Kodi Kutsatsa kwa Amazon ndi njira yotsika mtengo kwambiri yokopa anthu?Malingaliro otsatsa malonda ndi njira

Ngakhale Amazon ili ndi njira zotsatsira zosiyanasiyana, zonse ndi zofanana, ziribe kanthu momwe mumasewera, simungathe kuchotsa njira yotsatsa malonda.

Nawa njira zotsatsira zotsika mtengo kwambiri za Amazon.

Choyamba, pezani mawu osakira

M'mbuyomu, tiyenera kugwiritsa ntchito zida zosiyanasiyana kuti tisonkhanitse zomwe zili mgululi, kusanthula mwatsatanetsatane, ndikuzindikira mawu osakira azinthu izi.

Kusanthulanso kwina, ngati palibe kuwunika kochulukirapo koyambirira, ndi mawu ati omwe angayikidwe patsogolo, ndizopindulitsa kwa aliyense.ngalandekuchuluka kwake.

M'magulu ambiri, mawu ang'onoang'ono amakhala ndi mpikisano wocheperako, ndipo kutembenuka kumakhala kwakukulu, pamene mawu akuluakulu ali ndi mawu akuluakulu komanso otsika kwambiri, ndipo zimakhala zovuta kuti zinthu zatsopano zigwire anthu ambiri.
Chotero, chitaniKutsatsa KwapaintanetiMutha kudziwa mawu ang'onoang'ono poyamba, ndiyeno kulimbikitsa lingaliro la mawu akulu.

Malinga ndi mfundo iyi, ikani ndandandaZolembaMawu apakati amakwiriridwa, mawu ang’onoang’ono okhala ndi mawu aakulu amaikidwa kutsogolo, zitsanzo za mawu aakulu amaikidwa kutsogolo, ndipo mawu aang’ono amaonekera kumbuyo.

XNUMX. Amazon Advertising Operation Strategy

Choyamba kufotokoza mwachidule: kutsatsa sikuyenera kukhala kodzipangira zokha, zambiri, zolondola, zotsatsa, yesetsani kupulumutsa zotsatsa zosafunikira komanso ndalama zotsatsa.

Pazinthu zatsopano zomwe zidakhazikitsidwa koyambirira, zotsatsa zotsatsa zimayikidwa poyamba, kuphatikiza ndi kusanthula kwa mawu osakira, zinthu ziwiri zotsatirazi zimapezeka:

Choyamba ndi chosavuta.

• Chiwerengero cha magulu nthawi zambiri chimakhala gawo limodzi la mawu ang'onoang'ono, ophatikizidwa ndi mawu akulu.
• Pakakhala mawu ang'onoang'ono, mutha kugwiritsa ntchito mawu ang'onoang'ono mwachindunji kuti muwongolere.

Gulu lina lazikidwa pamawu ang'onoang'ono, ophatikizidwa ndi mawu akulu.

• Pankhani ya mawu ang’onoang’ono ambiri, choyamba mungatchule mawu aakulu kapena mawu otsatsa malonda, ndi kugwiritsa ntchito mawu aakuluwo kuti mawu ang’onoang’ono asinthe.
• Ngati mawu ang'onoang'ono amakhalabe ofanana ndipo masanjidwewo akukwera pang'onopang'ono, kusanja ndi kulemera kwa mawu akulu omwe ali m'mawu ang'onoang'ono adzawonjezeka moyenerera.
  Iyi ndiye njira yayikulu yotsatsa mawu.
• Pambuyo pa opareshoni iyi, masanjidwewo akapanda kukwera, mutha kulemba mawu akulu molondola m'njira yomwe mukufuna.
• Ngati pali mawu ambiri akulu kapena ziganizo pazotsatsa, ndipo mawu ang'onoang'ono akuwonekera, malonda enieni amapangidwa.
• Chonde dziwani kuti mawu akulu ndi mawu ang'onoang'ono sangawonekere pamndandanda womwewo, mawu akulu amatenga kuchuluka kwa mawu ang'onoang'ono, zomwe zimapangitsa kuti mawu ang'onoang'ono asawonekere.

Chachitatu, njira yogawa mawu

• Ikani zinthu m'magulu ndi mawu osakira ochepa, monga zinthu zomwe zimachitika nthawi zonse.
• Gwiritsani ntchito mawuwa molondola popanda kuwononga ndalama, nthawi ndi khama m'mawu ambiri kapena mawu.
• Chifukwa cha izi, ogulitsa ambiri amataya ndalama pakutsatsa.

XNUMX. Amazon Advertising Budget ndi Bids

• Kuti tiyambitse zinthu zatsopano msanga, tiyenera kuyang'anira bajeti yotsatsa, makamaka ngati kutsatsa kwadzidzidzi kumayatsidwa.
• Ndi maulalo atsopano, palibe ndemanga, komanso ndalama zotsatsa ndi zotsatsa zikadali zokwera, sizodabwitsa kuti zikutaya ndalama!
• Mlingo wamakono wamakono ndi wapamwamba kwambiri, koma popanda kuthandizidwa ndi chiwerengero cha ndemanga, sizowoneka bwino kwa ogula, ndipo kutsika kwachangu ndi kutembenuka kungaganizidwe.
• Chifukwa chake, tikulimbikitsidwa kuti muchepetse bajeti yanu yotsatsa ndikutsatsa popanda kuwunikiranso.

XNUMX. Control ACOS

ACOS imakhudza kulemera kwa mawu osakira.

• Kulemera kwapamwamba, kumapangitsa kuti organic kusanja ndi kuwonjezereka kwachilengedwe.
• Yembekezerani kuti mawu osakira akhazikike kutsogolo kwa tsamba loyamba, kenako chepetsani ndalama zotsatsa pochepetsa bajeti yanu yotsatsa ndikutsatsa.
• Momwemo, kuchuluka kwa madongosolo achilengedwe kumawerengera kuchuluka kwa kuchuluka kwa dongosolo, ndipo phindu silingalephereke pachitsanzo ichi.

kuti mwinaZamalondaNgati wogulitsa achita mfundo zomwe zili pamwambazi ndikugwiritsa ntchito ndalamazo pa njira yoyenera yotsatsa, ndizotheka kupeza zotsatira zabwino zotsatsa ndi ndalama zochepa.