Kalozera wa Nkhani
Ogulitsa ku Amazon amatha kufulumizitsa kuphatikizidwa kwa mindandanda kudzera kutsatsa, ndiye ndi chiyani chomwe chingaganizidwe ngati kuphatikizidwa kwachangu?
Momwe mungaphatikizire mawu osakira pakutsatsa kwamanja kwa Amazon?
Monga momwe ogulitsa ambiri amalonda a pa intaneti angadziwire, Amazon imagwiritsa ntchito ma algorithms awiri:
- Dongosolo la kusanja ndi lachilengedweSEOdongosolo kusanja;
- Wina ndi njira yotsatsa malonda.
Zogulitsa zomwe zili ndi masinthidwe othandizidwa nawo zilinso ndi masanjidwe awo, otchedwa masanjidwe otsatsa kapena masanjidwe olipidwa.
Malo otsatsa komanso malo achilengedwe ali ndi dongosolo lawo.
Kodi zizindikiro zomveka za momwe amachitira zinthu ndi zotani?
Cholinga chachikulu cha algorithm chomwe chimapangitsa kuti pakhale kusanja pamndandanda komanso kusanja kutsatsa ndikusintha, koma kwenikweni CTR (kudumphira mulingo) ndichinthu chofunikira kwambiri chomwe chimakhudza kusanja kwa organic ndi kusanja.
Amazon Keyword Indexing Principle
Tonse tikudziwa kuti algorithm ya Amazon ya A9 idzafanana ndi mindandanda yazofunikira kwambiri patsambalo kutengera zomwe ogula amasaka, koma chifukwa chiyani mawu osakira akuphatikizidwa ku Amazon?Izi zikutanthauza kuti mawu osakira amafanana ndi mankhwala.
Ponena za kuphatikizika, 80% imatsimikiziridwa kuyambira pomwe Amazon imakwawa ulalo wanu kuti ikwawe.
Chifukwa chake, muyenera kuyesa kuyika kope lanu mutatha kulifalitsa , kenako pangani maulalo a FBA kuti mukope kope kuti muwonjezere zotsatira za kuyika.
Chifukwa chake, kuphatikiza uku ndikofunikira kwambiri.
Onetsetsani kuti makina a Amazon amagwiritsa ntchito mawu osakira olondola komanso mawu ambiri kuti afufuze mindandanda yanu.
Kumeza uku kumatchedwanso static ingestion.
Kodi static recording ndi chiyani?
Izi zikutanthauza kuti mindandanda ikatulutsidwa, chiwonetsero chakumbuyo chidzawonetsedwa pa desiki yakutsogolo ya Amazon kwa mphindi 15.
Mphindi 15 izi ndi nthawi yoyamba yomwe Amazon imakwawira zambiri zamndandanda wanu.Itha kugwiritsidwanso ntchito kuweruza mulingo wa kuchuluka kwa data pazolondola komanso zolemera za mawu osakira zomwe zikuphatikizidwa pamndandanda.
Malinga ndi muyezo uwu wa data quantification, judge lsting.Ngati zikugwirizana, panganinso kutumiza kwa FBA kamodzi (ngati sizikugwirizana, chotsani ulalo (omwe sunatumizidwebe) ndikutumizanso mpaka mutatsatira.
Chifukwa ngati dongosolo la FBA silikukwaniritsa miyezo, zotsatira zake ndikuti mawu ofunika omwe amatengedwa ndi Amazon ndi olakwika, ndipo zidzawononga ndalama zambiri zotsatsa kuti ziwonjezere mawu osafunikira. tsiku lokana mawu opanda pake awa. , potero ndikuwononga ndalama zambiri zogwirira ntchito.
Izi ndi zomwe zimatchedwa A9 ndi malingaliro apansi a Amazon Search Engine Optimization (SEO).Maziko a zosonkhanitsira zam'mbuyo zokhazikika sizinakhazikike bwino, ndipo mawu osakira omwe amaphatikizidwa pambuyo pake ndi ovuta kudzuka. (Kuphatikiza kwamphamvu kumatanthauza kusaka ndi ogula. Kapena kudina kwina komwe kumapangitsa Amazon kukwawa)
Pansipa tikuyenera kukambirana za algorithm yamagawo amndandanda.
Amazon Advertising Keyword Inclusion Principles
Kuchulukirachulukira kumatanthawuza kuchuluka kwa magalimoto omwe amadina pamndandanda wanthawi inayake;
Kuchulukirachulukira kwa malonda kumawonetsedwa ngati kuchuluka kwa kudina komwe kumalandila pakapita nthawi.
- Kodi CTR ya ndandanda ndi chiyani?Ndiko kuti, kodi kudina-kupyolera mlingo ndi chiyani.
- Kukwera kwa CTR yamalonda apa, kutsika mtengo wa CPC.
- M'masanjidwe a mawu osakira a Amazon, amachepetsa mtengo wokweza masanjidwe anu.
Kuphatikiza apo, kulemera kwa gulu la Amazon Advertising CTR kunali kokulirapo kuposa CVR.
- Kutengera malingaliro akuti njira yowonera magalimoto ku Amazon ndiyabwino kwambiri, kuchuluka kwa maburashi pamakina ndi kuchuluka kwa anthu sikungakwaniritse zofunikira za CVR.
- Chifukwa chake, pakadali pano, ndizosavuta kugwiritsa ntchito njira yowerengera ya CPC kuti isinthe ndikudina, ndikuwongolera kuchuluka kwa kudina kudzera pakuwonekera kwina.
- Zoonadi, zonsezi zimachokera pa chithunzi chachikulu / ndemanga ya mndandanda.
- Ndipo zokongola kwambiri, zina zimangoyang'aniridwa ndi zotsatsa.
Tikukhulupirira kuti zomwe zili pamwambazi ndi zothandiza kwa inu.
Tikukhulupirira kuti nkhani yakuti "Momwe Mungaphatikizire Mawu Ofunika mu Malonda a Amazon? Mfundo Yokhudza Kuphatikiza Mawu Ofunika pa Malonda" yomwe yagawidwa pa blog ya Chen Weiliang ( https://www.chenweiliang.com/ ) idzakuthandizani.
Khalani omasuka kugawana ulalo wa nkhaniyi: https://www.chenweiliang.com/cwl-24947.html