Ndeupi musiyano uripo pakati pekushambadza kwepamhepo uye kushambadza kwechinyakare?Zvakanakira nezvazvakaipira zvemidhiya mitsva uye zvechinyakare kushambadzira

Vamwe vanhu vanoti kushambadza padandemutande kuenderera mberi kwekushambadzira kwechinyakare.Pfungwa iyi haina kunaka.Kutaura zvazviri, pane misiyano yakakura pakati pezviviri izvi maererano nechimiro uye zviri mukati.

Kushambadza paInternet inguva itsva.Mamiriro emazuva ano ekushambadza kwechinyakare ndeye media media, kusanganisira mhando ina: redhiyo, terevhizheni, mapepanhau nemagazini.

Kushambadzira kwepamhepo kunoshandisa multimedia yakavakirwa pamhepo media, uye basa rechinyakare midhiya pasina mubvunzo riri kupera.

Hazvirambiki kuti nhepfenyuro yakambonzi dutu munhoroondo yekushambadzira uye ichiri kuita basa rakakosha, uye kushambadzira kwepamhepo inzira huru munguva itsva.

Nekudaro, semushambadzi ane shungu, anofanira kuziva kuti nekuuya kwezera reInternet, kufarirwa kwevezvenhau kunongova kupenya kwekunyura kwezuva, ruva reyero nezuro.Gumbo guru renhoroondo harina tsitsi, uye chero chinhu chinosara kumashure kwemamiriro ezvinhu chakatemerwa kuraswa zvisina tsitsi nazvo.

Ndeupi musiyano uripo pakati pekushambadza kwepamhepo uye kushambadza kwechinyakare?

Panyaya yefomu, kushambadza kwakavakirwa pamanetiweki media kune zvakanakira zvisingaenzaniswi pamusoro pezviziviso zvechinyakare.

(1) Iyo network ndeyese-mamiriro ekunze uye pasi rose.

Sekutaura kunoita vanhu, Indaneti inopinda nemumipimo yenguva nenzvimbo.

(2) Iyo yekumhanyisa kumhanya inokurumidza.

Sezvatinoziva tese, network inoshandisa fiber optics.Kuenzaniswa neyechinyakare midhiya, mujaho pakati peroketi nengoro.

(3) Kushambadzira kwepamhepo kunogona kuteedzera zvakanakira kushambadzira.

• Nekuda kwekushambadza kwechinyakare, vashambadzi havana nzira yekuziva kuti vangani vatengi vakatenga zvigadzirwa zvavo.
• Kuti izvozvo zviitike, kushambadzira kwepamhepo kunogona kuti "Handigone kuzviita" (IV) kukwirisa ROI.
• Kushambadza kwepamhepo kwakasiyana zvachose nekushambadzira kwechinyakare

(5) Imwe-nhanho kushambadzira uye kutenga, inoderedza zvakanyanya mari yekushandisa

(6) Kudyidzana.

• Mune zvechinyakare media media, inzira imwe yekumanikidza kutengesa uye musika wevatengesi.
• Nekudaro, online advertising multimedia yakawana imwe-kune-imwe inodyidzana kutengeserana.
• Muzera retiweki yeruzivo, mhinduro yeruzivo iyo yechinyakare midhiya isingagone kuwana iri nyore kuwana.

Kana chimiro chokushambadza chakafanana nechombo chomusoja, ipapo gakava riri pakati pokushambadzira kwazvino uno nokushambadza kwegamuchidzanwa pasina panikiro ihondo pakati pezvombo zvenyukireya zvitsva nepfumo rekare nenhoo yesimbi.

Panyaya yezvinyorwa uye zvisikwa, zvechinyakare zvekushambadzira zvinonyanya kuratidza hupfumiHupenyu, nepo kushambadza kwemazuva ano kuri musanganiswa we网络 营销nzira huru yekufambisa.

midhiya mitsvaZvakanakira nezvazvakaipira zvekushambadzira uye zvechinyakare advertising

Traditional advertising features:

1: Kazhinji, ishambadziro yemuviri, nhamba yemba, bhokisi rechiedza, TV, brand yekunze, nezvimwewo. Kushambadzira ireferensi yemuviri, inogona kuonekwa nekubatwa, uye vatengesi vanovimba izvi.

2: Kushambadzira ndiko mhedzisiro.Bhizinesi rekushambadzira kwenyama harisi kuwanikwaSayenzidata kuyera kushambadza kubudirira.

Zvakare, muzera reInternet, veruzhinji vanokotamisa misoro yavo uye vanoregeredza kushambadza kwemuviri, rega rega mhedzisiro yacho.

Internet Advertising Features

1:Facebook, tsvaga paGoogle, kutsvaga kweBaidu, WeChat Moments, Toutiao,DouyinSenge midhiya mitsva, huwandu hwehuwandu hwakakura, uye mapoka anoenderana anotariswa anogona kutariswa zvinoenderana nezvigadzirwa zvevatengi, senge murume kana mukadzi, zera, zvekuzvivaraidza, nezvimwe, uye kushambadzira kwakanangwa uye kushambadzira kunogona kuitwa kuchengetedza mabhajeti ekushambadzira bhizinesi.

2: Mhedzisiro yekushambadzira inogona kuyerwa, sekufumurwa, kudzvanya, kubvunza, vhoriyamu yekutengeserana, nezvimwe, zvese zvinogona kuteverwa kumashure, uye mushambadzi anogona kuenderera mberi nekukwiridzira hurongwa hwekushambadzira zvinoenderana neiyo chaiyo kuendesa maitiro,Kuteedzera, kusika, midhiya, nezvimwe, kuwedzera mhedzisiro yekushambadzira

Dimikira rekushambadzira paFacebook

Kushambadzira paFacebook kwakafanana nekushingairira kuvhima mhuka.

Mhinduro yekushambadzira yeFacebook inokurumidza, chero zvinhu zvakanaka zvichiratidzwa kune vanhu chaivo, pachave nekumwe huwandu hwekutengesa.

uku googleSEOZvakafanana nekudyara mumbure, uchimirira goho, uchimirira kuti mhuka itore hwadzo.