Maitiro ekuita kushambadzira mushure mekunge vateveri vauya kuWeChat?

Chen Weiliang博客mupepeti akashamisika kuona meseji:

"Nhamba yepamusoro yevateveri yakawedzerwa muzuva rimwe chete yaive 57805, uye huwandu hwepamusoro hwekudyidzana muzuva rimwe hwaive 173734.TaobaoChitoro chinoshandisa WeChat kusvika manhamba matanhatu mumwedzi"

Ichi chi网络 营销Denderedzwa chinyorwa chakanaka.

Kuseri kwehuwandu hwe data, kwave kunonoka kufunga zvizere zvese, kungotsvaga nzira yekumberi mubhizinesi rakagadzikana rakatenderedza zvakajeka bhizinesi zvinangwa.

Heino pfupiso yedu README, kupfupikisa dzimwe pfungwa uyeWeb PromotionZvakaitika, kwete hazvo zvakanaka, ndezvekutarisa chete.

XNUMX. Chii chinangwa chebhizinesi chezvitoro zveTaobao?

"Tinoda kuitaWechat marketing! "

"Unodirei kuzviita?"

"Zvino munhu wese anomira kutamba Weibo oenda kuWeChat!"

"Business rako rinonyanyoda chii?"

"Zvakanaka, shoko remuromo uye mukurumbira."

"Ah, WeChat yakanyanyisa uye haina kuparadzira. Haugone kuita zvemuromo. Unofanira kuenda kuWeibo."

Ndinowanzosangana nevatengi vakawandisa vanofarira WeChat, saka handigone kumirira kuti ndipinde ndiite bopoto.Asi chikuru chirevo ndechekuti makambani anofanirwa kuona kuti zvinangwa zvebhizinesi ravo ndezvipi.Uri kuedza kugadzirisa chii?

Kana bhizinesi rako chinangwa chiri chakakosha, chinhu icho WeChat kushambadzira hachigone kugadzirisa, kunyangwe ukaedza zvakaoma sei.

Semaonero edu, kushandisa WeChat yebasa revatengi uye yechipiri kutengesa ndiyo nzira yakakodzera kwazvo.

Chechipiri, nhanho iripo yeWeChat kushambadzira

Vanoshandisa denderedzwa, unoziva kuita WeChat kushambadzira?

Ini ndinotenda 99.99% yemhinduro kwete.Dzimwe nguva hatina chokwadi zvachose kuti chii chichanyatso shanda, asi chinhu chimwe ndechechokwadi: Hazvina mhosva kuti chii chaunoita, ingori kutaura pasina vashandisi.

Mafeni mashoma akapararira, asi zvakare nyanzvi mukuzviitaE-commerceZvinotendwa kuti haasi makambani mazhinji anoda kuita zvinhu mukushanda nekuvandudza tekinoroji.

Panguva imwecheteyo, WeChat ichave yakafanana neWeibo. Izvo zvakanyanya kuoma kuve mushandisi mune inotevera nhanho, shure kwezvose, pane muganhu wepamusoro pahuwandu hwevashandisi vanotevera Weibo / WeChat yekambani.

Zvinoenderana nedata raSina, avhareji mushandisi achatevera 8 emakambani mablogiki, uye nhamba yeWeChat yakadzikira, uye yakaderera zvakanyanya.

gare gareWechatIzvo zvakanyanya uye zvakanyanya kuoma kutenderera vashandisi, uye varidzi vebhizinesi vanogona kutenderedza vashandisi padanho razvino vatokunda.

Tatu, nzira mbiri dzekutenderedza vashandisi

Kune vashandisi vayo uye vashandisi veWeibo, nzvimbo yekutanga yeWeChat yakakwira zvakanyanya kupfuura yeWeibo. Chimwe chezviratidziro zvayo ndechekuti kuoma kwekutora vashandisi kwakaoma zvakanyanya kupfuura kweWeibo. Zvakaoma kune mazhinji mabhizinesi madiki kugadzirisa. matambudziko evashandisi..Parizvino, pane nzira mbiri huru dzekuwana vashandisi:

1. Shandura vashandisi vawo: Mamwe makambani ane pesvedzero yemhando uye vatengi vane zvazvakanakira.Kwavari, chero bedzi vachishandisa zvitoro zvavo, POP, maodha eDM uye zvimwe zviwanikwa zvine musoro, vanogona kushandura vashandisi varipo kuWeChat.Semuenzaniso, Liao Ji Bang Bang Ji akatora mukana wezvitoro zvake zvinoda kusvika mazana maviri, uye chitoro chakatangisa nzira "yekuwedzera WeChat kutumira 200 yuan" kushandura vashandisi.

2. Kushandura vashandisi kubva kuWeibo: The coincidence rate yevashandisi veWeibo uye vashandisi veWeChat yakakwira zvakanyanya, uye midhiya maitiro eWeibo akagadzira simba rakasimba rekuparadzira ruzivo, izvo zvinokonzeresa kukurumidza uye kuputika kuunganidzwa kwevashandisi.Semuenzaniso, Guose Tianxiang Paradise inonyanya kushandiswa semushandisi kuburikidza neWeibo.Iko kune marudzi maviri evashandisi kuburikidza neWeibo: vashandisi vega (mafani pane yavo yepamutemo Weibo); vasingazivikanwe vashandisi (vakajairwa Weibo netizens).

Mazhinji makambani achave ane hanya, mutengo wakadii wekuwana vashandisi vasina kujaira?

Zvinoenderana neruzivo rwedu rwazvino, mari shoma i10 yuan/chidimbu, isina kunyanya kukwirisa.Izvi zvinogoneka chete kana makambani ane ruzivo rwemhando yepamusoro akanyanya kunaka pakuronga/kuita, uye zvicharamba zvichiwedzera mune ramangwana.high .Hazvingashamise kana kambani ikandiudza kuti inodhura madhora akawanda kuwana vashandisi vasina kujaira.

XNUMX. WeChat oparesheni trilogy

Vashandisi, kunamatira, mhedzisiro.Wechat Operation, yekutanga inoda kuwana vashandisi, kechipiri inoda kuwana mushandisi kunamatira, uye pakupedzisira kuzadzisa zvinangwa zvebhizinesi.Ini handisi kuzopinda mune zvakawanda nezvekuwana vashandisi.Mushure mekunge mapoinzi maviri ekutanga aitwa, mhedzisiro ndeye maitiro echisikigo, kunyanya kutaura nezve "kunamira".Kana mafeni asvika pane imwe nhanho, chinonyanya kukosha kunamatira (iwe unogona zvakare kunzwisisa kudzika kwehukama nevateveri).WeChat neWeibo ese ari maviri mapuratifomu ezvekugarisana.Chete kana iyo WeChat yepamutemo nevashandisi vakagadzira hukama hwakanaka uye vakagadzira kunamatira kwakasimba, ndipo panogona kuitika chinangwa chekutengesa kusvika pamwero mukuru.Kuita bhizinesi uchigadzira shamwari ndiko kunosiyanisa masocial platforms kubva kumagariro media kana mapuratifomu.

shanu, WeChat inowana musimboti wekunamira

1. Zvemukati: Nheyo yekutanga yemukati yakafanana neWeibo: yakakosha + brand relevance.Kana izvo zvaunosundira zvisingagadziri kukosha (kana varaidzo / kana kubatsira / kana ruzivo) kune vashandisi, mirira kudonhedza kwezuva nezuva kwevateveri mudenga.Kana izvo zvaunosundidzira zvisina chekuita nemhando kwenguva yakareba, kwete chete ini ndinokahadzika kana uri kutambisa nguva yako, vateveri vako vanozoshamisika kana iwe wawedzera iyo isiriyo WeChat account.

2. Basa revatengi: Mukushanda kwekushandira pamwe nevatengi, tinoramba tichisimbisa kukosha kwebasa revatengi.Basa rinoita serakapusa rinoita basa rakakosha mukunamira kwemushandisi, asi rinokanganisa zvakananga kubudirira kana kutadza kweWeChat.Pfungwa iyi ichatsanangurwa zvakasiyana pazasi.

XNUMX. Matambudziko Ekushanda: Basa reVatengi

1. Sei basa revatengi richikosha?

Ziva kuti ndiri kushandisa izwi rekuti "customer service" pano, kwete "kudyidzana", kunyangwe basa rakakosha rakafanana, asi izwi rekuti "customer service" rinojekesa kukosha kwaro.

Kuti tinzwisise kukosha kwayo, tinofanira kutanga tanzwisisa musiyano wakakosha pakati peWeChat neWeibo: Weibo isvikiro, uye WeChat chishandiso chekutaurirana.Weibo inhau, uye imhando ye "imwe-kune-vazhinji", saka mushure mekutumira meseji, mushandisi anogona kungotaura zvisina tsarukano pazasi kuti atore chikamu, kunyangwe mukuru Weibo akamusiya, haafunge ipapo. pane dambudziko.

WeChat chishandiso chekutaurirana uye "one-to-one" modhi. Paanokutumira meseji, inofanirwa kunge iri nemubvunzo kana kuda kutaura, uye anotarisira mhinduro yako. Ukamufuratira, anotoita kukonzera matambudziko. Kusagutsikana kwerimwe bato (meseji yeWeChat yakaenzana nemeseji yakavanzika muWeibo).

Mune mamwe mazwi, pane mutsauko pakati pemakomendi neakavanzika meseji muWeibo. Iwe haugone kupindura kune makomendi asi unogona kupindura kune yakavanzika meseji; nepo WeChat ichingova nebasa remeseji yakavanzika, iwe unofanirwa kupindura ese.

Kana ukasapindura mumwe munhu nenguva, zvinogona kukonzera dambudziko muhukama hwako.

2. Nei zvakaoma?

Chikonzero chikuru chiri muhuwandu hweruzivo.Musiyano wemuchina uri pakati peWeChat neWeibo unobva pakuti huwandu hwesevhisi yevatengi yeWeChat yakangokura kupfuura yeWeibo, kwete yakakura zvishoma asi kurongeka kwehukuru.

Chiitiko chakajairika ndechekuti kana ukaronga chiitiko cheWeibo, vamwe vashandisi vasinganzwisise vanodzokera votsvaga mhinduro pasi pechiitiko Weibo kutsvaga mhinduro uye kubvunzana pakati pevashandisi; asi kana ukaronga chiitiko cheWeChat, apo vashandisi Kana ini ndisinganzwisise, ini ndinongokubvunza iwe kuti uwane zano.

Kunyanya pakuita mabasa, hukuru hwemashoko huchaita kuti vashandi vebasa revatengi vasakwanise zvachose kugadzirisa.Somuenzaniso, musi wa5 Chivabvu, uwandu hwemashoko aipindirana muGuose Tianxiang Paradise hwakapfuura 7 17, uye mashoko makuru aiva kumashure akanga akazara zvakanyanyisa.Mibvunzo yevamwe vashandisi yakanga yakanyura mumafashamo emashoko uye yaisagona kugadziriswa.

Nekuda kwemamwe matambudziko ehunyanzvi zuva iroro, pakave nechikamu chidiki. Mumaminitsi makumi maviri, vateveri mazana mashanu vakagamuchira isiriyo system mhinduro. Mukumhanya-mhanya, vanhu vatanhatu kana vanomwe vakarongwa kuti vapindure nekuchimbidzika, uyezve vanhu vaviri vakashanda pamwechete kutumira mameseji ava vanhu mazana mashanu (WeChat) hurongwa uhwu hunogona kutakura zvikamu zve20 zvemashoko zvakanyanya, uye huwandu hwehuwandu hwemashoko zuva iroro 500 500. Kana kugadzirisa kwanonoka, ruzivo rwevanhu ava mazana mashanu haruwanikwi), uye ruzivo rwekubvunza rwevashandisi vake runogona kungoregeredzwa.

3. Kugadzirisa sei?

Akazvitsaurira manpower uye maitiro ekugadzirisa akakosha, pamwe neyakasanganiswa tekinoroji kuvandudza.