Tuhinga Tuhinga
Kei te whakawhirinaki tonu koe ki te mahi pōturi i te pō, me te ngaronga moni hei whakanui ake i te maha o ngā tāngata e haere mai ana? Mā tēnei tuhinga ka whakaratohia he tātaritanga hōhonu mō te ariā matua o " me pēhea te whakanui ake i ngā hoko hokohoko ipurangi kia tekau ngā wā!"
I te whakarērea o te whakararuraru koretake, ko te arotahi matua ko te whakapai ake i te "whai hua o te tangata" me te whakatū i tētahi "SOP ota angitu" katoa.
Mai i te whiriwhiri hua tika ki ngā mahi aunoa, ka whakaratohia e mātou he otinga tipu ngāwari ki a koe, e āhei ai tō pakihi hokohoko ipurangi ki te whakatutuki i te tipu nui o te hua me te kore e whakawhānui i tō tīma! Whakakorehia ngā arai tipu hokohoko ipurangi!
Kua kōrero ahau ki te tini o ngā rangatira pakihi hokohoko īpurangi, ā, kua kitea e au tētahi āhuatanga tino whakamere.
He rite tonu te āhua o te nuinga o te tangata: ki te hiahia ahau kia tekau ngā whakarea o taku mahi, ko te tikanga me tekau ngā whakarea o taku utu i ētahi atu tāngata, me tekau rānei ngā whakarea o taku whakapaunga ki te pānuitanga?
Mena koinā hoki tō whakaaro, ka tohutohu atu ahau kia whakarērea e koe taua whakaaro i te wā e taea ai.
Ehara i te mea he hē kei roto i te whakaaro tonu, engari mā te whakanui ake i te rahinga kia rite ki te tauira o nāianei ka whakapohehe i ō tikanga whakahaere, ā, ka pakaru hoki tō rere moni. I te mutunga, ehara i te mea ka kore e takirua tō moni, engari ka ngaro hoki tō moni matua.
Te Whakaaro Hē mō te Tipu 10x i roto i te Hokohoko Ipurangi: Kāore te Whakanui Raina e Ōrite ki te Tipu
He tini rawa ngā tauira pēnei kua kite ahau.
I te tau kua hipa, i whiwhi tētahi hoa nōku e whakahaere ana i tētahi pakihi kākahu i te 8 miriona tāra. I tēnei tau, i whakatau ohorere tana rangatira ki te whai i te 800 miriona tāra. Nō reira, ka tīmata ia ki te kimi kaimahi, me te whakawhānui ake i te ratonga kiritaki mai i te 3 ki te 15, ngā mahi mai i te 2 ki te 3000, me te neke i te whare putunga mai i te 200 mita pūrua ki te 2000 mita pūrua.
Nā reira, i muri i ngā marama e toru, kāore i taea e ngā kaimahi ratonga kiritaki hou te whakahaere i te ratonga i muri i te hoko, i toru ngā hapa o te whare putunga, ā, i haurua te ROI o ngā whakapaunga pānuitanga i whakangaohia e te tīma whakahaere.
I mahi te rangatira i te mahi tāpiri tae noa ki te 2 i te ata i ia rā, ā, i kitea e ia kua piki ake te mahi hokohoko mai i te 8 miriona ki te 12 miriona. Engari i piki te hua mai i te 1.5 miriona ki te 500,000.
Ehara tēnei i te tipu; he whakamomori tēnei.
Ko te arorau matua o te tipu 10x: te tāruarua, ehara i te kaha nanakia.
E kore te tipu tekau whakarea e tutuki mā te mahi uaua, engari mā te tāruarua.
Me pēhea tātou e mārama ai ki tēnei?
Whakaarohia, he aha ngā mea e whakawhirinakihia ana e te nuinga o ngā tīma hokohoko ipurangi iti hei mahi moni i ēnei rā? E whakawhirinaki ana rātou ki ngā mōhiotanga o te rangatira.
Hei tauira, ki te mea he tino pai tō mōhio ki te whiriwhiri hua, he tino pai rānei koe ki te tuhituhi tuhinga , he tino mātau rānei koe ki te whiriwhiri me ngā wheketere, ā, ka taea e koe te whakaheke i ngā utu ki ngā taumata kāore e taea e ētahi atu, kāore he aha. Koinei tō pūtea tīmatanga, te mea e wehewehe ana i a koe i ētahi atu.
Heoi, kāore e taea te tārua i tēnei pūkenga.
Tekau mā rua noa iho ō hāora i te rā. Ahakoa ka mahi koe i a koe anō kia mate, ka rua noa iho te nui o tō mahi. Nā te mea ko tō tuanui ko tō ake kaha tinana me tō pūngao.
Hei whakanui ake i tō uara kia tekau ngā whakarea, me tango e koe ō pūkenga ka huri hei pūnaha.
Ko te pūnaha anake ka taea te tārua tonu ake tonu atu.
Ara 1: Te tāruarua whakawhiti-hongere o tētahi tauira hua kotahi
Ki tōku ake whakaaro, e rua noa iho ngā ara matua mō te hokohoko īpurangi kia eke ki te tipu tekau-ngā-whakarea: ko tētahi he whakapae, ko tētahi he poutū.
Me tīmata tātou ki te taha whakapae.
Mena kua angitu koe ki te hanga i tētahi hua kotahi hei hua hokohoko nui i runga i tētahi tūāpapa pēnei i a Taobao , ā, kei te pai te mahi a tō tauira hua, kaua e arotahi noa ki te whakahaere i taua tūāpapa me te ngana ki te hopu i te maha atu o ngā manuhiri.
Nā te mea he taumata teitei tō te haere mai i te hongere kotahi, ā, ka piki tonu te utu taha.
Ko tāu mahi he tango i tēnei huinga kua whakamātauhia o tētahi hua me tētahi ihirangi rongonui, ka tārua me te whakapiri ki ētahi atu papaaho.
Kia oti pai taku waihanga ihirangi i runga i a Douyin , ka tohatoha tonu atu ahau ki ngā Hongere WeChat, ki Kuaishou, me Xiaohongshu . He tokomaha te hunga e kī ana he rerekē ngā āhuatanga o ia tūāpapa, ā, kāore rātou e mārama.
Ki te pono, he mangere noa iho.
Ko te āhua o te tangata i tōna pūtake he rite tonu. Ko te hua e taea ai e ngā māmā noho-kāinga te whakapau moni ki a Douyin, tera pea ka hokona pai i runga i te WeChat Video Channel. Me mahi noa koe i ngā whakarerekētanga iti mō ia tūāpapa, kaua e tīmata mai i te tīmatanga.
I tēnei wā, ehara tō tipu i te mea rārangi, engari he taupū. Nā te mea kua whakaitihia ō utu R&D me ngā rauemi, ā, ko ia hongere tāpiri he tipu piki haere noa iho.
Koinei te mana o te tāruarua.
Ara Tuarua: Toronga Kāwai mō te Hunga Whāinga
Nā, me kōrero tātou mō te taha poutū.
Mena he rōpū kiritaki tino pono tāu, hei tauira, e 5 ngā kaiwhakamahi rohe tūmataiti, ā, he nui te reiti hoko anō, kāore pea ēnei tāngata e hiahia ki te hoko anō i tō hopi horoi makawe i roto i te tau kotahi.
I tēnei wā, ko te aukati kei roto i a koe ko te kī tonu o te hiahia.
Hei whakaneke rua i ō hua, me hoko atu e koe he whakangawari makawe, he hinu kaukau, tae atu ki ngā whakamaroke makawe.
Ko te kaupapa o tēnei he mahi pakihi e aro ana ki te tangata, kaua ki ngā hua takitahi.
He maha ngā rangatira pakihi e rahua ana i te whakawhanui i ā rātou kāwai hua nā te mea kāore i a rātou he turanga kiritaki matua. Ko te hoko aporo i tēnei rā, ko te hoko tōkena āpōpō ko te tikanga he arotahi ki ngā momo taupori rerekē, me te hiahia kia whakaputa tonu koe i ngā manuhiri hou, he mea hoha tēnei.
Ka whai hua anake te whakawhānui i tō kāwai ina arotahi koe ki ngā rōpū motuhake pēnei i ngā māmā noho kāinga matatau i waenga i te 25 ki te 35 tau te pakeke, ngā tāne whai rawa nui neke atu i te 40 tau te pakeke. Nā te mea kāore koe e hiahia ki te utu i ngā utu hokohoko hou; kei te whakamahi koe i te uara mō te oranga tonutanga o ngā kiritaki o nāianei.
Te Pūkenga Whakahaere: Te Ārai Tuturu mō te Tipu 10x
Ahakoa te ara e whiriwhiria e koe, ehara i te waka te mea hei aukati i a koe, engari ko te whakaritenga.
He mea tino nui tēnei wāhanga, nō reira me whakamārama ake.
Ko te tukanga o te neke mai i te 1 ki te 10 ko te tukanga o te hekenga iho o te rangatira ki te rārangi tuarua.
Mena me tirotiro tonu koe i te mahi a ngā kaihoahoa whakairoiro me te arotake i ia ataata, e kore rawa tō kamupene e tipu.
Me hanga e koe tētahi tīma whakahaere waenga. Me tuhi e koe ngā tikanga whakahaere paerewa (SOP) mō ngā mea pēnei i te whiriwhiri hua, te whakahaere kaupapa whakatairanga, me te ratonga kiritaki, kia taea ai e te tauira kua puta i te whare wānanga te whai i ēnei tikanga me te whakatutuki i te 80% o tō taumata.
Kia taea ai e te hunga ngoikore te whakatutuki i ngā hua tino pai i roto i tō pūnaha, ko reira anake ka whai turanga koe ki te whakarea i ō hua tekau ngā whakarea.
Ki te kore, ki te tipu te pakihi kia tekau ngā whakarea, ka pehia tonutia tō kamupene e te nui o ngā taonga e toe ana, ngā amuamu a ngā kiritaki, me te pēhanga o te rere o te moni.
Whakatikahia te anga i te tuatahi, kātahi ka takahia te hau.
I kōrero tētahi rangatira pakihi hokohoko ipurangi kai i tētahi mea i mau tonu ki ahau. I mea ia, "Kaua e whai noa i te tauine. Tuatahi, pātai atu ki a koe anō, ki te piki ohorere te nui o ā tātou ota tekau ngā whakarea āpōpō, ka hinga rānei tā tātou mekameka tuku? Ka hinga rānei tā tātou ratonga kiritaki?"
Mena ko te whakautu he āe, kaua e hohoro te takahi i te hau; hoki atu ki te whakatika i te anga i te tuatahi.
Ina hoki, ki taku whakaaro he maha ngā tohunga hokohoko ipurangi e mōhio ana ki ngā arai o tā rātou kamupene. Engari kāore rātou e pai ki te aro atu ki aua arai. Nā te mea ehara te whakatika i ngā take matua i te mea ataahua, kāore e puta he hua, ā, he iti ake te whai hua i te haumi ki te ngaru o ngā pānuitanga.
Engari ki te kore e whakatikahia, ka puta he mea kino i te wā e tata mai ana.
Tirohia tō pakihi o nāianei. Mēnā ka taea e koe te pupuri i te rahi o tō tīma o nāianei kia kaua e whakarerekētia, kia rua hoki ō moni whiwhi, ko tēhea wāhanga e whakaaro ana koe ka hinga tuatahi? He korenga o ngā tāngata, he korenga o ngā moni, he korenga rānei o ngā taonga?
Tātarihia te hononga e rahua ana i te tuatahi; koinei pea te mōrearea tipu nui rawa atu.
Ngā Akoranga mai i te Wā Hiko: Ngā Mea Me Mārama e Ngā Tohunga Hokohoko Ipurangi
I a au e tuhituhi ana, ka mahara au ki tētahi kōrero tawhito rawa.
I ngā tau 1880, ka tīmata te horapa o te hiko ki te Hononga o Amerika, ā, he maha ngā rangatira wheketere i whakapau moni nui ki te hoko i ngā whakaputa hiko me ngā mōtini hiko, me te tāuta i aua mea ki roto i ā rātou wheketere. Heoi, i muri i te tāutanga, he tokomaha i kite kāore i tino pai ake te pai o te whakaputanga. Nā te mea kua whakakapia noa e rātou ngā mīhini mamaoa ki ngā mōtini hiko, engari kāore i rerekē te whakatakotoranga whānui, ngā tukanga, me ngā tikanga whakahaere o te wheketere.
Ko te hunga i tino whai hua i te puāwaitanga o te hiko, ko rātou te rōpū tuatahi i mārama ki te tikanga o te hiko.
Pērā anō hoki mō te hokohoko ipurangi. I tēnei wā, kāore he rerekētanga o ngā rautaki a te nuinga o te tangata ki te whakakapi i te mīhini mamaoa ki te mīhini hiko.
Kāore te tipu pono o te 10x e whakawhirinaki ki te kaha o te tangata.
Kei te hiahia koe ki te whakaputa i a koe anō hei pūnaha, mēnā rānei.
Nā te mea kua pānuihia e koe tēnei tuhinga tae noa mai ki konei, ki te mea he whai hua ki a koe, tēnā koa, paihia, tohaina mai hoki. Ki te hiahia koe ki te whiwhi whakahōutanga i te tuatahi, ka taea hoki e koe te whai i ahau.
Ngā mihi nui ki a koe mō te pānui i taku tuhinga. Kia kite anō tātou i te wā e whai ake nei.
Ko te tumanako, ka whai hua ki a koe te tuhinga "Me pēhea te whakanui ake i ngā hoko hokohoko īpurangi kia tekau ngā whakarea? He SOP tāruarua me te ariā matua mō ngā hoko tere" i tohaina ki te blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
Tukuna mai te hononga o tēnei tuhinga: https://www.chenweiliang.com/cwl-34358.html