Chinyorwa Directory
Vamwe vanhu vanoti kushambadza padandemutande kuenderera mberi kwekushambadzira kwechinyakare.Pfungwa iyi haina kunaka.Kutaura zvazviri, pane misiyano yakakura pakati pezviviri izvi maererano nechimiro uye zviri mukati.
Kushambadza paInternet inguva itsva.Mamiriro emazuva ano ekushambadza kwechinyakare ndeye media media, kusanganisira mhando ina: redhiyo, terevhizheni, mapepanhau nemagazini.
Kushambadzira kwepamhepo kunoshandisa multimedia yakavakirwa pamhepo media, uye basa rechinyakare midhiya pasina mubvunzo riri kupera.
Hazvirambiki kuti nhepfenyuro yakambonzi dutu munhoroondo yekushambadzira uye ichiri kuita basa rakakosha, uye kushambadzira kwepamhepo inzira huru munguva itsva.
Nekudaro, semushambadzi ane shungu, anofanira kuziva kuti nekuuya kwezera reInternet, kufarirwa kwevezvenhau kunongova kupenya kwekunyura kwezuva, ruva reyero nezuro.Gumbo guru renhoroondo harina tsitsi, uye chero chinhu chinosara kumashure kwemamiriro ezvinhu chakatemerwa kuraswa zvisina tsitsi nazvo.
Ndeupi musiyano uripo pakati pekushambadza kwepamhepo uye kushambadza kwechinyakare?
Panyaya yefomu, kushambadza kwakavakirwa pamanetiweki media kune zvakanakira zvisingaenzaniswi pamusoro pezviziviso zvechinyakare.
(1) Iyo network ndeyese-mamiriro ekunze uye pasi rose.
Sezvinotaurwa nevanhu, internet yadarika miganho yenguva nenzvimbo.
(2) Iyo yekumhanyisa kumhanya inokurumidza.
Sezvatinoziva tese, network inoshandisa fiber optics.Kuenzaniswa neyechinyakare midhiya, mujaho pakati peroketi nengoro.
(3) Kushambadzira kwepamhepo kunogona kuteedzera zvakanakira kushambadzira.
- Nekuda kwekushambadza kwechinyakare, vashambadzi havana nzira yekuziva kuti vangani vatengi vakatenga zvigadzirwa zvavo.
- Kuti izvozvo zviitike, kushambadzira kwepamhepo kunogona kuti "Handigone kuzviita" (IV) kukwirisa ROI.
- Kushambadza kwepamhepo kwakasiyana zvachose nekushambadzira kwechinyakare
(5) Imwe-nhanho kushambadzira uye kutenga, inoderedza zvakanyanya mari yekushandisa
(6) Kudyidzana.
- Mune zvechinyakare media media, inzira imwe yekumanikidza kutengesa uye musika wevatengesi.
- Nekudaro, online advertising multimedia yakawana imwe-kune-imwe inodyidzana kutengeserana.
- Muzera retiweki yeruzivo, mhinduro yeruzivo iyo yechinyakare midhiya isingagone kuwana iri nyore kuwana.
Kana chimiro chokushambadza chakafanana nechombo chomusoja, ipapo gakava riri pakati pokushambadzira kwazvino uno nokushambadza kwegamuchidzanwa pasina panikiro ihondo pakati pezvombo zvenyukireya zvitsva nepfumo rekare nenhoo yesimbi.
Panyaya yezviri mukati uye kukosha kwazvo, kushambadzira kwechinyakare kunonyanya kuratidza hupenyu hwehupfumi , nepo kushambadzira kwemazuva ano kuchinyanya kubatanidza nzira dzekushambadzira online.
midhiya mitsvaZvakanakira nezvazvakaipira zvekushambadzira uye zvechinyakare advertising
Traditional advertising features:
1: Kazhinji, ishambadziro yemuviri, nhamba yemba, bhokisi rechiedza, TV, brand yekunze, nezvimwewo. Kushambadzira ireferensi yemuviri, inogona kuonekwa nekubatwa, uye vatengesi vanovimba izvi.
2. Kushambadza kunongoreva mhedzisiro. Kubudirira kwekushambadzira kwechokwadi hakugone kuyerwa uchishandisa ruzivo rwesainzi.
Zvakare, muzera reInternet, veruzhinji vanokotamisa misoro yavo uye vanoregeredza kushambadza kwemuviri, rega rega mhedzisiro yacho.
Internet Advertising Features
1. Mapuratifomu matsva enhau akadai seFacebook , Google Search, Baidu Search, WeChat Moments, Toutiao, naDouyin ane vashandisi vakawanda. Zvichibva pazvigadzirwa zvevatengi, kutarisana nevanhu vakasiyana-siyana vakaita semurume kana mukadzi, zera, uye zvido zvinogona kushandiswa kuita kushambadzira kwakanangana nebhizinesi, zvichichengetedza bhajeti rekushambadzira mabhizinesi.
2. Kubudirira kwekushambadzira kunoyerwa, kusanganisira maonero, kudzvanya, mibvunzo, uye huwandu hwekutengeserana; zvese zvinoteverwa. Vatengesi vanogona kuramba vachigadzirisa zvirongwa zvavo zvekushambadzira, kopi , zvigadzirwa, uye midhiya zvichibva pakushanda chaiko kuti vawedzere kushanda kwekushambadzira.
Dimikira rekushambadzira paFacebook
Kushambadzira paFacebook kwakafanana nekushingairira kuvhima mhuka.
Mhinduro yekushambadzira yeFacebook inokurumidza, chero zvinhu zvakanaka zvichiratidzwa kune vanhu chaivo, pachave nekumwe huwandu hwekutengesa.
Google SEO yakafanana nekudyara mbeu nekukanda mambure; unofanira kumirira kukohwa uye mhuka yacho kuti idye chirauro.
Tinovimba kuti chinyorwa chinoti "Ndechipi musiyano uripo pakati pekushambadzira paindaneti nekushambadzira kwechinyakare? Zvakanakira nekuipira kwenhau itsva nekushambadzira kwechinyakare" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-1972.html