Kodi malo ogulitsa ndi ati?Kodi kulemba?Mlandu Wapadera Wogulitsa Malo Opangira Copywriting

Zomwe zimatchedwa malo ogulitsa malonda kwenikweni ndi mawonekedwe a chinthu, chomwe ndi chifukwa champhamvu kwambiri chodyera.

Kutsatsa PaintanetiZolembaMalo ogulitsa galimoto ali ngati injini ya galimoto: injini imatsimikizira momwe galimotoyo ikuyendera, ndipo malo ogulitsa amatsimikizira mphamvu yogulitsa kopiyo.

mu timalembaKutsatsa KwapaintanetiAsanayambe kukopera, sitepe yoyamba ndiyo kufotokozera mwachidule malo ogulitsa katunduyo, chifukwa malo ogulitsa ndizomwe zimakhala zofunikira kwambiri za copywriting!

Kodi malo ogulitsa ndi ati?

Malo ogulitsa malonda ndi malingaliro osiyanasiyana ogula.

Ino ndi nthawi ya mpikisano.Mumsika womwe ukufunidwa, ndi mtundu wanji wa mtengo wosiyanitsidwa womwe malondawo amapereka komanso ndi gulu lotani la ogula omwe amakwaniritsa?

• Kuti mumvetsetse malo ogulitsa, wokonza malonda adanena kuti ndi "USP (Unique Selling Proposition)";
• Otsatsa amati ndi "mfundo yosangalatsa yomwe mankhwalawa amapereka kwa kasitomala";
• Woyang'anira zogulira adati iyi ndi "malo omwe malonda amatha kusangalatsa makasitomala."

Anthu masauzande ambiri amalankhula mawu chikwi, ndipo pali kusiyana masauzande ambiri, koma malingaliro atatuwa amaika patsogolo lingaliro la magawo atatu ogulitsa.

Ndimatanthauzira ngati: malo ogulitsa, malo ogulitsa nthawi zonse komanso malo ogulitsa osiyana.

Kodi malo ogulitsira apadera amapangidwa bwanji?

Ndiloleni ndikupatseni chitsanzo:

• Mwachitsanzo, ngati mumagulitsa zovala, 100% ya thonje ya Aksu yaitali, seams yabwino, ichi ndi chikhalidwe cha mankhwalawa;
• Anti-khwinya ntchito ndi chisamaliro chabwino ndi makhalidwe ntchito;
• Kusawopa kudzaza njanji yapansi panthaka ndi phindu kwa ogwiritsa ntchito.

Kuchokera pamalingaliro a wogwiritsa ntchito, ichi ndi chiyambi cha ntchito zogwirira ntchito za zovala.

• Komabe, kuchokeraZamalondaKuchokera pamalingaliro otsatsa malonda, ndi malo ogulitsa malonda.
• Ngati chinthu chilichonse chilibe malo ake enieni ogulitsa, sizingakhale zophweka kugulitsa.
• Chifukwa chake muyenera kudziwa zomwe malo ogulitsa ndi zabwino za malonda anu ndi.

Momwe mungapangire ntchito yabwino yosiyanitsa zinthu ndikuyika pamsika?

chiganizo chimodzi chiduleKuyikaZogulitsa Zapadera:Kusiyanitsa kwazinthu + zabwino zogwirira ntchito + zopindulitsa za ogwiritsa = malo ogulitsa.

• Pokhapokha ndi mikhalidwe iwiri ya kusiyanitsa ndi zabwino zomwe zitha kuwonedwa ngati malo ogulitsa apadera, apo ayi ndi malo ogulitsa zabodza.

Kodi mungalembe bwanji malo ogulitsa malonda?

Mphunzitsi wina wophunzitsa za e-commerce adasanja malo ogulitsa malonda masana, ndipo adapeza zambiri zamakampani ndi zinthu za anzawo kuti azigwiritsa ntchito.

Mwadzidzidzi ndidachita chidwi ndikuganiza zopita ku Baidu kukasaka "Chifukwa chiyani anthuwa angagwiritse ntchito mankhwalawa", kungopeza kuti malo ogulitsa pazifukwa zomwe a Baidu adatchula ndizofunikira kwambiri. Kwenikweni, malo ogulitsa a zifukwa zomwe Baidu adayambitsa angagwiritsidwe ntchito, ndipo ndikuwona kuti akhoza kupha malo ogulitsa apadera azinthu zambiri mu masekondi.

Nditamva njira imeneyi kwa nthawi yoyamba, sindinaimvetse, koma ulendo uno ndinazindikira!woyamikira!

Momwe mungalembe malo ogulitsa ndi masitayilo azinthu zama e-commerce?

M'tsogolomu, fufuzani pa Baidu kaye, ndikuphunzira kuganiza ndi kuthetsa mavuto mwanjira ina.

使用Webusayiti ya WordPress, Takhala tikudalira injini zosaka kuti tipeze mayankho othetsera mavuto omwe tidakumana nawo.

Njira yowunikira khalidwe la malonda

Kupyolera muzochitika pamwambapa, ndikukhulupirira kuti mwamvetsetsa tanthauzo la malo ogulitsa malonda.

Tisanakambirane zoyenga zogulitsa, choyamba tiyenera kufotokozera momwe malo ogulitsira opambana amafotokozedwera.

Pokhapokha pomvetsetsa miyezo yomwe ubwino umayezedwera momwe tingathe kupeza pakati pa malingaliro ambiri ogulitsa omwe amatikomera bwino komanso oyenera kugwiritsa ntchito kwathu.Nawa mawu oyambira pamndandanda wowunika momwe zinthu zimagulidwira.Ziribe kanthu kuti mumagwiritsa ntchito njira yanji kapena mbali yotani kuti mugulitse malonda anu, muyenera kugwiritsa ntchito mndandanda wa zowunikira kuti muwone zonse.Muyeneranso kukwaniritsa mfundo zitatu pa cheke cha QA kuti mukhale malo abwino ogulitsira zinthu.

Mulingo 1: Kusiyanitsidwa ndi Opikisana nawo

Ochita nawo mpikisano sangathe kutero, ochita nawo mpikisano sangayerekeze kulonjeza, ochita nawo mpikisano samalengeza, munachita, ngati mungathe kulonjeza, muyenera kukhala woyamba kutero, kuti zikhale zosavuta kupeza chikhulupiliro cha makasitomala.

Muyeso 2: Muli ndi mphamvu zochitira nokha

Malo ogulitsa si slogan yonyenga makasitomala, koma kudzipereka kolimba komwe kuyenera kuyesedwa pamsika ndi makasitomala.

Mwachitsanzo, JD.com inayambitsa mawu akuti "kutumiza tsiku lomwelo" ndi "kutumiza tsiku lotsatira" ndi machitidwe ake odzipangira okha;

Daily Youxian akulonjeza kuti apereka katundu mkati mwa ola limodzi koyambirira kwambiri kudzera m'malo osungiramo zinthu omwe adachita upainiya mumakampani azakudya zatsopano za e-commerce.

Mukalephera, mudzaphwanya mtundu wanu ndikulowa muvuto la PR.

Muyezo 3: Mtengo Wozindikirika ndi Woyezeka

Ngakhale kukhutiritsa malo ogulitsa omwe amasiyanitsa mpikisano ndi mphamvu zake, sizimakwaniritsa zosowa za msika.

Malo ogulitsa bwino ayenera kukhala omwe ogula akufuna, ndipo ayenera kuwoneka komanso kupindika.

Umboni wa malo ogulitsa zinthu

Pambuyo popanga malo ogulitsa zinthu zabwino kwambiri, timafunikira sitepe imodzi kuti titsimikizire malo ogulitsa.

Zogulitsa zosatsimikizirika zogulitsa zinthu ndizongolankhula, zopanda zokhutiritsa, ndipo ogula amangoseka.

• Pofuna kutsimikizira malo awo ogulitsa "360-degree decontamination and decontamination", ogulitsa zotsuka mbale amawonetsa makasitomala momwe angatsukire mbale bola makasitomala amalowa m'sitolo, kulola makasitomala kutenga nawo mbali, ndikuyika malo ogulitsa muubongo wa ogula. .
• Pofuna kutsimikizira kuti "tife ndife onyamula zachilengedwe", Nongfu Spring adalemba njira yonse yodziwira gwero lamadzi ndi kamera ndikupangitsa kuti ikhale yotsatsa.
• Pofuna kutsimikizira malo ogulitsa "mazira oyera am'deralo", ogulitsa dzira am'deralo adatenga zithunzi zambiri za malo odyetserako komanso kudya tizilombo m'mapiri, komanso adatulutsa chikwangwani "osati mazira enieni am'deralo, mudzataya. XNUMX mukawagula", lonjezo ili ndi lokwanira Lodabwitsa.

Gwiritsani ntchito zoyesera, ziwonetsero, kufananitsa, kubwezeredwa kolonjezedwa, maumboni amakasitomala, ndi kuvomereza kwa akatswiri kuti mupange maumboni akugulitsa.

Kumbukirani, chinthu chomwe sichinatsimikizidwe chapadera chomwe mumagulitsa simalo enieni ogulitsa.