Kalozera wa Nkhani
Mukuganiza kuti ntchito yanu yakhazikika chifukwa cha ndalama zosakhazikika, koma zoona zake ndikuti mulibe mtundu wa "replicable" wopindulitsa konse!
Bwana wa kampani yogulitsa zinthu zamaofesi pa intaneti amagulitsa zinthu zokwana mamiliyoni ambiri pamwezi, zomwe zimawoneka zodabwitsa, koma kwenikweni, iye ndi mwini wake wamalonda wapamwamba kwambiri.
Pamwamba, zonse zili bata, koma kukula kwake kumangoganizira chabe. Makanema 4 ndi masitolo 5 amawoneka osangalatsa, koma zoona zake ndi zosokoneza. Palibe kugunda, ndipo dongosolo lanzeru lili ngati mwachisawawa, ndipo palibe chomwe chimayenda bwino.
Musafulumire kuimba mlandu zida, antchito, kapena nsanja. Vuto lenileni la izi ndi inuyo— simunadziwe “momwe mungapangire gulu lanu kuti likupangireni ndalama nthawi zonse.”
1. Kukula kumadalira kubwerezabwereza, ndipo kubwereza kumadalira zitsanzo
Chofunikira cha mabizinesi onse ndi "kukopera". Kukula sikufuna kubwera ndi malingaliro atsopano, koma kutembenuza njira zopangira ndalama kukhala njira ndikuzipereka kwa ena kuti azichita.
Izi ndi mphamvu za zitsanzo.
Kodi mukuganiza kuti gulu ndi anthu ochepa omwe amakuthandizani kuyitanitsa ndikutumiza katundu? Zolakwika!
Gulu lenileni ndi gulu lomwe mumapanga mfundo yodzipangira phindu, kenako nkubwereza mfundo imeneyo kakhumi kapena kakhumi , kuonetsetsa kuti aliyense angathe kuigwiritsa ntchito bwino. Bwana safunika kukhala patsogolo tsiku lililonse, komabe kukula kosalekeza n'kotheka—ndi mmene dongosolo lilili.
Mukukumbukira wamalonda uja?
Zomwe ayenera kuchita ndi izi:
- Yambitsani njira yamayendedwe amgulu kaye
- Perekani phindu lina lakutsogolo ndikubwezeretsanso pogulanso zinthu zogwiritsidwa ntchito
- Sinthani ndondomeko yonse ndikuipanga kukhala SOP
- Njirayi ikakhazikika, onjezerani mizere yazinthu ndi njira
Pamene chitsanzocho chikuyenda bwino, kubwereza mobwerezabwereza kungayambe. Kubwereza kukayamba, bwana akhoza kutulukamo. Pokhapokha atatuluka mmenemo akhoza kupita kumalo apamwamba kwambiri.
Kupanda kutero, mudzakodwa mumsampha wosatha wa kusintha kwa eni mabizinesi , kugwira ntchito pa malonda lero, kulemba mitu yankhani mawa, kuchita chithandizo kwa makasitomala tsiku lotsatira... Ndinu kampani yanu, ndipo simudzalephera ngakhale mutagwira ntchito molimbika bwanji.
2. Cholinga cha kukopera ndi "chosavuta kotero kuti ngakhale chitsiru chingathe"
Zikumveka zotsika, chabwino? Koma ngati muyang'ana mmbuyo pazomwe mukuchita, kodi sitepe iliyonse ikuwoneka ngati matsenga?
Ndimamvetsetsa zonse, koma ena samamvetsetsa chilichonse.
Mwatsegula mayendedwe 4 ndi masitolo 5, ndipo sitolo iliyonse ili ndi njira yosiyana? Zikumveka zochititsa chidwi, koma gulu silingathe kupitiriza.
Masiku ano wogwira ntchito A akuphunzira momwe angakhalire, ndipo mawa wogwira ntchito B akugwira ntchito pakusintha kwachinsinsi, koma pamapeto pake, sangathe kuphunzira chilichonse, ndipo zonse zomwe amachita zimawoneka ngati zoyesa.
Kodi muyenera kuchita chiyani panthawiyi? Musapitirize kukulitsa, koma chotsani zovuta zonse, yang'anani pa mfundo yothandiza kwambiri, ndipo pitirizani kuidutsa.
Mwachitsanzo: Mukapeza kuti Pinduoduo ikukula mwachangu, muyenera kumamatira ku Pinduoduo.
Musakhale adyera, ndipo musamaganize kuti "mudzachita bwino kwambiri." Simuli katswiri pa ntchito za nsanja; ndinu bwana. Udindo wa bwana ndi kupeza njira yokhala ndi ROI yayikulu kenako gulu lizibwerezabwereza kosatha.
"Kuwonjezera ndi chibadwa, kuchotsa ndi luso."
3. Musayese kuziganizira nokha. Mtengo wa nthawi ndi wokwera kwambiri.
Kodi mukuganizabe, "Ndiwona momwe ena amachitira" kapena "Ndipita kukatenga makalasi angapo kuti ndiyesere"?
Pepani kuti ndikuuzeni zoona, kungakhale kutaya kwakukulu ngati mutapitiriza kudziganizira nokha panthawiyi.
Chifukwa chiyani? Chifukwa simudziwa kuwerengera mtengo wa nthawi yanu!
Mutha kupanga phindu la 1 yuan patsiku, koma mumathera powerenga momwe mungayendetsere dongosolo. Ndi kutaya? Pamene mumaphunzira, ena athamanga kale maulendo 10.
Nthawi ndiye chothandizira chachikulu cha bwana.
Ngati mwakakamira kale pamtengo wamalonda wapachaka wa miliyoni imodzi, ndipo mukupitiriza kuyesa kuwoloka mtsinjewo podzimva nokha miyala, mudzasambitsidwa pamphepete mwa nyanja ndi mafunde kumbuyo kwanu.
Zomwe muyenera kuchita ndi:
- Pezani wina amene amamvetsa izi
- Ikani mwachangu zitsanzo zopangidwa kale
- Sinthani masitayilo omwe akuyenera gulu lanu
- Mwachindunji gululo likope ndikukhazikitsa
4. Bwana sapeza ndalama chifukwa "akupanga ndalama zolakwika"
Ndipotu, bwanayo si katswiri wa ntchito.
Udindo wa abwana ndi: kupanga zitsanzo, kukhathamiritsa njira, ndi kubwereza bwino.
Mabwana omwe amaperekabe chithandizo kwa makasitomala ndikusintha masamba atsatanetsatane mwezi uliwonse sasiyana ndi anthu odzilemba okha.
Mungapeze ndalama zambiri, koma mulibe ufulu wochita zinthu, nthawi, kapena kusankha.
Zomwe mumapeza ndi malipiro apamwamba a ntchito, osati phindu la bwana.
Ngati mukufuna kuthana ndi vuto la magwiridwe antchito, simukuyenera kugwira ntchito molimbika, koma khalani anzeru:
Gwiritsani ntchito zitsanzo kuti zithandizire dongosolo, lolani gulu liyendetse ndondomekoyi, ndikungopanga zisankho zapamwamba. Izi ndi zomwe bwana ayenera kuchita.
Kukula ndi zotsatira za chiwerengero chochepa cha anthu kumvetsetsa "nzeru yobwerezabwereza"
Mukamachita malonda a e-commerce, mumadalira khama lanu koyambirira, kugwirira ntchito limodzi pagawo lapakati, ndi kubwereza machitidwe pambuyo pake.
Maziko obwerezabwereza ndi chitsanzo chomwe chingayendetsedwe ndi "anthu wamba".
Bwana wanzeru sayendetsa yekha ntchitozo, koma amasokoneza malingaliro oyendetsa ntchitozo kuti azichita ndikuzipereka pambuyo poyimilira.
Siyani kupanga zinthu kukhala zovuta mwachimbulimbuli, ndipo siyani kukakamira kuphunzira nokha. Muyenera kuphunzira: kupanga chitsanzo → kuchitsanzira ndi gulu lanu → kuchotsa bwana → kukulitsa njira.
Mukawona ntchito za ena zikuchulukirachulukira ndikuyambitsa zinthu zina, sichifukwa chakuti amagwira ntchito molimbika, koma chifukwa adathetsa vuto la "kukopera" koyambirira.
Chidule chomaliza:
- Kukula kumadalira kubwerezabwereza, ndipo kubwereza kumadalira zitsanzo
- Chitsanzo chosavuta, chikhoza kubwerezedwa mofulumira
- Chitsanzo chomwe chingayendetsedwe ndi gulu chimatchedwa chitsanzo cha bizinesi.
- Bwana amangochita zinthu ndi ROI yapamwamba kwambiri
Tsopano, ndi nthawi yanu yodzifunsa nokha:
Kukula kwanu kwa e-commerce kwakakamira. Kodi ndichifukwa chakuti nsanja ilibe mphamvu zokwanira, kapena simunaganizirepo za "momwe mungalole ena kukuthandizani kupanga ndalama"? 😏
Chitanipo kanthu! Yambani kupanga "njira yanu yopangira ndalama" lero!
Tikukhulupirira kuti nkhani yakuti "Momwe Mungakulitsire Malonda mu E-commerce? Dziwani Njira Yobwerezabwereza Iyi Ndipo Gulu Lanu Lidzakuthandizani Kupanga Ndalama Zambiri!" yogawidwa pa blog ya Chen Weiliang ( https://www.chenweiliang.com/ ) idzakuthandizani.
Khalani omasuka kugawana ulalo wa nkhaniyi: https://www.chenweiliang.com/cwl-32910.html