Papa Kuhikuhi ʻatikala
Ua hoʻohālike kekahi ʻoihana liʻiliʻi i ke kumu hoʻohālike o ka hale kūʻai nui ʻAmelika ʻo Costco.
I nā makahiki i hala iho nei, ua lilo ʻo WeChat i mea kaulana loa ma ka pūnaewele. Eia nō naʻe, no ka mea he mea hou ʻo WeChat, ʻaʻole ʻike ka poʻe he nui pehea e hoʻohana ai no ka hoʻolaha pūnaewele , loaʻa kālā ma o WeChat, a loaʻa ka loaʻa kālā passive.
ʻO ke kumu hoʻohālike o ke kāʻei ʻana i ka hale kūʻai nui ʻAmelika ʻo Costco ka hoʻohana maʻamau o ka e-commerce .
Ua lohe mua ʻo Chen Weiliang i kahi alakaʻi ʻoihana liʻiliʻi ma Beijing e ʻōlelo ana, "Ua hoʻonoho ʻia kā mākou CEO ma ke ʻano he luna, a ʻo kā mākou mau lālā ma ke ʻano he mau limahana."
Ua ʻōlelo pū ʻo ia, "I kēia mau lā iho nei, ua noʻonoʻo wau a hōʻuluʻulu i nā hiʻohiʻona kūʻai aku ʻo WeChat . ʻO ka CEO anei kā mākou mea hoʻohana koʻikoʻi? ʻO ka waiwai o kahi mea hoʻohana koʻikoʻi, hiki iā lākou ke lawe mai i nā mea hoʻohana hou aku."
Mākaukau mākou e lawe i nā lālā ma ke ʻano he kumu, a hiki i nā lālā ke lawe mai i nā waiwai hou a me nā lālā hou. "
Ua ʻōlelo ʻo ia ma hope o ke aʻo ʻana e pili ana i ke kumumanaʻo kūʻai pūnaewele , ua loaʻa iā ia kēia mau ʻike: "Ua mālama nui mākou i ka wā ma mua, a ua pale nui kā mākou mau kulekele i nā CEO."
ʻO ka ʻoiaʻiʻo, ʻo nā lālā ka poʻe hoʻohana koʻikoʻi.
He kū'ē i ke ʻano o ke kanaka ke hilinaʻi wale i ka Luna Nui e launa pū me nā mea a pau i kēlā me kēia lā e alakaʻi i ka hui, no ka mea, he ʻano pilikino ke kanaka.
Ma ka Pūnaewele WeChat holoʻokoʻa, ua hoʻonoho ʻia mākou ma ke ʻano o ka US Costco. "
Ke hoʻohālike COSTCO hale kūʻai ʻAmelika
ʻO Costco kahi hale kūʻai nui e pili ana i nā lālā me nā lālā he nui a puni ka honua, a me Kina.
ʻO ka hale kūʻai ʻAmelika ʻo Costco kahi hale kūʻai kūʻai lālā wale nō no ka ʻai ʻana:
- No ka laʻana, inā e uku ʻoe i $100 e lilo i lālā, hiki iā ʻoe ke hauʻoli i ke kumukūʻai lālā ke kūʻai ʻoe i nā mea mai nā hale kūʻai nui ʻo Costco i ka wā e hiki mai ana.
- He ʻokoʻa kēia kŘkohu mai ke kŘkohu hale kūʻai Pākē. ʻO ka hiʻohiʻona hale kūʻai nui o Kina ka mea kūʻai nui, ʻo ia ke kumu B2C, a me ka hoʻohālike B2C offline.
He ʻoihana pāʻoihana ka hoʻohālike B2C. Kūʻai ʻo ia i nā waiwai i nā mea hoʻohana kūʻai aku i nā mea hoʻohana pākahi, a pono e loaʻa i ka supermarket ke kumu kūʻai waena.
ʻO ka ʻoiaʻiʻo, ʻo ka hale kūʻai nui kekahi ʻoihana waiwai, akā ʻaʻole maikaʻi e like me ka ʻoihana aniani.
Ua nui ka hoʻoikaika ʻana o kēia kaʻina hana, mai ka mea hana a i ka mea kūʻai aku, e like me Alibaba lāua ʻo Taobao . Hiki iā ʻoe ke wehe i kahi hale kūʻai ma Alibaba, ʻimi i nā mea hoʻolako, a laila kūʻai aku ma Alibaba.
I kēia lā, ua loli ke kālepa uila mai nā hale kūʻai kūʻai maʻamau i ka pūnaewele PC, a laila mai ka pūnaewele PC a i ka pūnaewele kelepona.
ʻōlelo ʻoi aku ka ʻoi aku o ka ʻoi aku ma mua o ka US
ʻO kā lākou micro-business COSTCO kumu hoʻohālike i ʻoi aku ka holomua ma mua o ka ʻAmelika, no ka mea, ʻaʻohe hale kūʻai kūʻai pūnaewele ʻo COSTCO ʻAmelika.
Ua haʻahaʻa loa ke kumu kūʻai o ka lālā, ʻoiaʻiʻo, he helu hoʻokahi wale nō ka loaʻa kālā, ʻo ka uku holoʻokoʻa ka uku lālā, akā ʻoi aku ka liʻiliʻi o ke kumukūʻai ma mua o nā huahana supermarket ʻē aʻe, ma kahi o 10% a i ʻole.
I ka wā e hiki mai ana, e neʻe maoli ʻo Kina i ka hoʻohana ʻana i ka lālā.
No ka laʻana, kūʻai aku kā lākou mau lālā i nā mea wela no kahi o 1000 RMB, akā ʻaʻole lālā 1680 RMB.
Inā hoʻohana ʻoe i hoʻokahi makahiki ma ka ʻoihana WeChat COSTCO, ua manaʻo ʻia ʻoi aku ka nui o ke kālā i mālama ʻia e ka lālā i kēia makahiki ma mua o ka uku lālā.
ʻO kā lākou lālā i kēia manawa e hoʻohui i nā mea kūʻai aku a me nā mea hoʻolaha.
ʻO nā hale kūʻai Costco ma ʻAmelika Hui Pū ʻIa he mau mea kūʻai wale nō. Ma ka ʻōnaehana lālā, ʻaʻole hiki i nā mea kūʻai ke kūʻai aku i nā waiwai i nā ʻaoʻao ʻekolu. ʻO nā ala e hele ai i ka hale kūʻai kūʻai.
Ke hoʻolauna nei kēia ʻatikala iā COSTCO, kahi kahua ʻoihana liʻiliʻi, me ka manaʻo e hoʻomanaʻo i nā mea āpau i ke ʻano o ka ʻoihana liʻiliʻi.
No ka hoʻopuka pololei ʻana, ʻo ka micro-business he ʻano like ʻole o ke kūʻai pololei ʻana ma ka pepa!
Me ka manaʻolana, e kōkua iā ʻoe ka ʻatikala "A Micro-business Imitates the Costco Model" i kaʻana like ʻia ma ka blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
E ʻoluʻolu e kaʻana like i ka loulou o kēia ʻatikala: https://www.chenweiliang.com/cwl-615.html