2 zazikulu zazifupi zopangira makanema, zomwe zimakopa zowonera zopitilira 6 biliyoni m'miyezi 15

Chen Weiliang : Njira ziwiri zazikulu zogwiritsira ntchito makanema afupiafupi zomwe zidapanga makanema opitilira 15 biliyoni m'miyezi 6

Lero, blog ya Chen Weiliang ikufotokoza makamaka za pulojekiti yake yachidule yoyambira, "One Minute to Talk About Health."

"One Minute Talking About Health" (chithunzi cha kanema)

Mu theka lachiwiri la chaka chatha (2016), makanema afupiafupi, njira zatsopano zofalitsira nkhani zinali zodziwika bwino, ndipo magulu ochokera m'magawo osiyanasiyana anali kupanga makanema afupiafupi.

Komabe, kuyambira 2016, nthawi ya bonasi yogwiritsira ntchito akaunti yovomerezeka ya WeChat yatha, ndipo chifukwa cha mavidiyo afupikitsa, ndi okwera mtengo, ndipo ndithudi, makampani ena apeza ndalama kuti agwire ntchito.

Panthawiyo, chifukwa cha vuto lachitsanzo cha opaleshoni, kuwonjezeka kwa mafani kunali kochepa, zomwe zinapangitsa kuti ntchito zambiri za polojekitiyi zilephereke.

Ponena za magulu ena omwe sanapezebe ndalama, chifukwa vidiyoyi imagwiritsa ntchito kupanga mavidiyo kuti iwonjezere mafani, ntchito yamtengo wapatali imakhala yochepa kwambiri, ndipo yalephera kupanga phindu kwa nthawi yaitali, zomwe zimapangitsa kuti zikhale zosakhazikika.

XNUMX. Self-star mode

Ndi mtundu wanji wa mtundu watsopano wa "One Minute Talking About Health" womwe ungawone pafupifupi mabiliyoni 15 a Quanwang mu theka la chaka?

Ndikukuwuzani tsopano kuti mawonekedwe enieni ogwirira ntchito ndikusintha kwakukulu poyerekeza ndi makampani ena amfupi amakanema.

M'malo mwake, chitsanzo ichi ndi chiphunzitso chobisika, chomwe tinganene kuti ndi chiphunzitso cha bizinesi.Tiyeni tikambirane malingaliro ogwirira ntchito a polojekitiyi.

Chifukwa chodziwonera nokha m'magawo osiyanasiyana oyimirira ndizomwe tikulimbikitsanso, ndipo tikukhulupirira kuti anthu m'magawo osiyanasiyana adzakhala nyenyezi m'munda wanu.

Chifukwa chake lankhulani za gulu lazaumoyo mu mphindi imodzi, lingaliro lamtunduwu litha kugwiritsidwa ntchito pagawo lililonse (loyimirira) lodziwonetsa ngati nyenyezi.

Anthu ambiri amatchera khutu ku akaunti yovomerezeka ya WeChat yomwe imakamba za thanzi mu mphindi imodzi, ndikunena izi, mukuwoneka kuti mukuwerenga izi, ndiko kuti, anthu masauzande ambiri tsiku lililonse, kodi malingaliro a 15 biliyoni amachokera kuti?

Ndipotu, sanamvetsebe, ichi ndi chitsanzo chapamwamba chogwiritsira ntchito.

Njira yogwirira ntchito ya gululi sikuti cholinga chake ndi kuwonjezera otsatira pa akaunti yawo ya anthu onse , koma kukulitsa mphamvu ya makanema padziko lonse.

Chifukwa chomwe chimayang'ana kwambiri paumoyo makamaka azaka zapakati komanso okalamba, ndiye kuti mphindi imodzi lankhulani za gawo lazaumoyo tsiku lililonse, ndipo m'magulu azaka zapakati ndi okalamba, akadali ndi chikoka chachikulu.

XNUMX. ChachikulungalandeNjira

Kodi mungatani kuti mupeze anthu ambiri obwera pa intaneti ? Yankho lake ndikugwirizana ndi maakaunti a anthu onse omwe ali kale ndi ogwiritsa ntchito ambiri.

Chifukwa maakaunti ambiri a anthu onse okhudzana ndi thanzi, kuphatikizapo okhudzana ndi moyo , ali kale ndi otsatira ambiri.

Kenako timagwirizana kwambiri ndi akaunti yapagulu ya WeChat, yomwe ili yofanana ndi zomwe zili.

• Chifukwa maakaunti ambiri apagulu opambana amakhala opambana, osanena kuti mphamvu zake zogwirira ntchito ndizodziwika kwambiri (zimenezi ndizodziwika kwambiri).
• Chofunika kwambiri, alowa kale nthawi ya bonasi ya akaunti ya WeChat.
• Chifukwa adachita izi mwachangu, akuti adasonkhanitsa mafani ambiri, koma makampani aliwonse amakhala ndi nthawi ya bonasi yotere.

Ufulu waumwini wasinthidwa kukhala wogawidwa

Kunena zoona, zamtundu wapamwamba ndizosowa kwa ma tuba omwe si apachiyambi.

Kenako, kusintha kwapangidwa pamalingaliro akufalitsa makanema achidule komanso lingaliro la kukopera, kuchokera pazoyambira zokhazokha mpaka momwe amagawana nawo.

Chifukwa, m'mbuyomu komanso pano, magulu ambiri opanga makanema apafupi, malingaliro awo ogwiritsira ntchito maakaunti aboma ndi awa:

• "Kanema wanga watuluka, ndipo nditha kuzigwiritsa ntchito ndekha. Sindikulolani kuti mugwiritse ntchito maakaunti anu ena onse. Ngati wina azigwiritsa ntchito, ndidzasumira munthu wina chifukwa chophwanya malamulo."
• Izi ndi zomwe magulu ambiri amakanema amachita.

Palinso antchito ochepa omwe amalankhula za thanzi mu mphindi imodzi, makamaka amabwera kudzagwiritsa ntchito maakaunti aboma a WeChat ngati njira yopangira maakaunti aboma kuti alankhule zaumoyo kwa mphindi imodzi ndikuwalola kuti azigwiritsa ntchito kwaulere. .

Ngati titapitilirapo, timapanganso mtundu wake wavidiyo iliyonse kwa iye.

• Osandiwuza zomwe ndalemba pompano, ndi za Maimai Health...
• Tingoti, Maimai Health, ndi One Minute Talk about Health, zopangidwa pamodzi

Mapeto a kanema:

1. Maimai Health
2. Thanzi mu miniti imodzi
3. Kupangidwa limodzi

Pamapeto pa kanemayo, padzakhala "kupanga kophatikizana" ndi maakaunti apagulu okhudzana ndi thanzi.

Mwanjira imeneyi iwo ali ofunitsitsa makamaka kugwirizana nafe.

• Chifukwa chakuti amatha kupeza kanema woterewo popanda kugwiritsa ntchito ndalama, zimapangitsa kuti mafani awoneke ngati apereka ndalama zambiri zaumunthu, zakuthupi ndi zachuma kuti apange kanema (kotero ali okonzeka kugwirizana nafe).
• Pali maakaunti ambiri amtundu wamtunduwu.Pulogalamuyo ikatuluka tsiku lililonse, amatumiza tsiku lotsatira.Umu ndi momwe malingaliro a 6 biliyoni a "One Minute Talking About Health" m'miyezi isanu ndi umodzi adabwera.
• Ndiko kuti, ku China konse, pali zikwizikwi zamaakaunti apagulu a WeChat, ndipo makanema otere amagwiritsidwa ntchito tsiku lililonse.

(mawonedwe avidiyo a mnzanu)

Pamene tidakhazikitsa zomwe zili muzinthuzi monga chitsanzo chogwiritsira ntchito, chitukukocho chinali chofulumira kwambiri.

Chifukwa ambiri mwa anthu odziwika bwino, iye ndi omwe ali ndi zinthu zambiri, ndipo timangopereka zinthu zapamwamba kwambiri.

Chifukwa chake, mothandizidwa ndi nsanja zovomerezeka za anthu ena, chikoka cha gawo lathu, makamaka chikoka cha magulu azaka zapakati ndi okalamba, chimalimbikitsidwa mwachangu kwambiri.

Panthaŵiyo, pamene panali magazini 100 a “Mphindi Imodzi Kulankhula Zaumoyo” (kope limodzi patsiku), chiŵerengero cha mawailesi chinali kokha mamiliyoni 100. Podzafika nthaŵi ya magazini 3, chiŵerengero chonse cha mawailesi chikhoza kufika pa 200 biliyoni. .

Chitsanzo cha phindu logawana nawo maufulu

Mzere, kanema, akaunti yapagulu ya WeChat, bola ngati ili ndi chidwi chachikulu komanso kuwonekera, ndiye kuti iyenera kukhala ndi phindu lamalonda.

Chifukwa chake, panthawiyi, pali mtengo wotsatsa wamphamvu.

Mwachitsanzo, pafupifupi mawonedwe 2 miliyoni pamwezi, kenako timagulitsa maufulu otchulira vidiyo, komanso zikwangwani zina patebulo la aphunzitsi, zotsatsa zina pakhoma lakumbuyo, ndi mayina amtundu wina.

M'malo mwake, zitha kuzindikirika mwanjira yandalama zotsatsa.

Izi zili choncho chifukwa malonda afupiafupi apa intaneti amagwirizana kwathunthu ndi njira yodziwika bwino yothandizira pulogalamu ya pa TV komanso njira yotsatsira malonda.

Malingana ngati muli ndi kusewera kwakukulu, pali eni ake ambiri omwe ali okonzeka kukutchulani dzina.

Kufotokozera mutu

1. Kuthandizira mutu ndi njira yolimbikitsira makampani.Gwiritsani ntchito zochitika zapamwamba kuti mukweze kuwonekera kwanu ndikukweza malonda kapena ntchito za kampani yanu, njira yolumikizirana ndi anthu monga kutsatsa.
2. Kuthandizira mutu wa pa TV ndi imodzi mwa njira zapadera zotsatsira pa TV, zomwe zitha kugawidwa m'magulu awiri: mutu wagawo ndi mutu wa zisudzo.Kuphatikiza apo, mitundu yapadera yotsatsira imaphatikizanso mutu wagawo, chikumbutso chamizere, kuwulutsa kwapadera, mutu wagawo, kalozera wa pulogalamu, chiwonetsero chatsopano cha kanema, chikwangwani chakumapeto, gulu lakumbuyo lakompyuta, ndi zina zambiri.
3. Chochitika cha "Mengniu Super Girl" ndi chochitika chotchedwa Mengniu Dairy.

Kuphatikiza apo, pa voliyumu iliyonse yowulutsa, titha kupereka othandizira kapena mtundu womwe umatsatsa.

Chithunzi cha mnzake wapa akaunti yapagulu adati akudziwa bwino lomwe:

• Kodi zotsatsa zimawonetsedwa kuti?
• Ndi maakaunti ati omwe amaikidwa pagulu?
• Kodi zawonetsedwa kangati?
• (Tonse tikhoza kumupatsa zambiri)

Kulimbikitsa kwatsopano kwa malonda

Izi zitha kulimbikitsa anthu ambiri: njira iyi yotsatsira pa intaneti ingagwiritsidwe ntchito popanga mapulogalamu afupiafupi ofanana m'munda uliwonse wolunjika.

Chifukwa cha malo atsopano osindikizira amakono, gawo lililonse loyimirira lasonkhanitsa makaunti ambiri a anthu, mitu yankhani, ndi chidziwitso chochepa.

Kotero, mukachita WeChat marketing , simuyeneranso kugwiritsa ntchito vidiyo marketing; mungagwiritse ntchito article content marketing m'malo mwake.

• Mwachitsanzo, pali kulembaUFOPhunziraniZolembaMunthu wabwino kwambiri, bwerani kudzandiuza kuti amatipatsa nkhani yapamwamba kwambiri tsiku lililonseMlendoUFONkhani yofufuza.
• Ndiye, samasiya ake QR code pa izo, kungosiya dzina la wolemba, ndiye ife ndithudi olandiridwa.
• Chifukwa anthu ambiri samakana zomwe zili zapamwamba kwambiri, ndipo pamapeto pake amachulukitsa mafani, kapena mafani pa akaunti yake yapagulu, ndiwolandiridwa.

Mtundu wolozera:

wolemba | dzina la wolemba
Gwero|Dzina Lovomerezeka la Akaunti (ID: XXX)
Chidziwitso cha Wolemba / mawu oyambitsa akaunti yovomerezeka [gray font]

corporate kuti apange net red

Anzake ambiri ananena kuti ankafuna kukhala wodzikuza, koma sanali kuchita bwino podziwonetsera yekha, kapena sanali wokhoza kulemba nkhani payekha, kotero kuti akanatha kugwira ntchito m’gulu lakampani.

Mphunzitsi: Chen Maohao (chithunzi cha kanema)

• Ndiko kuti, mutha kuchoka m'dzikoli popanda kupita ku desiki lakutsogolo nokha.
• Kenako mutha kuyika munthu wodziwika pa intaneti, katswiri pazantchito inayake, ndikumulola kuti akhale wolankhula wanu.
• Mwachitsanzo, anthu omwe ali mugawo la "Mphindi Imodzi Kuyankhula Zaumoyo" nawonso sali kunja kwa dziko.
• Ndi kunyamula dokotala wakale wakale waku China wamankhwala, muloleni abwere ku kampani yathu, ndikutsata malonda, ndikokwanira kukhala kuvomereza.

Chen Weiliang总结

Kupanga makanema afupiafupi okhudza kuchuluka kwa magalimoto kuyenera kuphatikizidwa ndi " mfundo yatsopano yokhudza kuchuluka kwa magalimoto " kuti zigwire ntchito:

1. Sankhani nsanja
2. kafukufuku nsanja
3. Chitani ntchito

(Chitsanzo cha chiphunzitso chatsopano cha magalimoto, chidule choyambirira cha 100% cholembedwa ndi Chen Weiliang )

Kuyang'ana pa Tencent Video ndi nsanja zovomerezeka za WeChat, machitidwe a ogwiritsa ntchito papulatifomu:

• Pakali pano, magulu ambiri achidule amakanema amatha kuzigwiritsa ntchito okha atapanga mavidiyowo (ndizovuta kugwirizana).
• Tidzachita zosiyana, kupanga zinthu zapamwamba kwambiri, ndikumaliza ndi "xxx xxx co-produced", kapena "kungosiya dzina la wolemba & ID ya akaunti yovomerezeka (palibe QR code)" kuti tilimbikitse, kutiNdikosavuta kupeza mipata yambiri yowonetsera mgwirizano.
• Maakaunti osakhala apachiyambi alibe zinthu zapamwamba kwambiri. Mgwirizanowu ukamalizidwa, timangofunika kuchita zomwe takonzekera, ndipo kupambana kudzakhala pafupi!

Kugawana ndi mtundu wachimwemwe, wokondwa kwambiri, haha ​​​​O(∩_∩)O~

Kulemba apa, nkhaniyi ikutha apa!

Ngati mukuwona kuti mwapindulapo kanthu, olandiridwa kuti mutumize, ndipo tcherani khutu ku akaunti yapagulu ya Chen Weiliang: cwlboke