Kodi makampani amalonda apaintaneti angawongolere bwanji magwiridwe antchito? Chinsinsi cha kuchepetsa ndalama ndi kukweza phindu.

pa iziZamalondaMu nthawi ino ya mpikisano wankhanza, ngati mukudalirabe kuyang'anira ngati antchito anu akukonzekera nthawi yogwira ntchito kuti awonjezere zokolola, kampani yanu ikhoza kukhala chinthu chimodzi chokha chomwe chingalepheretse kusweka kwa bizinesi.

Kodi mungawongolere bwanji magwiridwe antchito a antchito m'makampani ogulitsa pa intaneti?

Eni mabizinesi ambiri amayamba kuwerengera maakaunti akangotsegula maso awo tsiku lililonse. Poona phindu lochepa, sangalephere kudandaula chifukwa cha kusagwira ntchito bwino kwa anthu ogwira ntchito.

Mwachidule, mawu oti "kuchita bwino kwa anthu" amatanthauza kuchuluka kwa ndalama zenizeni zomwe munthu aliyense angapeze ku kampaniyo.

Ngati mukuona kuti antchito anu sagwira ntchito bwino, musafulumire kuyang'anira makompyuta awo, chifukwa nthawi zambiri vuto limakhala la munthu amene akuyang'anira.

Mfundo yoyamba yofunika kukambirana ndi yakuti kuti tiwongolere magwiridwe antchito, sitiyenera kuyang'ana kwambiri antchito, koma kumvetsetsa bizinesi kuyambira pachiyambi.

Mabwana ambiri amakonda kwambiri "kufuna zambiri." Masiku ano akuona kuti kuonera pompopompo ndikotchuka, choncho akhazikitsa chipinda chowonera pompopompo. Mawa akumva kuti kutsatsa kwachinsinsi kungapangitse ndalama, kotero alemba gulu lachinsinsi la kuonera pompopompo.

Zotsatira zake, ntchitoyo inali yayikulu kwambiri, ndipo maakaunti atawerengedwa, zinapezeka kuti zatayika kotheratu.

Muyenera kuphunzira kuchita kafukufuku wa zachuma mokwanira, pogwiritsa ntchito njira yolondola yochitira opaleshoni kuti mudziwe gawo la bizinesi lomwe ndi "ndalama zanu."

Ndaona makampani ambiri omwe magwiridwe antchito a nsanja A akhoza kukhala owirikiza kasanu kuposa nsanja B, koma bwanayo akuumirira kuti atsatire nsanja B molimba mtima chifukwa cha zomwe zimatchedwa "strategy ya omnichannel".

Zili ngati kukhala ndi dothi lakuda lopanda chonde koma kulimbikira kugwiritsa ntchito feteleza wambiri kuti mupulumutse nthaka ya saline-alkali. Si ntchito yovuta; ndi ulesi wochita zinthu mwanzeru.

Zikapezeka kuti magwiridwe antchito a nsanja inayake kapena njira yoyendera anthu ambiri yachepa kwambiri, chinthu chanzeru kwambiri kuchita ndikuchepetsa zotayika ndikupulumuka.

Chepetsani kukula kwa mabizinesi omwe akuyenda pang'onopang'ono ndipo gwiritsani ntchito anthu onse abwino komanso ndalama m'mabizinesi omwe akuchita bwino kwambiri.

Kusamutsa anthu m'njira imeneyi ndi kothandiza kwambiri kuposa kupatsa antchito anu mawu olimbikitsa tsiku lililonse.

Mfundo yomweyi imagwiranso ntchito osati posankha nsanja yokha, komanso posankha mzere wazinthu.

Magulu ena azinthu amakopa anthu ambiri mwachibadwa ndipo amagwira ntchito bwino kwambiri pa munthu aliyense; ena ali ndi mavuto ambiri pambuyo pogulitsa komanso kuchuluka kochepa kwa kusintha, zomwe zimangowononga mphamvu za gululo.

Mwa kuzindikira magawo ofunika kwambiri ndikusuntha zinthu moyenera, kugwiritsa ntchito bwino anthu kudzakudabwitsani mwachibadwa m'malipoti azachuma.

Deta ndiye muyeso weniweni wokha wa momwe zinthu zikuyendera bwino, osati maola owonjezera.

Popeza takambirana za njira, tiyeni tikambirane za mfundo za kayendetsedwe ka zinthu, zomwe ndi mfundo yachiwiri yofunika kwambiri: siyani malingaliro anu ndikuyang'ana kwambiri kayendetsedwe kozikidwa pa zizindikiro.

Mabwana ambiri amakhulupirira kuti ofesi yowala bwino imasonyeza kuti munthu ali ndi mtima wodzipereka pantchito, pomwe kuchoka kuntchito pa nthawi yake kumaonedwa ngati chizindikiro cha khalidwe loipa.

Chinyengo ichi cha "kulimbikira" ndiye dzenje lalikulu kwambiri lomwe limawononga phindu la makampani ogulitsa pa intaneti.

Woyang'anira ntchito amene amakhala maso mpaka usiku tsiku lililonse kuti alembe nkhani pa malo ochezera a pa Intaneti sangapambane ngakhale pang'ono pa GMV ya mwezi uliwonse ya msika.

Wantchito amene amachoka kuntchito nthawi yake tsiku lililonse mwina wakweza kale kuchuluka kwa anthu omwe akupita patsogolo pa ntchito pogwiritsa ntchito zida zodzichitira zokha.

Pakati pa awiriwa, ndi chinthu chiti chomwe kampaniyo ikufunikiradi?

Chifukwa chake, tifunika kugawa miyeso yofunikira ya malo aliwonse m'zigawo zazing'ono kwambiri, kuti aliyense akhale ndi moyo mu deta.

Ntchito zimayang'ana kwambiri kuchuluka kwa zomwe GMV yakwaniritsa komanso phindu la ndalama zomwe makasitomala amalandira, ntchito yothandiza makasitomala imayang'ana kwambiri kukhutitsidwa kwa makasitomala ndi kuchuluka kwa madandaulo a makasitomala, ndipo owonera pompopompo amayang'ana kwambiri kuchuluka kwa kusintha kwa mafani ndi kuchuluka kwa kusintha kwa malonda.

Chomwe muyenera kuchita ndikusintha zochita za ophunzira omwe achita bwino kwambiri ndikuwona momwe angakwaniritsire zolinga zawo.

Kenako bwerezani "njira yopambana" iyi kwa aliyense, kuti aliyense atsatire miyezo m'malo motsatira momwe akumvera.

Pamene ziwerengero zikukhala chilankhulo chofala cha gululo, iwo omwe akuyesera kugwiritsa ntchito mwayi umenewo adzawonekera ngati miyala pambuyo poti mafunde achepa.

Muyenera kumvetsetsa kuti kupititsa patsogolo luso la anthu kumatanthauza kupanga zochita kukhala zolondola kwambiri, osati kugwiritsa ntchito mphamvu mopitirira muyeso.

Njira imeneyi yochokera ku zotsatira zake imalola anthu odziwika bwino kukhala ndi ulemu wochulukirapo, pomwe anthu wamba sasiya malo obisala.

Alenje okhawo omwe amayesa kusinthasintha ndi omwe angapulumuke nthawi yayitali kwambiri m'nyengo yozizira kwambiri.

Mfundo yachitatu ingakhale yovuta pang'ono, koma ndi lamulo loti makampani amalonda apaintaneti azipulumuka: nthawi yoti muchotse antchito ikakhala yokwanira, musazengereze.

Mabwana ambiri ndi ofatsa ndipo amaganiza kuti ngakhale wantchito wina sagwira ntchito bwino, akhozabe kupeza ndalama pakampani, choncho angachite bwino kumusunga.

Kuganiza kotereku ndi mtundu wa kudzipha pang'onopang'ono chifukwa mukunyalanyaza mtengo wofunika kwambiri—mtengo wa mwayi.

Khama la oyang'anira, zinthu za muofesi, ndi malipiro omwe mumaika m'manja mwa wantchito wosagwira ntchito bwinoyu zikanagwiritsidwa ntchito kulemba ntchito munthu waluso kwambiri.

Ngati muyika ndalama zimenezo mu gawo lomwe likukula kwambiri kapena la akatswiri apamwamba, zotsatira zake zitha kukhala zowirikiza kakhumi kuposa momwe zilili pano.

Eni mabizinesi ambiri amangoganiza zochepetsa kutayika kwawo pamene zotsatira za bizinesi yawo zatsika kwambiri, kapena ngakhale kampaniyo ikalephera kutaya ndalama.

Pa nthawi imeneyo, simunangotaya ndalama zokha, komanso mwayi wamsika womwe unali wosakhalitsa.

Anthu ankhanza kwambiri amakhazikitsa mizere yoyimitsa kutayika pasadakhale. Mwachitsanzo, ngati ma KPI sakwaniritsidwa kwa miyezi itatu yotsatizana, ndiye kuti chenjezo kapena njira yowongolera ziyenera kuyambitsidwa msanga.

Tiyenera kutenga njira zodzitetezera, osati kulira mabwinja.

Kulimba mtima kuchepetsa anthu ndi ntchito zosagwira ntchito bwino kwenikweni kumatanthauza kuchepetsa katundu pa kampani.

Botilo likamapepuka, liwiro lake likhoza kuwonjezeka, zomwe zimathandiza kuti lidutse mumzere wosayembekezereka wa malonda apaintaneti.

Kuchepetsa ndalama si cholinga chathu; kukwaniritsa bwino momwe zinthu zimagawidwira bwino ndiye cholinga chathu chachikulu.

Kuchita bwino kwa anthu ndiye njira yothandiza kwambiri makampani amalonda apaintaneti.

Kodi mungawongolere bwanji luso la anthu? Pomaliza, ndi luso losiya zinthu ndikuyang'ana kwambiri.

Kodi maluso amakulitsidwa bwanji? Amasankhidwa ngati asilikali apadera pogwiritsa ntchito zizindikiro zamphamvu komanso mphotho zomveka bwino komanso zilango, osati ngati maluwa a hothouse.

Kodi gulu limayenda bwanji mu bizinesi? Limadalira kumvetsetsa bwino mfundo za bizinesi komanso kusalolera khalidwe losagwira ntchito bwino.

Mu nthawi ino ya kusatsimikizika, kuchita bwino kwa anthu ndiye chitsimikizo chokhacho chomwe mungachigwire.

Pomaliza

Mu mpikisano wa nthawi yayitali mkati mwa makampani amalonda apaintaneti, kugwira ntchito bwino kwa anthu sikungokhudza kuwerengera ndalama, koma m'malo mwake ndi chizindikiro chachikulu cha kuchuluka kwa mphamvu za kampani.

Atsogoleri abwino sagwiritsa ntchito luso lawo mwanzeru kuti abise ulesi wawo, koma amayesa kusokoneza chisokonezo ndikuyang'ana kusintha.

Monga mwambi wakale umanenera, "Ofooka amayembekezera mwayi, pomwe amphamvu amaupanga."

Chomwe tikutsatira ndi njira yoyendetsera zinthu ya "dimensional reduction attack", yomwe imasintha anthu kukhala ndalama zopindulitsa zomwe zimagwira ntchito pafupipafupi.

Cholepheretsa bizinesi chosasweka chingamangidwe m'masiku ano okha mwa kukhazikitsa njira yowunikira zotsatira.

Chidule chomaliza:

• Konzani patsogolo kukonza bizinesi: Pogwiritsa ntchito kusanthula zachuma, titha kuzindikira nsanja zogwira ntchito bwino komanso mitundu yazinthu, ndikuyika khama lathu pakuthana ndi malo ofunikira kwambiri.
• Chigawo Chachikulu cha Kuyang'anira Zizindikiro: Chotsani malingaliro olakwika akuti "nthawi yowonjezera ndi yofanana ndi kuchita bwino" ndipo khazikitsani njira yowunikira kutengera deta yayikulu monga GMV ndi kuchuluka kwa kusintha.
• Maganizo omveka bwino okhudza kusiya kusuta: Samalani ndi mipata yopezera ndalama, ikani malo oti muchepetse ndalama zomwe mwapeza, ndipo konzekerani bwino antchito ndi mapulojekiti omwe sagwira ntchito bwino.

Kukonza magwiridwe antchito a anthu ndi njira yodzisinthira. Yambani kuwunikanso malipoti a bizinesi yanu tsopano kuti mudziwe ndikuchotsa njira zosafunikira zomwe zimawononga mphamvu ya kampaniyo.

Kodi mukufuna kufa mumkhalidwe wocheperako pakati pa mpikisano wamphamvu, kapena mukufuna kupulumuka ndi kubadwanso mwatsopano kudzera mu kusintha kosalekeza?

Chitanipo kanthu tsopano ndipo yikani ndalama zanu pamalo oyenera!