Kalozera wa Nkhani
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- Momwe mungakokere mafani mwachangu ndikuwonjezera anzanu m'magulu a WeChat?Njira yamayamwidwe a ufa wa WeChat (katundu wowuma)
- Momwe mungawonjezere otsatira ambiri pa WeChat?Kuwonjezera kwaulere kwa anzanu 5 olondola
- Kodi akaunti ya Mimeng idapambana bwanji ndipo ndichifukwa chiyani idatchuka kwambiri?
- Momwe mungapangire zolemba za Sina blog kuti zikhazikike patsamba lofikira la Sina? (chopereka chovomerezeka)
- Kuwerenga koloko koloko & zowonera mafani 3000 miliyoni a akaunti yapagulu kuti awonjezere mafani kuchinsinsi chakuchita bwino
- Kodi Himalayan FM imapatutsa bwanji mawu kuchokera pa media media kuti ilimbikitse?
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- Kodi Douyin amakweza bwanji akaunti kuti awonjezere mafani ake mwachangu?Kodi zoletsedwa ndi chiyani?Masitepe a Douyin ndi luso
- Kodi mungathetse bwanji Douyin popanda kuchuluka kwa magalimoto?
- Mukufuna kuchita kugulitsa kwa Douyin, momwe mungagwiritsire ntchito komanso kugulitsa? Manambala a 3 adagulitsa 100 miliyoni munthawi yochepa
- 2024 YouTube Video Content Recommendation Mechanism Evolution Ranking Algorithm Malamulo Awululidwa
Kuwunika kwa mafani 3000 miliyoni a Tuba (khumi koloko akuwerenga + zowonera) akaunti yapagulu kuphatikiza mafani zinsinsi zazikulu 5 zakuchita bwino
Pazochita zabwino zamasiku ano, Lin Shao, yemwe anali kuphunzira 3 koloko, anafotokoza mwachidule mfundo zitatu izi:
- ① Kukhazikitsidwa kale, uwu ndi mwayi wanthawi ya bonasi womwe sungathe kunyalanyazidwa;
- ② Pankhani ya zomwe zili, ndife otcheru kwambiri;
- ③ Kulankhulana bwino ndi osindikiza ndi olemba.
Poyamba, Lin Shao anasankha kugwirizana ndi makampani angapo odziwonetsera okha monga "Visual Zhi".
Woyimiridwa ndi "Visionary", idakhazikitsidwa kumapeto kwa chaka cha 2012. Pambuyo pa chaka, idakula mofulumira kukhala wamkulu kwambiri ndi mafani zikwi mazana ambiri, ndipo amadziwika bwino pamakampani.
Pamene awiriwa ankagwirizana, ankapindulanso.
Lin Shao anati:
- "M'malo mwake, akaunti yovomerezeka ndi chinthu chopangidwa. Choyamba, muyenera kupangitsa kuti chiwoneke bwino, ndipo muyenera kuyenderana ndi zokongoletsa zaposachedwa kwambiri. Mwachitsanzo, ndi zithunzi, zolemba, ndi UI. Zomwe zili ziyenera kukhala zokongola. Muyenera kusankha mitu. Payeneranso kukhala ndi mlingo wina wolembera. Palinso kusintha kosalekeza kwa tsatanetsatane, monga momwe mungakhazikitsire mndandanda wa menyu pansi pa akaunti yovomerezeka. Kuphatikizika kwa zinthu zosiyanasiyanazi kudzapangitsa kuti akaunti ya boma ya WeChat ikhale ya mbali zitatu.
- "Kodimedia yatsopanoKuyambira pachiyambi, ndikofunikira kukhala ndi chizolowezi choganiza kuchokera kwa wogwiritsa ntchito, kuganizira zomwe wogwiritsa ntchitoyo akufuna.Kaya mukufuna zinthu zabwino zotumphukira, kapena mukuyembekeza kupeza chidziwitso chochulukirapo, pokhapokha ngati zikugwirizana ndi zosowa za msika zinganenedwe kuti zili ndi mtengo wake. "
M'miyezi yaposachedwa, abwenzi anu mwina adasinthidwa ndi nkhani za "Vision Magazine":
- "zikomo pondikonda"
- "Piao Shu adaimba "Farewell" ndipo adadandaula pamalopo: Ndani safuna kukhala ndi moyo pamene akuyesera kukhala ndi moyo ..."
- "Huang Shufen, monga unkafunira, munthu yemwe wavulala kwambiri adadyedwa ndi iwe! 》
Kwa zolemba zodziwika zomwe zawerengedwa kupitilira XNUMX miliyoni, kwenikweni, "Visual Chronicle" yalemba zolemba zambiri.
Makamaka, "Zikomo chifukwa chondikonda" ali ndi zowonetsera zoposa 5000 miliyoni. Vision Zhi yapeza mafani oposa 65 10. Woyambitsa Sha Xiaopi amapindula kwambiri. Wolemba nkhaniyi ali ndi ndalama zokwana XNUMX ndi iPhoneX.
Ndipo "Kuwerenga Maola Khumi" ndi nthano yatsopano yapa TV: Zolemba 8 zimakankhidwa tsiku lililonse, ndi zolemba 10+.
Chifukwa ili ndi maziko a ogwiritsa ntchito oposa 2000 miliyoni, imasankha nkhani iliyonse mosamala kwambiri, ndipo makamaka imapeza anangula odziwika bwino kuti ajambule ndi dub, ndikupatsa mafani kumverera kofunda asanagone 10 koloko usiku uliwonse.
Chifukwa chake, kuwerenga koloko koloko nthawi zonse kumakhala kwanthawi yayitali, ndipo akaunti yapagulu ya WeChat m'munda wachikhalidwe imalamulira.
Kodi mukufuna kudziwa momwe mafani akulu akuluwo amakulira pang'onopang'ono?
Choyamba tiyenera kuzindikira izi:
- Kukwezeleza akaunti yapaguluKuwonjezera ufa ndi luso lophatikizana.
Apa tikuunika:
Maakaunti apagulu awiriwa a WeChat okhala ndi mafani opitilira 2 miliyoni, ndi njira ziti zowonjezera za WeChat zomwe zakhala zikugwiritsidwa ntchito kukhala ndi zotsatira zodziwikiratu zowonjezera mafani?
Zofunika kwambiri kuphatikiza ufa
Ndi chitukuko cha makampani atsopano atolankhani, maakaunti apagulu am'mbuyomu a nthabwala zotukwana komanso zosavuta zopangira sizingakhale ndi msika wambiri.
Zomwe zili zapamwamba kwambiri ndizofunika kwambiri kuti zofalitsa zatsopano zikope ndi kusunga ogwiritsa ntchito, komanso ndizomwe zimayesa kuweruza ngati akaunti yovomerezeka ndi yapamwamba kwambiri.
- Nkhani yakuti “Zikomo chifukwa chondikonda” mu “Visual Chronicles” inakhudza mitima ya mafani motenthedwa maganizo.
- Wolemba nkhaniyi ananena poyankhulana kuti kudzoza kwa nkhaniyi kudachokera pomwe adayang'ana Weibo ndikuwona zithunzi zambiri zogwira mtima.
- Pambuyo pake, zosonkhanitsazo zinakula kwambiri, ndipo kudzoza kwa kusonkhanitsa kunabwera, kotero ndinalemba nkhaniyi yophulika.
- Nkhani yovomerezeka ya "Ten O'clock Reading" imalimbikitsa zithunzi ndi malemba 8 tsiku lililonse.
- Toutiao nthawi zambiri imakhala yoyambirira ndi gulu lake, kapena zolemba zolembedwa ndi olemba omwe ali ndi makontrakitala, omwe si a toutiao azikhala ndi zipilala ndi zolemba zodziwika bwino.
- Pankhani ya zomwe zili ndi kusankha mitu, gulu lowerengera la XNUMX koloko lidzafanana molingana ndi mtundu wa nkhani.Mwachitsanzo, payenera kukhala mitundu yosiyanasiyana monga yamalingaliro, zolimbikitsa, zouma, ndi zina zotero, kuti zikwaniritse ogwiritsa ntchito omwe ali ndi zosowa zosiyanasiyana.
Zomwe zili m'nkhaniyi zatsimikiziridwa:
- Muyenera kuyang'ana typos, mtundu wa nkhani (mwachitsanzo, kodi pali chilichonse? Kodi mudawerenga zolemba zoyambirira molondola?);
- Kenako sankhani chithunzi choyenera chamutu, ndikusintha mutu wa nkhaniyo;
- Chithunzi choyambirira cha nkhani nthawi zambiri chimasankhidwa mosamala pakati pa mazana azithunzi.
- Zithunzi zomwe zili m’nkhaniyo ziyeneranso kusankhidwa mosamala, ndipo chithunzi chilichonse chiyenera kulembedwa ndi XNUMX koloko.
- Nthawi zina mutu wa nkhaniyo umanena za anthu XNUMX kapena dazeni.
Osati "Visionary" ndi "Kuwerenga nthawi ya XNUMX:XNUMX", bola ngati WeChat Moments iliyonse, pali chitsitsimutso chabwino cha skrini.Zolemba, chiwerengero cha mafani chikuyenera kukwera.
Izi ndizokwanira kusonyeza kuti ogwiritsa ntchito adzazindikira kwambiri akaunti yovomerezekayi chifukwa chapamwamba kwambiri.
Zomwe zili zabwino zokha zimatha kusunga ogwiritsa ntchito, kotero kuti ogwiritsa ntchito safuna kuchoka ndipo akufuna kubwerera nthawi iliyonse.
Kuthamangitsa malo otentha
Mwezi watha (November 2017), panali nkhani yomwe inayambitsa malo otentha a Durex. Zimanenedwa kuti mkati mwa maola 11 pambuyo pa kukankhira, wolembayo wapeza otsatira 24, ndipo chiwerengero cha mawonedwe chaposa 18 miliyoni. Tsopano chadutsa 730 miliyoni +.
Komanso, nkhani yomwe yatchulidwa pamwambapa mu Vision Magazine:
- "Piao Shu adaimba "Farewell" ndipo adadandaula pamalopo: Ndani safuna kukhala ndi moyo pamene akuyesera kukhala ndi moyo ..."
- "Huang Shufen, monga unkafunira, munthu yemwe wavulala kwambiri adadyedwa ndi iwe! "ndi zina zambiri ....
Zolembazi ndizomwe zimatchuka kwambiri pakadali pano.Amatulutsa zinthu zapamwamba kwambiri molingana ndi malo omwe ali ndi malo ochezera, ndipo amavutitsa ogwiritsa ntchito, zomwe zimayambitsa WeChat Moments mwachangu kusuntha zenera.
Ma hotspots amabwera ndi magalimoto awoawo komanso mafani.Tinganene kuti kuthamangitsa malo otentha ndikofunikira kwa anthu atsopano atolankhani.Zowonadi, lingaliro ndiloti mbali ya kusankha mitu pakuthamangitsa malo omwe ali ndi malo ambiri ayenera kukhala abwino.
Ngati zolemba zanu zotentha zalembedwa bwino kwambiri, ndipo ngati muli ndi ogwiritsa ntchito okwanira, ndizosavuta kupanga zophulika, ndipo mafani azingowonjezera.
Dalirani wina ndi mzake kuwonjezera ufa
M'masiku oyambilira, maakaunti ambiri aboma anali ndi mafani ochepa komanso opanda mtundu wamalonda, kotero zinali zodziwika kwambiri kukankhirana pakati pa akaunti.
Panthawiyo, Lin Shaojing wochokera ku "Kuwerenga pa Ten O'clock" adamudziwitsa kwa Sha Xiaopi kuchokera ku "Visual Records". Motsogozedwa ndi Sha Xiaopi, adakankhira wina ndi mnzake ndi ma account mumakampani. Atafika pamlingo wa 10 mafani, kukankha kumodzi kungathe Onjezani ufa zikwi zingapo, zotsatira zake ndizabwino kwambiri!
Pankhani ya kukankhana, ndi mofulumira kwambiri kuposa kuchuluka kwachilengedwe, iwo anati, "Zimamveka ngati kukwera ndege."
Ogwiritsa ntchito oyamba a akaunti yovomerezeka "Bantou Shuo" anali mafani omwe adalimbikitsidwa ndi akaunti ya mkazi wake "Pomegranate Po Report". Mothandizidwa ndi mafani awa, zomwe zili zapamwamba zitha kupitiliza kufalitsidwa kwambiri, kuti apeze mafani ambiri. .
Multi-account matrix imakweza mafani
Tiyeni tiwone zithunzi ziwiri zotsatirazi, zomwe ndizosanjikiza zatsopano za "Visual Zhi" ndi "Kuwerenga koloko khumi":
- Awa ndi maakaunti akuluakulu ovomerezeka.Poyika matrix awo ovomerezeka (yaikulu ndi yaying'ono, yodzichitira okhangalandekuchuluka),
- Kwa magulu oyenera agawidwe, kupanga maakaunti ena m'magawo omwe ali ndi magawo ambiri ndikopindulitsa kwambiri pakukankhira kolondola kwa zomwe zili komanso kufalitsa kopindulitsa.
- Ndizothandiza kwambiri kuti mupange ecology yanu ndikukulitsa chidwi chanu pamakampani.
Lembani zomvera kuti muwonjezere mafani
"Kuwerenga koloko 8 koloko" tsopano kumakankhira zolemba XNUMX tsiku lililonse, nthawi zambiri zimatsagana ndi mawu, ndipo mawuwo amatchulidwanso ndi nangula waluso.
Nthawi yomweyo, kugawidwa kwa zomvera kudzachitikanso, ndipo zomvera zidzagawidwa mu:
- Himalayan FM
- Lychee FM
- Dragonfly FM
- Mapulatifomu monga NetEase Cloud Music...
Atha kupeza mamiliyoni akusewerera papulatifomu tsiku lililonse.
Kuphatikizidwa ndi zomwe zili zake, zimangowonjezera mafani opitilira 4 tsiku lililonse.
Komanso, pali achilengedwe chonseWoyambitsa wamkulu wamkulu "Night Listening" anabadwa mu wailesi.
Kudalira kukankhira kwamtundu wapamwamba kwambiri usiku uliwonse komanso kusinthasintha kwanthawi yayitali, apeza ogwiritsa ntchito 2 miliyoni m'zaka 2500, ndipo kuwonetsedwa kwapakati pa chilichonse kumatha kupitilira 700 miliyoni!
Ma tubas ena ochepa, kuwonjezera pa zomwe zili mu premium, gwiritsani ntchito zidule zina.
- Mwachitsanzo, mulingo wamtundu wa "One" ndiwokwera kwambiri, zomwe zimapatsa anthu malingaliro "olemekezeka".
- Kuphatikiza apo, mapulogalamu amakanema amagawidwa kumapulatifomu osiyanasiyana amaakaunti aboma.ngalande.
- Nthawi yomweyo, imalipiranso kutsatsa kwa Guangdiantong.
Chifukwa chake, ndapeza chidwi cha mafani ambiri, ndipo tsopano kudzera pa akaunti yapaguluZamalondaChitsanzo, madzi othamanga pamwezi a kukula kwakukulu, amatha kupitirira 1 miliyoni RMB.
Pomaliza
Zonsezi, titatha kufufuza mosamala njira zazikuluzikulu za ufa, titha kupeza zinsinsi zowonekera mumakampani atsopano atolankhani - palibe wamkulu kwambiri angachite.Wechat malonda, ndikudalira kusuntha kosavuta kuti muwonjezere ufa.
Kuphatikiza pazomwe zili pachimake ndiye fungulo, nthawi zambiri limaphatikizidwa ndi zinaKutsatsa Kwapaintanetinjira kukwaniritsa zambiri kuchulukitsa zotsatira.
Pamapeto pake, bwerezaninso ndi kufotokoza mwachidulechiphunzitso chatsopano":
- Mapulatifomu osankhidwa pankhaniyi ndi makamaka maakaunti apagulu a WeChat ndi nsanja zomvera.
- Pulatifomu yofufuzira, kuwonjezera pa malingaliro a kafukufuku, imayang'ana pa kafukufuku wa ogwiritsa ntchito: ogwiritsa ntchito amakonda chiyani?
- Dziwani zomwe ogwiritsa ntchito amakonda, kenako pangani mapulani ndi ntchito kuti mugawane zomwe ogwiritsa ntchito amakonda.
Malinga ndi pamwamba WeChat malonda njira, ndi nkhani kumene kuwonjezera chiwerengero cha otsatira pa nkhani WeChat anthu.
Pomaliza, ndikulakalaka aliyenseMoyoWodala, wokondwa kuwonjezera mafani ^_^
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana nawo "Ten O'clock Reading & Visionary 3000 Million Fans 'Akaunti Yovomerezeka Yachinsinsi cha Kupambana Powonjezera Mafani", zomwe ndi zothandiza kwa inu.
Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-562.html
Takulandilani panjira ya Telegraph yabulogu ya Chen Weiliang kuti mupeze zosintha zaposachedwa!
📚 Bukuli lili ndi phindu lalikulu, 🌟Uwu ndi mwayi wosowa, musaphonye! ⏰⌛💨
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