi." Ma ia ala, makemake nā kānaka, manaʻo, a kaʻana like i kāu pou.

Hiki ke hōʻuluʻulu ʻia kaʻu mau koi no ka ʻike ma nā huaʻōlelo ʻeono: ʻO ke kūlana kiʻekiʻe, ka nui nui, ka wikiwiki wikiwiki.

ʻElua hou aʻe:Kūʻai maʻamau a haʻahaʻa.

I nā huaʻōlelo ʻē aʻe, pono ʻoe e loaʻa kahi ʻōnaehana - ʻike i ka mea e hele ai i viral a pehea e hoʻopili ai i nā hits.

Ke hoʻohui maikaʻi ʻia nā huahana a me nā ʻike, ua like lākou me kahi "paʻa gula" a hiki ʻole ke lanakila.

3. ʻO ka pilikia ma hope o ka hoʻonui ʻana: ʻo nā Algorithms he mau mōʻī, ʻo ke kaʻa ka ʻauhau

ʻOiai inā loaʻa iā ʻoe kahi huahana a me ka ʻike paʻa, e ʻike koke ʻoe ua like ke kahua me ka ʻōpū nui a hiki ke ʻai i ka nui o kāu kālā.

No ke aha mai?

No ka mea, ʻo nā algorithm ka mea kaua nui o ka paepae.

ʻO ka mea e loaʻa ai ke kālā mai ka paepae ʻaʻole ka nui o nā waiwai āu e kūʻai aku ai, akā pehea ka nui o kāu hoʻolilo ma ka hoʻolaha.

No laila e hoʻāʻo ʻoe i kāu mea maikaʻi loa e huki i nā kaʻa, loaʻa nā uku, a wikiwiki i ka piko o nā pakuhi, akā i ka hopena e ʻike ʻoe ua hele nā ​​kālā āpau i ka ʻeke o ka paepae.

I kēia manawa, pono ʻoe e ʻimi i kahi ala e hemo ai i waho o ka hale o ka algorithm.

Pehea e lele ai?

靠ʻO ka hui pū ʻana o ka ʻāina pilikino a me ka hoʻopahemo.

No ka laʻana, e hoʻohana i ka leo pūnaewele no ka hānai ʻana i nā ala pahemo.

I kēia mau lā, nui nā supermarkets a me nā hale kūʻai kaulahao e nānā mua i ka kaulana o ka brand ma ka pūnaewele ke koho ʻana i nā huahana.

Inā he leo nui kāu ma ka pūnaewele a he nui nā kūkākūkā mea hoʻohana, e lawe lākou i ka manaʻo e kūkākūkā i ka launa pū ʻana.

He hoaaloha koʻu i ka ʻoihana meaʻai.DouyinUa kūʻai ʻia, a ma hope ua ʻike ʻia e kahi supermarket nui a komo i nā haneli o nā hale kūʻai a puni ka ʻāina. He mea maʻalahi ke kumu: maikaʻi loa ka hopena o ke kaʻa i lawe ʻia e ka pā pūnaewele.

Ma ka ʻaoʻao ʻē aʻe, hiki i ke kaʻa kikowaena pilikino ke kōkua iā ʻoe e hōʻemi i nā kumukūʻai kūʻai.

Ma o nā pūʻulu WeChat, nā moʻolelo kūhelu, a me nā polokalamu liʻiliʻi, hiki iā ʻoe ke hoʻohuli i "nā malihini i ka makahiki algorithm" i "nā kamaʻāina o ka brand."

Ma kēia ala, ʻaʻole hiki iā ʻoe ke kiʻi wale i ke kaʻa o ka platform, akā mālama pū kekahi i kāu kolamu mea kūʻai aku.

4. ʻO ke kumu o ka hoʻololi e-commerce: Ke loli ka noʻonoʻo, hoʻololi ka honua

Manaʻo ka nui o nā hui kuʻuna ʻo ka e-commerce ʻo ia ka "hoʻololi channel", akā hewa lākou - he hiʻohiʻona wale nō.

ʻO ka hoʻololi maoli ka hoʻololi ʻana o ka "mindset".

I ka wā ma mua, ua lanakila ʻoe ma ka hāʻawi ʻana a me ka hoʻolaha ʻana, akā i kēia manawa ua lanakila ʻoe ma ka ʻike a me ka launa pū ʻana.

I ka wā ma mua, ke hoʻohana nei ʻoe i ka loiloi B2B, akā i kēia manawa ke hoʻohana nei ʻoe i ka loiloi B2C a i ʻole C2C.

I ka wā ma mua, ua "ʻikeʻia" nā hōʻailona; i kēia manawa, e pili ana nā brands i ka "makemake".

No laila, no ka hoʻololi ʻana o nā ʻoihana kuʻuna i ka e-commerce, ʻaʻole maʻalahi ia e like me ka hoʻololi ʻana i ke kahua, akā pono e hoʻololi i ka noʻonoʻo.

Mai "he aha kaʻu e makemake ai e kūʻai aku" a "he aha nā mea hoʻohana e makemake ai"; mai "pehea wau e hoʻolaha ai" a "pehea wau e makemake ai e kaʻana like."

ʻO kēia ke kumu kumu o ka noʻonoʻo e-commerce.

Ka hopena: ʻO ka E-commerce e pili ana i ka hoʻoulu ʻana i ka ikaika o loko, ʻaʻole hoʻololi wale i ka facade

ʻO nā ʻoihana kuʻuna e komo ana i ka ʻāpana e-commerce e like me kahi mea hana martial kahiko e hoʻomaʻamaʻa ana i nā ʻenehana hou.

ʻAʻole hiki iā ʻoe ke lawe mai i nā "rules of the game" e pāʻani i "e-sports games".

Pono mākou e aʻo e lanakila me ka hoʻohana ʻana i nā lula hou a me nā hoʻolālā hou.

ʻO ke kumu o ka e-commerce ʻaʻole i "kūʻai aku i nā waiwai ma ka pūnaewele", akā "haʻi i nā moʻolelo me ka ʻike a me ka hāʻawi ʻana i ka waiwai me nā algorithms."

I ka wā e hiki mai ana o ke kālepa, ʻaʻole e hoʻokaʻawale ʻia ka pūnaewele a me ka offline, akā ua hoʻohui ʻia. ʻO ka poʻe hiki ke haku i ka "logic of algorithms" a me ka "soul of brands" e kū i waho i kēia au hou o ke kālepa.

He huaʻōlelo no nā hui kuʻuna a pau i komo i ka ʻoihana e-commerce: ʻAʻole he monster ka E-commerce, akā he kipi kikohoʻe no ka poʻe koa. 🔥