Momwe mungasinthire malonda a livestream kukhala mzere wa msonkhano? Eni e-malonda amalonda amatha kupha osayang'ana!

Kodi eni mabizinesi owonera pa intaneti angakonze bwanji nsanja zawo zowonera pa intaneti popanda kuziyang'anira okha?

Anthu ena amati bizinesi yowulutsa pompopompo ikusintha mwachangu kwambiri, ndipo abwana ayenera kumamatira kuchipinda chowulutsira pompopompo kuti aziwongolera bwino.

Zikumveka zomveka, koma funso ndilakuti - ngati bwana akuyang'ana pazenera tsiku lililonse ngati woperekera zakudya akudikirira kuti chinachake chichitike, kampaniyo ingakule bwanji?

Kusintha kwakukulu sikukutanthauza kuti bwana ayenera kuwayang'anira payekha

Zowonadi, bizinesi yotsatsira pompopompo imasintha mwachangu kuposa mphepo. Mutu womwe uli pachiwopsezo, chinthu chomwe chagunda, kapena kusintha kwa malamulo papulatifomu kumatha kulembanso zomwe mwagulitsa. Koma izi sizikutanthauza kuti mabwana amayenera kukhala mochedwa usiku uliwonse kuwonera omwe akuwombana akufuula.

Vuto lenileni ndilakuti njira yowonera pompopompo sinakonzedwe bwino.

Ngati bizinesi yanu iyenera kudalira chiweruzo cha bwana pompopompo, zikutanthauza kuti gulu lonse likadali mu "msonkhano wamaphunziro" ndipo liri patali ndi "factory mode".

Mfungulo 1: Kukulitsa magwiridwe antchito ndi nangula

Zikumveka bwino, koma ndizovuta kuchita. Mabwana ambiri, makamaka ma core anchors, amadandaula kuti sachita chidwi akapeza ndalama zambiri ndipo samvera woyang'anira aliyense.

M'malo mwake, izi ndichifukwa choti mulibe "mphamvu yolamulira" yomanga matalente apakati.

Mabwana apamwamba akukhamukira pompopompo adzakhazikitsa njira yolumikizirana zokonda za nangula ndi magwiridwe antchito kukampani, m'malo mongodalira malingaliro awo kuti zisungidwe.

Mwachitsanzo, kukonza njira zakukula kungawalimbikitse kukwera siteji yamakampani. Mwanjira imeneyi, mutha kuperekadi chipinda choulutsira chamoyo molimba mtima.

Mfungulo 2: Yerekezerani zochita zanu motsutsana ndi anzanu

Kawirikawiri timanena kuti opikisana nawo ndi aphunzitsi otsika mtengo kwambiri.

Makampani apamwamba omwe akutsatsira pompopompo samafananiza ndi anzawo pogwira ntchito kwa masiku atatu ndikuumitsa ukonde kwa masiku awiri, koma potsatira njira zokhazikitsidwa.

Tikufuna gulu lathu logwira ntchito kuti lijambule mauthenga amoyo a omwe akupikisana nawo kamodzi pamwezi, kenako tigwiritse ntchito AI kuti tipange zolemba zonse. Izi sizikunena za kuba, koma kusanthula njira zawo ndi kusintha kwawo.

monga:

• Kodi posachedwapa agwiritsa ntchito njira ziti polimbikitsa anthu kuti azichita zinthu mwadongosolo?
• Kodi mukugwiritsa ntchito sewero lazaumoyo watsopano?
• Kodi pali kusintha kulikonse mu rhythm poyerekeza ndi zakale?

Ndondomeko ya SOP Document: Pangani "Live Selling Operation Manual"

• Fotokozani nthawi ya ulalo uliwonse (mwachitsanzo, kafotokozedwe kazinthu mphindi 5 zilizonse),
• Mawu olumikizana (monga "kuchotsa 1 kuti mupeze kuponi" kuyambitsa zenera lodziwikiratu),
• Mndandanda wowongolera zida, ndi zina, nangula zatsopano zitha kuyamba m'masiku atatu.

Mfungulo 3: Konzani ndikutengera njira za anzanu

Sikokwanira kungoyang'ana, tiyeneranso kuzichita. Tidzaphatikiza masewera a anzathu kukhala laibulale yothandiza.

Ntchito ziyenera kuwunikiranso njirazi sabata iliyonse ndikukambirana momwe tingazigwiritsire ntchito mobwerezabwereza m'zipinda zathu zowulutsira pompopompo.

Ubwino wochita izi ndikuti kupanga zinthu zatsopano sikungokhala chinthu chomwe chili m'maganizo mwa bwana, koma kumakhala gawo la nzeru za gulu lonse.

M'kupita kwa nthawi, luso la kampaniyo lidzatha kupangidwa mosalekeza ngati mzere wa msonkhano.

Udindo wa bwana, kuchokera ku "operator" mpaka "director"

Makampani ambiri ang'onoang'ono ndi apakatikati owulutsa pompopompo agwera mumsampha womwewo: abwana ayenera kukhala wotsogolera komanso wochita sewero, komanso akuyenera kukhala ngati wopanga siteji ndi mainjiniya owunikira.

Zotsatira zake, anthu atopa ndipo kampaniyo siingathe kukula.

Masters enieni adzasintha zatsopano kukhala njira zokhazikika.

Abwana ali ndi udindo wokhazikitsa njira yoyendetsera bwino, ndipo gulu liri ndi udindo wopha anthu komanso kubwerezabwereza.

Mwanjira iyi, ngakhale simuwonera chipinda chowulutsira pompopompo kwa sabata, mutha kulandira lipoti la opareshoni lomwe limakukhutiritsani.

Chifukwa chiyani makampani akuluakulu akukhala amphamvu komanso amphamvu?

99% yamakampani ang'onoang'ono alibe njira yoyendetsera mizere ya msonkhano. Bwanayo akangochoka, nthawi yomweyo bizinesi imayima.

Makampani akuluakulu akhala akugwiritsa ntchito njira zokhazikika kuti agonjetse misika yatsopano. M'manja mwawo, zatsopano sizomwe zimawopseza, koma chinthu chodziwika bwino komanso chosinthika.

Pamene kusiyana kumeneku kukukulirakulira, malo oti makampani ang'onoang'ono apulumuke adzachepa. Msika wotsatsira ma e-commerce pamapeto pake udzakhala mpikisano pakati pakuchita bwino ndi machitidwe.

Pomaliza

Munthawi yabizinesi ya digito yomwe ikusintha mwachangu, mpikisano pakati pa mabizinesi sikungoyesa luso la munthu payekha, koma kuyesa kwanzeru zoyendetsera bwino komanso zokhazikika.

Mabwana a E-commerce akukhamukira pompopompo omwe ali ndi masomphenya enieni akuyenera kubwerera m'mbuyo kuchokera pakatikati pa siteji ndikugwiritsa ntchito masomphenya awo anzeru komanso kuganiza zamtsogolo kulimbikitsa luso lopitilira.

Zatsopano zikapangidwa pang'onopang'ono ngati mzere wamagulu amakampani, gulu limatha kusiya kudalira munthu aliyense, kampaniyo imatha kulowa m'njira yabwino, ndikukwaniritsa kukula kwa leapfrog.

Chidule chomaliza:

• Limbikitsani ntchito zazikulu ndi anangula kuti amangirire talente ku zokonda za kampani.
• Yendetsani mozama motsutsana ndi anzanu ndikusandutsa omwe akupikisana nawo kukhala alangizi aulere.
• Khazikitsani laibulale yazinthu zatsopano ndikupanga kubwereza kukhala kotengera ndondomeko.
• Udindo wa bwana umasandulika kukhala wotsogolera, kumasula kampani ku kudalira kwambiri anthu.

Tsogolo la mpikisano wa e-commerce live live idzakhala nkhondo yokonzekera bwino komanso kuchita bwino. Mwamsanga mutakhazikitsa payipi yatsopano, m'pamenenso mudzayamba kugwira ntchito pamakampani.