Yankho lopewera misampha pakugulitsa kwa e-commerce live: Kukhulupirira ndiye chiphe chachikulu, ndipo njira ndiyo mankhwala.

Chikhulupiliro ndiye chiphe chachikulu pakutsatsa kotsatsa

Kodi mukuganiza kuti ndi msampha wowopsa uti pa malonda akukhamukira pompopompo? Sizokhudza magalimoto onyenga kapena zolankhula zoipa, koma kuti mumakhulupirira "mnzako" kuchokera pansi pa mtima wanu.

Ndawonapo anthu ambiri omwe adataya ndalama zawo zonse chifukwa cha zitsanzo, malipoti oyendera bwino komanso malonjezo amtundu - kudalira ndiye mtengo wokwera mtengo kwambiri pamsika uno.

1. "Msampha wotsekemera" wa chain: Kuchokera ku zitsanzo mpaka zotengera, zonse ndi sewero

Kodi mukuganiza kuti zonse zikhala bwino mukangolandira chitsanzocho? Zopusa kwambiri! Zitsanzo ndi katundu wambiri ndi zinthu ziwiri zosiyana.

Monga bwenzi langa Gang, chitsanzo cha dash cam chomwe adapeza chinali ndi magawo onse, ma pixel 1200 miliyoni owoneka bwino kuti azitha kujambula manambala a layisensi, ma pixel 200 miliyoni adasokonekera, ndipo chiwongola dzanja chidakwera mpaka 50%.

Ochita malonda azindikira kale: mwa mafani omwe amayitanitsa mwachidwi panthawi yanu yowulutsa, ndani angagwiritse ntchito zida zaukadaulo kuyang'anira katunduyo?

Choyipa kwambiri ndi lipoti loyendera bwino. "Zitsimikizo zovomerezeka" zokhala ndi zisindikizo zofiira zitha kukhala zaluso za Photoshop. Mumakhulupirira, mafani anu amakhulupirira, koma lamulo silingakhulupirire - pamapeto pake, ndiwe nokha amene mungaimbe mlandu.

Yankho: Tengani njira zoperekera ngati bomba lanthawi

1. Kuyang'anitsitsa nkhokwe: njira yoyang'anira yomwe ndi yolimba kuposa kuteteza akuba
Musamayembekezere kuti amalonda amadzimvera okha, muyenera kutumiza anthu kuti azikhala m'nyumba yosungiramo katundu! Njira yonse kuyambira pakuyika mpaka kutumiza imayang'aniridwa, ndipo ngakhale kukulunga kowonjezera kwa tepi yoyikamo kuyenera kulembedwa. Ngakhale njira iyi ndi yokwera mtengo, imatha kupotoza mwachindunji malo okhala "AB katundu".

2. Kuyang'ana mwachisawawa: Maadiresi 10 amakhazikitsa khoka
Simungathe kutumiza aliyense? Kenako sewera "Infernal Affairs". Funsani anthu 10 mu gulu kuti aike maoda pogwiritsa ntchito ma adilesi osiyanasiyana, ndikumasula ndikuwunika katunduyo mukangolandira. Kumbukirani kugawa ku zigawo zosiyanasiyana - amalonda ena amatumiza zinthu zenizeni makamaka ku Beijing, Shanghai ndi Guangzhou, ndikutumiza zotsika mtengo kumizinda yachitatu ndi yachinayi.

3. Kubwezera kakhumi: kusuntha kwakupha kumene kumapangitsa amalonda osakhulupirika kumva ululu
Mgwirizanowu uyenera kunena momveka bwino kuti: Ngati gulu limodzi la katundu wabodza lipezeka poyang'anira mwachisawawa, chipukuta misozi chidzaperekedwa kuchulukitsa kakhumi! Njira imeneyi ndi yothandiza kwambiri kuposa choletsa chilichonse chalamulo. Kupatula apo, amalonda osakhulupirika amayesa kutchova juga zomwe simungazidziwe, koma sayerekeza kutchova juga ndikutaya chilichonse.

3. Dera la imvi lomwe lamulo silingathe kuwongolera liyenera kusamaliridwa ndi "lamulo la nkhalango yamalonda"

Zilango zomwe zilipo pakali pano zogulitsa zotsatsira pompopompo zikadali zochepa kwambiri. Amene amagulitsa nyama ya m’mimba amati ndi “malo ongotsatsira malonda a lendi”, ndipo amene amagulitsa mowa wabodza amaimba mlandu “ogwira ntchito osakhalitsa” - kodi mwaonapo ntchito zoopsazi? M'malo modikira kuti lamulo likhale langwiro, ndi bwino kupanga chozimitsa moto nokha choyamba.

Kumbukirani: malipoti oyendera bwino amatha kukhala abodza, kuyang'anira nyumba yosungiramo zinthu kumatha kuthetsedwa, ndipo ngakhale mnzakeyo angakhale kampani ya zipolopolo. Chinthu chokhacho chomwe sichingakunyengeni ndi bokosi la Express lomwe limatsegulidwa ndi anthu anu omwe.

4. Mtengo motsutsana ndi udindo: kusankha moyo kapena imfa kwa akatswiri

Anthu ena amanena kuti kufufuza mwachisawawa n’kokwera mtengo kwambiri? Ndiye ndikufunseni: Kodi ndizokwera mtengo kugwiritsa ntchito 10 kubwereka gulu loyang'anira bwino tsopano, kapena kubweza 500 miliyoni pambuyo pake? N’cifukwa ciani M’bale Gang analimba mtima kuvomeleza kulakwa kwake ndi kubweza ndalama zonse? Chifukwa amadziwa kuti chidaliro cha mafani ndi chamtengo wapatali kuposa golide.

Kumbali ina, anangula ena apamwamba amagulitsa zinthu zabodza ndipo amalimbikirabe kuti "ndi malingaliro chabe". Chofunikira pakutsatsa kwapa e-commerce ndi "chuma chodalirika," ndipo zimangotengera kulephera kumodzi kuti chikhulupiriro chigwe.

5. Kudzithandizira pamakampani: kuchokera pa "kubetcha pazotheka" mpaka "kumanga dongosolo"

Musakhalenso okhulupirira zamatsenga za "kuganiza zotentha-kugulitsa" panonso! Osewera olimbikira kwenikweni akuchita zinthu zitatu:

• Zodzipangira zokha zowongolera khalidwe la labotale(Ngakhale kuyesa kukakamiza kwa bokosi lolongedza timachita tokha)
• Kukulitsa gulu la "ogula mwachinsinsi"(Mwapadera amadzinamizira kuti ndi wogula kuti aziyendera mwachinsinsi chain chain)
• Kupanga njira yowunikira mwanzeru(AIFananizani kusiyana kwa millimeter-level pakati pa zitsanzo ndi zochuluka)

Izi ndi "zida za nyukiliya" zotsatsira malonda a e-commerce - zidzapangitsa amalonda osakhulupirika kukhala ofooka m'maondo akamva dzina lanu.

Zolembedwa pomaliza: Masewera omaliza a malonda akukhamukira pompopompo

Makampaniwa akusinthidwa mwankhanza. Mutha kudzipangira mano ndi njira, kapena dikirani kuti mukokedwe kuphompho ndi zinthu zovuta. Kumbukirani: chidaliro chilichonse chomwe mafani anu amakupatsirani ndi "dipoziti yangongole" pawailesi yanu yotsatira.

Yakwana nthawi yoti tichitepo kanthu! Kuyambira lero:

1. Pezani maadiresi onse osungiramo katundu a mabwenzi omwe alipo
2. Pangani gulu loyendera zigawo la anthu osachepera asanu
3. Onjezani "chipukuta misozi khumi" pa mgwirizano wa moyo ndi imfa

Osadikirira mpaka nkhani zitamveka kuti munong'oneze bondo - m'bwalo lankhondo la e-commerce, omwe amapulumuka nthawi zonse amakhala "okayikira".