Kalozera wa Nkhani
Mabizinesi apa intaneti osagula zinthu mobwerezabwereza ndi otopetsa.
Bizinesi siimamangidwa pa kuchuluka kwa anthu omwe amagula zinthu, koma imamangidwa pa kugula mobwerezabwereza kwa makasitomala.
Chinthu choyamba chomwe eni mabizinesi ambiri a pa intaneti amachita m'mawa uliwonse ndikuwunika kuchuluka kwa anthu omwe amawagwiritsa ntchito komanso kuchuluka kwa malonda awo.
Koma chomwe chimatsimikizira ngati mungathe kupulumuka si kuchuluka kwa anthu omwe akugwiritsa ntchito ma click-through masiku ano, koma ngati makasitomala akufuna kubwerera.
Chifukwa chachikulu chomwe mabizinesi sangathe kukula
Chowonadi chovuta cha malonda apaintaneti ndichakuti makampani ambiri akuchita "bizinesi imodzi yokha".
Mumagulitsa madiresi a ukwati, koma makasitomala amagula kamodzi kokha m'moyo wawo.
Ngati mugulitsa zipangizo zolimba, makasitomala anu sadzabweranso kwa zaka khumi.
Chitsanzochi cholinga chake ndi kukupangitsani kukhala ndi nkhawa tsiku lililonse, chifukwa popanda kusonkhanitsa makasitomala akale, magwiridwe antchito anu angadalire makasitomala atsopano okha.
Zotsatira zake zimakhala zovuta kwambiri:
Magalimoto akukwera mtengo kwambiri, ndipo ndalama zogulira zinthu zikukwera chaka ndi chaka.
Ngakhale kuti kusintha kwa mitengo ya zinthu kukhale kwakukulu, kungangowongoleredwa ndi maperesenti ochepa chabe, zomwe sizingagwirizane ndi kukwera kwa mitengo ya magalimoto.
Phindu linathetsedwa ndi nsanja yotsatsa malonda, ndipo pamapeto pake, ndinapeza kuti ndinkangogwira ntchito pa nsanjayo.
"Lipoti la Zochitika Zamalonda Pa Intaneti Padziko Lonse" la McKinsey limati "makampani opitilira 68% amalonda apaintaneti ali ndi phindu lochepera 5%, makamaka chifukwa chodalira kwambiri kugula makasitomala atsopano." (Chitsime: McKinsey Global Report, 2024)
Tiyeni timvetse masamu: N’chifukwa chiyani kuli kofunikira kuwonjezera kugula mobwerezabwereza?
Zaka zingapo zapitazo, ndinasintha kwambiri njira yanga, kuchoka pa zinthu zomwe ndinkagula kamodzi kokha kupita ku mitengo yokwera yogulira zinthu komanso mtengo wapamwamba wapakati wogulira.
Mfundo yake ndi yosavuta: ndi yokhudza kuwerengera ndalama.
Tiyerekeze kuti chinthu chili ndi phindu lonse la mayuan 50.
Pogwiritsa ntchito njira yotsika mtengo yogulira zinthu, ndalama zogulira makasitomala zitha kuwononga ma yuan 49, zomwe zingasiye yuan imodzi yokha pamapeto pake.
Pogwiritsa ntchito njira yogulira zinthu zambiri, kasitomala akhoza kugulanso zinthu nthawi 5 mtsogolo, ndipo phindu lonse lidzakhala 250 yuan.
Pakadali pano, malamulo a masewerawa ndi osiyana kwambiri.
Ndine wokonzeka kugwiritsa ntchito mayuan 100 kuti ndigule kasitomala chifukwa ndikudziwa kuti nditha kubwerera kunyumba.
Pakadali pano, opikisana nane anangopereka ma yuan 49 okha, kotero ndinakopa anthu ambiri.
Ichi ndi chopinga chachikulu.
Sikuti luso langa logwira ntchito ndi labwino kuposa la ena, koma kuti njira yanga yogwirira ntchito imandithandiza kukhala "wochita zinthu mopitirira muyeso" kuposa ena.
Nyuzipepala ya Harvard Business Review inagogomezera kuti "Mtengo wa Moyo wa Makasitomala (LTV) ndiye njira yofunika kwambiri yogulitsira pa intaneti." (Chitsime: Harvard Business Review, 2023)
Malangizo ogwiritsira ntchito kwa bwana
Nkhokwe Yosungiramo Zinthu Zokhudza Kufufuza Zaumoyo
Tulutsani zinthu zonse ndikuwona mtengo woguliranso.
Ngati gulu la zinthu silinagule zinthu mobwerezabwereza, monga madiresi aukwati kapena zida zolimba, musayembekezere phindu lalikulu.
Njira zogwirira ntchito sizingasinthe mawonekedwe a chinthucho.
Pangani Chitsanzo cha "Kutaya Ndalama"
Pezani chinthu chomwe chimapezeka pafupipafupi; ngakhale mutataya ndalama pa oda yoyamba, bola ngati mungathe kutseka ogwiritsa ntchito oyenera, ndi kupambana.
Kuwunika phindu kuyenera kuyikidwa kumbuyo, osati kutsogolo.
Umembala wa Prime wa Amazon ndi chitsanzo chabwino kwambiri. Siupanga phindu lililonse chaka choyamba, koma kugula mobwerezabwereza ndi kusunga ndalama kwa nthawi yayitali kumapangitsa kuti ikhale pulogalamu yopindulitsa kwambiri padziko lonse lapansi ya umembala. (Chitsime: Amazon Annual Report, 2024)
Ngakhale kusintha mayendedwe
Ngati kasitomala agula n’kuchoka nthawi yomweyo, ndiye kuti asinthe chinthucho.
Kusankha zinthu kumatsimikizira kupambana kapena kulephera.
Sankhani magawo omwe ogwiritsa ntchito ayenera kugula mobwerezabwereza, monga zinthu zogwiritsidwa ntchito, mautumiki a umembala, ndi zinthu zosokoneza.
Njira Zisanu Zogulitsira Zogulitsa Zochokera kwa Ogulitsa ndi Malonda a Mwezi uliwonse mu Mamiliyoni
Eni mabizinesi ambiri a pa intaneti akuda nkhawa ndi mitengo yotsika yogulira zinthu, koma ogulitsa omwe amagulitsa zinthu zokwana mamiliyoni ambiri pamwezi ali ndi njira zothandiza zogulira zinthu zokopa makasitomala kuti ziwathandize kugula zinthu mobwerezabwereza komanso kukhazikika pa ntchito yawo.
1. Yang'anani kwambiri pa zinthu zogulitsidwa kwambiringalandePangani malo olowera magalimoto
Sankhani chinthu chodziwika bwino chomwe chimadziwika kwambiri pamsika komanso chiwongola dzanja chosinthira ngati "mbedza" kuti mukope makasitomala atsopano ku sitolo ndi mitengo yotsika kapena kuchotsera, zomwe zimapangitsa kuti anthu ambiri azilowa m'sitolo.
2. Perekani zinthu zowonjezera kuti muwonjezere mtengo wapakati wa oda.
Pangani zinthu zogwirizana zokhudzana ndi zinthu zogwirira ntchito kuti mugule zinthu zogulitsidwa pamodzi, zomwe sizimangokwaniritsa zosowa zosiyanasiyana za makasitomala, komanso zimawonjezera mtengo wapakati wa oda ndi kuthekera kogulanso mobwerezabwereza.
3. Ma crochet apadera a mamembala, omangira makasitomala okhulupirika.
Perekani zinthu zapadera zogulira kapena kuchotsera kwa nthawi yochepa kwa mamembala kuti muwalimbikitse kulowa nawo mu dongosolo la umembala, motero kukulitsa kukhulupirika kwa makasitomala ndikubwerezanso kugula.
4. Bwezeretsani katundu nthawi ndi nthawi kuti mukhale ndi zizolowezi zogula mobwerezabwereza.
Sankhani zinthu zomwe makasitomala amagwiritsa ntchito nthawi yochepa komanso zomwe zimafunika kubweza katundu pafupipafupi kuti zikulitse chizolowezi cha makasitomala chogula mobwerezabwereza ndikupanga kugula kokhazikika.
5. Kutsatsa malonda ndi zinthu zina pamodzi ndi zingwe zolimbikitsira kudziwika kwa kampani.
Pogwiritsa ntchito malonda otsatsa kuti tifotokoze momwe zinthu za Hook zimagwiritsidwira ntchito komanso kufunika kwake, titha kukulitsa chidziwitso cha makasitomala ndi chidaliro chawo, ndikulimbikitsa kusintha kugula mobwerezabwereza.
Njira zisanuzi zimagwirizana, kuthandiza ogulitsa malonda apaintaneti kusintha kuchoka pa kugula kamodzi kupita ku kugula mobwerezabwereza, ndikumanga kukula kwa malonda kokhazikika kwa nthawi yayitali.
Mitengo yotsika yogulira zinthu si mapeto, koma poyambira kukonza bwino ntchito ndi njira zopangira zinthu. Mwa kugwiritsa ntchito bwino "zogulitsa zokopa," inunso mutha kupeza njira zatsopano zogulitsira zinthu zokwana mamiliyoni ambiri pamwezi.
总结
Ngati kasitomala angagule kwa inu kamodzi kokha, mudzagwidwa mu nkhondo yosatha ya magalimoto, ndipo pamapeto pake mudzatsala ndi phindu lochepa.
Ngati makasitomala akugula zinthu kuchokera kwa inu mobwerezabwereza, mutha kupambana nkhondo ya lero ndi phindu lamtsogolo.
Mu nthawi ya mpikisano waukulu kwa makasitomala omwe alipo, chiwongola dzanja chogulanso zinthu ndi njira yachiwiri yofunika kwambiri ya kampani.
Njira yeniyeni sikuyang'ana kwambiri phindu la ndalama zomwe munthu amapeza, koma kumanga cholepheretsa kugula zinthu mobwerezabwereza.
Kugula zinthu mobwerezabwereza ndi "ngalande yosaoneka" ya kampani ya e-commerce ndipo ndi chinthu chofunikira kwambiri pakuwona ngati bizinesi ikhoza kupirira mavuto azachuma.
Maganizo anga ndi omveka bwino: nsanja zamalonda apaintaneti zopanda kugula mobwerezabwereza zimakhala akapolo a anthu ambiri; pomwe nsanja zamalonda apaintaneti zokhala ndi kugula mobwerezabwereza ndizo zomwe zimapangitsa kuti zinthu ziyende bwino.
M'mbiri yakale ya malonda, kampani ingakhale ndi moyo wabwino wokhazikika pokhapokha ngati yayamba kugula zinthu mobwerezabwereza.
Mtengo wobwerezabwereza wogulira ndiye njira yothandiza kwambiri pa malonda apaintaneti.
Chitanipo kanthu tsopano. Siyani kutengera chinyengo cha phindu la kanthawi kochepa ndipo pangani mwayi wanu wampikisano wa nthawi yayitali.
Tikukhulupirira kuti nkhani yakuti "Choyenera kuchita ngati palibe mtengo wobwerezabwereza wogulira pa intaneti? Njira 5 za 'malonda ogwirizana' kuchokera kwa wogulitsa yemwe amagulitsa pamwezi mamiliyoni ambiri," yogawidwa pa blog ya Chen Weiliang ( https://www.chenweiliang.com/ ), idzakuthandizani.
Khalani omasuka kugawana ulalo wa nkhaniyi: https://www.chenweiliang.com/cwl-34033.html