Tuhinga Tuhinga
He tino hoha ngā pakihi hokohoko īpurangi mēnā kāore he hokohoko anō.
Kāore te pakihi e hangai ana ki te haere mai o te tangata, engari ki ngā hokonga mai i ngā kiritaki.
Ko te mea tuatahi e mahia ana e te nuinga o ngā rangatira pakihi hokohoko ipurangi i ia ata ko te tirotiro i ngā raraunga o ngā manuhiri me ngā pānuitanga.
Engari ehara i te auau pāwhiri o nāianei te mea e whakatau ana mēnā ka ora koe, engari mēnā kei te hiahia ngā kaihoko ki te hoki mai anō.
Ko te take matua e kore ai e taea e ngā pakihi te tipu nui
Ko te āhua pōuri o te hokohoko ipurangi, ko te nuinga o ngā kamupene he "pakihi kotahi noa iho".
Ka hoko koe i ngā kākahu marena, engari kotahi noa te wā ka hokona ai e ō tātou kaihoko i tōna oranga.
Ki te hoko koe i ngā taputapu pakari, e kore ō kaihoko e hoki mai anō mō ngā tau tekau.
Kua whakaritea tēnei tauira hei mea i a koe kia manukanuka i ia rā, nā te mea ki te kore te kohikohinga o ngā kiritaki tawhito, ka taea anake e tō mahi te whakawhirinaki ki ngā kiritaki hou.
Ko te mutunga iho he porowhita kino:
Kei te piki haere te utu o ngā waka, ā, kei te piki haere ngā utu tuku tono i ia tau, i ia tau.
Ahakoa te arotautanga o te reiti tahuritanga ki tōna taumata teitei, ka taea noa te whakapai ake mā te torutoru ōrau noa iho, e kore e taea te pupuri i te tere o te pikinga o ngā utu o ngā waka.
I pau katoa ngā hua i te tūāpapa pānuitanga, ā, i te mutunga, i kitea e au ko taku mahi anake mā te tūāpapa.
E ai ki te "Global E-commerce Trends Report" a McKinsey "neke atu i te 68% o ngā kamupene hokohoko ipurangi he iti iho i te 5% ngā hua, ko te nuinga nā te whakawhirinaki nui ki te whiwhi kiritaki hou." (Puna: McKinsey Global Report, 2024)
Kia mārama tātou ki te pāngarau: He aha te mea nui kia whakapiki ake i ngā hokonga anō?
I ētahi tau kua pahure ake nei, i tino hurihia e au taku rautaki, mai i ngā hua kotahi te hoko ki ngā hua hoko anō teitei me te uara ota toharite teitei.
He māmā noa iho te arorau: e pā ana ki te kaute.
Me kī tātou he 50 yuan te hua moni katoa o tētahi hua.
I raro i te tauira reiti hoko anō iti, ka pau pea i ngā utu hoko kiritaki te 49 yuan, ā, ka toe noa iho te 1 yuan i te mutunga.
I raro i te tauira reiti hoko anō teitei, e rima ngā wā ka taea e te kiritaki te hoko anō i te taonga a muri ake nei, ā, ko te tapeke o te hua ka eke ki te 250 yuan.
I tēnei wā, he rerekē rawa ngā ture o te kēmu.
E pai ana ahau ki te whakapau i te 100 yuan hei hoko i tētahi kiritaki nā te mea e mōhio ana ahau ka taea e au te hoki mai i te pito whakamutunga.
I taua wā, e 49 yuan anake te utu i taea e aku hoa whakataetae te tuku, nō reira i kukume mai ai ahau i ā rātou manuhiri.
He arai rautaki tēnei.
Ehara i te mea he pai ake aku pūkenga whakahaere i ētahi atu, engari nā taku tauira pakihi ka taea e au te "whakapaipai" atu i ētahi atu.
I whakanuia e te Harvard Business Review "Ko te Uara Ora o te Kaihoko (LTV) te arai nui rawa atu mō ngā kamupene hokohoko ipurangi." (Puna: Harvard Business Review, 2023)
Ngā tūtohutanga whakatinanatanga mā te rangatira
Pūtake Raraunga Hua Tirotiro Hauora
Tangohia ngā hua katoa ka tirohia te utu hoko anō.
Mena kāore he hokohoko auau i roto i tētahi kāwai hua, pērā i ngā kākahu marena, i ngā taputapu pakari rānei, kaua e tumanako ki ngā hua nui.
Kāore e taea e ngā tikanga whakahaere te whakarerekē i ngā āhuatanga o te hua.
Hoahoahia he Tauira "Te Ngaro Moni"
Kimihia he hua e tere haere ana te hoko; ahakoa ka ngaro te moni i te ota tuatahi, mena ka taea e koe te hopu i ngā kaiwhakamahi tika, he wikitoria tonu.
Me whakatakoto te aromatawai hua ki te pito o muri, kaua ki te pito o mua.
Ko te mema Prime a Amazon tētahi tauira pai. Kāore e nui te hua e puta mai ana i te tau tuatahi, engari mā te hoko tonu me te pupuri i ngā kaihoko mō te wā roa ka waiho hei kaupapa mema tino whai hua o te ao. (Puna: Pūrongo ā-Tau a Amazon, 2024)
Ahakoa te huri i ngā ara
Ki te hoko mai te kaihoko, ā, ka haere tonu atu, me whakakapi te hua.
Ko te whiriwhiri i ngā hua ka whakatau i te angitu, i te kore rānei.
Kōwhiria ngā rāngai me hokohoko tonu ngā kaiwhakamahi, pērā i ngā taonga pau, ngā ratonga mema, me ngā hua whakawara.
E rima ngā rautaki "Hua Matau" mai i ngā kaihoko me ngā hokonga ia marama i roto i ngā miriona
He maha ngā rangatira pakihi hokohoko ipurangi e manukanuka ana mō te iti o ngā reiti hoko anō, engari ko ngā kaihoko he tekau miriona tāra te nui o ā rātou hokonga ia marama, he huinga rautaki "hua matau" whai hua hei āwhina i a rātou ki te whakahohe i ngā hoko anō a ngā kiritaki me te whakau i ā rātou mahi.
1. Arotahi ki ngā hua tino hokohokowhakaheke waiWaihangahia ngā pūwāhi whakauru waka
Kōwhiria he hua rongonui he nui te mōhiotanga mākete me te reiti tahuritanga hei "matau" hei kukume mai i ngā kiritaki hou ki te toa me ngā utu iti, ngā hekenga rānei, ā, ka waihangahia he wāhi whakauru mō ngā manuhiri.
2. Tukuna he huinga hua tautoko hei whakapiki i te uara ota toharite.
Hoahoahia ngā hua tāpiri e pā ana ki ngā hua matau hei hanga hoko paihere, e kore e tutuki noa i ngā hiahia kanorau o ngā kiritaki, engari ka whakapiki ake hoki i te uara ota toharite me te tūponotanga o ngā hoko anō.
3. Ngā matau motuhake mō ngā mema, e mau ana i ngā kiritaki pono.
Tukuna he hua matau motuhake, he utu whakaheke rānei mō te wā poto ki ngā mema hei whakatenatena i a rātou ki te whakauru atu ki te pūnaha mema, ā, mā tēnei ka whakapiki ake i te pono o te kiritaki me te hihiri ki te hoko anō.
4. Whakakīia ngā taonga i ia wā, i ia wā, hei whakawhanake i ngā tikanga hoko anō.
Kōwhiria ngā hua he poto ngā huringa whakamahinga a te kiritaki, ā, he maha ngā hiahia ki te whakakī anō i ngā taonga hei matau hei whakatipu i ngā tikanga hoko anō a te kiritaki, hei hanga hoki i tētahi auau hoko pumau.
5. Te whakakotahitanga o te hokohoko ihirangi me ngā matau hei whakapakari i te mōhiotanga ki te waitohu.
Mā te whakamahi i te hokohoko ihirangi hei whakamārama i ngā āhuatanga whakamahinga me te uara o ngā hua Hook, ka taea e tātou te whakarei ake i te mōhiotanga waitohu me te whakawhirinaki o ngā kiritaki, me te whakatairanga i te tahuritanga o te hoko anō.
Ka tautokona e ēnei rautaki e rima tetahi ki tetahi, ka āwhina i ngā kaihoko hokohoko ipurangi ki te neke mai i ngā hoko kotahi noa ki ngā hoko auau tonu, me te hanga i te tipu hoko pumau mō te wā roa.
Ehara i te mutunga ngā reiti hoko-anō iti, engari ko te tīmatanga mō te arotau i ngā mahi me ngā rautaki hua. Mā te whakamahi pai i ngā "hua matau," ka taea hoki e koe te whakatutuki i ngā putanga nui o ngā hokonga ia marama o ngā tekau miriona.
总结
Ki te kotahi noa te hoko a te kaihoko mai i a koe, kua taunga koe ki tētahi pakanga mutunga kore mō te hokohoko, ā, i te mutunga he iti noa iho ngā hua ka toe ki a koe.
Ki te hoko tonu mai ngā kiritaki i a koe, ka taea e koe te wikitoria i te pakanga o nāianei me ngā hua ā muri ake nei.
I tēnei ao e kaha ana te whakataetae mō ngā kiritaki o nāianei, ko te reiti hoko anō te oranga tuarua o tētahi kamupene.
Ko te rautaki tūturu ehara i te arotahi ki te ROI, engari ko te hanga arai ki ngā hoko anō.
Ko ngā hokohoko auau he "ārai ngaro" a tētahi kamupene hokohoko ipurangi, ā, he mea nui anō hoki ki te whakatau mehemea ka taea e tētahi pakihi te tū pakari i roto i ngā huringa ōhanga.
He mārama taku tirohanga: ko ngā papaaho hokohoko īpurangi kāore he hokohoko auau ka waiho hei pononga mā te hokohoko; ko ngā papaaho hokohoko īpurangi ia e hokohoko auau ana ko rātou ngā kaihanga uara tūturu.
I roto i te hītori roa o te tauhokohoko, mā te whakatū noa i ngā hokomaha ka taea ai e tētahi kamupene te whai oranga pumau.
Ko te tere o te hoko anō te tino pūtake o te hokohoko tuihono.
Me mahi inaianei. Kati te whai i te whakaaro pohehe mō ngā hua poto, me te hanga i tō ake painga whakataetae mō te wā roa.
Ko te tumanako, ka whai hua ki a koe te tuhinga "Me aha mēnā kāore he utu hoko anō i roto i te hokohoko ipurangi? 5 rautaki 'hua matau' mai i tētahi kaihoko me ngā hokonga ia marama o ngā tekau miriona," i tohaina ki te blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
Tukuna mai te hononga o tēnei tuhinga: https://www.chenweiliang.com/cwl-34033.html