SEO yepakutanga chinyorwa chigadziriso, SEO copywriting uye edhita yekunyorera zvinodiwa

Ndapota itai kuti vanogadzirisa zvinyorwa zvepakutanga zveSEO , vanyori veSEO , uye vagadziri vasarudze mazwi akakosha emuswe murefu kubva pane runyorwa rwemashoko akakosha emuswe murefu andinopa kuti vanyore mazita eSEO.

Nekuti mazwi mazhinji akakosha ane muswe murefu anenge ari emhando yemibvunzo, asi mamwe emhinduro acho mapfupi, blog raChen Weiliang harina zvinodiwa pakuverengwa kwemashoko zvakanyanya, mazwi 500-1000 chete ndiwo anodiwa.

Maererano neakareba muswe keywords, kunyora musoro wechinyorwa ndicho chinonyanya kukosha

Ndapota nyora musoro wechinyorwa maererano nemashoko akareba emuswe wandakakupa, ichi ndicho chinonyanya kukosha.

Ongorora:

• Kana mashoko emuswe murefu akasarudzwa kubva pamashoko emuswe murefu, hapazovi nenyongano kana mashoko akasarudzwa omuswe murefu akamakwa kubva paari.
• Kana iyo SEO chinyorwa chepakutanga chakagadziridzwa kana kunyorwa pachinzvimbo chevapepeti, kunyora zvakare zvirimo kana zvidzidzo zvakapindurwa nevamwe, kana matutorials ane mifananidzo, anofanirwa kuwedzerwa.

Muganho wehurefu hwemusoro: Usapfuure mavara makumi mashanu (mavara makumi matatu echiChinese).

• Kana izwi remuswe wakareba rakanyanya kupfupika, zvinokurudzirwa kurebesa kureba kwechinyorwa chenyaya.
• Semuenzaniso, mazwi emuswe marefu:AlipayRed Packet Mazano

Musoro wakadaro wakanyanya kupfupika, zvinokurudzirwa kuwedzera urefu hwechinyorwa:

1. Kutanga Baidu kutsvaga izwi remuswe murefu;
2. Wona mimwe misoro yezvawanikwa, uye "Related Searches" kumagumo.

Mazita ezvinyorwa anofanira kunge aine mazwi emuswe marefu

Semuenzaniso, musoro wechinyorwa chakadaro "Matatu Mabhenefiti eAlipay Huabei" haana mazwi akareba-muswe, saka zvakaoma kuwana traffic kubva kune yekutsvaga injini.

Kana zvirizvo, zvinokurudzirwa kuchera Baidu inoenderana nekutsvaga "Alipay Huabei mabhenefiti" ▼

1. Kopa kutsvaga kwakakodzera kugwaro reTXT;
2. Tora mazwi akakodzera-muswe murefu kubva mugwaro;
3. SEO musoro optimization yezvinyorwa.

Zvinokurudzirwa kushandisa tekinoroji yechikamu chemazwi kusanganisa akawanda mazwi makuru kunyora zvinyorwa zvechinyorwa.

Kuti uwane nzira iyi, ndapota tarisa chidzidzo ichi: " Mashoko Akakosha Ekutsvaga Akabatana Pasi PeInjini Dzekutsvaga ".

Chen WeiliangZvido zveBlog pamazita ezvinyorwa

1. inofanira kuva nemashoko emuswe marefu;
2. haana kunyanya kufanana;
3. Hapana mazwi asina basa (hapana mazwi emuswe marefu).

Zvinokurudzirwa kusashandisa "Waizviziva here?", Iri harisi zita risingabatsiri remazwi akareba-muswe▼

Zvinyorwa zvechinyorwa zvinofanirwa kuganhurwa nemitsara isina chinhu

Zvemukati zvechinyorwa, 1~2 kana 2~3 ndima, mutsara usina chinhu▼

Chinyorwa hachifanirwe kunge chakareba mutsara we5 ~ 6 mitsara, ruzivo rwemushandisi rwakaipa kwazvo, uye zvakaoma kuti vashandisi vaverenge ▼

Shandisa koma mumitsara mirefu

Mitsara inotevera haina koma uye haisi nyore kuverenga (yakashata mushandisi ruzivo) ▼

许多人没有提醒的时候就给朋友发支付宝红包

Wedzera comma seizvi, iri nyore kuverenga (yakanaka mushandisi ruzivo) ▼

许多人没有提醒的时候，就给朋友发支付宝红包

• Kugadzirisa ruzivo rwemushandisi rwekuverenga zvinyorwa kuwedzera nguva yekuverenga yemushandisi uye kuderedza chiyero chebounce.
• Chinangwa chekupedzisira ndechekuvandudza injini yekutsvaga.
• Kana ruzivo rwemushandisi rwechinyorwa rwakashata, vashandisi vanosiya pakarepo mushure mekuchiverenga, uye iyo bounce rate ichave yakanyanya kukwirira, izvo zvichave nemhedzisiro yakaipa pane SEO chinzvimbo.

Zvinyorwa zvidiki zvakatemwa neh2

Chinyorwa chega chega chinodiwa kuti chinge chine misoro miduku miviri.

Musoro wechinyorwa unofanirwa kumakwa neh2 (secondary title)▼

Iyo subtitle yechinyorwa, kana iyo h2 tag isina kuwedzerwa, yakafanana neizvi▼

Mushure mekuwedzera iyo h2 (yechipiri zita) tag kune subtitle yechinyorwa, inoita seizvi▼

Ndima dzechinyorwa dzinobvisa mamwe ma tag asina chinhu

Pandima yega yega yechinyorwa, ingo wedzera 1 p tag, usawedzera mamwe br tags▼

Kana paine mamwe ma br tags, pachave nekuwedzera mitsara isina chinhu seizvi ▼

• Iwe unofanirwa kudzvanya kiyi Delete kuti udzime aya ma tag asina basa.

Mushure mekubvisa ma-redundant br tags (ndizvo zvinodiwa) ▼

Usaita zvikonzero uye kutaura zvisina maturo

Kana zvakanyorwa pachinzvimbo chevashandi vekuvandudza, zviri nyore kuita zvakawanda zvisina maturo ▼

• Zviripachena, aya marefu asina maturo ari kungozadza nhamba (kurebesa nhamba yemashoko nemaune);
• Rudzi urwu rwehupenzi haruna rubatsiro chairwo kune vashandisi uye harugone kusangana nezvinodiwa nemushandisi.

Kutaura zvazviri, kunyora misoro nezvinyorwa zvinoenderana neSEO zvichibva pamashoko akakosha andakapa zviri nyore:

• Ndechokunyorazve zvinyorwa zvakatonyorwa nevamwe.
• Kana ikatsiviwa nezvinyorwa zvakanyorwa nehungwaru hwekugadzira, zviri nani pane zvisina maturo zvakanyorwa nevashandi vekuvandudza.

Chengetedzo yeSEO yekutanga chinyorwa kunyora uye kugadzirisa

• Usanyora chero chinhu chinosanganisira zvisiri pamutemo, kunyanya "zvinonyadzisira, kubhejera uye zvinodhaka".
• Pakunyora zvinyorwa zvekutanga zveSEO, ini handidi kuzvidaidza kuti "Xiaobian", nekuti vamwe vanhu vanoseka Xiaobian "Pee", izvo zvisinganzwi zvakanaka.
• Iva nechokwadi chekushandura "Editor" kuita "Munyori".

pachinyorwafananidzamufananidzo mumwe chete

Chinyorwa chega chega chinodiwa kuve nemufananidzo mumwe chete:

• Kana mupepeti akanyorazve zvirimo kana chidzidzo chinopindurwa nevamwe, chidzidzo chine图片Hongu, wedzeramufananidzo.
• Maitiro ekuwedzera mapikicha: Mukona yekumusoro kuruboshwe yemupepeti wenyaya, tinya "Wedzera Midhiya".

Mifananidzo yezvinyorwa inofanirwa kuenderana nepakati

Mufananidzo wechinyorwa unodiwa, uye kurongeka kwepakati kunofanirwa kusetwa▼

• Kana chifananidzo chacho chisina kurongeka pakati, chichaonekwa chisina kumira zvakanaka pamafoni efoni.

Mufananidzo unofanirwa kuzadza alt uye zita

Mufananidzo alt mavara (alt) uye mufananidzo zita reti (zita) rinofanira kuzadzwa mu▼