Zvinoita marii kupinda AliExpress kwegore?Zvinoita marii kuvhura AliExpress online store

munhu wese anozivaTaobaoIyo puratifomu yagara ichikurudzira kuti kuvhura chitoro mahara, asi muchokwadi网络 营销Munguva yekushanda kwekushanda, pachava nedzimwe mari, saka vamwe vatengesi vanoda kugadzirisa paAliExpress platform, uye vasati vavhura chitoro, vanoda kusimbisa mari yegore negore yeAliExpress, uye vobva vasarudza kuti vagare here!

AliExpress, yaimbove diki diki Chirungu chakakosha chinogona kugadziriswa mahara, asi kwete zvakare.

AliExpress haisisiri yemahara kupinda,

1. 1) Iyo kambani inofanirwa kugara mukati, hapana kambani isingakwanise kugara mairi, isingachaite seTaobao, unogona kuvhura chitoro.
2. 2) Mazhinji maindasitiri ane AliExpress mari yegore.

Marii inodhura kupinda AliExpress kwegore?

mari yakatarwa

1. Mutengo wechigadzirwa (tora 20 yuan semuenzaniso)

2. Packaging mutengo (yemukati kurongedza, yekunze kurongedza, tag, mushure mekutengesa kadhi, kurongedza zvinobatika, senge 5 yuan)

3. Logistics cost (warehousing + express delivery, somuenzaniso, 12 yuan. Zvinofanira kutsanangurwa pano kuti mutengesi akati iyi haisi "mutengo", saka hazvidikanwi kusanganisira kutumira. Asi vaunodzidza navo, nokuda kwekutenga kwevatengi. nzira, ingave yekutumira mahara kana kwete, zvese Kubhadhara kwenguva imwe chete, uye mutengo wekutakura wekutumira mahara unosanganisirwa mairi.Vatengi vasina kutumira kwemahara vanofanirwa kubhadhara pamwe chete nemari yekutumira vanobhadhara mari yavanoshandisa, inoonekwa sekushandisa kamwe chete. Saka kutumira kweAliExpress "mutengo wakaoma")

4. Mitero (kunyangwe avhareji iri 6%, haisi kutora nguva panguva ino, mukuru achangotanga hurongwa hwemall, saka haugone kutiza, mari yacho inoenda kukambani yekambani seTmall, iyo iri 3.6 yuan)

5. Kupfura uye mari yekugadzira (ichi chikamu chebhizimisi chichateerera pairi. Kana iwe ukatarisa SKU yechigadzirwa chimwe chete, unoda kupfura, retouch uye post-kugadzirwa, nezvimwewo, inofanira kuva 3% zvishoma, saka iri 1.8 yuan)

Zvinoita marii kuvhura AliExpress online store?

Iwo anosiyana mitengo muAliExpress chitoro chekuvhura mitengo inonyanya kukamurwa kuita mapoka maviri:

1. Mari yebasa

Bhadhara timuE-commerce, Mutengo wekuita AliExpress ndeye 4 vanhu vashoma!

Semuenzaniso, dhizaini inogona kupihwa kunze (kushanda, dhizaini, sevhisi yevatengi, manejimendi ekuchengetedza ...), izvi zvakanangana nekambani-inofambiswa neAliExpress vatengesi, mihoro yevashandi, inishuwarenzi yepenjeni, uye mari yehofisi zvese zvakagoverwa. MuHangzhou uye Shenzhen (Yiwu may Mutengo wacho wakadzikira zvakanyanya) haungasviki 7000 yuan/munhu, saka ichave 3 yuan pamwedzi.Kana iwe ukatevera zviri pamusoro "wedzera kutengesa nekatatu", chitoro chako chichatengesa 3 yuan pamwedzi, uye mutengo wevashandi uchava 50%.Zvisinei, chaizvoizvo, kune vatengesi vepamba Tmall, kana mari yebasa inogona kudzorwa mukati me6%, zvakaoma zvikuru.

2. Mari yekushambadzira

Mari yekushambadzira ndeyeWeb Promotion, Tenga traffic, inova mari yakakosha ye e-commerce. Kazhinji, mutengo wekusimudzira wekushambadzira hausi pasi pegumi muzana yekutengesa.

Zvakajairika kuti vatengesi veTmall vapfuure 20%.Zvinoenderana nemutengo wekutengesa wepamusoro we60 yuan semutengo wevatengi, kutengeswa pamwedzi kwe50 yuan, zvigadzirwa 8333 zvinoda kutengeswa, uye zvigadzirwa mazana maviri nemakumi manomwe nenomwe zvinoda kutengeswa zuva rega rega.

Kana avhareji yekushandurwa kweAliExpress iri 2%, nhamba yeUVs (vanhu) inoda kuunzwa zuva rega rega i13850, uye zvinofungidzirwa kuti kushambadzira kunotora 20% yezuva nezuva traffic (nhamba yeUVs) yakaunzwa, ipapo. kusimudzirwa kunofanirwa kuunza vanhu zviuru zviviri nemazana manomwe nemakumi manomwe. , Kushambadzira kweInternet kunonyanya kuburikidza nezvitima zvakananga, zviitiko zvakasiyana-siyana zvepamutemo (sekutenga kweboka), uchitora avhareji mutengo we2770 yuan kusuma mushandisi mumwe, zvino zvinozodhura 1 yuan pazuva, ipapo 1. yuan ichashandiswa pakushambadzira pamwedzi, ichiverengera zviuru mazana mashanu zvekutengesa pamwedzi.2770%.

Huwandu hwezvinhu zviviri izvi, kana zvanyatsodzorwa, zvinoverengera nezve 20% -25% yekutengesa.

Zvinonzwisiswa kuti gore rino AliExpress yakadzikisa chikumbaridzo chekuti vatengesi vavhure chitoro nekushandisa chitoro.Kana uri munhu anozvishandira uye uchinetseka kuti chitoro chichatora nguva kugadzira, unogona kutanga wasarudza hurongwa hwekutengesa hwekutanga hwekushanda kwechitoro, wobva wafunga kuchinjika kuchitoro kana kutengesa kuchiwedzera uye kuita basa rakanaka munguva inotevera.